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mpiricsoftware1 · 2 years

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Learn Basics of WordPress Security- Your Ultimate Guide

Every website owner should be concerned about WordPress security. Google blacklists over 10,000 sites each week for malware and 50,000 for phishing.

If you are serious about your website, you should pay attention to WordPress security best practices. Use these below tips to keep your website safe from hackers and malware.

Even though WordPress core is very secure, and it is regularly audited by hundreds of developers, you can do a lot to ensure your site is secure.

Mpiric Software is a website development and designing company that believes security is more than just eliminating risks. It is also about risk reduction. As a website owner, you can take several steps to ensure that your WordPress site is secure (even if you're not technically inclined).

By following our ultimate WordPress security guide, you can take several steps to protect your website from security vulnerabilities.

Here we go!

Why Website Security is Important?

Your business' reputation and revenue are at risk if your WordPress website is hacked. Hackers can steal user information, install malware, and even transmit malware to your users.

More than 50 million website users were warned by Google in March 2016 that a website they're visiting may contain malware or steal personal information. Additionally, Google blacklists 20,000 websites for malware and 50,000 for phishing every week.

Your WordPress security is especially important if you have a business website.

User permissions and strong passwords

Using stolen passwords is the most common method of hacking WordPress. This can be avoided by creating strong unique passwords. Not only for WordPress admin areas, but also for FTP accounts, databases, WordPress hosting accounts, and custom email addresses that use your site's domain name.

In addition to limiting the risks, do not grant anyone access to your WordPress admin account unless absolutely necessary. When adding new user accounts and authors to your WordPress site, be sure to understand user roles and capabilities in WordPress.

Keeping WordPress up to date

WordPress is a free and open source application that is regularly maintained and updated. WordPress will automatically install minor updates by default but major updates must be initiated manually.

A WordPress website can also be customized with thousands of plugins and themes and are regularly updated by third-party developers. The WordPress updates are essential for the security and stability of your WordPress website. Make sure your WordPress core, plugins, and theme are updated.

WordPress Hosting Role

When it comes to WordPress security, the hosting service that you choose is of utmost importance. Providers like Bluehost and Siteground ensure that their servers are protected against common threats by taking extra measures.

Here are how web hosting companies protect your websites and data in the background.

Their network is continuously monitored for suspicious activity.

Good hosting companies have tools in place to combat large-scale DDOS attacks.

To prevent hackers from exploiting a known vulnerability in an old version of their software, php versions, and hardware, they stay up to date.

Disaster recovery and backup plans are available to protect your data in the event of a catastrophic event.

Best WordPress Security Plugin

After we set up backups, the next step is to set up an auditing and monitoring system that keeps track of all the activity on the website. It includes monitoring file integrity, monitoring failed login attempts, scanning for malware, etc.

With Sucuri Scanner, one of the best free WordPress security plugins, all of this can be taken care of.

Enable Web Application Firewall (WAF)

A web application firewall (WAF) is the best way to secure your WordPress site and feel confident in your WordPress security. A website firewall blocks all malicious traffic before it even reaches your website.

DNS Level Website Firewall - These firewalls route website traffic through their cloud proxy server. This allows them only to send real traffic to your webserver.

Application Level Firewall- These firewall plugins inspect the traffic before it reaches your server, but before it loads most WordPress scripts. This method does not reduce server load as well as the DNS-level firewall.

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mpiricsoftware1 · 2 years

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Utilize Right Social Media Marketing at Right Time

Enough has already been said about social media, how it reshapes consumer behavior, and how organizations can use it to turn the wheel of fortune in its favor.

Despite the massive amount of information on the web, so many businesses struggle to wrap their head around social media marketing and how it works. Social media is a network of over 3.5 billion users that just love to share, seek, and create information.

As a marketer or business owner, how could you utilize this network in a way that produces great results for your business?

Let's explore this!

The essentials of a effective social media marketing strategy

Social media marketing strategy will look different for every business, but here are the things they will all have in common:

Knowledge of your audience

You need to know about what platforms they use, when they go on them and why, what content they like, who else they’re following, and more.

Brand identity

A strong, unique brand image is an essential part of building a good relationship with customers.

Analytics

Quantifiable insights will inform your strategy, including who you’re reaching, the right content to share, the best times to post, and more.

Content strategy

While there is a level of spontaneity on social, you’ll need a structured content strategy to be able to have a consistent voice and produce quality content regularly.

Inbound approach

Focus on adding value through useful and interesting content and building up those around you. This, in turn, will organically promote your business.

Regular activity

Social media is a real-time platform. If you want to use it to grow your business, you need to post regularly, stay on top of engagements with your business, engage back, keep up with trends, and maintain accurate profiles.

5 Benefits Of Social Media Marketing

The concept of social media marketing has evolved over the years. A few years ago, the sole purpose of using social media channels was to generate website traffic.

Today, it has developed into something more than just a place to broadcast content.

In this article you should know about social media marketing:

SMM Builds Stronger Relationships With Customers

If you think social media marketing is all about selling and promoting, rethink. Successful brands connect and engage with their social media audiences to build lasting relationships.

Rather than selling your products or services, you can simply ask your social media followers questions about your products or share something that could make life easier for your audience.

It's always a must to serve people first before asking them to invest with you.

SMM Consistently Warms Up A New Audience For Your Business

There’s nothing worse than facing a cold audience or people who haven't interacted with your brand before.

Social media marketing opens up doors to tools and tactics that make it easy to warm up a new audience for your business.

Facebook and other social platforms allow you to use content to connect with the potential audience and warm them up. For example, creating an interesting Facebook video ad can drive people to know more about you.

SMM Generates More Leads & Conversions

Platforms like Facebook, Instagram, Twitter, and LinkedIn allows companies to generate leads. You can use a mix of paid and organic tactics to boost conversions.

Video marketing, paid ad campaigns, giveaways, and email opt-ins are some of the leading strategies to get prospects into your sales funnel.

Since everything happens online, SMM is a measurable, quicker, and easier way to build a database of prospects. With increased visibility, your business finds plenty of opportunities for conversion.

Compelling content can lead your social media followers to your company’s website and turn them into loyal customers.

SMM Gives You A Leg Up On Competitors

There’s a lot to learn from your competitors’ social media presence, especially if you have just started exploring social media and lack good marketing ideas.

Progressive companies always monitor their competition to see what’s working for them and whatnot. Tracking what your competitors are up to should be a key part of your social media marketing strategy.

You can start experimenting with things that are working for your competitors.

SMM Is Cost-Effective

Social media marketing is probably the most cost-efficient and diverse way of promoting a business.

It doesn’t cost anything to create a profile on most social networking sites. In case you want to run a paid campaign to boost your content, the cost is relatively low as compared to other advertising platforms.

One of the benefits of social media marketing is that it allows you to track your performance and fine-tune your strategy using real-time data.

Digital Marketing Companies like Mpiric Software are excellent for getting practical exposure in digital marketing at affordable prices.

There’s no better growth strategy for your business than social media marketing that is incorporated with a killer influencer marketing strategy.

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mpiricsoftware1 · 2 years

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Blockchain Technology: Key Features & Security Architecture

Blockchain technology refers to a decentralized database system containing cryptographically linked blocks of digital assets. It is a peer-to-peer network database ruled by a decentralized system. It represents a sequential shift away from the conventional agents towards transparent conduct.

With blockchain technology, industries have been transformed simultaneously in all dimensions, most notably in how businesses operate on a day-to-day basis. Blockchain integration in business solutions also cuts out intermediaries’ role across various vital services and reduces overheads.

Blockchains are secured through multiple mechanisms, including advanced cryptographic techniques, logical models, and many more.

This article explores techniques that make blockchains secure.

Blockchain Security: Centralized Blocks

The term 'Blockchain Technology' refers to a centralized digital blockchain that contains money transactions. It consists of cryptographic blocks that are interconnected to each other. Blockchain solutions are designed to be tamper-proof and highly secure.

Blockchain consists of three key strategies: Cryptography, Decentralization, and Consensus.

All of these features make it difficult for tampering with a blockchain record. It is because the hacker would be required to change the entire block containing the blockchain records. The network participants also have their security keys assigned to the ultimate transactional key that acts as a personalized digital signature.

In any circumstance, if the record is altered, the digital signature will get invalid, and any attack will be detected immediately by the corresponding network.

Early notifications and alerts are essential for preventing further damages or attacks in blockchains. At a glance, blockchain security also provides various desirable features that help to secure transaction data.

Key Characteristics of Blockchain Security

Unquestionably, blockchain is a means to ensure security. It has become a disruptive technology due to its ability to centralize, incentivize, digitize, and secure the transactions’ validation. The records are protected through cryptography decentralization to ensure the foolproof blockchain security of the blocks.

Many sectors are evaluating blockchain technology for detecting the strategic differentiation to leverage their business potential. Blockchain has the potential to simplify business processes and give them access to enhanced performance and security.

Every transaction in this technology that gets recorded and stored is not directly labeled as a blockchain.

Some of the defining characteristics of blockchain technology are as follows:

Immutable

In blockchain technology, all transactions are immutable. Even the code encryption is used for the transactions, effectively securing the participants' date, time, and information.

Consensus-Based

Blockchain technology executes transactions only when the parties participating in the network anonymously approve them. One may even choose to alter the consensus-based regulations to match the circumstances.

Distributed

With distributed blockchain technology, processing is distributed evenly among all business peers, building a shared infrastructure within the business system. Participants can independently validate the details without any centralized authority.

Digital Signature

Blockchain technology streamlines the exchange of translational values by using unique digital signatures that are based on public keys. In blockchain technology, private key codes are known only to the key owners to develop ownership proof. It is a critical feature that avoids any fraud in blockchain record management.

Persistent

An invalid transaction is detected by consensus-based blockchain technology. When transactions are integrated into a blockchain ledger, it is not easy to roll them back. Cryptographically, blockchain blocks are created and sealed inside the chain, making it difficult for the hackers to edit or delete already developed blocks and put them on the network.

The Security Architecture of Blockchain Technology

Blockchain records are protected by cryptography, in which network users have their own private and secure keys. This key is attached directly to the transaction keys, and it functions as a customized digital signature. Blockchain safeguards and prevents any malicious attack and secures the data of the company by encrypting it.

Blockchain is empowered at many layers for developing any enterprise application.

These layers include the following elements:

User access layer

Presentation layer

Identity and access management layer

Application layer

Network layer

Infrastructure layer

Blockchain technology is specially designed to pay off in the long run. Blockchain professionals can help you implement the essential measures to ensure the success of your blockchain solution. Blockchain has irreversible and highly encrypted data blocks that allow us to fight against any fraudulent conduct.

Conclusion

Blockchain Technology has shown its potential for conventional transformer industries with its key attributes like persistence, decentralization, audibility, etc. Blockchain offers highly enhanced security during transactions irrespective of its value. The security of blockchains makes it a highly unique and universal solution to streamline legal contracts and ensure Enterprise transparency.

If you are looking for Blockchain development companies, Mpiric Software is available to assist you for Blockchain services.

If you have any query then book an appointment, we’ll be happy to connect with you.

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