philosagie

[philosagie]

Phil Osagie ​The Content Writer

175 Simonston Blvd. · Thornhill, ON. L3T 4M1​416- 729-6945 · [email protected]

Versatile content writer skilled at transforming complex subjects into compelling and on-brand marketing copy that resonates with target audiences, aligns with the brand voice, and drives positive consumer behavior.

Areas of Expertise

✓ Digital Content Creation

✓ Marketing Copywriting

✓ Financial Journalism

✓ Web Copywriting + Editing

✓ Research + Analytics

✓ Brand Positioning + Messaging

✓ Email Copywriting

✓ Media Relations + Outreach

✓ SEO + Keyword Research

Technical Proficiencies: WordPress, Microsoft Office 365, CRM, and AI Tools.

Background & Notable Contributions

TELUS · Canada · January 2023 - Present

Lead Copywriter

Collaborating with cross-functional product owners, user experience specialists, and designers to translate high-level concepts into tangible digital experiences, and drive consumer engagement and conversion through copy.

Key Accomplishments:

• Write persuasive and high-converting email copy for promotional campaigns, newsletters, SMS, and automated sequences, consistently exceeding campaign expectations

• Conduct A/B testing to optimize subject lines, content, and calls-to-action, resulting in a 25% increase in email open rates and a 20% improvement in click-through rates

• Collaborate with cross-functional teams to develop marketing copy for technology, healthcare and consumer

• Utilized AI tools to conduct keyword research, analyze market trends, and optimize content, resulting in a 20% increase in open rates and click-throughs

• Implemented a consistent tone and voice across all touchpoints, maintaining brand identity

• Orchestrated seamless integration of words and design, crafting evocative headlines, taglines, and body copy

SCOTIA BANK (Digital)· Toronto, ON · November 2021 – Jan 2023

Content writer

Authored informative articles, blog posts, and product sheets on a wide range of topics, including health, technology, investment strategies, retirement planning, and digital content for Scotia’s 25 million customers.

Key Accomplishments:

• Collaborated with cross-functional teams, including finance, legal, compliance, and marketing, to ensure a unified and cohesive communication approach

• Created the product copy for Scotia Smart Money (the most requested feature on Scotia digital banking)

• Produced 5 specialized financial articles that had over 321,000 impressions and raised the click-through rate

• Developed the series for the financial communications campaign titled: The Art of Trading in Stocks

• Updated articles on the Financial Advice website for accuracy, grammar, tone of voice, and style consistency

THE BUSINESS IMMIGRANT (TBI) CANADA · Toronto, ON · Oct. 2019 – Nov. 2021

content writer + editorial advisor

Created, edited, and managed high-quality digital and print content for the business publication targeted at the 500,000 annual newcomers to Canada.

Key Accomplishments:

• Created copy for a wide range of digital marketing campaigns, with a 90% success rate

• Led the creation of email campaigns aligned with content marketing initiatives, driving a 30% increase in email subscribers and contributing to a 15% growth in website traffic

• Developed a content calendar, ensuring seamless integration of email copy with broader content strategy

• Attended and reported global business events across multiple digital platforms

• Executive messaging, newsletter campaign and engagement with over 10,000 business leaders

HSBC Bank · Toronto, ON · July – September 2019

content writer

Created executive content, internal communications, and email copy for key stakeholders directly from the office of the Head of Retail Banking and Wealth Management

Key Accomplishments:

• Weekly quotes and scripting of “What’s Up in the Markets”

• Produced compelling PowerPoint presentations, briefing notes and executive summaries for leaders

• Produced executive internal emails and copy for other digital platforms for the Head of Retail Banking

• Produced content for legal footnotes and ensured all content met regulatory compliance criteria

JSP CANADA COMMUNICATIONS CORP. (PR Agency) · Toronto, ON · March 2015 – 2019

global content + communications strategist

Led the creation and implementation of communications campaigns that consistently enhanced client visibility Also managed the global content strategy of key clients, including financial blogs, press releases, thought leadership content, and social media campaigns. Consistently reached over 90% of the target audience.

Key Clients & Accomplishments:

• Emirates Airlines: Content creation and global PR planning

• MasterCard: PR and Content writing for the “World Without Cash” campaign in the EMEA region

• Chevron: Media training, thought leadership, and metrics-driven media monitoring using CISION

Education, Development & Advocacy

Master of Science, Global Marketing

ANGLIA RUSKIN UNIVERSITY | Cambridge, England

Advocate & Vision Mate, Canadian National Institute of the Blind (CNIB)

LLQP Certificate, Financial Services Commission of Ontario (FSCO)

SEO Unlocked, Neil Patel Ubersuggest