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Embracing New Media with this New Normal

Can we apply traditional media in this new media world? What would happen if new media will be in trash and replace with print media and broadcast media? Who will benefits if they so it so? Does our economic will improved? Or will be left over? In the age of social media, when everything is blogged, tweeted, posted and shared online, has traditional public relations become obsolete? A lot of questions come in our mind when we hear the word replace. In this generation it is quite impossible to replace new media to traditional media or print and broadcast media because new media is very convenient when it comes to disseminating information compared to traditional way. Traditional media tends to be a bit more expensive than new media, but it also has the ability to reach a broad target audience. New media allows businesses to target ads more specifically to consumers based on their age, gender, marital status, etc. Both social and traditional media play prominent and very important roles in today’s public relations. However, their roles are quite different. Social media is often hailed for its flexibility, immediacy and the ability to gather feedback. Traditional media, on the other hand offers a higher chance of reaching a larger audience, especially as its content is disseminated widely via social channels. Lots of people are now talking about new media as opposed to old or traditional media. However, there is still some uncertainty as regards the distinction between new and old media. Unlike traditional media, social media is not an ideal vessel for detailed or complex messages. It is also more unpredictable and prone to sparking controversies and PR crises. In addition, its interactive nature makes it more difficult for organizations to control their message and keep them from being misinterpreted or distorted.

Yes, Traditional media remain a trusted source for information. When it comes to the news, there is no substitute for a factual, balanced story. And while it's true that more people are discovering news of the day through Facebook and other social media, such sites deliver information in headlines and sound bites. Social media is a powerful offering, even more so when it is utilized as an amplifier for traditional press coverage that comes with a high degree of authority. The main focus of an organization’s social media strategy should be interacting with people, responding to their concerns, gathering feedback and building relationships. At the same time, traditional media is best used to tell your story to as many people as possible in a credible for Remarkably, people of the twenty-first century seek for networking and they want to feel connected.Understanding the strengths and weaknesses of these powerful types of media and using them to complement each other will allow your brand to get the best return on your marketing. Users post their commentaries and express their opinions on a variety of issues easily.

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UNDERSTANDING THE RELEVANCE OF INFORMATION LITERACY IN THE MIDST OF SOCIAL ERA.

Mass media has become a source of information for people who are able to deploy a variety of messages, ranging from economic information, political, economic, social and cultural protection and security. In today's digital era, information dissemination channels are increasing, along with the easy accessibility to all sorts of information. First and foremost, media literacy helps students or even other people become wiser consumers of media as well as responsible producers of their own media. Along those same lines, teaching media literacy helps to improved critical thinking in students. This type of thinking can eventually become second nature, which will help them in many areas as they grow older. The focus is more on strengthening process skills, not content knowledge. Conventional media such as newspapers, television and radio stations have been using technology to generate maximum output, the growing trend of Internet usage has an impact on the decline in the use of the conventional media.

The increase in the number of internet users is also accompanied by the increased access to social media as the new mass media in society. Prevention is needed on such information. However, we then find out if the information just presented is correct or not, whether or not the sequence of events matches in reality, or the meaning of the information recently accessed. Credibility checklists are well-intentioned but often inefficient. It’s more important for students to be able to evaluate claims than sources, per se. To assess the veracity of a given source’s claims, students often have to consult other sources. Social media is not limited to websites and applications outstanding imports. You can always access everything you want in just one click. We should always remember that everything we do has a consequence weather it is good or not, be responsible enough to handle things with care. It is necessary to make sure that the young generation is fully capable to filter and separate the information which is delivered to them by empowering them with media literacy.

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This picture depicts the interferences and threats of government towards the media. A Normative theories of the press in line with SovietMedia. As traditional models struggle, media innovation and the nurturing of talent will lead the industry into the future. Government agencies are increasingly using social media to connect with those they serve. These connections have the potential to extend government services, solicit new ideas, and improve decision-making and problem-solving. The relationship between media and government has a profound impact on the information to which the public has access. Governments have relied on media to communicate with citizens, and stakeholders around the world, ensuring that they receive the information that will shape their day-to-day decisions, from what to buy, where to live, which school to attend to issues surrounding their health, safety and political views. In turn, a strong media assesses this information, analyses, and instigates stimulating discussions that ensure a nation’s identity is always evolving in a positive and insightful way, and never muffle. The public is encourage to give feedback which would be able to create interest towards the media. It also helps an economy grow by creating confidence in the market through the dissemination of knowledge that is objective and information that is accurate and precise.

In the Philippines the freedom of media is a controversial issue that remain unsettled for years. Since media has the power to address their opinion and expression regarding to the certain issues in the society especially the government. The government normally the main subject matter because media act as the government’s “watchdog". Therefore, there are much probabilities that the media may either be bias with bad governance or impartial for the sake of our society. So it’s not surprising that technologies are being used to flood fake news, with this, it would difficult to us who to trust because of these fake news flooding in any platform of media, especially in social media, that's the most source of fake news leaking on the internet. Governments have been hard at work trying to stay a step ahead of those who use digital technology to break the law. As a student we support and we trust our government officials in handling our country but they should also consider that Philippines is a democratic country that gives us a right to know the truth and respect each other's differences (tradition, culture,norms and doctrines)

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