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THE ADVANTAGES OF BUYING ENVELOPES FROM A CUSTOM ENVELOPE MANUFACTURER
The importance of envelopes is usually underrated and doesn't receive much thought before. But did you know that an envelope with a colorful logo and design is more likely to be opened than the plain one? It is because colorful and unique envelopes attract the receiver.
Why use a custom envelope for your business?
Your customized envelope serves as one of the marketing strategies for your company. It can enhance your company's brand image without breaking the bank. Among other benefits, custom envelopes are economical, professional-looking, and time-saving.
- Economical. With the wide range of available competitive pricing in the market, you can choose the one that fits your budget preference.
- Professional-looking. High-quality prints and designs can make your company's envelope stand out and worth the time to read by potential customers.
- Time-saver. It can save you time and effort because it eliminates the need to write the details and maintain return-address labels.
Aside from the above-mentioned benefits of using custom envelopes, the supplier of these custom envelopes is also vital. Knowing these benefits will help you choose the right custom envelope supplier. That's why custom envelopes are an essential tool in your marketing efforts.
THE POWER OF FIRST IMPRESSION
You might not realize it, but your business envelope's appearance is crucial to successfully send your message to your potential consumers. That's why creating a great impression through your custom envelope is vital when sending important marketing correspondence. And when you buy your envelope from the custom envelope manufacturer, they fully understand the importance of the custom envelope they are creating, making it a more effective marketing strategy.
COST EFFECTIVE
The custom envelope costing is one consideration when looking for a supplier. Usually, you can get the best deals from envelope manufacturers since there won't be additional markup unlike with a middleman. Most custom envelope manufacturers offer very competitive pricing for their services. And as a business that wants to increase its income margin, you can take advantage of its cost-effective prices.
TRUE CUSTOMIZATION
Custom envelope manufacturer provides flexible customization like variation of designs, colors, and materials. Additionally, these envelope manufacturers invest in high-quality machinery and equipment to give a wide variety of custom envelopes. As a result, you can relay a clearer message through your professional, unique, and creative custom envelopes.
FAST TURNAROUND
Because of the direct communication with the custom envelope manufacturer, the product's turnaround time will be much faster than usual. Placing orders and follow-ups will be straightforward since you don't have to talk to a middleman or third party for your concerns.
CONCLUSION
Your direct mail conveys a powerful message to your consumers. Depending on your creativity and preference, it can positively influence your business image. Additionally, a great custom envelope supplier will help your business achieve a solid company image that will significantly impact your audience's mind.
An experienced custom envelope manufacturer like Colorado Envelope Inc. can print quality envelopes that will strengthen your brand image.
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The 3 Benefits of Using Custom Business Envelopes
Despite efforts to go “paperless” as a way to minimize costs, no business can really abandon written business correspondence because it is an essential component of the business process. While all businesses agree on this, many of them simply rely on the standard business envelope and ignore the advantage of customized, professionally designed versions.
As many businesses can attest, tailored envelopes can provide your business with lots of benefits in many ways. They symbolize your desire to be different from the ordinary, showcase your creativity, and signify your willingness to walk the extra mile to set your company apart from the rest. Here are some of the most important advantages customized envelopes can give your business:
1. They act as a subtle promoter of your products or services.
Customized business envelopes don’t just reflect and emphasize the branding and creativity of your enterprise. They also serve as passive tools to promote your product or service professionally and at a minimal cost. This is an element that some businesses fail to appreciate.
2. Tailored business envelopes do help to promote your brand.
Brand awareness is a vital element in modern business. An envelope with custom design and printing carries a touch of creativity and originality, and can possibly create a good impression on its target market. The influx of standard business envelopes coupled with its simple purpose of serving as a vessel for business correspondence doesn’t imply that you should stop there just like the rest. Take the functionality of these envelopes a mile farther to attract the attention of your prospects.
3. They help to influence your prospects’ point of view.
Basically, business envelopes are a mere carrier of what you want to tell your customers and prospects. Except for the logo and addresses, its body bears nothing more. But it carries a silent message people can perceive out of its design and craftsmanship. With that said, you should break away from the standard and design your own business envelope. This can somehow help to influence your target market’s perception of your business.
As a business operator and manager, you should consider all the elements and tools you use as a means to promote your brand. Stop thinking that business envelopes are primarily designed as carriers of documents and correspondence materials. You should design and craft them carefully because so that they can help to promote your business. Because beautifully designed and symbolic business envelopes have this ability to compel your receiver to open and see what’s inside.
You should know that envelopes have an important role in your business. You should order business envelopes that catch the attention, impression and curiosity of your target market.
image source: 123rf.com (mthompson33)
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Practical Tips for Customizing Your Envelopes for Business
Envelopes are not just document or letter containers. The carry a certain degree of charm in them. In fact, an attractive envelope or one that bears a design and logo is more likely to be opened regardless of what’s inside them..
Envelopes are the very very first things your friends, associates, clients or prospective customers see in the mail box. They have a big influence on whether your recipient opens your mail or throw it into the garbage bin. That said, using custom envelopes for your business should increase the chances of your mail getting opened and your brand being promoted.
Despite this, many businesses don’t give much thought to envelopes even if they’re disseminating important information like fund raising campaigns, business reports or newsletters. Companies should customize corporate envelope for business purposes because doing so can certainly benefit them in terms of becoming visible in the real-world market.
Here are simple tips to make your customized business envelope stand out:
1. Make your envelopes a bit bigger.
When it comes to envelopes, size does matter. Make your correspondence stand out in a pile of mail - by making your envelopes bigger than the rest. The #10 business envelope is the most common and it has a dimension of 4-1/8” x 9-1/2”. If your envelope is about 6” x 9”, it should certainly draw more attention.
2. Make them look good.
Aesthetics can play a good role in making your envelope attract the attention of your target market. Should you decide to stick to standard sized envelopes, make it stand out with color and design in addition to your company logo. Color and design also helps to make people remember and identify your correspondence easily.
3. Improve the quality of your envelopes.
Quality certainly has some influence in people; even better quality envelopes have a certain edge over inferior ones. Quality envelopes carry a feel of professionalism and a sense of importance to their receivers. It just makes them want to see what’s inside the envelope for them.
Whether you’re launching a marketing campaign or sending your customers their billing statements, you should put your correspondence in an attractive envelope. This can help to improve your response rate and make your company more visible in the market.
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Why Catalogs are Important in Business
Catalogs are important because they can play a vital role in the marketing aspect of a business. Many businesses don’t really appreciate the importance of catalogs, but in this article, we will show you why they are a marketing channel you should not ignore:
1. Catalogs Help to Drive Sales
Printed catalogs help shoppers make up their mind about buying a product. In fact, 52% of people who shop with printed catalogs bought more than they actually planned. Another 75% of shoppers who received catalogs declare that catalogs help them formulate ideas about things to do or buy.
Catalogs also inspire customers with its ideas and product features.
2. Catalogs Bridge the Offline/Online Division
Here are important facts you need to know about catalogs:
l After receiving catalogs, 70% of people go online
l Catalog recipients browse longer than other users
This implies that after browsing a catalog, a majority of potential shoppers decide to go online because they are ready to make a purchase. This happens after they get the information they want. That said, you should make your catalog and digital campaigns work together to bring customers to your website.
3. Catalogs Work to Reach Out to prospects and Re-engage Lapsed Customers
A well-planned catalog is a highly efficient marketing tool, according to a trusted Colorado custom catalog printing company. Orchestrate this by way of personalization and you’ll get a winning marketing strategy.
Give catalogs to lapsed customers to encourage them to return. Introduce your products to new prospects via a catalog or send a follow-up email to customers who just made an online purchase. Whatever your marketing goal is, a well-crafted catalog will always be an important aspect for its success.
4. Catalogs Help to Increase Brand Awareness
According to a survey, 86% or people who receive catalogs declare they keep the catalogs for a period of time in their home, opening the possibility that they could become more aware of your brand.
Another 71% of recipients say catalogs make them aware what a brand can offer. Let people know your brand’s personality through your catalog and add customer testimonials to it. This will make your target market believe in the integrity of you brand.
5. Catalogs Offer Convenience and Accessibility
Browsing through products is easier done with a catalog than doing the same in a store or online, 63% of shoppers said.
Catalogs are easy to use, packed with information and can be used anywhere. You should make it a part of your marketing campaign.
image credit: flickr.com (creative commons)
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