lucysunitx-blog

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This is a competiton we are running each day until the 26th to win tickets to one of our sold out events. This was the first competition post we did for it and 109 people shared it so it reached 14,400 people which is currently our top post reach. 

for the next three days we have managed to reach on Facebook alone 34,255 people just in three posts. This has been a really sucsessful way of advertising other events we have going on as each post has a promotional image of other night in the club and has reached a mass amount of people which has meant followers,shares likes has increased massivly

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Recipe for BLOWOUT: You can enjoy BLOWOUT from 11pm-3am every Tuesday.

1) 300ml good music (Rock, indie, funk, dance etc)

2) Add in the pre-mixed 300ml of cheap drinks, daft dancing and a sprinkling of fun too.

3) Finally, fill to the top with 90p Jagerbombs. Keep topping up the mixture with more jagerbombs so there is plenty in at all times.

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This is an example of a relatable tweet that again promotes the clubs humour, music genre and overall image via social media. 

Using the iconic Liam Gallagher saying ‘Weir-do’ makes fans of the club feel welcome and part of a community of young people who all like the same music who come to the club just looking for a good night. 

In response to my contextual research for the folder I will present on my Unit X table top assessment, I have been using GIF’s on twitter and Facebook after being informed by my research that using moving images on social media increases the rates of post reactions and the amount of people it reaches.

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This is another example of a tweet I did using the clubs social media. I used famous Beatles imagery alongside a sentence that many people that come to the club will be able to relate too:

‘When your rushing to 42′s as the guest list is just about to close..’

I did this for people to be able to relate too, which means they will think back to doing this and other aspects of their experience at the club too. Hopefully doing this will encourage them to come back to the club soon. 

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These are a couple more examples of things that I post on twitter. 

The image on the right is when we announced the afterparty for after The Courteeners gig at Old Trafford in May. After only a few days of the tickets being up for sale we have already sold them all and now have to answer a mass amount of messages/tweets/direct messages/snapchats of people asking if more will be put up for sale etc. 

While I have been responsible for the marketing and advertising of these tickets, I have also learned a lot about how to manage an event like this where there is such a high demand of people wanting to come. We have posted half of the clubs full capacity as tickets up for sale (that are sold out) and we keep the other half as tickets that people pay on the door for. This is because people may not arrive till later on after the gig finishes and if we sold the clubs full capacity as pre-paid for tickets then that may mean there is an empty club for a few hours after we are open (which is abnormal for us and means that the bar profits would be down and we may not meet financial targets for the night). So now there is plenty of room for people to pay on the door it means the club will be fuller for longer and also we will have less people queuing unhappy they haven’t been allowed in on the door on the evening. 

The second image is just a general tweet that promotes the clubs image and music genre. I used a song ‘T-shirt weather’ by the band ‘Circa waves’ who played last week while the weather was nice. This maybe something that fans can relate to and may find funny which promotes the clubs humour and personality and music tastes on social media. Keeping the brands image in the minds of followers on social media also encourages them to talk about the club which spreads the brand name further via word of mouth.

I have made it my job to keep up to date with all the gigs and events on in manchester (e.g Crica waves gig last week) so I can reach out to more people that can relate with things the club tweets/posts. Doing this may mean that people come to the club afterwards to make a night of it, in order to promote the two things as one which means people link gigs and event’s with coming to the club so it becomes a recurring theme and essentially means business keeps on improving. 

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Fake Facebook accounts

Georgia and I have been asked to create ‘fake’ Facebook accounts to help promote the club further. I created one for ‘Emma Royle’. 

Basically we use these accounts to comment on posts other indie clubs in the UK do about their night’s. The general message we comment is: 

“This will be my last night out here before exams start! At least I’ll have 42′s to go to when I go home to Manchester” 

We use the @ to tag 42′s in which makes accessing the clubs Facebook page more easy for people who are interested to do. Doing this promote’s 42′s through the voice of someone else, which makes it seem more popular and encourages people to want to come if they hear others talking about it, as no one want’s to be left out. 

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My work at 42′s nightclub has been very practical with it being a work placement so I have been trying to research and read up on social media, marketing and advertising etc to contextualise the work I do for the nightclub. 

While I am learning a lot of new transferable skills that could be applied to any business, I feel that researching and reading up on these skills may help improve  how people respond to decisions I make while I am working (for example, weather they deiced to follow us/unfollow us on twitter if they see a post they don’t like etc.) 

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Using my LinkedIn profile, I was contacted by a a man called Jason Miller who suggested this ebook to me after viewing my LinkedIn profile and seeing that I was working in Marketing and Social Media Marketing in Unit X. 

After my Unit X tutorial with Jon a few weeks ago he suggested that I begin to do more contextual research into what I am doing currently by researching social media/marketing etc so I am having practical experience and training that will also be enhanced my what I research contextually. 

This ebook is very interesting and although I am not currently working specifically in global content marketing, It reflects some interesting strategies and portrays them I a creative way that is quite easy reading and interesting.

This book discusses: 1) Deciding on the right balance of global and local 2) Structuring your team to manage content across markets 3) The skills you need in your global content team 4) How to keep your local teams inspired and empowered 5)Plugging local insight into your global content strategy 6) Plus expert thinking from Doug Kessler, Pam Didner, Alex Cheeseman and other global marketing experts.

The new tab on Facebook Insights called ‘Local’ allows me to view who reacts and views 42′s Facebook page and posts and 93% of people are based in Manchester who regularly look at the page, however 7% of people are global viewers rather than local so what I post on the Facebook does have to be understood globally too. This means my written communication has to be perfect for it to be translated for people who view the Facebook account globally. Some of these people may be MMU/UOM international students that have moved back home etc as we do have a lot of students that come to the club with 68% of the clubs visitors being aged 18-34 years old. 

I aim to do more contextual research in the hopes that it will enhance my practical work and also knowledge of what I am doing at 42′s nightclub. 

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Collaboration with Georgia

Georgia is the other Online Media Promotions supervisor that I share the role with and do two days each. This generally means that me and Georgia don’t get to work together very much, however we often speak about our ideas and way’s of promoting the club. We have now come up with a new small project to work on this week and have clarified with our managers that it is okay. The managers seemed to like our idea and gave us the go ahead to do it and organise it ourselves.

We conducted market research and looked at other images clubs in Manchester display on their social media to promote there nights and found that it was becoming a synonumous theme with some clubs (not naming any names) to display images of girls in skimpy outfits holding signs that promoted specific nights or with the nights the clubs have written on the bottom corner etc. They also use girls in skimpy outfits in the clubs to promote drinks. These are generally called ‘Shot girls’ who walk round with a tray of drinks to try and sell them when the bars are busy.

Me and Georgia felt quite strongly that using ‘shot girls’ was quite a tacky approach to promoting drinks within a club. We also thought it strange that it generally was females who were told to take drinks around or posing provocatively on photos promoting clubs and their nights. It was mainly clubs that were more comersialised than 42′s. 42′s acts as an alternative for the people who like different music to chart music etc. that is often played in some of the bigger clubs around Manchester. We also feel that people who come to 42′s would find it really strange for there to be ‘shot girls’ going round the club and usually people dress casually and don’t pose excessivly on photo’s taken on our nights.

The photo’s we taken on our nights do promote the club in the sense that people hold a sign that says the club name on however, we feel that these image simply capture the fun people have in the club and are not explicit as some images can be that other clubs take and use as a means of promo work.

This is why myself and Georgia, who is a Fashion student at MMU have decided to challenge the explicit/provocative images taken of girls in other clubs and also ‘shot girls’, by working with 42′s doormen who have all agreed it is a desperate way of club promotion- and photograph them in ‘skimpy’ outfits around the club, not to promote the nights, but to challenge the way other clubs use girls to promote nights, has become such a normal and common theme.

We hope that the images we take reflect the clubs views in a humourous light that people who come to 42′s may agree with. The images we take will most likely be shared on social media platforms that Georgia and I operate. We are not yet sure what written words we will write to accompany the images yet however we aim to keep them lighthearted and humourous so we are not in danger of offending anyone or getting the club un trouble.  

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30th January 2017

For the first few months of my work placement at 42′s nightclub, I was only allowed to use the social media within working hours in the office. I knew the passwords for some of the different platforms however the company had strict privacy settings for the Facebook, where it could not be logged into off other computers.

On the 30th January, I was made an editor for the Facebook page along with Georgia who shares the role of Online Media Promotions Supervisor with me and then the managers who were already editors. This means 42′s Facebook page is now in conjunction with my own personal account. So I can now post things and reply to people from my own computer and phone etc.

I am also allowed to login to the snapchat etc to reply to people who ask us questions regarding specific nights/information. Sometimes people send us funny videos or just message the 42′s snapchat for a chat. It’s important that all messages are replied to, even if they just say ‘Hi 42′s!’ because when we reply it acts as a talking point to people and also promotes the clubs friendly and welcoming nature. This evidently reflects how I now share more responsibility for keeping the content of the Facebook up to date. It also proves I am trusted to post the right content and reassures me that the managers are pleased with what I have done so far while working for 42′s.

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This is another example of 42s interior decoration. Simon the club manager designed this and has been working on getting it finished over the course of last week. We created a post on instagram with this as we tend to use instagram posts as a way of showing what is going on in the club rather than promoting it. I use hash tags and location settings to connect with other people around Manchester so they can see whats happening at 42s recently. I have learnt that doing this engages with others who post simular music related content around Manchester. So if they haven't heard of the club they can find out about it more easily and look through the posts on instagram to see if it's something they would be interested in or not.

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At the club alot of bank cards/provision licences/passports etc are handed in at the end of the night. Often people contact us through the social media and arrange when they can come and collect it. However alot of people haven't bothered to do this so I try to get in touch with them through social media to keep the lost property to a minimum. But sometimes we are unable to get in contact with people and therefore there were a large amount of ID's etc that had built up over a while. Last week we began posting them out to people with a short letter and offered them a discount to the club for the inconvenience of loosing something here. We got alot of response on twitter of people thanking us and saying how pleased they are with the discount. This again builds the reputation of the club and also promotes 42s at the same time. I am learning alot about new ways of promoting visually, physically and verbally while I've been working here that I hadn't even though about before. All of these things also require me to keep the club brand and image in mind so I am connecting with the right people and promoting a true representation of what the club is about.

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This is a promotional poster I designed for 42's BLOWOUT Vallentine's Day Special on Tuesday. It was posted around 1 o'clock and has reached a total of 6449 people. When I create visual promotional graphics like this I have learnt about the importance of information and grammatical accuracy as it reflects badly on the club and could put people off coming. Fortunately all the information I put on this post was correct and the club reached its full capacity which is unusal for a Tuesday night. I added the caption: The guest list is filling up quicker than ever for our BLOWOUT Valentines Special this evening! You don't want to risk not getting in and queuing in the cold on your own especially on Valentines day!! so comment your names and group size below to get FREE entry and queue jump till 12pm! or you can buy 1 entry and get your bae in free for tonight only! Doors open at 11pm! See you later!