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The 7 Best Social Media Channels for Business Marketing

By Justin Sachs Social media has been the game changer in almost everything that surrounds us. With the birth of socialplatforms, custom targeting of prospective customers is easier than ever. One of the greatest innovations of technology is social media, not just in our ability to communicate but in our ability to market directly to those we want to reach. At my company, we are so specific with whom we target that we even identify our prospect by the books they are reading, the movies they are watching, and the industry experts they are a fan of. We guide our clients on how to significantly expand their reach to those that best match their customer profile. One of the best features social media marketing has for businesses today is its low barrier to entry. Gone are the days where a business is required to spend thousands of dollars on advertising to reach its prospect. You can now reach your audience spending as little as five dollars per week! But which platforms are the best for businesses to use? In order to create a successful social strategy, you have to be familiar with how they work. We've provided a list of our favoriteplatforms for marketing our business and acquiring new clients. 1. Facebook With more than 1.59 billion users, Facebook comprises of the largest blend of demographics of any social platform. It provides an extraordinary medium for your business to connect with your prospective customers all around the world. And from an advertising perspective, it's the easiest to manage and allows for the best possible targeting. We use Facebook Ads to match our current buyers with over two million similar prospects who possess similar characteristics. We then push them to an opt-in page where we can capture their name and email. 2. Twitter Twitter's value lies in its ability for your posts to go viral: the more people share your posts and "retweet" your content, the more followers you will attain. We post recent news, updates and articles we have in major media. Hashtags make a big difference in building momentum for your posts, so pay attention to what is trending today and include relevant hashtags. We also retweet people who have many followers to increase the likelihood of them following us back. 3. LinkedIn If you are working in a B2B field, this is the social media network for you to focus on. Connecting with business professionals in any industry is easiest with LinkedIn as it allows you to target them by industry, job title, etc. As with all social media, LinkedIn prioritizes relationship building more than any other. Don't lead with a sales pitch; start by building a connection. One of the best features for businesses are LinkedIn Groups. Businesses should establish Groups in your target niche or industry and invite others in your target market to join. At my company, we focus onbuilding new relationships with key prospects whose professional titles we've identified. For example, we'll search "CEO Speaker" to find people who are the heads of their companies and who also are active speakers. 4. Instagram We use this popular photo-sharing platform at events and tradeshows.

Whenever we're hosting events, we http://www.neustarlocaleze.biz/directory/Listing/View/901830688 always have an incentive for the attendees to post photos to Instagram using our event hashtag. We'll also offer a free giveaway http://factual.com/ce1aeea7-e562-4562-bee8-e934708a3616 or rafflefor those who participate. 5. Pinterest Only use this channel if you have great images to share. Quality images are likely to go viral on this site due to its visual nature. If your image is pinned by a highly-followed member, it has the potential to be viewed by millions. It's also great http://www.superpages.com/bp/los-angeles-ca/newcastle-movers-L2710778530.htm for promoting products. We post photos of book covers and images with quotes accredited to our authors to promote their books.Adding the Amazon link to their books also helps boost sales. 6. YouTube Aside from being the second largest search engine, YouTube is owned by Google. So when it comes to search engine optimization, videos are more likely to appear in search results than other websites. With Google's acquisition of YouTube, we use Google Hangouts On Air to do interviews with our authors and industry leaders. Then our interview is automatically posted to YouTube under our account for added visibility. 7. Yelp Yelp is critical for businesses today. If you don't have an active strategy to build reviews on Yelp, your customers may do it for you soon enough. All it takes is one poor review to harm your abilities to build your social platform. Asking your customers to review your business on Yelp prevents any negative reviewfrom standing out.We hold campaigns to get our authors to post reviews about us on Yelp in return for a reward. For example, if they post a review, we'll offer them 10 percent off their next order or give them an added service. It's up to you which among these platforms will likely be amarketing paradise for your business. Just remember that it is not just the social media site that you have to check, but the compatibility it has for your business. Justin Sachs is a highly-sought-after business and marketing expert and CEO ofMotivational Press, an industry-leading book publishing company. The Morning Email Wake up to the day's most important news. http://www.huffingtonpost.com/young-entrepreneur-council/the-10-best-social-media_b_11654820.html

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Marketing & Advertising :: A Cost Effective Global Internet Marketing Strategy

Internet marketing has had a huge impact on marketing. Online marketing is cost effective and reaches a global market. It has a flavor of its own and has created an entirely new marketing environment. A local business that once had only the people next door as customers can find a broad market online without paying an arm and a leg to get national or even international audiences. This also frees a business from the possibility of being stifled by problems with the local economy. Not only can you access a global market, but you can achieve an immediate connection with your clients, evoking immediate responses. Customers can access information from a company at any time of the day or night from their own home and can interact without delay. You can actually interact more effectively with your customers with less sales staffing. The only down side to reaching customers through the internet is the exclusion of potential customers who do not use computers. It can also be difficult to use this type of marketing for products that people want to see before purchasing. For example, some people may not want to buy shoes without trying them on for comfort and fit. However, this may be overcome with a generous return policy.

Finding traffic, i.e. customers, use to be the most difficult thing to accomplish but this has all changed. Consider the free click formula to enter the next generation of NOT paying to get visitors to your site.

Traditional marketing is feeling the impact from internet marketing. As more people become comfortable shopping and buying online, and turning to the web for information, internet marketing is gaining momentum. Its flexibility and instantaneous feedback gives it a unique position in the local, national, and global market.