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Recruiting Tip A Day
Daily dose of recruiting tips from your friends at RecTech Media
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Ask for Referrals from Your Candidates
Even if a résumé you are looking at is not a perfect match for the job you’re hiring for, someone that applicant knows might be. Use LinkedIn to search through the candidate’s network to identify potential passive candidates and reach out to them—they might be ready to make their next career move.
SOURCE: SmartRecruiters
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Tips for Candidate Sourcing
A/B Test Your Messages
Are you personalizing general templates you send out to candidates? Try varying the messages you send. You can then review the response rates to discover if a certain tone or approach is more effective than others
Join Diversity-Oriented Groups
LinkedIn is home to thousands of groups that champion many different kinds of diversity. But don’t simply use these groups as a list—join them. Candidates on LinkedIn are 31% more likely to recruiters who share a LinkedIn group in common.
Read 4 more tips via Bullhorn
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Cold Email Recruiting Tips
Creating a brilliant cold email campaign to attract passive candidates is hard. Fortunately, there is a proven science of what makes a cold email tick. Here’s what I’ve seen work after sending thousands of cold emails.
Stay targeted
Sending out super targeted messages is of paramount importance. Just search recruiter or recruiter email on forums like hacker news and you will see why. Untargeted recruiting emails inspire some very visceral reactions!
CONTINUE READING
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How often should you post on Facebook?
According to Buffer, the number of times you should be posting to a Facebook Business page is 5X day for best engagement. Best times include mid to late afternoon (eastern time)
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A video job making app
We test drove VideoMyJob last week at HR Tech Conference. It is a DIY solution that will easily enable you to create great videos with your employees. Features a built in teleprompter too!
https://videomyjob.com/
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More Good Subject Lines to Target Candidates
“What’s up, (first name)” or “Github project you’re working on.. ” or my favorite and highest yield conversion line “Yo!” these are for software developers (less than 7 years exp)
“Let’s Discuss” in subject line of LI inmail helped me lot to connect with Passive candidates.
I include job title and the word opportunity. Results in 67% response rate.
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This service lets you send video emails
BombBomb is a full fledged CRM that lets you send video emails that get noticed. Could be great for recruiters. The say their mission is actually to " it easy to build relationships through email, text, and social media.” You can try the service free for 14 days, Pricing starts at $49/mo
https://bombbomb.com/pricing/
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Spreadsheet to Track Recruitment Marketing Campaigns
Here’s a blank version of a Recruitment Marketing Campaign Report that you can download and use to launch and track your own campaigns. Click here for the free download >>>
Via the Rally Recruitment Marketing site.
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Conversion stats to know
The conversion rate of careers site visitors to applicants was 12% in 2017, compared to 8.6% in 2016. So, on average in 2017, you needed to attract 8 visitors to your careers site for every 1 applicant. The survey was based on data from Jobvite's database of 85 million job seekers and 17 million applications from 2017.
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New Tool for Leads/Email Addresses
By using Oxyleads tools, such as Prospector or the browser extension, you’ll get unlimited access to 160M dollars worth of data about companies and people. Try it for free and later upgrade based on your company needs.
Using artificial intelligence, we extract the most relevant contact and company information that we continuously validate, check and update. With the most accurate B2B data, you can always be one step ahead of your competitors.
https://www.oxyleads.com/
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Recruiter FAQs about Google for Jobs
Are you still confused about what Google for Jobs can do for your company and how to get on it? Despite being over 1 year old many companies still don’t know much about it and even many ATS vendors have yet to get their clients jobs listed.
So let this post serve as a guide for the important things you need to know to get free Google Jobs traffic.
In this blog post get answers to things like;
How to access it?
How to track it?
How to get listed?
CLICK HERE TO READ MORE
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GeoFencing for Recruiting
Ever heard of GeoFencing? Its an advertising strategy that allows you to target people at certain locations like a mall or hospital. When they use their phone to go online or use an app that has ads you can target them. Vendors like WorkHere.com are pioneering this way way to recruit.
GeoFencing is different from Geotargeting which is commonly used on platforms like Facebook.
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DIY Video Tools
Making your job listings more visual with these DIY video tools is easy.
Ripl (marketing app in your pocket)
SparcStart
Monster Studios (app)
AltruLabs (new startup)
VideoMyJob (mobile app)
Ongig
Magisto (online video maker)
Read more employer brand tools here.
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Job fair recruiting app
Rakuna (https://www.rakuna.co/) released a mobile app built to save recruiters tons of time: From resume collection to candidate follow ups. If your organization comes to 3 or more recruiting events/year, this might be a huge help to your hiring process.
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Xray search app for Android
Xray search Profile finder app is a great tool to find quality candidates for your job, all the employers, recruiters must use this tool .
GET IT HERE
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LR: Stop Whining About Ghosting
There was a great post by Laurie Reuttimann last week;
My HR and recruiting brethren are flummoxed. The biggest problem with the job market isn’t stagnant wages or a crisis in leadership. It’s that candidates are ghosting right now.
Ghosting! Like we’re teenagers!
Corporate leaders tell me it’s impossible to find capable people to fill open job requisitions or even show up for interviews. When they extend an offer and agree on a starting date, candidates never show up for the first day of work.
They call it ghosting, and it’s a lie.
CONTINUE READING
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How to Get Past the Gatekeeper
Kevin Dunn writes on Facebook: “Always ask for accounts payable. Once you get there ask for who you want. Been doing that since 1998, works like a charm... who doesn't want to be paid?”
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