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SMM (Social Media Marketing)
1.    SMM (SOCIAL MEDIA MARKETING)
SMM stands for Social Media Marketing it refers to the use of social media and social networks to market a company’s product and services. Its simple meaning is to promote any product to social media.
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SEM/PPC Specialist
1.    SEM/PPC Specialist
SEM stands for search engine marketing/Pay-Per-Click specialist handles the work of marketing and advertising strategy for the search engine. They have to create marketing strategies for products and services and have to execute them too.
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1. SEO (SEARCH ENGINE OPTIMIZATION)
SEO stands for search engine optimization and it is one of the most important or you can say that highly recommended options in Digital Marketing. It helps to rank a website in Google.
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Let’s check how Digital Marketing’s future scope is in India.
·       Scope of the Digital Marketing for Business
Nowadays every business in the country becoming aware of digital marketing and realizing the potential of digital marketing. Therefore, many businesses in India are now investing in Digital Marketing to have a strong online presence and sell their product.
Digital Marketing is affordable for all business types to have control over the budget and campaigns can be optimized. All of this is difficult with normal traditional marketing; Hence, all business is shifting to digital marketing. In today’s life, 40% of businesses are depending on Digital Marketing but soon after sometimes nearly about 6 to 8 years it will increase to 90%.
 ·       Scope of Digital Marketing for Jobs/Career
In 2017, which was one of the earliest phases of Digital Marketing growth, this sector created over 8 to 9 lakhs of the job just in one quarter but after this pandemic situation, this field of digital marketing is coming with the new opportunity of more jobs than earlier with a big scale of work.
There are many jobs for freshers’ candidates as well as for experienced also, the company hires people who are in Digital marketing to advertise their product.
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The Future & Scope of Digital Marketing
The Future & Scope of Digital Marketing
When we talk about Digital Marketing it simply means that the work which has to be done on Digital platforms. Nowadays people are more likely to visit the internet rather than reading newspapers are pamphlets. Most people read news, articles, and blogs online only and that is the place where people can check the advertisements of any product or new things which is suitable for the uses of such person and they are ready to buy it. The future of digital marketing is much better than traditional marketing and now, digital marketing is majorly based on Digital Platforms.
 The future of Digital Marketing will provide the most powerful techniques of marketing where traditional marketing will fail.
 This is the fastest-growing platform of marketing owing to its reach, cost-effectiveness, measurability, and accuracy. It is overtaking all the markets and soon it will overcome other markets.
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What is Digital Marketing?
What is Digital Marketing?
 Digital Marketing is also known as online marketing. It’s a promotion of brands with the help of the internet to interact with people who use the Internet in their daily life and other digital communications. This includes various methods to interact with people via social media, E-Mail marketing, Web-based advertising, and text and multimedia messages as a marketing channel. Digital Marketing has the same goal as traditional marketing, the only difference is the medium used to convey the marketing message.
 There are various digital marketing activities such as search engine optimization (SEO), social media marketing (SMM), email marketing, search engine marketing (SEM), content creation, and more to promote their brand to their potential consumers.
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