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Best and Worst Hotel Booking Sites for 2023

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Three types of hotel search engines

First, it helps to understand the playing field. There are basically three types of websites we use to find hotels: OTAs (online travel agencies); the hotels’ own websites, which may offer deals OTAs can’t match (and you should always double-check yourself before booking); and aggregators, or meta-search engines, which don’t actually handle reservations—they trawl both OTAs and hotel sites to return a compendium of results, then send you to your choice for booking.

We tested both OTAs and the aggregators that search them. Why include smaller OTAs at all when there are aggregators that check them? Well, some aggregators aren’t nearly as good as they should be at combing through those booking engines. In fact, in our latest survey, the site that found the most hotels was actually an OTA, and not an aggregator that supposedly canvasses it. You’d think their results would be at least as good—but we found they weren’t.

Warning: Many aggregators will discover a number of booking sites that have amazingly low prices—but often sketchy track records. Whenever you find a result for a company you’ve never heard of, do a quick search for its name and the words “review” or “scam,” and also check out its reputation on the Better Business Bureau (BBB.org) before giving them your money.

As a side note, membership sometimes has its privileges, at least at some OTA sites where signing in can often net you 4% to 6% in savings. Aggregator member savings are more sporadically available, and on the order of just 1% to 2%. We used the plain “non-member” rates for all our tests.

How We Determined our Ranking

We threw 60 room reservation scenarios at the major sites to determine which found the cheapest rates and the most options.

To start, we tallied the number of choices each contender could rustle up in seven major tourist cities: Orlando, New Orleans, San Francisco, Rome, London, Bangkok, and Buenos Aires.

Then, for each city, we searched for the lowest rates each site could find at four specific downtown hotels in varying price ranges for a mid-week, shoulder-season stay three months out. By avoiding high-season or holiday spikes as well as last-minute discounts, we aimed for the most normal base prices.

We awarded points for finding the lowest rates on a given hotel—and subtracted points for returning higher prices than other sites—in a complicated weighted system designed to see which site would save you the most money consistently.