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creamstudiobranded · 3 years

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5 Best Explainer Videos (& How to Make Your Own)

We will cover everything there is to know about explanatory videos today, from types of explanatory videos, to video examples, to tips for making a stellar explanatory video that will jumpstart conversion rates. Ready to see why explanatory videos for any start-up company are a must-have?

Let's just start!

What is an explainer video?

Explainer videos are brief online marketing videos used to explain the product or service of your company. Explainer videos are usually placed on a landing page, the home page of your website, or a prominent product page. Some sites boast conversion rates rising by as much as 144 percent after including an explanatory video on their website. These types of videos have become extremely popular. There is no argument that online videos are wonderful assets for a company. The question is, how can you get your own video explainer?

Today we're going to look at:

The best web-based explainer videos and why they work

Why videos for explanation are good for business

The various kinds of explanatory videos you can make

How to create explanatory videos for your website

Types of videos of explainers

Live Action Explainer Videos: A non-animated promotional video that explains the product or service of your business. The Dollar Shave Club and the PooPourri videos are examples of this (see below). For businesses selling a physical product or people-oriented service, such as a restaurant or consulting group, live action clarifier videos are usually best. In your explanatory video, having flesh and blood individuals can create an emotional connection for viewers, as we are naturally drawn to other human faces. Live action, however, implies that you are stuck in the real world's limits-no magical unicorns whose enchanted horns can back up your data.

Animated Explainer Videos: The most popular form of explainer video, animation is often the preferred format for software-like software to explain services or intangible tech products. Some services include few, if any, physical objects, making it an unrealistic choice for live action. Animated explanatory videos allow for greater imagination, and when you want to make future adjustments, they are easier to edit or update.

Whiteboard Explainer Videos: A whiteboard video is an explanatory video in which the animation on a whiteboard is hand drawn and deleted. Due to its ease of operation and low cost, this video format has become popular, making it one of the cheapest forms of explanatory video to generate.

5 great explainer video examples

There are plenty of top video examples to choose from, with these types of promotional videos becoming increasingly popular. We have to show you a couple of favorites.

1. Dollar Shave Club

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You know that Dollar Shave Club is going for something edgy with their video headline, "DollarShaveClub.com - Our Blades Are F***ing Great." With this wacky video, which we also featured in our blog post about funny ads, they follow through and go all-in. What makes the video of this explanation work so well? Dollar Shave Club is really well aware of their audience, down to a tee. Their market is 20-30-something year-old men who are open to the idea of buying a steady online supply of razors. The language and humor of the video suit their ideal audience perfectly.

A great example of a well-structured explanation video is the Dollar Shave Club. They start with a brief overview of the service (get great razors for $1/month delivered to your door), introduce the problem (most blades are too expensive, have unnecessary features that jack up prices, and it's easy to forget to buy new razors), and reiterate the solution their service offers (cheap blades delivered monthly to your door).

2. PooPourri

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For many of the same reasons, PooPourri is successful, Dollar Shave Club is, and it's no surprise that their styles are quite similar. You will notice that the explanatory video of PooPourri is mainly live action, but switches to some animation to show the complexities of how PooPourri works (no one wants to see a live action load dropped into a toilet). Also, at the end of the video, check out that big green button that begs to be clicked, ending with a strong call to action.

It should be noted that it would be quite difficult to match this tone of humor for your own explanatory video-most companies will be better off with more subtle humor. PooPourri is an outrageous product, so they can also be outrageous in their humor.

3. Mint

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Mint is a perfect example of why animation rather than live action is much better off for some companies. Mint uses animation to illustrate how it draws financial information from different parts of the life of a user and curates everything into one configuration. The animated clarifier video from Mint also uses screenshots of the actual product, familiarizing viewers with the design and arrangement of the product.

4. Airbnb

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Airbnb uses a cool combination of live action and animation to show the unique (and reasonably priced) experiences obtained by using Air Bnb. This explainer video does a great job of showing the perks of the Airbnb system while also explaining them verbally.

5. Spotify

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To explain their digital music service, Spotify relies exclusively on fun animation and a rocking soundtrack. With fast-paced cutting, the video matches the lively music and the color scheme of the video fits perfectly with the Spotify design, so we already feel familiar with it. Not much needs to be said; Spotify is not too complicated, relying instead on a tune and a few lines of text to show that the music is all about them.

Do you have any preferred video explanatory examples that you recommend? What do you enjoy about them? Let us know in the comment section below!

How to make an explainer video

We will take you through the steps of making your own video explainer! It's not an easy task, requiring a lot of concentration and effort, but we can guarantee the work is worth it.

Step 1: Write the video script

In making a good explanatory video, the script is the most important component. Your explanatory video might have the coolest graphics and most of the world's Morgan Freeman-esque voiceover, and it wouldn't mean getting behind without a solid script.

The script is where the majority of your concentration will have to be spent. It's best if you write your own explanatory video script (even if you choose to hire a production company). You know the concerns and pain points of your target customer better than anyone else, and the video is where those concerns must be addressed. What makes your potential customers freak out? What is making them confused about your product or offer? If you haven't done some research to answer these questions yet, now is the time to consider surveying and figuring out your audience.

It is recommended that your video script explainer follow this general outline:

1. Product's overview.

2. Introduction of the issue.

3. Respond to the problem with your solution (via product or service)

4. Call to action (by clicking here, for example, sign up for our free trial!)

5. Broadcast your signals of trust (such as well-known clients, awards, write-ups, etc.)

Explainer video script best practices:

Keep it short. It is ideal for 90 seconds or less.

Your key message should be in the first 30 seconds and your value proposition. Don't keep people wondering.

Using words such as "You" and "Your”.

Use simple language not with technical terms they won't understand. Don't alienate viewers.

Keep the tone you want for your video explanation in mind. The majority of videos choose a casual, conversational tone.

Try a touch of humor. Videos tend to be more pleasant with some subtle laughs.

Step 2: Recording the voiceovers

You will need a voiceover once you have a script. A few options are:

Voices.com: There is a broad network of professional voice actors to choose from on this site.

Craigslist: Ah yes, reliable, old. On insane Craigslist, including voiceovers, you can find just about anything.

Fiverr: Yup, for only $5 on Fiverr, you can get a decent voiceover for your explanatory video! You're probably going to have to pay a bit more than that ($5 is usually the starting price, some by the second, some by the word. Chances are you're not going to be in the lowest price bracket). Even so, you aren't likely to find a cheaper voiceover anywhere.

Step 3: Explainer video production

When it comes to the actual development and production of your explanatory video, there are a number of different paths you can take. The possibilities include.

Bring Out the Pros: Some very talented professional video production companies are out there that can assist you to make a killer promotional video. If you go this path, you will have some high video explanatory costs-be prepared to shell out anywhere from $5,000 to $20,000 for a service like this. The benefit is that you will have video experts assisting you every step of the way, and it's guaranteed that your video will look great. A few more video companies to consider are Demo Duck, Wyzowl, LessFilms, Flikli, Explainly, and Studio Pigeon.

Pow Toon: Pow Toon is the way to go if you make animated explanatory videos, have no animation experience, but want to do it yourself on a budget. This animated explainer video software can be used by anyone with some fundamental computer skills. It's not likely to be a masterpiece, but it's easy to create and free to create (to start at least). They even have a series of tutorials to guide you through constructing your creation.

DIY Explainer Video with iPhone: Right, on your iPhone you can film your own explanatory video! This amazing post by Wistia is going to show you how. DIY filming is a great way for cheap explanatory videos to be created. For the editing, good choices are iMovie or Camtasia. This animation toolkit by Salsify can provide you with a ton of great animation tools and resources if you want to take on a DIY animated explainer videos.

Hire a Freelancer: Professional freelancers will have a much cheaper expense than a big production firm for high-quality video production assistance. You should be able to locate one on Craigslist or other freelance platforms quickly enough.

Crowd Sourcing: The video crowd-sourcing business. Video Brewery is one alternative you could offer a try. Send a general project summary and generate a bunch of proposals from a network of trustworthy freelancers from Video Brewery. Select one that you need, and you're on the road! Video Brewery reports that these explanatory video costs typically vary between $3,000 to $5,000.

Step 4: Music & sound effects Chances are you need some nice sound effects and music for your animated explainer video or even your live action explainer video. Any areas for tracks to rate are:

MusOpen: Providing free services for music including albums, sheet music, etc.

Free Sound: A directory of registered music excerpts and videos for Artistic Commons.

YouTube: The game king himself includes some free background music for video productions to be included.

Audio Jungle: Royalty-free audio files of sound effects, loops and more.

Audacity: This free application is not a source for audio files, it lets you build your own audio files instead.

In respect to what is or is not permissible under the license arrangement of the sound recording, note to read the fine print carefully on these pages. Others are a one-time and royalty-free cheap buy, some require attribution, etc.

Step 5: Measure the performance of your explainer video

Measure the commitment of the video and be willing to tweak the hell out the video. Through YouTube Insight, you may be able to see some strong results, but Google Analytics will carry you much further into the rabbit hole as long as you're a game to set up nifty custom event monitoring.

Imagine watching matches, breaks, how many viewers reach the mark of 30 seconds vs the mark of 60 seconds, etc. Wistia also has several good analytic monitoring solutions, and Wistia and Google Analytics can also be conveniently synchronized.

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creamstudiobranded · 3 years

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What Does an Animation Agency do?

The imagination was always abstract. We had artists in previous times. Then digital media showed up, and it turned our visions down in digital media tools.

When people can imagine a procedure, even better abstract concepts expressed in images can make it much simpler and more engaging. Breaking a message into bits of critical data is something that audiences not only enjoy, but are also getting used to in today’s society. With the lightning speed of communication that we can reach almost immediately, our brains thrive on fast messaging in this day and age.

An agency can help you in just 2 minutes. A well-crafted digital video will cover a lot of details with more than just a news brochure or a heavy text file.

This is what we are doing, our animation company, our agency is doing. Bring your imagination to the animation.

Call us now!

We are one of the best digital animation agencies or studios you can work with.

Effectiveness of a Digital Media Agencies

Animation is one of the most interesting fields of research. Since the first animated films were made in Walt Disney’s time, we are all struck by the results they could achieve.

Movies are not a onetime occurrence. These animation studios go far beyond today’s biggest winning films. This is often widely seen in large motion pictures and/or ads, some advertising absolutely anything you might think of, and sometimes cool phenomena. It attracts us to the crispness and simplicity that animations can offer. And this can work around the board: whether it’s illustrating a new product or app, educating students, or public service announcements, animation work.

Don't forget, animation is opening up a world of possibilities. Using a similar animation theory that occurs in the world of advertising animation, our company's natural approach is to take advantage of our ability as animators to cater to a wider audience than you ever thought possible.

The design procedure at animation agencies

Here at our animation studio and agency, our animation design process is collaborative and we ensure we keep you up to date in every step of the way so that we can work together to bring your story and idea to life. The steps that we take when we do animation are:

First, we build a strategy, then discuss your goals and objectives.

Next, we develop the script and the concept behind which you can tell your story that fits well with motion design.

Then we jump to create storyboards or animation, so you know what to expect before we design the animation.

Design animation depends on the type of animation you need.

Do the sound design and voiceover to complete the animation and enhance the feeling of movement in the animation.

Fianlly we will give you the best animated product you'll ever see.

New Media Video Services by Our Agency

Our animation studio and agency can provide you with a wide range of animated services relevant to the creation and development of animation, such as:

· 2D animation

There is precisely no limit to the things you want to create and set in motion in the 2D animation. 2D animation can be used for a wide range of purposes, from the production of quick and enjoyable animated images for entertainment to the creation of an informative 2D sales presentation for digital marketing and business promotion. Our animation studio and agency will help you create a beautifully designed 2D animation that can be customized to help you deliver your message in style and appeal.

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· Storyboard and animation

It’s very important to help you stay on track and better visualize how your animation or video will run and look like, storyboard or animation development. A storyboard is a collection of sketches or photographs that outline the sequences of an animated scene, while an animated storyboard is simply an animated storyboard. By offering insight into what issues may arise within the script, dialog or casting process of animation development, storyboard and animation production can save you a lot of time, energy, and cash.

· Animation and design of character

One of the innovative marketing strategies to promote your company and add more individuality to distinguish your brand from its rivals is the development of an animated character as a brand mascot. We will assist you in creating imaginative animated mascots or characters in our animation studio & agency that can get marketing campaigns to a whole new stage in the industry.

· Animated idents, stings and bumpers;

Animated Identifiers (Identifiers) can be short 10-30s advertisements featuring a logo or channel name that is commonly used to brand a network or channel. Bumpers, unlike idents, refer to a piece of video material varying in length from 2s to 15s that plays between a pause in a TV show program and a commercial break unique to the program. Stings is a simple logo that shows that it plays at the end of either film, program, or advertising to remind the viewer of what the commercials have seen and differentiated. If you are a TV station, a webcasting company, a video production company, or a company that wants to make advertising, please contact us and get in touch with us for accurate and seamless idents, bumpers, or stings that are unforgettable and can leave their own mark.

· Videos of animated explanation

Animated Explanatory Videos can be a great marketing tool to help you deliver and encourage your brand message. It's succinct, simple, and efficient to explain things. An animated informative video has an impressive potential to be used either to teach complex theories and study students, to train and educate new employees about the business or to show their potential customers how to use new goods. Animated videos are a powerful tool for educating and promoting people. Here at Our Animation Studio & Agency, we offer to create explanatory videos for some of your objectives.

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· Animation of motion graphics

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· Whiteboard animation

Whiteboard animation is a time-lapse or stop-motion video that shows an illustrator using whiteboard-like surfaces and marker pens to physically draw and document an illustrated story. This form of animation is very popular with advertisers as it can illustrate the product demo, present an educational presentation, tell the story of a business or people’s life, and many other items. If you want to express a particular message, it’s a brilliant choice and usually cheaper to make while also producing the same entertaining effect as other animated videos.

Work with us to create a new digital animation design

From creating whiteboard animation to VR and 3D animation, or many animation varieties, we have everything you need. You can start a conversation with us or anywhere by email or phone, if that’s what you’re looking for. We will meet you soon with our representative and look forward to hearing from you. We’d like to answer you, ask questions about what we can do to help you or our job!

Not only are we passionate about our work in our animation studio and agency, we emphasize responsibility for our production, we really value it. Our team includes field experts, talented journalists, imaginative artists and professional animators. We always aim to provide you with an impressive visual work that will help you express your message in the most entertaining way possible.

#Animation Studio #Animation Agency

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