isabellesfashionmarketing

[isabellesfashionmarketing]

other group members work-

[isabellesfashionmarketing]

Other group members work on market levels-

[isabellesfashionmarketing]

Givenchy my brand research-

Video links-

Harvard referencing-

Mark Holgate. (March 10, 2004). Givenchy Fall 2004 Ready-to-Wear. [Online]. Vogue Runway. Available at: https://www.vogue.com/fashion-shows/fall-2004-ready-to-wear/givenchy [Accessed 21 November 2022].

Seunghee Suh. (2017). Memorable Looks for Givenchy. [Online]. allure. Last Updated: February 2. Available at: https://www.allure.com/gallery/most-memorable-givenchy-looks-riccardo-tisci [Accessed 21 November 2022].

Daniel Simon. (1998). Esther Canadas at the Givenchy show. [Photograph]. Paris: Alexander McQueen

Lewis Findley. (.). The History of Givenchy. [Online]. William George. Last Updated: .. Available at: https://www.williamgeorge.com/blog/the-history-of-givenchy [Accessed 21 November 2022].

François Guillot. (2004). The Givenchy Fall/Winter show. [Photograph]. Paris: Julien Macdonald.

[isabellesfashionmarketing]

Here I created 3 different looks using a white t-shirt to fit the boho/ hippie aesthetic using the app shoplook. I also created a mood board to show the lifestyle and appearance of my target customer.

[isabellesfashionmarketing]

This Is my Market level report on the store fenwick from my trip to York. On this I covered the product, pricing, location and it's advertisement.

[isabellesfashionmarketing]

This is my trickle theory collage board. After researching the trickle up and down theory I produced this collage. This is an example of a trickle up theory.

[isabellesfashionmarketing]

Here is my part of my market level group work. I researched into the market levels Haute couture and ready to wear.