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Easy Ways to Train Your Brain to be More Creative
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Easy ways to train your brain to be more creative You might be surprised to hear that you can actually train your brain to be more creative. Oftentimes people think that creativity is some mystical innate skill and you either have it or you don't. But research has shown that there are some strategies you can use to stimulate creativity in your everyday life and benefit from new ways of thinking and problem solving. 1. Switch up your regular routine - it's easy to get stuck in a rut of doing things the same way every day. The more you stimulate your brain with change and novelty, the more flexible and creative your brain gets. Keep your creative mind on its toes by reading new books, trying different foods and places to eat. Even try different routines throughout your neighborhood. Switching up your usual routines will stimulate your mind and get you thinking about new possibilities and approaches to life. 2. Relax the rules - so much of what you do is bounded by shoulds and odds, from these eight glasses of water you're supposed to drink, the right foods to eat or how much and when, to whether it's okay to talk in the elevator. Much of your life is probably restricted by how much you think you should behave. Try breaking some of the rules today, smile and say hi to the waiter or the bus driver. Crack a joke in that silent elevator. Open up a bit and allow your creative maybe even slightly anarchic brain to flourish. 3. Look around you - another good way of relaxing your mind and allowing your creativity to grow is to simply sit in the present and observe what's going on around you. Work your way through each of your senses and really notice your environment. What can you hear, see, smell, feel even taste. Notice everything and then write down what comes into your head when you walk down the street. Look up and around, chances are you'll be the only person not looking at their phone or frowning into the idle distance. Don't miss out on noticing the signs of spring or autumn. Look up and around and see how many colors or textures are right there in front of you. 4. Really talk to people - how much of your conversation is either you talking or being talked at. Step back a little and really engage with other people. Don't just talk or think of what you're going to say next. Practice active listening and give the other person space to speak. Real conversation can open up all sorts of possibilities and creative solutions you might never have thought of.
Resources: https://celebview.stream/recommends/newbooks/
Leaders are Readers, my book picks
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How to Use Mindfulness to Help Boost Creativity
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How to use mindfulness to boost creativity You've probably heard about mindfulness and maybe you even have a regular mindfulness practice but did you know that mindfulness is useful not just for keeping you calm and focused. It can stimulate your creativity and open up your thinking if you're interested in reaching your creative potential. Here's how mindfulness can give you a boost. Understanding the creative process - to understand how mindfulness can boost your creativity. It helps to look at the creative process. It can be a delicate synchronization of four steps. Information gathering and idea stimulation - this is the blue sky stage where you research and fire off as many ideas as you can. Your brain needs to be in free roaming mode here with your cognitive control network stood down to let you get on with it. Incubation - once you have as many thoughts and ideas down on paper as you can. Your brain can get on processing and mulling over options for the next stage. Stage three is inspiration - that eureka moment when you make connections and get creative insights. The final stage is the verification or testing phase where your critical brain can analyze and evaluate - Different parts of your brain dominate different stages of the creative process. 1. Stage 1 relies on divergent thinking, which is freewheeling and non-critical. 2. The incubation stage is taken care of by the brain's memory organization area. 3. The inspiration is controlled by your brain's salience network which is basically an early warning system for great ideas and making good choices. 4. The verification stage is where you can allow the cognitive control network to get analyzing and critiquing but it's essential to keep these phases in sequence and in balance. If any of these stages get sidelined, say if your inner critic jumps in at stage 1 or 2 your creative process is in danger of falling apart. The role of mindfulness - mindfulness can help with each stage of the creative process. It boosts divergent thinking necessary for brainstorming. It calms distracting thoughts allowing the incubation of all your brilliant ideas. Mindfulness also strengthens the salience network so that bright spark of creative insight doesn't get lost in the crowd. Finally mindfulness promotes cognitive function, helping you analyze and evaluate your project during the final phase of the creative process as well as assisting with the mechanics of the creative process. Mindfulness meditation will help you develop self-compassion and non-judgment because not all creative projects work out and that's okay. Mindfulness will help you develop insight into your own creative process and how you can reach your creative potential.
Resources: Leaders are Readers, my book picks https://celebview.stream/recommends/newbooks/
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How Meditation Helps Creativity
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How meditation stimulates creativity It might surprise you to hear that meditation can kick-start your creative process. After all meditation is about getting chilled right. Well, yes meditation is often recommended for calming the mind and reducing your stress level but it also has a physical effect on your brain. How does this help creativity - meditation in your brain. The simple act of regular meditation frees up the parts of your brain that deal with memory. Focus and cognitive ability research has shown that the act of meditating stimulates the high frequency brain waves that signal attention and perception, all qualities associated with creativity. The creative brain - you probably know that your brain is a complex machine. It has built up capacity over millions of years but not all the historical layers are as useful as they were when humans were hanging out in caves alert for the sound of saber-toothed tigers. The newest part of your brain is the neocortex. That's where the creative stuff happens, envisioning problem solving, creative thinking and strategizing are great and useful for the modern world right, but there are older parts of your brain that deal with survival. The reptile brain and emotions - the limbic system that can prevent the neocortex from getting on with its job. If you're stuck in fight-or-flight mode due to lots of stress or if you're emotionally out of balance those parts of the brain dominate and don't allow your neocortex to get a look in. And that makes sense because if you're confronted with immediate danger you need all your survival instincts working but this response is no longer useful in the 21st century. Basically if you're stressed out and unhappy your brain figures you don't have the luxury to get creative. Meditation as a circuit breaker - Modern life has a way of keeping you permanently wired with your reptile brain and your limbic system constantly over stimulated. Research has shown that mindfulness meditation is not just calming during your meditation session it can reduce the hyper vigilance of your reptile brain even out your emotions and stimulate your neocortex. Meditation helps you get out of your rigid thinking modes and allows you to start thinking in more creative and innovative ways. Cue better visioning problem solving and strategizing meditation calms down your entire neural system and makes sure the neocortex gets all the resources it needs to get your creativity flowing.
Resources: https://celebview.stream/recommends/newbooks/ Leaders are Readers, my book picks
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Ways to Hack Your Creativity
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Ways to hack your creativity backed by science
You might not realize that creativity has a measurable effect on your brain function. Science has shown that blood flow to your frontal cortex increases when you're engaged in a creative task. Creativity can boost neural pathways and measurably increase your cognitive function. Here are five tips backed by science that'll help you encourage your creativity and increase your brain power. 1. Go into brain training mode. You can think of your creativity as a kind of muscle that responds to exercise just as you work out at the gym. You can go into training and encourage new connections throughout your brain. The easiest way to do this is to schedule regular screen breaks throughout your day. Get your brain out of scrolling mode and into active thinking, Allow your mind to wander, daydream and muse. 2. Change your environment. You may not realize that your brain responds to changes in your environment even small ones. Rearrange as creativity nudges, making your brain sit up and take notice. Make adjustments and solve different problems. 3. Learn something completely new. It's natural for humans to want to stay in their individual comfort zone but you can kick start your creative thinking by learning something completely new. It can be as challenging as learning a new language or taking a ceramics or metal work course, whatever you choose. Your new learning will help your brain develop new ideas and ways of thinking and these new ways of thinking promote more creative thinking in the workplace. 4. Write it down, whenever you have a new idea make sure you write it down in a notebook or on your smartphone. It's one of those quirks of human nature that you often think of something when you're in the shower or driving or just dropping off to sleep situations where your brain is free to roam around and come up with solutions. You can be guaranteed you won't remember that phrase or question later so make sure you write it down as soon as you can. It doesn't have to be the whole thing just a few words to prompt your memory later will do it. 5. Set yourself some challenges. It's easy to slip into regular routines of thinking or problem solving at the office or at home. Your brain gets bored and detaches making it harder to think creatively. You can give your brain a kick start by setting yourself challenges. Try and get that presentation done with a time limit or do some brainstorming with colleagues.
Resources: https://celebview.stream/recommends/newbooks/ Leaders are Readers, my book
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Common Creative Roadblocks
Common Creative Roadblocks #creativeroadblocks #creativetips https://youtu.be/clvFd-yzmzI via @YouTube
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What You Didn't know about highly creative people
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Things you didn't know about highly creative people You may not realize that there are some differences between ordinary folks and highly creative people. If you're friends with people who are highly creative then you've probably noticed they see the world in a slightly different way. Scientists have now found that their brains not only work differently but their neural hardwiring is also unique. Creatives can sometimes be challenging to get along with but it helps to understand why. 1. They're always thinking. Supercharged creative people always have something on the go. There's always part of their brain that's still in the studio or still writing. Creatives are usually very curious people always wondering what if or why. The problem solving part of their brain just doesn't slow down. 2. They push back. One of the key characteristics of highly creative people is not taking the status quo of face value. They like to push back, to poke and ask the difficult questions. You'll often hear the words why or why not on their lips. 3. They follow their own path. To thine own self be true is the creative's motto. Living authentically and in a way that's aligned with their values is an absolute priority for them. They don't just question the status quo, they reject following the herd and they don't mind having unpopular opinions. 4. Their path isn't linear. A highly creative person's mind often works in loops or spirals. They don't tend to think in a linear logical fashion and will often make great creative leaps. Einstein famously said that imagination is more important than knowledge and this is exactly what he meant. The creative's capacity to see connections can sometimes border on genius. 5. Creatives need downtime in space. Highly creative people will often work for extended periods and then need equal amounts of downtime to recover their energy. This can mean solitude but not always as quiet companionship can be just as reviving as being alone. Scheduling doesn't always work so well and can even stifle the creative spirit. Similarly creativity needs space, quiet and separation from the day to day. 6. Creatives are storytellers. Highly creative people are often highly sensitive to images, metaphors and stories. Creativity is fundamentally about conveying a story from the artist to the viewer or reader. The narrative is the most ancient way of passing on deep truths like creation stories or heroic sagas. Creativity is the bedrock of humanity and a key element that separates us from other creatures. Telling stories helps us understand the world to explain what we experience and to transcend the everyday.
Resources: https://celebview.stream/recommends/newbooks/ Leaders are Readers, my book picks
#creativeentrepreneurs #creativemind
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5 Reasons to Develop Creativity in Daily Life
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Five reasons to develop your creativity in daily life. You might think that creativity is something you can't do. So many people say oh, "I'm just not the creative type", but it is within everyone to be creative and it's not just good for the soul to sketch or play with clay or embroider. Creativity comes in all shapes and sizes and it has some unexpected benefits for the rest of your life. 1. Creativity helps you solve problems. Fostering your creativity trains your brain to be more adaptable and flexible in dealing with all sorts of problems not just how to get that pot completely balanced and smooth but how to solve that problem with a work project or a relationship or career issue. Being creative takes you out of the linear thinking mode and the confines of regular logic options. Stop being only black and white. Your mind can look at your problem from many different angles and see potential nuances that you might otherwise miss. 2. Creativity can help you live longer. Surprising but true studies have shown that being creative can actually reduce your mortality risk and add years to your life. Making, drawing, woodwork, knitting or painting all fire different neural pathways in your brain and help reduce stress and anxiety. Creativity slows cognitive aging and enables you to lead a happier more fulfilling life. 3. Creativity grows your confidence. Learning a creative skill takes application and lots of practice. You'll make a lot of mud pies and lopsided pots before you can create beautiful and functional tableware. Mastering your chosen art form helps you develop confidence in your abilities that will overflow to other areas of your life. As you overcome failure and succeed in making beautiful things you'll see that persistence and optimism is the way to success. 4. Creativity is immensely satisfying. There's nothing like starting with raw materials and being able to make something unique from them. Whether you start with a lump of clay or you make your summer wardrobe from scratch, you know you have the skills and creative spark to make whatever you want. You aren't dependent on stores and other people's work. You know you can start with zero skills and learn a completely new skill. 5. Creativity helps you express yourself making an artwork or a piece of writing or an item of clothing allows you to make something that is completely yours no one else can make the exact same thing that you can living a creative life can help you see that whatever you bring to the world is unique and special.
Resources: https://celebview.stream/recommends/newbooks/ Leaders are Readers, my book picks
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Creative People Make Outstanding Entrepreneurs
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Five ways in which creative people make outstanding entrepreneurs. You might think that being creative doesn't stack up well with business. After all the stereotype of the suffering artist or writer wrestling with the muse doesn't sound like a great candidate to be running a company. In fact creative people make outstanding entrepreneurs. Researchers have found that there are a number of characteristics creatives share which can make them innovative and successful business people. 1. Creatives are innovative. Creative people tend to take a different even quirky view of the world. They have flexible adaptive minds and can often find solutions to tricky problems and they're really good at coming up with lots of new ideas. 2. Creative processes mirror business processes. It might sound surprising but the stages of developing a creative project are very similar to those involved in setting up a business. Commonly there are four steps to each enterprise. There is a research phase, gathering information about an issue, product or problem. There's an incubation stage where this information gets processed followed by a big breakthrough eureka moment when the solution becomes clear. Then comes the final testing phase with a creative entrepreneur test of the solution to see if it works. This applies whether you're setting up a business, launching a new product or writing a novel. 3 Creatives and entrepreneurs work in the same conditions. Both creatives and entrepreneurs work in a flexible highly changeable environment. There's the freedom to float and test new ideas in a less structured environment than a regular job or company. There are risks and sometimes high stakes involved but for the creative and entrepreneur alike this is fertile ground that can allow innovative ideas to flourish. 4 They make connections. One of the hallmarks of the creative mind is being able to think outside the box and make connections between superficially unrelated ideas. They're also intensely curious and want to know the whys and why nots about the world. Entrepreneurs are also eclectic thinkers who are not afraid to try new strategies and ideas to see what happens. Both types are big on the what-if approach to the world. 5. They're great at communicating their message. Both creatives and entrepreneurs are likely to be passionate about their work and have great powers of persuasion. They've thought about it and worked at it and lived it so they know it inside out and they care about sharing their passion with the world.
Resources: https://celebview.stream/recommends/newbooks/
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Character Traits of Creative People
#Character Traits of Creative People https://youtu.be/tIN4XIhQcS8 via @YouTube creativecharactertraits getcreative#Seven character traits of creative people Have you ever wondered what drives creative people. What makes them different? Creativity can cha#Create AMAZING eBooks & Reports In 5 MINUTES Without Typing Any Words! https://celebview.stream/recommends/squibble/ Seven character trait
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Email Sending Services
How You Can Get Free Traffic To Any Offer In Any Niche While Building Your Following On Various Platforms. . . It Costs Only $2 To Get Started. https://celebview.stream/recommends/empire/
My Picks - Learn from the Experts - Readers are Leaders https://sp.eslinonline.ca/learnfromexperts/
Transactional email sending services
The seven best services - here's a primer to get started with transactional email sending services with tips to help you pick the perfect app for your needs and integrate it with your apps and workflow. Transactional email service - a dedicated email sending service that'll make sure your emails get delivered no matter how many you need to send three best reasons why you should outsource your emails you can send more messages faster you can ensure your message get delivered you can do more with your emails Let's find out some of the most popular transactional email services Amazon SES - best known for S3 file storage in the cloud and EC2 their servers in the cloud. Amazon also offers CDN services, online databases, DNS servers and more. SendGrid - One of the largest service providers. It is designed to be simple to integrate into your app, with a number of different APIs and supported client libraries. Mandrill - Mandrill includes almost every feature you'd want in all of its plans, dedicated IP addresses, in-depth analytics, template hosting, inbound email parsing and more. Mailgun - not only can it deliver your emails, it even includes email validation features to check and make sure you're sending emails to valid addresses. Mailjet - You can customize Mailjet's email templates, store your customers data and use it to personalize your emails, then use that data to segment your list and send the perfect emails to your audience. SendinBlue - it's another app that includes email marketing along with a transactional email API. Postmark - instead of having to subscribe to a certain plan or figure out what your price will be once you're sending a certain number of emails, Postmark lets you purchase email credits at the rate that works best for you and send them as you need. Conclusion - if you're sending thousands of emails a day through your app to millions of people, you'll very likely need a transactional email service, a dedicated email sending service. PS: Mail Chimp offers free emails when you are just starting out. It can also be used to make simple lead pages.
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Profit Boosting Emails Types
How You Can Get Free Traffic To Any Offer In Any Niche While Building Your Following On Various Platforms. . . It Costs Only $2 To Get Started. https://celebview.stream/recommends/empire/
My Picks - Learn from the Experts - Readers are Leaders https://sp.eslinonline.ca/learnfromexperts/
Email styles to boost your profits
There are many different kinds of emails you could send. We won't cover them all here but as you plan to expand your email communications here's a helpful model to consider. Email #1 Send an email immediately after opt-in and ask which of your products or services the person is most interested in receiving. Email #2 Introduce your company - one of the first things you should do is welcome and thank your new customer. Email #3 Content follow-up - if you receive email addresses through a content download ask them what they thought about it. Email #4 Educational drip campaign - educational emails anticipate your prospect's thought process and deliver information to them in the order they need it. Email #5 Thank you for your purchase - send an email thanking them for their business, let them know what will happen next and what their purchase means to you. Email #6 Receipt email - send an easily searchable receipt email Email #7 Satisfaction survey - A few days after purchase send an email asking for feedback through a survey email. Email #8 Referral requests - always ask for referrals. Keep in mind that customer acquisition through referrals is typically much cheaper than other channels. Email #9 Upsell email - if you have a good product offering, consider sending an upsell email enticing your customer to buy a better version of what they already bought. Email #10 Cross sale email - a cross sale is suggesting products related to a purchase. Whatever you're selling identify related products and be sure to tell your customer about them. Conclusion - pick at least three types of emails and add them to your autoresponder. You'll see a lift in revenue in no time at all.
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Using Funnels Drip Marketing
How You Can Get Free Traffic To Any Offer In Any Niche While Building Your Following On Various Platforms. . . It Costs Only $2 To Get Started. https://celebview.stream/recommends/empire/
My Picks - Learn from the Experts - Readers are Leaders https://sp.eslinonline.ca/learnfromexperts/
Funnel creation and drip marketing
Let's understand how to design a funnel to nurture customer leads over time. Also find out how setting up an automated drip campaign could help you get relevant information to targeted readers and convert them into customers. Funnel to maximize the number of leads who become customers - smart marketers design a funnel to guide new email contacts through a series of actions aimed at converting their interest into a purchase. A funnel could include an explanation of the features and benefits of your product. Case studies - Offers for discounted products, links to educational content such as ebooks or blog articles. A funnel could include direct mail pieces, sms messages, links to videos about your product and any other content that will move your leads towards taking action. Planning the structure of your funnel includes deciding how many emails they will receive, whether those emails will be broken up by other forms of communication and strategizing about the length of time between each successive event in the funnel. Drip marketing often called drip campaigns - they're a set of marketing emails that will be sent out automatically on a schedule. Use a drip campaign for your product service for nurturing leads, welcoming onboarding abandoned shopping carts, recommendations renewals confirmations. How to set up a drip campaign - identify your target audience. Craft your message, plan out your campaign, start your campaign evaluate and adjust. Conclusion - you might want to try a few of them with your users or perhaps they'll spark your imagination for other ways you could use drip campaigns for your product or service.
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AB Split Testing
How You Can Get Free Traffic To Any Offer In Any Niche While Building Your Following On Various Platforms. . . It Costs Only $2 To Get Started. https://celebview.stream/recommends/empire/
My Picks - Learn from the Experts - Readers are Leaders https://sp.eslinonline.ca/learnfromexperts/
How to use split testing A/B testing to create results - It's vital to run an A/B test when trying out new techniques or formats for your email campaigns. Let's find out how to use it for better results - decide what you'll test. Things you might consider testing include call to action, subject line, testimonials, the layout of the message, personalization, body text headline, closing text images or anything else. Test your whole list or just part the larger your test sample, the more accurate your results will be. Make sure that the split is done randomly too. What does success mean - before you send out your email versions it's important to decide what you'll be testing for and what you consider success. Tools for testing most email - campaign software has built-in tools for A/B testing. Also you can set one up manually. Analyze the results. There are a few different categories of results you'll want to look at, the open rate, the click-through rate, the conversion rate - once they're on your website. Best practices - always test simultaneously to reduce the chance your results will be skewed by time-based factors. Test as large as sample as you can for more accurate results. Listen the empirical data collected, not your gut instinct. Best practices - use tools available to you for quicker and easier A/B testing. Test early and test often for the best results. Only test one variable at a time for best results. Conclusion - split testing all your emails can help you find out quickly what your audience responds to and increase email marketing conversions.
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How Often Should You Email
How You Can Get Free Traffic To Any Offer In Any Niche While Building Your Following On Various Platforms. . . It Costs Only $2 To Get Started. https://celebview.stream/recommends/empire/
My Picks - Learn from the Experts - Readers are Leaders https://sp.eslinonline.ca/learnfromexperts/
Determining the optimal email frequency
Here are seven key SMS and email frequency guidelines that will help you engage customers and start to grow your business through text and email marketing. How often should i contact my customers - on an average two to four times per month but it depends on your business too. Frequency is directly related to relevance a relevant timely message is often treated as a gift, while an ill relevant untimely message can do more harm than good. Let the data decide text and email frequency. Compare the open rate, bounce rate. click-through rate and opt-out rate between each of your campaigns and set your text and email frequency accordingly. Different marketing channels allow different engagement - consider the goal of the message and use the most appropriate channel. Communicate consistently - whatever the channel, it usually takes multiple messages within a given window of time to get a customer to act. Conclusion - there's no such thing as the perfect email frequency. No magic number to shoot for but these pointers can help you sort out the frequency dilemma.
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Common Email Mistakes
How You Can Get Free Traffic To Any Offer In Any Niche While Building Your Following On Various Platforms. . . It Costs Only $2 To Get Started. https://celebview.stream/recommends/empire/
My Picks - Learn from the Experts - Readers are Leaders https://sp.eslinonline.ca/learnfromexperts/
Visit http://gohomeworkers.com for articles and info.
Common Email Marketing Mistakes to Avoid
No matter how many emails you've written or diligently you and your team copy edit. Mistakes happen. Find out the common mistakes and follow the tips to spare yourself the backlash of a costly email marketing faux pas. Incorrect links - make it a habit to click on every link in your test email to ensure your links go where you want them to. Technical difficulties on your website - it is always a good practice to get back to your subscribers as soon as your website is back up and running with a small incentive to say sorry. Incorrect segment - sending to the wrong segment or no segment at all has the potential to confuse your subscribers and harm your brand. Sending the incorrect version of an email - if this happens to you, you're usually best off sending an apology email with an explanation quickly to those affected. Your unsubscribed process is broken - keep the unsubscribe process simple clean and effective so the customers leave the email list without a bad taste in their mouth. Create a completely false sense of urgency - don't create a completely false sense of urgency and then proceed to keep playing the urgency card again and again week after week. Over personalization - avoid over personalization by leaving unvetted user-generated data out of your emails. Planning for mistakes - it's best to have a plan in place in case things go awry Email mistake response checklist - make a list of all potential issues determine which potential issues require a response. Define how you plan to respond to each of the more serious mistakes. Email mistake response checklist - get agreement from your boss and the marketing team on your response plan. Outline the creative approach for each type of apology email. Prepare an oops email template. Conclusion now that you know some common email marketing mistakes and how to deal with them you'll be prepared in case an error happens in your campaign.
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Email Management and Calendar
How You Can Get Free Traffic To Any Offer In Any Niche While Building Your Following On Various Platforms. . . It Costs Only $2 To Get Started. https://celebview.stream/recommends/empire/
My Picks - Learn from the Experts - Readers are Leaders https://sp.eslinonline.ca/learnfromexperts/
Visit http://gohomeworkers.com for articles and info.
Email Program Management and Optimization Strategies
Planning an email marketing calendar Every small business entrepreneurs author or brand needs to plan their marketing in advance in order to budget their resources. Use these tips and tools to mark out your marketing calendar for the coming year. With an email marketing calendar you can get a better idea of your email output, identify your priorities, commit to a schedule, monitor the frequency of your sends, spot gaps in your marketing efforts and avoid redundancies. Starting with a blank calendar for the year, your first step is to slot your continuity emails into it. Schedule all your company publications and identify the target audience for each. Layer your promotional email schedule into the calendar. If it is highly seasonal, b2c, identify major holidays and key dates tax day summer and winter solstice etc. throughout the year. For b2b marketers, in case of b2b marketers, identify dates of owned promotional events major industry conferences and create the promotional windows for each on your calendar. Educational or content marketing -also consider any educational or content marketing campaigns or email series that might be in existence to support particular brands products or lines of business. Consider special campaigns, identify these types of programs and any fixed dates you plan to deploy then and add them to the calendar. Also add any known interactive engagement campaigns to your calendar. Automated email campaigns - identify your automated email campaigns and how often each may touch a subscriber over the course of a year. Set maximums if necessary. Check for overlaps. Areas of overlap are key in identifying the campaigns that might need to be suppressed in favor of higher priority efforts. Conclusion - building your email marketing calendar for the year layer by layer will alleviate the chaos and shotgun approach too many programs fall victim to due to the lack of planning.
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Email Targeting
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Email Targeting and Segmentation Before you can start sending effective emails you need to know your target market and segment them. If you aren't sure where to begin think through these steps and try to plan out a flow that would work for your segmented email marketing campaigns to send messages targeted as narrowly as possible to your customers. Decide what customer data will help you sell more efficiently, how you're going to organize it and how you're going to collect the data that you don't have. Three common sources of segmenting -stage of buying cycle, customer avatars, product interest. A. Stage of the buying cycle segmenting by where a customer is in a particular buying cycle helps you to provide highly targeted content to improve your conversion rates. B. Customer avatars - create customer avatars by character types based on the traits, desires goals and attributes and appeal to them by crafting specific marketing collateral design. C. Product interest segmenting customers by the amount of interest they have or potentially have in your product is known as lead scoring. How to determine each lead segment. Make sure you pick fields that will help your business benefit the most from the information your leads provide. The best way to gather data from your leads are: 1. List of pending services 2. Forms 3. Surveys 4. Online behavior 5. Create your content Once you decide on how to segment your email list you need to write and design content that's targeted towards each group. Email marketing tools segmentation feature. Finally to send emails now all you need is an email marketing app that can handle list segmentation and make multiple sends a breeze. Measure, adjust, repeat and make sure you're tracking how people interact with your emails. Measure what they open, what they click on and what kinds of content get them engaged. Conclusion each of your customers are unique so don't send all of them the same emails. With segmentation it's easy to personalize your message based on the recipient's interest, demographic information and purchase history.
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