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mabemedia · 3 years

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Top 10 Podcasting Agencies of 2021

Podcasts are the new love in the world of advertising. They are relatively less costly to produce and easier to distribute than other forms of advertising such as ads and PPC. A Podcast Production Agency helps you broadcast the right Podcast at the right time and can do wonders for a growing company and established companies alike. First, however, one needs to select the right Podcast agency to take full advantage of their money and make the best out of it.

So, we have, with the help of lots of research, made a list of the ten best Podcast agencies in the market right now.

Podfly

This company was founded in the year 2013 and is based in Montreal, Canada. It is a versatile audio editing and production agency that has the experience of working with many brands across all related fields such as education, politics and non-profit organisations. It has a unique working style as the company prefers working directly with organisations regarding brand messaging, audience targeting, and podcasting creativity.

NoGood

Unlike its name ‘NoGood’, this company is good for building corporate brands and podcast ads. It works with Fortune 500 and various other corporate brands to construct healthy partnerships and podcast ads. Their vast network helps them execute strong campaigns, which leads the brands to reach their ideal audiences. This company, which specialises in Podcast Marketing and Podcast Partnerships, was founded in 2017 and is based in New York, United States of America.

Seattle Podcast Company

As the name suggests, this company, founded in 2019, is based in Seattle and specialises in Podcast Marketing, Podcast Production and Content. It is a full-service podcast production and marketing agency committed to helping brands and organisations execute their audio and podcasting content to their targeted audience and allows brands to improve their overall branding strategy through solid storytelling.

FieldCast

Based in Milwaukee, Wisconsin and founded in 2018, this company specialises in Podcast Content Streaming, Creative Elements and Podcast Hosting. They cater to all your podcast needs and assist you in every step of successful podcast production, right from planning, production, hosting, distribution and reporting.

Sweet Fish Media

Sweet Fish Media specialises in producing high-quality podcast content for B2B Brands. This company, located in Orlando and founded in 2015, helps you create and distribute content so that your B2B Company can reach the right consumer.

The Podcast Haven

Situated in Burbank in California and founded in 2016, The Podcast Company specialises in the field of Podcast Editing and Production. With over 1500 successful podcasts in their bag, this company understands podcasts are one of the best and most cost-effective ways for audiences to consume content and can be a great choice to promote your brand.

Pacific Content

This company can cater to all your podcast needs like brand strategy, audio storytelling and distribution. It was founded in 2014, and this award-winning agency with specialisations in the fields of Branded Podcasts, Podcast Production and Podcast Consulting is located in Vancouver, British Columbia.

Freedom Podcasting Company

Freedom Podcasting Company’s top-notch service helps budding artists and entrepreneurs to grow their business through podcasting. The company is located in Reno in Nevada, and was founded in the year 2012.

True Native Media

True Native Media works with both advisers and brands to reach their target audience. It is situated in Morro Bay, California and was founded in 2016.

Adopter Media

Located in Petaluma, California, founded in 2016, this company provides services such as Podcast Advertising and Sponsorships to produce highly relevant and engaging campaigns.

Mabe Media are positioning itself at the forefront of the market as one of the few select networks that focus on providing a platform for powerful female voices. In addition, we help women build their networks and develop their businesses by creating podcast content.

There are so many aspects to consider when starting a podcast; it makes sense for businesses or individuals to outsource some or all of their podcast production to a team of professionals. Although it may simply be distributing it to the platforms such as Spotify or Apple/Google Podcasts, an agency specializing in Podcast Production for Female Voices makes a significant difference in Women Audio Podcasting Service.

Depending on your specific scenario and available resources, you can work with a full-service agency or a low-cost option to cover the essentials. Whichever option you select, these podcast businesses and organisations will assist you in launching a high-quality commercial podcast.

#Podcast Production For Female Voice

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mabemedia · 3 years

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How To Syndicate Your Podcast

A clear idea about podcast syndication can help understand the factors related to the successful syndication of podcasts. The crucial and majorly discussed factor is an RSS (Really Simple Syndication) feed, which, as the name suggests, simplifies the process of podcast syndication for the Podcast Production Agency.

What is Podcast syndication?

The task is often carried by a Podcast Production & Consulting Service agency through which a podcast show gets its new podcast productions (episodes) distributed to the destination platforms. It is similar to TV show production syndication. The Podcasts are broadcasted primarily in audio format for the listeners to stream online on the platforms. Often the podcasts are downloaded from the site of origin, and the rest of the time, the listeners use an aggregator to listen to their available favourite podcast production shows. A perfect example of this is one of the popular podcasts produced by Mabe Media, a leading podcast production agency.

What is a Podcast RSS feed?

A podcast RSS feed serves as the core in giving the listeners access to subscribe to the podcast. When a new episode is released, the listener/user doesn’t have to hunt for it in its site of origin. Instead, he will be automatically notified and redirected to it. The efficiency of the RSS feed increases the audience base remarkably!

The Magic of an RSS (Really Simple Syndication) Feed

An RSS feed powers podcast distribution. It is a URL that holds data about your programme and its episodes. Every time a new episode is released, this feed sends information to podcast directories. Podcast directories use the content of the feed to show your podcast material correctly.

The significant advantage of using an RSS feed is that you don’t have to update material on every site where your programme is syndicated. When you send an episode to your host, it will be featured in the RSS feed automatically. Podcast directories keep an eye on RSS feed consistency and publish fresh material as soon as available.

Importance of an RSS feed:

Without a doubt, it is the only method for others to see your stuff. A competent podcast syndication platform provided by a podcast production agency helps at every step of the technical intricacies of your production. Your podcast will not display on your website or any podcasting directories unless you have an RSS feed. It is the easiest and most practical way of distribution for everyone.

If you are a woman and want to start a podcast, hiring a Women Audio Podcasting Service is beneficial because they understand both the challenges and pitfalls. Podcast Production For Female Voices is becoming more niche and in-demand within the podcasting space. With this element of podcast production and a stable RSS feed, you are good to go!

The following five final tips serve as crucial finishing touches to your journey towards having your podcast. These small enlisted factors collaboratively create a significant impact.

Easiest ways to syndicate a podcast:

Start submitting your show to the top podcast directories to have the biggest outreach, such as Apple Podcasts, Google Podcasts, Spotify, Sound Cloud, etc.

Your show must be re-uploaded on YouTube. YouTube is a popular site for listening to audio material, even though it is not a music platform. YouTube accounts for 47% of all music streaming listening time worldwide. As a result, it’s an effective tool for podcast distribution.

Try to have another website to publish your show. For example, if you have a colleague who runs a blog on a related topic, you might ask them to include your podcast media player in a few posts. This is a fantastic method to make use of someone else’s network.

Another fantastic way to syndicate your work is to submit it to radio networks. Several radio stations broadcast episodes or segments of episodes.

Last but not least is to join a podcast network. A podcast network is a set of podcasts that are all created, published, or made accessible to advertisers at the same time. Networks assist podcasters in monetizing and marketing their shows. Many networks make the content of their member programmes available on their websites and that of their partners.

Branded podcasts are a fantastic tool, but they won’t be the most widely distributed. Podcast Production for women is an excellent method to interact and develop your engagement with your current audience. The communal character of podcast listeners makes them much more likely to be ideal word-of-mouth spreaders. 3/5 podcast listeners say they have suggested a podcast or a product they learned about on a podcast. Mabemedia tries to maintain the fundamental nature of your podcast by syndicating it efficiently. Mabemedia, the best podcast production agency for women, also encourages female voices to enhance their career or business via podcast production.

Finding the right podcast production package gives you the edge you require and technically shapes the production value of your digital podcast for syndication.

#Podcast production package #Women Audio Podcasting Service #Podcast Production Agency

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mabemedia · 3 years

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A 6 Step Guide on how to Create a Podcast for Promoting your Business

Creating a Podcast for your business is a very effective way of promoting your business. A Podcast Production Agency like Mabe Media helps you stand out from the competition. Podcasts are cost-effective and budget-friendly. They can also help entrepreneurs reach audiences through a single medium without advertising on different platforms. The rise in interest in podcasts has led to the development of multiple Podcasting agencies such as Mabe Media to help create appropriate content for businesses and assist people from the beginning to the end.

The following list contains few essential tips that might help you to create a Podcast.

Clarity

The first essential step towards creating a successful Podcast is to have a crystal clear and crisp idea about the content you would like to focus on in podcast.

Deciding the Audience–

A good Podcast with the right content is not enough. An entrepreneur must know how to make that podcast reach the right audience at the right time. In addition, you have to make sure that the podcast is readily available to your target consumers.

Choosing the Right Agency–

So, it is very natural not to possess the necessary knowledge, skill, and ability to produce the right podcast and broadcast it. Therefore, you need to use the help of a Podcast Production Agency like Mabe Media, who can assist you in creating the best content and develop an effective broadcasting method so that your business and its products/services can quickly reach the right consumers.

Creating a Tagline–

A unique Tagline is an excellent way of catching attention. For a tagline to work, one needs to take care of some factors like that the tagline should be crisp so that it can attract listeners and at the same time provide a comprehensive idea about your business. A popular tagline can work wonders towards promoting your products.

Choosing the Appropriate Broadcasting Format–

There are multitudes of ways in which you can broadcast a Podcast. Depending upon the content of the podcast, you can decide what can be the best format of broadcasting; for example, you may choose to broadcast your content through interviews, storytelling or conversations.

Promoting your Podcast–

Once your podcast is ready to be published, you need to start promoting the podcast. A network of friends, family, and well-wishers can work wonders when it comes to promoting one’s podcast. You can also use various social media platforms and create hype and interest among potential listeners regarding your podcast.

The Risk Factor–

It takes a lot of trial and error to figure out how to market a podcast. However, a favourable Podcast production package will help you craft a compelling podcast. To find the proper podcast marketing mix, you’ll need to try a few different approaches to determine what works best for your podcast and audience. This will take ingenuity and perseverance.

When it comes to promoting a podcast, the three foundations are quality content and patience. Remember that no amount of advertising will develop an audience for a poor product, so invest time perfecting your formula to create high-quality episodes. Emphasize the techniques that consistently attract new subscribers along the road, and keep an eye out for new ways for an audience to find you.

The idea that your podcast will inevitably be successful as you have ticked all the criteria mentioned in the above boxes is not accurate. Completing the above factors only increases the chance of your podcast being popular, but there is always a risk that things might not work out in your favours. So, budding entrepreneurs with limited funds must be calculative when they invest in a podcast and enlisting in the help of an agency like Mabe Media will help to balance the risk

#Podcast production package

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