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Why the Pandemic has Changed Gift-Giving Forever

The COVID-19 pandemic has had a major effect on everyone's lives. Students turned to online education, businesses closed down, some people lost their jobs, frontline workers worked endlessly to fight the disease first-hand, and others lost loved ones. It is in no question that we continue to live with the impacts of the sudden chaos spread throughout the world back in March 2020. The pandemic has also impacted our social lives. For some the quarantine has made families closer, while it broke other families. Some turned to social media to cope, others finally found the motivation to reconnect with family they haven't spoken to in years.

The impacts of socialization that started during the pandemic continue for many today. It opened the eyes of many to realize who really cares for you, or gave you the motivation to reach out to those you were concerned about. Some social lives were put to a strict halt from the pandemic while others began connecting with others online through social media. Likewise, the pandemic has also had a major impact on gift-giving behaviours that we continue to see in the present day, post-pandemic (well…almost post-pandemic).

Gift-giving is a traditional practice maintained over generations. The overwhelming majority of people often engage in gift-giving practices during the holidays but some practice these behaviours throughout the year. Consequently, due to the pandemic, has been a shift in giving behaviours. According to a survey by CoinStar, in the 2021 holiday season, 1 in 8 decided on skipping out on holiday gifting due to their contradicting beliefs about the pandemic (Anderer, 2021). During winter of 2021, many also decided to limit their gifting to decrease the amount they spend on gifts during the holiday season, understandably due to the pandemic job losses (Anderer, 2021). Only about two thirds of Americans actually decided to consider engaging in their annual gift-giving practices after the pandemic (Anderer, 2021). Despite the hold on extravagance, in 2021, only about 39% of individuals considered limiting their spending budget for seasonal gifts, which actually isn't too bad considering previous years. To put these numbers into perspective, in 2019, about 59% of Americans were holding a tight budget on holiday gift-giving (Anderer, 2021).

Consumer behavior has also changed as a result of the pandemic. Reduced social interactions due to the pandemic has resulted in many people turning to gift-giving to stay connected with one another. According to Google, there was an 80% increase in web searches for "online gift" from 2019 to 2020 (Marinho, 2021). Due to the impacts of socialization and isolation during the pandemic many people tried to make the most of their small events as seen in their Google searches (Marinho, 2021). There was a significant increase in searches like "how to celebrate birthdays meaningfully" or "volunteer opportunities around me" (Marinho, 2021).The pandemic has evolved gift-giving behaviours for the better. The pandemic led many to realize the value of relationships and the importance of maintaining these relationships through any possible means such as gift-giving. As proven through google searches and surveys, it is evident how the pandemic has led people to increase in prosocial behaviours and giving back to their loved ones and community.

GiftAFeeling has a wide variety of gifts like dad bucket hat, so you can find the best gift and design it you like.

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How can my promotional products be different than others?

We’ve been on earth for a long time. We’ve invented, built, and created so much; if we haven’t done so yet, we’re working on it. So what have we not done? Are any ideas original ideas, or have they all been thought of already? This, indeed, is a big fear for many, many industries. For companies to continue to be successful, they need to promote themselves continuously. This is usually and simply done with a reusable water bottle with its logo on it or a mug. But let’s be honest, we’ve come to a time where slapping a name or a logo on a mug just doesn’t cut it anymore. To grab people’s attention, you need a little more. How can companies gain back this originality that makes them even more successful and different from everyone else? The real question is ­– what makes them special?

Purpose First, a company must have a strong and clear purpose. This not only provides structure to a company but also demonstrates dedication. This brings motivation and engagement to its employees and customers, which are the building blocks of companies. Research showed that companies that have a strong purpose perform better on the stock market and that 100% of employees were more likely to stay in the organization when the leaders were clear about their purpose. Most companies’ purposes can be found on their website.

Promotional Products So now the company has a purpose and their main product, we need promotion. You could go for a water bottle with your logo on it or a mug but how meaningful is that? You want promotional products that align with your purpose and main product. Starbucks sells cups because of their drinks; they’re not going to start selling pens. And it is good to add some spice to promotional products, make them creative and fun. Again, Starbucks sells cups, but they have mugs in different cities or special designs depending on the time of year. Even though they are not the main product, they are supposed to support it. They have to be personal, useful, and fun. This article shows a few creative examples of promotional products in the past.

Customers It doesn’t stop as it goes beyond promotional products. Companies’ can’t just stick to the same promotional product. It doesn’t have to change but rather adapt to its environment fully. This can change with the seasons or events that take place or for improvements. They need to progress, evolve, and adapt to their time and environment. The best way to know this is from customer feedback. This is probably what should be prioritized the most because let’s be honest, these products are being consumed and produced for customers, so I think they would have more than a few things to say. It’s also important to have a bond with your customers and cater to what they like. Collaborations are always a great place to start as they attract various customers. This can be seen in Tim Horton’s collaboration with Justin Bieber for coffee and donuts.

Final thoughts It’s a whole process. I never said it was easy. But when a company puts its all into a purpose and the main product, success is what comes in response. You need a solid purpose and the main product, some creative promotional products like personalized laptop bag for him that align and a bond with loyal customers.

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Why do people give gifts?

The tradition of gift-giving is as old as humanity. The tradition of gift-giving is as old as humanity, going back thousands of years. It has been practiced by many different cultures and civilizations across the world, so it's safe to say that we all have something in common with the ancient Romans who began gifting upon birthdays. We love to give surprises because sometimes it feels so good to be surprised!

Gifts have been used in many different cultures to establish and maintain strong bonds. Gifts have been used in many different cultures to establish and maintain strong bonds. As early as the Paleolithic era, humans have been giving each other gifts. Archaeological evidence suggests that the first humans were hunters who created tools out of stone, wood, and bone for hunting purposes.

Giving a gift is an invitation for the recipient to enter into a social relationship with you. Giving a gift is an invitation for the recipient to enter into a social relationship with you. In other words, gifts are a way to express your feelings for someone or simply show that you care about them. If you are giving someone a gift and all of these things are true, then it's likely that your goal is to establish some type of relationship with them.

Giving gifts can help you build better relationships with your friends and family. Think about it: when you give a gift, you are showing that you care. You're making a statement that says, "I am thinking of this person and their needs." That's something everyone can understand and appreciate. With gifts, you get back an increased level of social connections and affiliations. When you give someone a gift, you immediately increase your level of social connections and affiliations. Giving gifts helps us get closer together socially by increasing our awareness about how much we care about one another, this behavior is beneficial because it improves our relationships! It's hard to give a bad gift - it feels just as good if the recipient likes or doesn't like the gift. Giving a gift like personalized travel mugs for her is about showing how much you care about someone, not necessarily whether or not they like the gift. The gift itself might be bad, but the thought behind it makes the recipient feel good and appreciated by you. Gift-giving has a distinct set of rules that vary in different cultures, but there are general rules that apply to most people. When it comes to gift-giving, the rules are constantly shifting. What is acceptable in one culture might be rude or offensive in another. What's meaningful to one person can seem meaningless to another. The best way to understand the rules of gift-giving is by observing them as they play out among real people in real situations.

Gifting beats receiving! Gifting is a way to give someone something so that they can benefit from it. It isn't just about giving away money or material possessions, but the exchange of goods between two people. In this sense, gifting is like a social relationship: you're inviting your recipient into an exclusive group of people who get presents from you! Conclusion Giving gifts makes you feel good, and so does receive them. The important thing is not to feel bad if your gift isn't perfect. Just remember that you are building friendships, networks, and relationships with every gift you give or receive.

#personalized travel mugs for her

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Importance of employee appreciation - psychological side

Introduction Employee appreciation is an important aspect of any organization, but it is often overlooked. It is important because it helps to motivate employees and make them give 100% at their job for your organization. It is important to have a good company culture Company culture refers to the way of thinking, behaving, and working that is prevalent in the company which defines how well connected the employees are with their workplace. It is significant as it determines their job satisfaction. A positive work environment leads to increased productivity, reduced absenteeism, and staff turnover rate. A bad corporate culture can lead to high staff turnover rates as employees feel dissatisfied with their work environment or may find no sense of purpose in their role at work.

Employee appreciation is an action shown by the organization to value its employees. Employee appreciation is an action shown by the organization to value its employees. It is a way of showing appreciation, caring, and motivating employees. It also helps in making employees feel valued and appreciated. The importance of employee appreciation cannot be undermined because it makes workers feel that their work is valued by their employers. This increases their motivation in performing their jobs well, which leads to higher productivity levels at the workplace.

It refers to appreciating every small thing that an employee does for the organization's growth. When you appreciate your employees, it’s not just about a few big things. It refers to appreciating every small thing that an employee does for the organization's growth. It should be genuine and should be a regular thing, not just once a year or once in a blue moon. It’s important that the appreciation given is something that the employee feels is important to them and not just given as per management guidelines.

It makes the employee feel valued when they receive appreciation for their work and this motivates them to do even better than before. Employee appreciation is important to make the employees feel valued when they receive appreciation for their work and this motivates them to do even better than before. It makes them feel important as a person and not just an asset to the organization. A well-engaged workforce can help you achieve your goals faster and more effectively than any other strategy.

It helps in reducing turnover significantly and increasing productivity by a huge margin. Employee appreciation is the process of motivating and recognizing employees for the value they contribute to an organization. It helps in reducing turnover significantly and increasing productivity by a huge margin.

It creates a sense of belongingness among employees When an employee feels valued by others within the workplace, he/she tends to be more productive as well as committed to success. Apart from this, appreciation also enhances his/her self-esteem because it makes them realize that they have made a difference in someone else's life which motivates them to do even better at their workplace instead of just being average or mediocre like everyone else around them!

Appreciate your employees One of the best ways to appreciate your employees is through giveaways that are personalized and helps them understand that the company cares about them. The traditional giveaways with company-branded mugs and personalized blankets for her don't work as well, nowadays. Instead, try adding a few elements that remind them of the company but also give them something memorable that they won't forget like VIP tickets to movies or sports events. The biggest part of it all is to know to appreciate and value your employees and you will see a good return.

#personalized blankets for her

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Are e-gifts a good gift?

With the advancement of technology comes a range of ways to do traditional things at a technological level and that includes gift-giving. Usually the process of gift-giving and/or receiving entails going to a store and buying. However, nowadays life can be so busy that going to the store is a lot more of a hassle, as well as spending time at the store in search of a gift. A gift-giving that has become popular over the course of time has been e-gifts. E-gifts are usually a redeemable card to a desired location. E-gifts are more commonly given when the receiver of the gift is of acquaintance. Business, companies, and last-minute gift buyers’ resort to e-gifts because it is the easy, appropriate, and quickest gift to give. 

I believe e-gifts are a wonderful concept of gifts due to the efficiency of them. However, I do think that e-gifts do make things less personal. There can be several reasons someone may receive an e-gift but most of the time it is received during work parties. The situation at work is that you work with these individuals on a daily basis’s however, they are not close enough to you that you want to spend a large sum of money so giving a e-gift to Starbucks is a lot better than buying them a gift that there is a slight chance they will not like. In those cases, I believe e-gifts are the way to go. E-gifts are playing it safe than sorry. 

Nonetheless, if it is your best friend’s birthday is an e-gift still the best option of gift? This depends on the person and situation. Most of the time, when receiving a gift from a close friend or family member, resorting to an e-gift may give the impression that there was no effort put into the gift other than sending an e-gift by email. E-gifts take away that personal touch that traditional gift-giving has. The idea of waking up on your birthday and receiving a bunch of emails with e-gifts rather than waking up and seeing a bunch of gifts like personalized hoodie for him in front of you takes away that experience and those feelings that go along with gift-giving and receiving. Imagine a world where kids at Christmas didn’t have to wake up early for Santa Claus to bring gifts. Instead, they would wake up in the morning from their bed and turn their devices on just to see what they got as a gift from their email. 

As mentioned before, the idea of e-gifts is great. It takes away all those hours of wondering what to get your friends’ sister’s friend. Sometimes the best thing to do in those situations is to get an e-gift and hope for the best because at the end of the day, there’s not that much of a connection, relationship, and bond with that person. However, e-gifts for a close family and/or friend is where e-gifts become tricky. You want the gift to express your effort and intentions, something e-gifts can’t always do. 

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Self-Concept Impacting Self Gifts

Have you ever wondered if the way you view yourself affects the type of gifts that you buy yourself? It’s not a frequent question I ask myself, but now that I do, I can’t help but look back at the gifts I bought myself during good or bad times of how I viewed myself. If you are not familiar with the term self-concept it means how we can perceive our behaviors, abilities, and our unique characteristics. An example of a self-concept belief would be, “I am a great friend.” That is a statement about yourself that you are acknowledging a good characteristic of yourself, as well as you are associating yourself with that statement. 

Depending on what side of Tik-Tok you are on, a lot of TikTok is filled with manifestation videos, and the majority of them say that it is important to raise your self-concept to allow better things to come into your life. Using that information, can it be translated to the quality of gifts given by myself? Going back on the topic of gifts, made me wonder to what extent how I thought myself would be seen by self-gifts.  Something that I have noticed when thinking about this topic is, that when we buy our friends, family, and loved ones gifts like personalized hoodies for dad, we tend to put a good amount of effort into it because we believe them to be worthy of a good gift. Also, another reason why we put a lot of effort into the gift is because of our beliefs about them. For instance, when it’s my best friend’s birthday I tend to want to go all out because she is such a great friend and person in my life. So, when buying her a gift, I make sure it is something good because I want it to reflect my beliefs for her. 

In my opinion, it’s easy to perceive and be aware of other people’s behaviours, abilities, and characteristics because they are outside of who we are. Sitting there and trying to see yourself and understand this self-concept of yourself is far more challenging unless you are an expert on being self-aware. Looking back at the gifts I have given myself; they weren’t anywhere near extravagant as the ones I’d give others. Could this be because my self-concept of myself was poor? That I didn’t think that I was an amazing person to receive amazing gifts from myself? I mean, that could be one of the many reasons. 

Self-concept is a factor that does influence the gifts you do give yourself to a certain extent. The better your self-concept is the more you can treat yourself with better gifts because you believe yourself to be worthy of them. On the other hand, if your self-concept is poor it may lead to thinking you are not this great person with these great characteristics, so when buying a gift for yourself it may lead to buying gifts that go against those negative self-conceptions.  

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Giftophobia

The fear of gifts. This is very much a real fear to some, including myself. It’s not like I see a gift and scream while running away. Although, there may be some people that do look at gifts and react to that extent. However, the giftophobia I am speaking about is more so the idea of the receiving and the giving of gifts, and the meaning behind the gift. Some may be able to relate, but receiving gifts, giving gifts, and the whole concept of the gifts can be scary. The reason it can be scary because of the intimacy and thought that is put into it. There are times when giving gifts is super easy, but there are other times that the thought of giving a gift is nerve-wracking, to say the least. 

Last weekend I went to a wedding and had to buy a gift for the bride and groom. The whole process took me a total of four hours including wandering around the store, and a bunch of self-consultations that the gift I was giving was good enough. As for receiving gifts, especially on your birthday is flat-out weird for me. That is truly when my gift phobia starts to kick in. Not necessarily fearful of the gift itself, but fearful of how personal receiving the actual gift is. Even if I were to receive a pencil, something ordinary and not personal, it would still find a way to activate that giftophobia of mine. I believe the root of the phobia of gifts is the lack of intimacy, affection, and appreciation throughout life, more specifically, during childhood. The idea behind the gift solidifies that fear and tends to be carried over to adulthood. 

There’s a lot of pressure surrounding the concept of gifts like personalized mugs for him and in some cases, a lot of expectations that are attached to it. It could be expectations as mentioned before if the gift is good enough, when in the giving position of gifts. Or the expectation of someone close to you giving you a gift that can display that they know you well enough to get you something you would like. Regardless of the occasion of the gift, it’s the fact a gift was given and/or received.  Honestly, the idea of seeing a gift and screaming while running away seems a lot better at times than the actual concept of gifts. I believe once we acknowledge that it’s okay to receive and give gifts and can overcome that giftophobia, it’s not that bad after all. Of course, this is a fear that won’t go away in a blink of an eye but putting in the work and gaining the resources to overcome this fear is important. Now that I reflect, although gifts can be scary, they are just a way to show appreciation and that is a great thing to be a part of.  With time, the lens of fear casting over the concept of gifts will disappear and giftophobia will be conquered.

“I’m going get them their favourite candy, so they know that I know them the best.” Regardless of if that statement was ever said out loud, our mind does come up with similar thoughts when we want someone so badly to be a part of our life that we give them abandonment gifts. According to WebMD, abandonment issues are when a parent or caregiver does not provide the child with consistent warm or attentive interaction, leaving them feeling chronic stress and fear. Abandonment issues manifest and every individual very differently according to their attachment style. With abandonment issues surfacing in our relationships, some may feel the need to shower the other person with gifts in hopes that they won't leave them. I'm not sure if abandonment gives us a real concept of gifts however it is a very common phenomenon. Even when it's not consciously known sometimes, it subconsciously ends up impacting our behaviour, thoughts, and actions. 

Abandonment of gifts in my opinion complicates the situation and relationship. For the person giving the gift, it can reinforce that behaviour to show up again whenever there is a situation where there is a trigger present. As for the other person, if they are aware of the abandonment wound of their significant other or friend, it can make the other person either feel this reassurance that you are giving out of kindness, or it can give the other person insight that you are making the effort to give them gifts to keep them in your life. On the other hand, if the other person is unaware of the abandonment wound, it can cause some confusion in their interpretation of receiving a gift at times when the decision of leaving the relationship is brought up. 

Abandonment gifts can do more harm than it does good. Of course, depending on the perception of people it can be good for the person receiving the gifts because sometimes it feels good to be showered with gifts. However, for the person who is giving the gift, it comes from this place of negligence. That stem from prior beliefs from childhood that since they were neglected and abandoned, the one way to make someone stay or desire to be present in your life is by giving them gifts, so they essentially can see your worth.

 As mentioned before, it can do more harm than it can do good. This type of behavior of giving abandonment gifts feeds the abandonment wound. The more present that wound is, the more abandonment gifts will be given. It leaves the space of gift-giving to be out of fear rather than genuine appreciation which is usually the intention that wants to be delivered when giving a gift. The sound of abandonment gifts may sound a bit too harsh, due to the negative connotation of the word abandonment which is probably why it’s not the ideal gift concept. Has anyone ever given you a gift during times of possible separation?

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Nothing bad about treating yourself!

As RuPaul, an American drag queen says it best, “if you can’t love yourself, how in the heck you gonna love somebody else?” We give gifts like personalized visor to our friends, families and even strangers, but what about ourselves? I am here to stress the importance of self-gifting. We hear and talk about the successes and benefits of gifting but this tends to focus on others. Many research in fact has shown that the act of gifting to others provides more happiness to us than gifting to ourselves as it reinforces social connections. But that doesn’t mean focusing on ourselves is bad. I’d like to see self-gifting more as a gift of self-love to oneself.

Self-care taboo?

Let’s be honest, sometimes we think that self-care is selfish. We’ve been taught to care for others which means putting ourselves on the back burner at times. I adore caring for others, but I find that it is important to learn to put ourselves first. I find this train of thought damaging and it does encourage us to take care ourselves when we need it most. When we talk about self-care, this shouldn’t only be understood as over self-indulgence through purchases and narcissistic behavior. I think this is where lays the misconception of it all. Self-care should be understood as the ability to care for oneself through awareness, self-control, and self-reliance in order to achieve, maintain or promote optimal health and well-being. Self-care is about taking care of yourself above all else. In the end, we are way happier and pleasant when we learn to take care of ourselves and our needs, we shouldn’t expect people to do it for us. You’re in control as it is your life!

Control yourself!

But hold on a second. Talking about control, there is, however, a difference between treating and loving yourself through self-gifting and over self-indulgence. Do not take this article as an excuse to blow all your money. Hear me out, I agree self-indulgence feels great in the moment, it’s a form of impulsive consumption but it only provides temporary happiness. It’s a quick fix.

A gift from me to myself

That is why self-gifting is all about self-control and self-nurturance. According to Bernecker & Becker, when we combine self-indulgence and self-control, it guarantees greater outcomes as we rather think of our goals and we learn to self-regulate. When we think of self-gifting, it should be like any other form of gifting. We need to take our time, think about what we need as we should “see ourselves as worthy of all things”.

What self-gifting behavior are you?

There are two type of self-gifting behaviors: therapeutic and reward self-gifts. You can probably guess it but therapeutic gifts serves us more when negative events occur to act as a form of therapy, whereas rewarding gifts are used to celebrate our accomplishments and ourselves. This is not to say that one is better than the other, but it is good to be aware and understand the roles they play as it affects the way we perceive self-gifting.

The Gift of Self-Love

The specialness around gifting is its focus on social interactions and connections. We are social beings, but is important to build a great relationship with ourselves. If we don’t know how to do it for ourself, how should we accept to be successful with others. Self-gifting is about self-care and putting ourselves first through self-control and self-nurturing behaviors.  

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Why do gifts from my job feel good?

Picture this: you’re working late hours for your job and you’re starting to feel discouraged. The next morning, you get to your desk and see that your company gifted you a personalized gift like personalized watches canada for your good work. Now you’re more motivated than ever and want to work harder. Why is that? Corporate gifts are incredibly important, for both employees and clients. Companies and brands live and thrive off their supporters. But what sorcery is there behind corporate gifting? This article will go over the various ways corporate gifting makes us feel in ways that benefit the corporation itself and why corporate gifting is important.

Promote

Branding is all about promotion. How are people meant to know about your company if no one has even heard of it? Corporate gifting can sometimes involve gifting their own brand. Not only does this include the act of gifting and its benefits but it also promotes the company. This is common with employees that are given their company merchandise such as a t-shirt with the company’s logo on it or perhaps, they are given an employee discount for the company. 

Encourage and motivation 

This is a very significant and influential response surrounding gifting. When a company gifts their employees or even their clients products, this lets the individual know that they should continue to act the way they have been acting. In a way, this could be viewed within psychology as a form of classical conditioning. Classical conditioning is the idea that a response is associated with a stimulus. In this case, you are working hard and you receive a reward in response, thus you will continue to work hard. 

Appreciation 

As human beings, we long for social connections and attention from others. More specifically, we like being noticed and valued for the way we behave and our actions. We care a lot about how we are perceived by others and use that to define ourselves. Our sense of self and our meaning and purpose in life develops itself through our experiences, especially positive and rewarding experiences.

Social Exchange 

The conversation between businesses and their clients and employees through gifting creates trust and reciprocity. There is a loyalty that is emphasized when our actions are being noticed and celebrated. According to Forbes, companies have said that 80% of relationships have improved with employees and clients through gifts. Specifically, 48% of these individuals have said that gifting delivered a substantial benefit. It also made the recipient feel valued, improved customer loyalty, and improved employee retention.

Conclusion 

In conclusion, corporate gifting is very important and I would even say vital for businesses to thrive. By understanding what people value the most such as our social connections and how we perceive ourselves, we understand what motivates us and makes us feel valued.  Through these actions, a loyal community of supporters is created to ensure the success of the businesses. 

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Boosting Your ROI Through Corporate Gift Giving

What is Corporate Gifting?

Corporate gifting is the act of sending a material or even experiential gift, to a client or employee in hopes of creating a social connection between the gift recipient and the company or brand. The gift recipient could even include a customer, vendor, or a ‘prospect’ – simply put, an individual who is a potential consumer of your product or service but who has not yet engaged or entered a sale process.

Showing Employee Appreciation

When creating a corporate gifting strategy, consider looking internally towards the employees of your company. Research has shown that providing gifts for employees helps increase overall productivity, happiness levels, and even bolsters employee engagement. When your team at work is connected by strong interpersonal relationships, you and your coworkers will be more efficient and successful. A survey by Parago found that 81 percent of respondents say a low-dollar end-of-year or holiday reward would make them feel more appreciated, motivated, or loyal to the company. With a further 79 percent of survey participants responding that an end-of-year reward would be a token of their great work, clearly, corporate gifting is a powerful tool to show employee appreciation and to help employees feel more connected as part of your team. Need even more reasons to gift your employees? Consider the fact that doing things for others also benefits your own mental health and well-being, reducing stress and improving your mood. In turn, this increases productivity and boosts the return of investment of corporate gift-giving.

The Psychology Behind Corporate Gifts

The endowment effect is a physiological bias in which individuals, in this case employees, assign more value to a physical object simply because they feel a sense of ownership towards it. When we view something as our own, we’re invested into the product, and we don’t want to lose it – in such, it is a by-product of the phenomenon known as loss aversion, which is the idea that we dislike losing things more than we enjoy gaining them. In fact, the endowment effect often causes us to lose sight of objectivity and place a higher value than normal on our assigned or gifted belongings. The endowment effect influences gift valuation and providing an employee with an end-of-year or holiday gift creates a positive brand association, of course, the theory of reciprocity can also help us predict a positive return on investment for corporate gift-giving. The theory of reciprocity is one of the basic concepts of social psychology, generally, it is the social norm of paying back what we received from others. In the context of corporate gift-giving, if your employer gifts you a unique and thoughtful gift like personalized blanket for him that makes you feel appreciated, you’re likely to return the favor by working hard and giving back to the company.

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Promotional products and consumer psychology

Ever found yourself on a website spending more than you intended because you saw the words ‘free shipping’ or ‘free gift’, or found yourselves at an information desk picking up a free pen or personalized mug for her? These free items are usually referred to as promotional products or giveaways. Promotional products and giveaways are a great way to create company engagement and bring in new customers, and get a brand recognized. There are several reasons why promotional products work so well, one of which involves consumer psychology.

Promotional Products can affect consumer psychology by:

Firstly, promotional products are a great way for company marketing and exposure.

There are many things that may influence consumer behaviour. Marketing your company by providing giveaways such as pens or notebooks with your company logo may influence a consumer to choose your company over another, and help businesses maintain loyal customers and prevent them from diverting to other companies instead.

Logos and marketing in this manner can help bring attention to a company. For example, if you see a person using a water bottle from a gardening company, you may end up looking into that company or ask the person holding the bottle for more information about what the company is really like.

Using promotional products is a great way to get company exposure and help start up a company.

The Attraction to ‘Free Stuff’ and the psychology of ‘free’

The word ‘free’ also has a powerful effect on consumers itself. The word itself is a very powerful way of attracting new customers, who let’s face it, probably hate spending their hard-earned money. Offering free giveaways or promotional items to customers helps attract customers because people will be inclined to go to companies that offer tree products, giveaways or trials.

In reality, it starts off with the free items, which eventually lead you to spend on the company. Free trial offers lure you into spending by making you add your credit card info, free shipping offers usually convince you to spend more until you reach the minimum, and free gifts with purchase usually mean that you need to spend more before receiving the ‘gift’. This makes customers spend when they see the word ‘free’ even if in reality, it means they are spending more on products they don’t actually need.

Creating Consumer Loyalty

Promotional products can help maintain brand loyalty by giving consumers a constant reminder of the same company. For example, someone that has a pen for a printing company might always return to the same company to print their posters instead of looking around for another company, even if the one they use may be costly.

Creating and Maintaining Consumer Trust

Giveaways can also influence consumer psychology, because consumers would tend to buy from companies that are well supported. If consumers see a brand that is being marketed through t-shirts for example, and they see this brand often, they will probably be more inclined to look into that specific company over other companies that sell similar products, because they see the support that the company is getting, and assume that it is a reliable and trustworthy company.

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How To Give The “Ideal” Gift

During the holiday season, the typical American household spends an average of $648 on gifting and those in the United Kingdom spend anywhere from £1000 to £1700. With so much money being spent annually on gifts, there surely must be a way to make the spend worth it - to give the very best gift possible. Thus, the question arises; does the ideal gift exist?

We can’t guarantee the ‘ideal’ gift, but you can come quite close to it by following just a few simple guidelines!

Price Does Not Matter Research has shown that buying expensive gifts does not necessarily guarantee a well-received gift. In fact, some may feel burdened and obligated to return the favor if the gift is too costly. Studies have shown that high priced items increase expectations from the gift giver while not contributing much to the experience of the receiver. According to Jeff Galak, an associate professor of marketing at the Carnegie Mellon Tepper School of Business, “there’s no evidence that recipients are sensitive to the cost of a gift when they figure out how much they’re going to enjoy that gift.”

Think About It! As explained by Dr Lisa A Williams from UNSW School of Psychology, experiential gifts hold more value over material gifts. Gifting someone an experience, whether it be shared with yourself or a third person can create core memories that are likely to last longer than the fleeting memory of receiving a material gift. Experiential gifts tend to be more sentimental and actually improve interpersonal relationships! Experiential gifts may not always be accessible or budget-friendly, but you can always choose items that can create experiences. For example, giving someone a waffle maker can create multitudes of memories throughout the years through family brunches, christmas mornings and late night snacks.

Gift What You Like Deciding what to give someone else can be an exhausting process, but choosing gifts for ourselves is fairly simple, so why not just do that? Focus on the interests shared by you and the recipient. Is there any interest shared only by the two of you? “People are better at choosing something for themselves,” says Psychology professor Elizabeth Dunn, “so if you have something in common with somebody, get something that shares the same affinity, because something you would like will more likely be something they like.”

Element of Surprise The element of surprise is often underestimated in gift giving. Barbara Mellers, a Marketing professor at Wharton, states that surprises increase sentimental value. According to her research, greater pleasure was reported with unexpected gifts like personalized beanies for mom and those that were thoughtful. Even on occasions that are predicted such as birthdays,anniversaries, christmas holiday, try making an effort to keep the gift a surprise.

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