retrieveguide

[retrieveguide]

How to Monetize Website Content Like a Pro

In a survey, it was found out that about 77% of internet users read content on the internet regularly. So if you think blogs are dead and your online publishing venture does not have a scope, think again. As many as 3 billion blog posts are published in a year worldwide. These figures are indicative of how enormous the ‘blogosphere’ or the online publishing market is.

The pandemic forced people to take their activities online, and the publishing sector wasn’t any less different. Those publishing houses that did not have an online presence too had to add another stream to preserve audience and support business funding. With a growing competition—which comprises of big publishers and those with bigger budgets and resources—the smaller, independent bloggers fell behind.

Therefore, to catch up with others and establish their presence, independent bloggers find ways to leverage content and augment revenue.

Ever wondered how do publishers, bloggers and website owners monetize content and make income? Below are five proven income accelerators for publishers.

But before we get into the article, make a note of these three things…

There are three basic elements to keep in mind for effective monetization of websites:

A trending topic (any problem/conflict to resolve)

“True fans” (followers that will pay for your content)

Channels to streamline sales and execution (content monetization platform, content management software, etc.)

Once you know the three basic elements, learn how you can channelize them:

• Research your niche (take a deeper understanding of the market)

• Create quality content regularly to boost engagement rate

• Use the right content monetization tools for publishers

How to Monetize Website Content like a Pro

With over 600 million blogs worldwide as of 2022, learn the different tricks to monetize website content like a pro. Here are five ways how you can do it:

1. Go for a WordPress Blog

Income flows in from two sources—your page’s traffic and the returning viewers. For successful content monetization, a publisher must gain complete control over these two. WordPress is a powerhouse for bloggers and publishers—no wonder there are about 70 million blog posts published every month on WordPress alone. It’s an extensive tool that allows you to publish, sell and grow.

Bloggers who are comparatively new in this business, choose a website builder that doesn’t cost much. And although it requires minimum efforts to build a site, these website builders limit your functionality and are pricier.

2. Create Helpful Guides & Digital Products

Next, how can you go beyond WordPress or your blog/website? It’s by creating instructive guides, articles, and courses that will help your audience magnificently. One good way to create guides and sell them is by signing up on content monetization platforms such as Retrieve that facilitate easy selling of your content. The experts at Retrieve take your old content and draft them into compelling guides. You can further monetize your readers by adding a paywall to your content and the direct access to your inbox.

A positive point about this content monetization scope for publishers is that you do not need to create content again and again, as even the old content can allow you to mint money. If you have a follower base that is ready to pay for your content, you will always have a revenue stream incoming. A majority of publishers and bloggers use this methodology to augment their revenue.

3. Focus on Generating New Traffic & Retaining the Existing One

What do you think can be the actual reason for building a loyal reader base? Apart from the design elements, the quality of your content, the information you provide, the easy solutions you give out, and your consistency form the crux of retaining the existing readers.

How can you gain more traffic? It’s by strengthening your SEO skills. Implement SEO techniques to your blog to boost the traffic flow. Here are a few tricks you can implement:

• Use relevant keywords throughout your articles

• Add a meta title and description

• Add infographics to your articles and pin them to Pinterest boards

• Add an alt text to your pictures and name image files appropriately

• Market on social media and market again after a few weeks, few months

• Carry out other activities on social media to ensure readers are engaged

• Implement inter-linking throughout your articles

• Provide as many key details in your articles as possible

• Embolden the important parts, use paragraphs and not a chunk of texts

• Add pictures and videos

When you incorporate these tricks into your website, you shall be able to build strong traffic and retain the existing one.

4. Sponsored Content & Guest Posts

Many agencies provide sponsored posts, especially if your website’s DA and PA are decent. Approach them or have them approach you and accept sponsored posts. Depending on your website credential, charge fees and never accept a guest post that doesn’t benefit you.

Remember, before accepting backlinks to someone else’s website, check their DA, PA, and spam score. A website with a lower DA or PA than yours should ideally be avoided. Further, you can put forth a deal that says you will provide a backlink only for a year and so on.

However, sponsored posts are a good way to earn income simply by publishing content that is not even written by you.

5. Include Affiliate Links & Ads

How do you ensure a continuous income flow by doing nothing but just inserting HTML codes and links to your blog/articles? A super effective way to earn passive income for years and years is by adding ad units to your blog posts. Services like Google AdSense provide you with HTML codes that you can add to your blog. You earn by the number of page views and ad clicks. Another way is by signing up to an affiliate program like Amazon Affiliates and adding specific links to products. Here, you earn when a person clicks on the links and buys products using them.

Inserting ads ensures an income flow even though you are not doing anything. If an old blog post still is amongst the top read blog posts, insert ad units into it. This way, as new traffic lands on that page, you generate revenue. Although you have to wait for a certain threshold (usually it is 100 dollars) for the platform to release your money, it is the best form of passive income there is!

Affiliate links might not generate that much revenue but if your audiences are your crazy fans who believe in your suggestions and the products you use, you never know! You might just make 500 dollars a year!

Conclusion

With over 31 million active bloggers that post a minimum of once every month in the US alone, you as a publisher should be aware of the enormous market it holds. Find ways of content monetization that are outside your mainstream ideas and sign up to platforms such as content monetization platforms like Retrieve to add more revenue streams. For monetizing your website like a pro, you must think like a pro and act like a pro. By incorporating the above ways of augmenting your revenue, you shall soon start seeing the figures go high!

#content monetization platforms #content monetization a publisher #ways of content monetization #content monetization scope for publishers

[retrieveguide]

How to Monetize Your Videos

Are you creating videos consistently and with tons of effort, but are having a hard time making money off it? Do you know that your videos have a huge earning potential, but something isn’t quite adding up for you?

Being a content creator is not easy. Behind all the glamour and fame, there is a lot of effort, anticipation, planning, and consistency involved. You end up wondering how other video creators earn a living off of just making content. What are the video monetization tools they use? How do they facilitate video monetization so seamlessly? What are their strategies, and so on?

Video monetization is less about actually monetizing and more about sticking to the rules and having a general awareness of monetization strategies.

You see, many people post videos every day but don’t seem to earn money off of them, which is fine, especially if earning money isn’t their principal aim. However, it can get frustrating if you hope to make it your primary income source. So, how can you change this situation and start video monetization effectively?

Here are a few tricks that will help you bring up the figures.

How to Monetize Your Videos

Create Sellable Videos

A large bulk of the videos that exist on the internet are substandard, uploaded with shabby text and effects. And many people wonder why they aren’t generating enough views or likes. Being a famous vlogger is all fun and games until you see how much work goes into each video and how often they are cranking out content. Content creators work all seven days of the week without really taking a break.

Local Adventurer—a website and a YouTube channel based out of the US—recently shared their daily schedule to their followers. They mentioned starting their work at 9:30 am and not finishing until midnight. This routine is typical for creators, and it shows us one thing: you need to hustle and leverage your content game and create something worth selling.

To be more specific:

• Be prepared to work hard: That means sitting in front of your laptop day in and day out, working on strategies, editing, and researching the best video monetization tools.

• Be prepared to work for free initially: If you think you will make money overnight by creating videos, then think again. Initially, you will have to sit through without making a dime. Gradually, as you include other monetization tools to your bucket and start understanding the content game, you will start earning money.

Go for Profitable Content Style

If you’ve already been following point number one by working hard, strategizing, using tools, and staying consistent, yet cannot get the meter running, then it is time to rethink your complete strategy. If you’ve been creating a specific type of content and it isn’t working, it’s. Possible your content style is not marketable enough.

So, turn your strategy around and go for marketable style, meaning videos that are trending. You can replicate a video by adding your perspective and originality and see whether that works. There is no point staying consistent if your video style is not what the audience wants to watch.

Presentation in videos is crucial, along with the quality you deliver. You can have a rosy setup, but if the information you are sharing is not valuable enough, your expensive ring lights or shimmery backdrop won’t matter much. Even if you don’t use a ring light or get don’t glammed up for every video you make, if your content is full of helpful information, people are going to watch it.

Try for a different perspective as a few niches won’t be sellable in an over-saturated or low-demand market.

Check Your Videos for Copyrights

Creating videos for fun to share on your personal feed is one thing; you probably don’t worry about which music you are using. But when it comes to being a professional video creator who incorporates video monetization while creating content, you need to be cautious about copyrights. Suppose you use copyrighted music or even a copyrighted video clip picked off the internet. In that case, the music/video creator might sue you. So even if you generate 10,000 views, the income will go to the music/video creator and not you.

What is the alternative, then? We understand not everyone has the resources to purchase a drone and capture Machu Picchu from the top down or produce cinematic music for your videos. However, various websites and YouTube videos give away copyright-free or royalty-free video clips and music that you can use in your videos by giving the proper credit to their creators.

Consider other Video Monetization Options

1. YouTube

Most content creators consider YouTube as their go-to video monetization tool and platform. And we agree with the fact that YouTube is one of the most popular video platforms with an integrated monetization option. YouTube’s Google AdSense program allows video creators to earn money out of videos through views and clicks. It is free to use and makes for an excellent monetization tool.

Although AdSense has several benefits there are a few drawbacks. Their eligibility requirements are challenging: The channel needs to reach 4,000 watch hours in the previous 12 months and 1,000 subscribers.

2. Retrieve

Video monetization platforms such as Retrieve enable creators to build, create, and promote videos and digital products to their followers. Their in-house will work with you to determine and share what products and monetization tools are best suited for your audience and skill set. They then further assist by helping you create the products from start to finish and will leave you with a promotion plan to ensure steady revenue.

Uploading your guides and informational videos to Retrieve can open up a fresh revenue stream. No algorithm pleasing required.

Lastly, be Patient

Video monetization is going to take its sweet time. Although there are a few ways to make money as a content creator, you need to be patient. Staying consistent and generating high-quality, helpful content is the key. Study your audience, your niche, your market. Experiment with different content styles. Analyse what is working in your niche. Look around for more monetization tools. If your niche is highly over-saturated or less in demand, learn how you can still make it work. You can probably add a different perspective or style to content creation within this niche to enable monetization and boost your view count.

While it is possible to monetize content on video platforms like YouTube or social channels like Instagram, we suggest going for content monetization platforms like Retrieve, Kajabi, etc., to monetize your followers. Check out Retrieve.com to learn more about the platform and leverage your monetization game.

#video monetization #video monetization tools #monetization tools

[retrieveguide]

5 Easy Ways to Supplement Your Annual Income as a Creator

Whether you create engaging, informational content for social media or are a YouTuber who creates regular weekly videos for a limited but loyal follower base, you know it takes more than just one method to make money as a content creator. Many creators have tried to establish several sources of revenue to boost their total income, however, when they calculate it at the end of the year, they are often disappointed with the figures.

We are aware of how expensive content creation is: from equipment to online tools, from location scouting to the production, and lastly to marketing and staying in touch with your fans. To create great content, you need a good amount of money flowing in to offset these costs. However, there are a few methodologies, such as selling guides and training materials on content monetization platforms, social media networks, and blogging websites, that are free of cost, meaning you can earn income without having to shell out even a dollar.

If you’ve tried several different ways to make money as a content creator but are not satisfied with the numbers you’re seeing at the end of the year, keep on reading this article. It may help you!

5 Easy Ways to Augment Your Annual Income as a Creator

Track your revenue

One of the best ways to ensure what’s coming and going is by maintaining a track record of your account. What are your sources of revenue via content creation? How frequently are you earning via a particular source? What can you do better to boost those figures? What are the additional requirements to boost those revenue sources from where you are not earning enough?

Similarly, successful content creators maintain a record of expenses and try to cut down costs. You can keep a diary to track your revenue or use software for the same. Using software enables automated revenue tracking. It’s easier to assemble and organize data and get an overview of what’s coming in and going out by simultaneously saving your time and efforts.

1. Build a squad of ‘true’ fans

Which is better: One follower who is ready to pay or buy from you, or a bunch of followers who are not willing to monetarily support your work? Cultivating ‘true’ fans—those who support you by buying guides and merchandise, or who are ready to donate money and use your affiliate links/ads—are here to stay. Build a group of 1,000 loyal fans who will be there for you, through thick and thin.

This idea was first popularized by Kevin Kelly of The Technium back in 2008. The idea then was discarded by many, but as of late it has been proven right. A lot of creators today focus on cultivating a loyal fanbase that show an intent to purchase to ensure income flows in.

2. Publish rich content on multiple platforms

When we talk about multiple platforms, we mean a gamut of all possibilities. Whether it is using multiple social media platforms, including those that you hadn’t used before, or content monetization platforms, which are a boon to the creator economy, especially for the many benefits they offer.

Independent content creators who earn good money from creation alone often are on the lookout for more than one source of income. Content monetization platforms like Retrieve help in monetizing your content and turning your subscribers into paying customers. Retrieve takes your content and converts it into interactive guides which you can sell on its platform. Further, you can add a paywall to your messages so that your fans pay a small amount to get in touch with you. You will come across many more benefits of using these content monetization platforms if you are ready to take a leap.

Read: How to make money as a content creator

3. Take your affiliate relationships seriously!

We’re sure you have tried many affiliate programs to gain a passive income from the links/codes you share. Or have mentioned a product in your videos or on your website or even on social media. However, most creators don’t go beyond a few trials and give up in the end after seeing the minuscule commission they receive out of this revenue source.

However, by leveraging its use, by understanding the psyche of the affiliate company and their products, you can make more money than you think. Here’s how: establish trust between your followers and focus on one big product at a time. If you add affiliate links to too many products, your followers will lose interest, thinking you are after the money and not sharing valuable products and services.

4. Integrate a members-only service

See yourself going big? Have a good amount of loyal followers? Why not add a membership model to your business?

With a membership model, you can create informational content such as guides and training material like videos, blogs, books, and PDFs, and sell it to your fans. This pay-to-access model works brilliantly especially if you know you create rich content.

Loving this idea? Check out Retrieve.com and monetize your fanbase!

Conclusion

Boosting your annual income as a part of the creator economy can be a challenge. But with the right tools, consistency, and a go-getter approach, you can achieve your financial goals faster than you could have ever imagined. Don’t give up yet and go for multiple sources of revenue for creators.

Plan smartly, execute diligently. Head to Retrieve.com explore a number of possibilities!

#make money as a content creator #sources of revenue #sources of revenue for creators #sources of revenue via content creation #creator economy

[retrieveguide]

Which Type of Content Creator Are You?

Did you know there are several different types of content creators? We’re not just talking about the type of content they create, but also the way they create it. This includes everything from brainstorming to information gathering, the way the content is shot, edited and marketed, and what they do with the content after it is published. Every creator—depending on their type—picks ideas, concepts, creator monetization tools and techniques, software and other essential tools, based on their expertise, strong suits, and experience in the creator economy. .

Content creation as a profession has continued to become more and more popular. And better technology scenario paired with increased resources has pushed independent content creators to come up with their fan subscription sites and step up their creator monetization game. Knowing what type of content creator you are can greatly benefit your monetizaiton strategy.

Ever wondered what kind of content creator you are? Read through to find out!

Types of Content Creators

1. The Professionals

The professionals or experts have an in-depth knowledge of the subject or niche their content falls into. Their content is weaved through experiences and skills obtained over the years. Their audience is usually made up of beginners within the same niche who look up to the professional type as mentors or people who have a general interest in their subject area. They gather knowledge, tips, and techniques from these creators.

Since the professional type is an expert in their field, they are a wonderful source of information for their audience. These creators would benefit from utilizing fan subscription sites or creator monetization platforms to sell digital guides, tutorials, and learning materials, so their audience can deepen their knowledge beyond what’s shared in their free content.

2. The Conversationalists

The conversationalists or networkers are those that create content found from the information, current events, and experiences of people around them. They love to share ideas, pop culture, and opinions that they’ve heard or read and discuss it with their audience. They concentrate on having a strong community and continually put efforts to nurture it.

The conversationalists usually share more general information related to current events that is followed by a relatable, practical point of view. Putting these perspectives and inviting others to share their perspectives is one of the content pieces they generally make.

Their monetization usually happens via social media platforms because the type of content they create resonates with social users and performs well on social platforms. Because they know what’s popular, brand deals and affiliate links are a great option for content monetization.

3. The Analysts

The analysts, or the observers, create content that shares the bigger picture, be it on a current social issue or a general area of knowledge. They provide knowledge that puts a topic into context, so their audience can better understand a topic, but don’t go too much into detail. Rather, they provide just enough information to form a foundation that piques the curiosity of people so that they head out looking for answers themselves.

The analysts are good reviewers, so a few of their income sources could be brand deals, affiliate links and product reviews. They might also go for creator monetization platforms to sell their content.

4. The Illustrator

The illustrator type of creators or ‘visualizers’ use infographics, charts, diagrams and text animations in their content. They use visuals to express themselves and educate their fan base. The content depends majorly on their skills in creating illustrations and they use multiple tools to achieve that.

One of the benefits of having illustrative content is that people are engaged with your content for a longer time as visuals are more attractive, entertaining, grab attention, and take longer to consume. This does not just mean positive audience retention but also is beneficial in terms of revenue generation. Further, illustrators do not necessarily have to gather information for their content. They can pick existing content and turn it into visuals.

For illustrators, courses, digital guides, and sponsored posts are attractive income sources because they allow them to utilize their illustrative skills and further teach their audience about their niche.

5. The Persuaders

The persuader is a natural salesperson whose main content type involves convincing people what to buy, what to think, and how to act. The topics they talk about can include politics, current news, historical facts, myth busters, and so on. These type of creators carry an in-depth research on niche topics and stay updated at all times. They create compelling content that connects with their followers and brings a new perspective to their thinking.

The persuaders or convincers are influential creators who directly or indirectly urge people to take action by providing their compelling perspective and useful information.

A few of the creator monetization options for this type are product reviews (brand sponsorships) and affiliate links because of their incredibly convincing power, which enables them to earn out of their content.

Conclusion

Understanding your creator type will require more than a quiz or trivia. But knowing your type can help you know your brand strengths, your audience, what content works and why it works, and other key insights.

Still confused, which content creator type you are? Well, you can be more than one! It depends on your expertise: are you a professional dancer? Then you may fall under the professional/expert category. Are you someone who can write about any topic? Then you might be an analyst/observer!

However, even if you’re a professional yoga instructor, you can still be a persuader if your content pushes people to attain a better lifestyle. Or you can be an analyst but also use infographics and visuals to prove your point in the content. In that case, you’re a blend of analyst and an illustrator/visualizer.

What next?

What do you do after you learn your content creator type? The next step is to create content based on your audience type, skills, and the tools available at your disposal. After creating content, you should explore the many creator monetization tools in the market. Go for content monetization platforms such as Retrieve, Patreon, or Kajabi to sell your expertise. You can add a paywall to the content and messages to make the most of these fan subscription sites or sell digital guides, tutorials, articles, video, etc. to have an additional source of revenue.

You can even sell your merchandise, take online classes, and add affiliate links among many other ways to earn money as a content creator. Check out Retrieve.com and start earning money off your content by selling your knowledge and turning your fan subscription into income.

#creator monetization tools #creator monetization #fan subscription sites

[retrieveguide]

How to Grow Your Audience with Captivating Videos

As videos continue to penetrate deeper into the creator economy, more creators harbor it to boost their reach and engagement, and achieve the primary objective of their business.

Video marketing can be a powerful approach to increase your follower count and provide an add-on value to your existing followers. Not only are videos informational and entertaining, but also provide a deeper connection with your target audience. Videos are easier to comprehend, can make it easier for your audience to understand who you are as a person, and boost engagement of your channel.

Whether you want to tell a persuasive story, make people laugh, or help your fans with solutions, you definitely can–-with videos.

So, how can you do it?

8 Ways to Grow Your Audience with Captivating Videos

Here’s how you can develop a compelling video marketing strategy to effectively grow your audience.

1. Set goals

Set SMART goals. What do we mean by SMART? Well, set goals that are specific, measurable, achievable, realistic, and timely.

• Specific: Aim at only a specific field or niche that you want to grow in.

• Measurable: Create milestones or targets to measure the progress of your goals.

• Achievable: Mention who will carry out the tasks and how.

• Realistic: Determine realistic results with available resources.

• Timely: Define the date or a time frame to achieve your goals.

For example, a SMART goal would be to “increase your Instagram followers by 10,000 in 2022”. This goal is specific to follower count, easily measurable with metrics, achievable and realistic with the right strategy, and set within a time frame.

Once you attain new followers, you need to have a strategy to keep them interested in your channel so then you can set a new goal and reach a greater audience.

2. Choose the right platform

Once you have set your goals, the next is to pick a platform that will yield maximum benefits according to the type of content you create, your niche, and your audience. We recommend picking a social media platform where you already have an established fan base so that it is easier for you to capture their interests.

While picking a platform, also keep in mind how to monetize content. Video monetization platforms allow you to earn money from your content by monetizing your fan base. You can create informational videos in the form of guides and sell them on these platforms or create fan subscriptions. One example of a content monetization platform is Retrieve.

Retrieve allows you to curate new and existing videos and turn them into interactive guides for your fans. Further, you can add a paywall to direct messaging between you and fans, thus enabling monetization wherever possible.

3. Pick video types

Picking a platform will help you out the next step, which is picking video types. Do you provide information on topics like health, fitness, finance? Consider including interviews with experts or collaborative podcast-like videos. Are you into travel, food, adventure? Go for vlogs to capture the raw experience. Consumer's love watching vlogs. There are many video types you can opt for. Don’t restrict yourself to just one type, rather try experimenting with a few. (The more, the better.)

Here are a few video types to consider:

• Vlogs

• Interviews

• Testimonials

• Brand story videos

• Behind-the-scene/uncut videos

• How-to videos

• Live videos/Webinars

• Product reviews

• Unboxing/demo/try-on videos

• VR videos

• Entertaining videos

4. Start creating videos

Before beginning to shoot your content, make sure you have all the proper things in place. Have a script ready and gather any equipment you might need. Is your shoot indoors? Make sure you shoot during the daytime when there’s sufficient light. If not, arrange for lights. Ring lights are especially popular with YouTubers. Get a wardrobe ready. If you are a fashion or lifestyle creator, your wardrobe plays an important role. If your shoot involves multiple outfits, ensure they are well-ironed or steamed.

Before beginning your shoot, have an idea of what camera frames and angles you want to use. Write it down when you finalize your script so that you know which shot requires which angle and draft your script accordingly. Also, have a rough idea about the editing and any VFX beforehand so that you can streamline your shoots accordingly. Especially if you have transitional videos, you need to maintain continuity; keep that in mind while you’re shooting.

5. Search-optimize your videos

You’ve probably heard of search engine optimized (SEO) websites, but what are search-optimized videos? To drive in more traffic and establish an organic audience base, ensure the videos are optimized for search engines. It means adding target keywords to the title and description, adding transcripts, creating eye-catchy thumbnails and more.

Another SEO-friendly practice is to not embed the same video in different locations.

6. Market your videos on social media

The work isn’t done after the video is uploaded. The next step is to market it on social media. Add a link to your new video, give out a short clip to build the curiosity of your fans, write a one-liner explaining what the video is about. Share this link on all your social platforms—The wider the reach, the better chances of earning more views.

Don’t forget, you can also share the same video later in the future. For example, you can plan to share a video once every month, so that those fans who missed it can still watch, including any new followers.

7. Dive into the insights

If you’re getting noteworthy results through videos, it means you’re marketing well and your followers are appreciating your content. To understand what’s working, check the following metrics from the insights tab:

• Views: How many times was your video viewed? The views are not restricted to your followers only, as, if your channel is open to all, your views will come outside your follower base as well.

• Clicks: If your video has a CTA (call to action), how many times was it clicked? It is crucial to know as a creator whether your goal was served.

• Click-through rate: Calculating the CTR = the number of times the CTA is clicked divided by the number of views.

• Shares: Shares are the hardest metrics to gain. Create videos that are so informational, educating, relevant and captivating that people would share them amongst their friends, thus exposing you to a wider audience.

The higher these numbers, the more engaged your viewers are.

8. Monetize your videos

As a smart content creator, you must have more than one way to earn money. If your number one source is brand deals, then don’t rely on just one source. Sell your content on video monetization platforms, design brand merchandise and sell it, give online classes, offer paid learning materials, guides and resources, integrate affiliate links and ads to your content, and so on.

To get maximum income from videos, research how you can earn money as a content creator. Upload your educational video guides on content monetization platforms and monetize your subscriptions. While big video platforms such as YouTube do not allow creators to monetize their subscriptions, content monetization platforms like Retrieve enable you to add a paywall to earn directly from your fans. You can add a paywall to the direct messaging and include various strategies, such as group chats, one-on-one chats in the form of audio/text/video, and a lot more to offer maximum value to your fans.

Ready to get started with your videos? Check out Retrieve.com

#content monetization platforms #Video monetization platforms #how to monetize content #how you can earn money as a content creator

[retrieveguide]

Powerful Video Trends to Look Out for in 2022

If you haven’t already switched to video content or added it to your existing content line up, then gear up, because videos are here to stay. Video creation trends in 2021 show an upward inclination towards videos as being the most influential and engaging form of content. And consumers aren’t the only ones demanding videos, even about 93% of brands consider videos as a pivotal part of their marketing strategy.

Keeping in mind the massive power video content has over consumers and brands, you as a content creator should shift your focus to videos or make it a priority in your upcoming content calendar.

But what kind of videos should you make?

With so much happening in the creator economy, how can you distinguish between a good video and a bad video? What are some video trends to look out for in 2022? What kind of videos will be impactful?

We did some research and came across top video trends to keep in mind for the upcoming year.

Powerful Video Trends to Look Out for in 2022

1. Live Video

Live videos rose in popularity during the Covid-19 pandemic, as the need to stay connected with consumers urged people to organize webinars and meetings on online platforms.

Live video is a powerful tool anyone can use, from social media influencers promoting products to artists holding virtual shows to fashion houses streaming full-length fashion shows.

For content creators, live videos should be a priority, because of how consumers sense a connection with the person streaming. When you’re broadcasting live, make sure to say hello, engage with your audience, answer questions, and essentially, treat your live broadcast as a conversation.

It’s best to run a live video for a minimum of three minutes to reach a larger audience. Research shows consumers watch live videos on Facebook 3 times longer than other videos and that it generates 6 times more interactions.

We recommend going live twice a month to sustain interaction and increase your reach.

2. Search-Optimized Videos

SEO has been prevalent for ages. However, what happens if you make your videos optimized for search? A report by Forrester revealed that videos are 53 times more likely to achieve the first-page rank than other conventional SEO techniques. Another remarkable report by Brightedge states that Google is now adding video snippets for 26% of search results.

So how do you search-optimize your videos? Concentrate on three points: applicability, consistency, and the backend.

First, ensure your videos are helpful to consumers by answering generic questions, educating them on relevant topics, and making them interesting to watch.

Next, create videos consistently. Just like traditional SEO techniques, consistently uploading content boosts your rankings. Embed your videos to your website to drive in more traffic.

Lastly, include title tags, keywords, catchy and relevant thumbnails, along with replying to people’s comments to increase engagement.

3. Videos that you can watch on mute

Videos are watched from anywhere and everywhere: on a commute, late at night, during a lecture, in meetings, and even in exam halls! Creators are making videos that can be watched on mute. So how can you make silent videos? Include subtitles, do less talking and have more text, be more expressive, have more actions than spoken words.

A study revealed that about 85% of videos on Facebook are watched on mute. 80% of consumers have a negative backlash when ads play unexpectedly. These figures tell us it’s important to optimize your videos in such a way that they can be watched silently.

So, if you want profitable video monetization, create content that can be watched on mute. Consider adding closed captions to your videos to keep people engaged. Videos with captions are watched longer on average than those without captions.

4. Social Media Stories

Social media stories are a credible way to keep your audience engaged via videos. Social media stories essentially display your personality and help you develop a personal connection with your audience. They exhibit a raw, authentic side of you as a creator, and your fans appreciate the behind-the-scenes and getting to know their favorite influencer. It is recommended to stay consistent with your social media stories and publish engaging content.

There are multiple content pillars you can experiment with such as quizzes, polls, ask a question, behind-the-scenes of a shoot, product hauls, travel stories, fan meetups, story re-shares, and other adventures.

5. Vlogs

Vlogs are an effective way of storytelling that facilitates connection building with consumers, increases engagement, and develops a brand identity. You, being the main character in it, can display your perspectives, experiences and stories compellingly, which lets your fans get an insight into your life and your stories. Vlogs are an interesting way to share a city, an event, or a restaurant by staying authentic and giving reliable reviews.

Consumers love vlogs because they show the raw, unedited side of a place or an experience. And most content creators use vlogs to connect with their fans. There are vlogs about various topics, from travel to technology to parenting to pet care. Think with Google revealed travel vlogs achieve four times more engagement than any other travel videos on YouTube.

Since video content is here to stay, if you’re a traditional blogger who has a website/blog, it’s about time you move to one of these forms of videos. Social media platforms with monetization tools or video monetization platforms can be a good way to start.

What next?

Now that you know the video trends for 2022, what should you focus on next?

While creating trending videos can increase your social engagement, enable a wider reach, and be beneficial for your channel, your work doesn’t stop just there. After you publish you still need to think about marketing, monetizing, and ensuring the video achieves a decent number of views.

As a creator, you should have more than one revenue stream up your sleeve. It means understanding how content creators earn money using different video monetization tools and strategies. You can experiment with different ways of earning money such as selling your brand merchandise, adding affiliate links and ads to your content, selling online courses and guides, giving paid resources to your audience, adding a paywall and so on.

For revenue generation, video monetization platforms like Retrieve facilitate creators to monetize their subscribers by selling exclusive, pay-to-watch content. You can also add a paywall to messages so that when a superfan wants to get in touch with you, they have to pay an amount. The best part about video monetization platforms is that you only have to create content once and can sell it for months, or even years. It saves you time and allows you to focus on other important functions, such as marketing, video creation, establishing and maintaining relations with your fans, communicating with brands, and so on.

Ready to get started? Check out Retrieve.com, a content monetization platform that's different from other one-size-fits-all monetization platforms. They are your business partners first and help you determine which products and tools would work best for your audience and set of skills. Their effective promotion plan has ensured success and steady revenue for over 100 professional creators with millions of subscribers.

#video monetization platforms #video monetization tools #video monetization

[retrieveguide]

5 Reasons Why You Should Consider Content Monetization Platforms

Smart content creators rise above the traditional techniques of income generation. They look for opportunities to monetize content and garner as many revenue streams as possible. So whether it is selling merchandise or using affiliate links in the content, smart content creators are aware that income can be generated from multiple sources.

Content monetization has enabled publishers and content creators to earn money from the content they create. In turn, content creation has transcended merely being a hobby; now, it’s a business opportunity, and the competition in the creator economy is fierce.

But how do you monetize content?

There is a list of tools to get started. A few of the most common methods to earn money as a content creator are collaborating with brands, integrating ads and affiliate links in your content, and using third-party channels such as content monetization platforms like Retrieve, Patreon, Kajabi.

Read : How to Make Money as a Content Creator

Now that you know the different sources of revenue for creators, let’s talk about one of the methods of monetization that is gaining popularity rapidly: Content monetization platforms.

What are content monetization platforms?

Content monetization platforms are third-party channels for professional creators to convert their content into money-making opportunities directly from their fan base. It enables creators to sell exclusive content to their fans on a pay-to-consume basis. A few content monetization platforms, such as Retrieve, further add a paywall to direct messaging between you and fans, thus enabling monetization wherever possible.

Why should you consider this method?

There are several benefits of using content monetization platforms, including:

Top Reasons You Should Consider Content Monetization Platforms

1. Saves time to create new content

Not all content monetization platforms force you to pump out new content every week. In fact, with platforms like Retrieve, you only need to invest time and effort once, as you can sell the guide or product created from your content for months or even years.

Not to mention, these content monetization platforms don’t use algorithms like YouTube and other social sites, so creating content is much easier and doesn’t require as much editing—all the focus is on pure knowledge, not if the first 10 seconds are catchy enough.

Therefore, by using content monetization platforms, you save up additional time for creating new content and can instead utilize the time in carrying out other activities such as marketing, contacting brands, engaging with your audience, and so on.

2. Easy to set up and get started

Setting up your channel on a content monetization platform is straightforward. A few platforms provide creators with experts to help you set up your channel. Additionally, the interface of most of the content monetization platforms is rudimental, with a bunch of monetization tools to enable creators to gain maximum income generation scopes.

So, get started today and set up your account on a content monetization platform!

3. Additional income opportunity

Digitalization has empowered creators in such a way that an increasing number of people are consuming content online. This has paved the way for an increase in income generation opportunities for creators. But given the fierce competition in the creator economy, relying on one source of revenue for creators is not sustainable, especially if you as a creator wish to make a living off of it.

By staying vigilant, you learn that smart content creators have multiple sources of revenue. By setting up your account on a content monetization platform, you open an additional opportunity to earn income. Apart from the brand deals, ads, and other traditional means of income generation, ensure to add a content monetization platform to yield maximum benefits of content creation.

4. Building a community of learners

The highlight of content monetization platforms is the ease of one-on-one communication with your audience and building a community of like-minded fans. While social media is one way of community-building, it might not always be easy. If you wish to maintain relations with your fans, consider content monetization platforms.

Platforms like Retrieve smoothen out fan interaction by providing you with multimedia support, wherein you interact with your fans by forming communities, conducting live sessions, indulging in one-on-one chats in the form of audio/video/text, taking part in group chats, and more. Additionally, the auto-reply feature is the icing on the cake.

5. Free to join with no hidden costs

Usually, the initial investment for content creation is almost negligible. A basic camera, a space to create content, and free editing tools usually suffice. But when you grow further in your creator journey, you invest in a heavy-duty camera, professional lighting, and supplementary paid tools to sustain the increasing demand from your fans.

So when you’re seeking additional income opportunities to support the ever-growing demands of your channel, you wish to cut down on costs wherever possible.

One perk of content monetization platforms is that they are free to join. Platforms like Retrieve have no hidden benefits to unlock additional features. With a revenue-share model, the platform earns only when the creator earns.

Final word

Making money from content creation is seemingly one of the major goals for creators. Whether you run a YouTube channel or a blog, monetizing your content should be a requisite for your business to sustain for a longer run.

There are several techniques to make money as a content creator. Besides ad service providers that let you monetize content by displaying ads on your channels, there are other compelling ways to make money as a content creator, such as content monetization platforms.

With the benefits mentioned above, we hope you leap in your creator journey by setting up an account on a content monetization platform. Check out Retrieve.com and get started today!

#creator economy #earn money as a content creator #sources of revenue for creators #sources of revenue #make money as a content creator

[retrieveguide]

6 Strategies Publishers Follow to Monetize Content

Content monetization platforms are complex. Identifying the best one for your publication can be a challenge if you don’t know what you need. Even if you have a powerful vision of your requirements, execution can still be difficult. And if you have all the resources needed for implementation, you might not have a strategy.

There are some excellent ways to monetize your content and you as a digital publisher must know all the opportunities available to you for content monetization.

Whether you are adding a digital department to your publishing house or are already a digital publisher and are expanding now, this is the article you need. We have compiled six powerful strategies that smart publishers follow to monetize their content. From conventional to contemporary, check out what digital publishers have used successfully for content monetization.

6 Strategies Publishers Follow to Monetize Content

1. Provide content for free at first

An excellent way to attract an audience is to provide free content initially. Many digital publishers offer free content at first as a part of their strategy. Websites with content that is beneficial to their audience can climb the ladder quicker, so digital publishers include it in their strategy. Their focus is on building a base in a way that is organic.

To monetize content and sustain the publishing business, you cannot offer free content long term. Many publishers follow a transitional model where they provide free content initially and then transition to paid or semi-paid models. Either the site can include ads or become subscription-based (meaning, adding a paywall to the content). A lot of publishers even consider taking their website public and drawing investor funding.

2. The direct sale approach

Perhaps the most obvious manner for monetizing content is to take up a straightforward sales approach. Which would mean putting together an e-commerce platform that promotes patrons to purchase goods and services straight from your website. However, to many publishers this can be unappealing. You still have to look after the inventory, customer care, order management and delivery, and an endless list of problems.

A direct sales approach may or may not accommodate your business circumstances, but streaming video content platforms such as Netflix have yielded excellent results by offering direct subscription-based services. Though the approach is clever, there always is a probability of getting access to the same content for free elsewhere.

3. Content monetization platforms

While all the strategies mentioned in this article are on-page, there is an off-page monetization tool smart publishers opt for. Content monetization platforms are a gateway to revenue generation. They are on a rise and you as a digital publisher should be in line with what is happening in your industry.

Why should you consider content monetization platforms?

a) Saves time: Content monetization platforms can take your old content and turn them into valuable material for your audiences. It saves time on content creation and marketing as only a one-time effort is required.

b) Easy to launch: Content monetization platforms usually have a seamless interface. A few platforms like Retrieve have marketing experts onboard that help you with starting out.

c) Additional revenue stream: Digitalization has paved the way for more publishers to go digital and make revenue by adding fresh streams. If you wish to sustain for a long time, consider adding a couple of additional streams for your publication.

d) Building a community of readers: Social media is one way to build a community for your readers, but if you’re looking for a deeper connection, then content monetization platforms like Retrieve enable you to build a community and have live sessions, group sessions, and a one-on-one interaction via video, audio or text.

e) Free to join: These platforms are often free to join and usually have no hidden costs. They earn only when you earn!

4. The “metered” paywall

You’ve heard of the term paywall, but what is metered paywall? It is a manner in which you offer free access to online content for a limited period before asking your consumers to pay. In addition to offering exclusive content, publishers also add metered paywall techniques to monetize their content.

This technique has turned out to be successful, especially in digital news publishing. Publishers like The New Yorker, The Washington Post, Wall Street Journal, etc. have instituted a paywall across their website. For example, The New Yorker lets you access archives for free for five months, but to access current articles, consumers need to subscribe. This strategy resulted in a massive intensification of readerships and subscriptions even after five months.

5. Adding affiliate links

Affiliate links are practical and organic when done strategically. A lot of e-commerce sites, whether big or small, offer affiliate programs that any publisher or creator can sign up to. Referral rewards facilitate sales through the site without actually selling a product directly. E-commerce giants such as Amazon have their affiliate program, which publishers or creators can sign up to and start monetization via referral links.

The real strategy here lies in recommending beneficial products/services to the readers and driving them to the links so that they make a purchase. It essentially means offering value to your customers in the form of suggested products and services. Many product reviewers who use affiliate programs depend on search engines for traffic.

6. Native advertising

Another way publishers opt for monetization is by adding third-party ads rather than acquiring revenue from consumers. Please note that the ads can also be sponsored articles on your website. Google Adsense, Media.net, Propeller Ads, and so on are a few ad services popular amongst publishers. While you can run banner ads on your website, sponsored articles make up for organic monetization as well.

The internet has facilitated quicker delivery of content while demanding and reformulating conventional business models. All publishing houses have reformed their businesses and embraced the digital revolution. Publishers have identified the demand to adapt to new trends and explore various strategies for content monetization. While creating content and its delivery remains pricey, taking things digital has cut down the total cost for sure.

By working out strategies, consider going beyond the conventional means of content monetization. Check out Retrieve.com a content monetization platform for publishers like you. Start easy, publish easily, and earn easily with Retrieve!

#content monetization #Content monetization platform #content monetization platform for publishers

[retrieveguide]

Top Qualities to Look For in a Video Monetization Platform

As the creator economy continues to expand, you are likely to take content creation seriously. Where are you in your creator journey? Are you just getting started? A newbie that is looking at content creation as a full-time career? Or have you been creating content for a few years and want to expand your business and gain knowledge about different ways to earn money as a content creator? Or are you a mega influencer who already earns a six-figure income and intends to add a paywall or offer exclusive content to your fans?

Wherever category you fall into, you want to learn more about monetization tools. You might have a list of video monetization platforms to consider, but how do you pick the best amongst those? We did a little research, asked a few content creators who have been using multiple platforms to monetize their content, and extracted top things to look for in a video monetization platform. Here’s what they had to say.

Top Things to Look For in a Video Monetization Platform

1. Good for lean-in content

There are two major types of content: one is lean-back, meaning you can relax and consume the content, and the second, lean-in content, where you lean towards the screen for better absorption. The lean-back content is usually entertaining, whereas the lean-in content is educational. Examples of lean-in content are tutorials, guides, or informational ‘how-to’ videos, blogs, podcasts, etc.

Certain video monetization platforms such as YouTube or Instagram are wonderful for lean-back content, but for educational, lean-in content, consumers prefer an advanced platform that provides additional features.

2. Easy Fan Management

A good video monetization platform helps ease out fan management. The life of a content creator involves constant interaction from fans, which typically happens via direct messages, comments, and emails. A video monetization platform that enables you to manage fan interaction with multimedia support should be an ideal pick for you, especially if you have hundreds of messages flowing in every day.

Retrieve is a groundbreaking video monetization platform that facilitates creators to interact with their fans by creating communities, live sessions, one-on-one chats that utilize audio, video and text, group chats, and more. Its automatic answer feature also makes it easier for you to sort your fan interactions.

3. Easy Search Features for Fans

Imagine integrating your content with AI voice search. Where your fans can search for any query while consuming your content merely by saying it to their computer. A good video monetization platform should have cutting-edge technology to support both creators and fans. With an easy search feature, fans absorb more knowledge without the hassles of typing a query and having to filter through results.

Another search feature that can ease out search is an integrated search bar. Imagine your fans want to search for something particular but have to read/watch through the entire content to get a solution for that. It might turn them off, right? But with a good monetization platform, your fans can enter a keyword or a question and can be directed to the solution within your content.

4. Sophisticated Translation Features

Opt for monetization tools that provide more than conventional features. Platforms like Retrieve have advanced translation. While subtitles in multiple languages are an excellent way to extract information from the content, you as a content creator should dig out features that provide more than that. Retrieve allows users to listen to video guides in multiple languages. So even if you are speaking in English, your international fans can hear you in other languages.

5. No Hidden Costs

Any professional service is likely to include hidden costs because of the advanced features it provides. Pick a platform that does not have any hidden cost for unlocking additional features. With Retrieve, a creator does not have to pay for their initial guide or any additional features they add to their store. Retrieve works on a revenue-share model, so when the creator earns, the platform earns. Unlike most platforms, there is no monthly fee for using Retrieve.

6. Multimedia guides

Pick a platform that allows you to upload multimedia content for your fans. As a content creator, there might be different content you’re good at. Whether you prefer long blog posts or videos, you can upload multimedia content to educate your fans.

An excellent video monetization platform enables you to use PDFs, videos, audio, and more to educate your fans with exclusive content.

7. No self-service

Pick a platform that works with you as a partner, not as a one-sided mechanical service. Retrieve is not a self-service product. Their team of experts knows what works within your niche, your fan demographic, and the type of content you create. They help you convert old and new content into attractive, digestible guides that benefit your audience.

8. Multiple ways to monetize content

A monetization platform should comprise of diverse monetization possibilities. You don’t want to put all your eggs in one basket. With Retrieve, you can monetize your subscriptions, communities, events, one-on-one consulting and more along with the guides by adding paywalls, paid messaging, and paid sign-up options.

As a content creator who is looking for multiple ways to earn money, go for a platform that offers more than the conventional features. Whether it is easy navigation and user-friendliness for your fans or a flexible interface/policy for easy upload and monetization for your own benefits, do your research thoroughly before picking a platform.

We recommend Retrieve for all its additional features that do not come at any additional cost. Check out Retrieve and get started on your creator journey today!

#video monetization #monetization tools #video monetization platform

[retrieveguide]

5 WAYS TO MONETIZE YOUR VIDEO CONTENT

Video content is booming. It has become the hottest form of content at the moment with an upsurge of vlogs, short form 15-30 second videos, entertainment videos, live streaming and more. In fact, videos are the top entertainment option for the younger population (between 18 and 34 years old) in the U.S. Research has shown that about 80% of people would rather watch a video than read a blog post. With such a crazy demand for this type of content, creating videos yourself and looking at the monetary opportunities it may yield is an opportunity everyone should explore.

Creating videos a decade ago was feasible for those with technology. But today, even basic smartphone footage can go viral. The access to technology has eased out and with the incredible internet speed, user-friendliness of video monetization platforms, and editing software, video creation and distribution have become possible for almost anyone.

So if you’re determined to start out your content creation with videos, here’s how you can actually make money by creating videos.

5 WAYS TO MONETIZE VIDEOS IN 2021

If you think earning income as a content creator is difficult, think again. It’s 2021 and pretty much everyone is on the internet, consuming content. And videos are no exception. It’s a good time to start making videos if you haven’t yet. And it’s a good time to monetize videos if you haven’t yet.

From sponsorship deals to video monetization platforms, read on for five ways you can monetize videos.

1. SPONSORSHIP DEALS

Sponsorships are when a brand pays for you to mention their brand or product in the content. The sponsored video can either be ‘dedicated’ or ‘integrated.’ A dedicated video is when you dedicate a complete video to the brand to talk about their product/service. Examples could be a review video, a makeup tutorial, a hotel stay experience, and so on. Whereas, an integrated video is when you mention the brand in between a regular video. An example could be a travel vlog where you cover other destinations, plus mention the hotel that is sponsoring your video in a seamless manner.

Whether the brand is okay with dedicated or integrated video depends on the campaign goal and budget. However, you, as a video creator, can approach a brand for a sponsorship deal to monetize your content.

2. SELLING PRODUCTS

A lot of creators sell their merchandise, artwork, eBooks, online courses and other paid resources via their video channels. Using videos to sell your products and services is one of the most common ways to monetize content. You can provide certain discounts to your audience to persuade them to make a purchase.

For selling merchandise especially, you must first create a powerful presence of your brand because only then will people want to buy your goods. So if you’re just starting out as a video creator, you might have to wait for a while. However, you can still sell your artwork, eBooks, online courses and paid resources to your audience.

3. AFFILIATE MARKETING

Affiliate marketing is said to be one of the simplest ways to monetize videos. Affiliate programs offer referral fees or commission to creators that are based on the percentage of each sale. The range can differ from 5% to 75%, depending on the brand, your reach, engagement and other factors.

In affiliate marketing, you direct your viewers to a landing page via a unique link. You get paid when a consumer clicks on the referral link or makes a purchase. The commission you make with affiliate marketing is usually tiny, but video creators still add links to their video descriptions to open an additional revenue stream.

4. VIDEO MONETIZATION PLATFORMS

Video monetization platforms like Retrieve, Skillshare, Patreon and Kajabi let you monetize your fan subscriptions. They enable you to add a paywall to your videos so when your fans want to get access to it, they have to pay.

Retrieve is an excellent content monetization platform to have in your toolkit if you wish to advance further in your monetization journey. For creators looking out to go beyond mainstream media, Retrieve lets you earn money via its platform. It allows you to create multimedia guides with videos, PDFs, and links. Other features include communities, live sessions, group sessions, video/text/audio chats.

5. ADVERTISEMENTS

Video sharing platforms usually have the feature to enable ads before, during, in-between, or after your video. It’s an effortless way to earn money as a video creator, as you simply have to enable the ads option. There are four types of video ads:

a) Pre-roll ad: These ads appear at the beginning of the video, and may or may not allow users to skip them. Pre-roll ad units occupy about 74% of the ad types creators opt for.

b) Post-roll ad: These ads show at the end of the video. Although this can be a good choice for you, please note that advertisers don’t invest as much money on this type of ads. Post-roll ads make up for 45% of the ads.

c) Mid-roll ad: These ads appear in the middle of your video. As much as this means more income can be generated, please note that mid-roll ads can divert your viewers away.

d) Display ad: These ads appear when the video is playing. They are mostly textual or image-based that appear at the bottom of the video or on the top in a card format.

TIME TO GET STARTED

Video content is an excellent opportunity to engage your audience and earn money. With the five monetization methods mentioned above, we hope your journey as a video creator is smooth.

Making a six-figure income via video content creation might seem a far-fetched dream, but success is possible especially if you diversify and have more than one revenue stream. A combination of ads, affiliate links, sponsorship deals would ensure the income flow is steady. Video monetization platforms can make up for another medium, especially if you have exclusive video content to offer that you wish to monetize or add a paywall.

Check out Retrieve.com to boost your income generation and get started with video monetization today!

#Video monetization platforms #content monetization platform #fan subscriptions #ways to monetize content #monetize your content #earning income as a content creator

[retrieveguide]

The 3 Habits of Highly Successful Content Creators

Content marketing has allowed brands to appeal to and target a wider spectrum of consumers. In fact, in a content marketing report by HubSpot, about 70% of marketer are allocating their funds to content marketing, with 24% of them planning to expand their investments further. This number will continue to rise as digitalization becomes more prominent.

With so much happening in the creator economy, content creators need to step up their game and carve a reputation to survive and succeed.

If you’re a budding content creator, you might wonder what a successful creator does to set themself apart and ensure success.

Keep on reading to understand the mindset of a successful content creator, including his/her habits.

The 3 Habits of Highly Successful Content Creators

1. They are disciplined

There’s a saying that goes: “Discipline is the bridge between goals and accomplishment.” And it holds true to content creation. If you want to succeed as a content creator, you must first have discipline. It means making a schedule and sticking to it. It means regularly interacting with your fans. It means shooting emails to brands and making minor changes when needed, and so on.

Creativity is needed for content creation, but with that, consistency and discipline are called for. As a content creator, you will wear many hats. From strategizing and writing to shooting and editing, you will be single-handedly looking at the pre-production, production and post-production stages.

Take a look at any successful content creator and you will notice the number of content pieces published on their channel. This shows how publishing high-quality content on a regular basis can bring success more rapidly.

2. They consider themselves as business owners

Successful content creators see themselves as business owners. Therefore, they ensure they treat content creation as a serious business and not just a side hobby. Treating content creation as a hobby may not yield as much revenue and success.

How do entrepreneurs run their businesses? Running a business involves the capital generation, planning, strategizing, marketing, sales and various other aspects. Content creators who are full time in this profession cater to all these business aspects.

They have multiple sources of income to raise enough capital. They consider different content monetization platforms and revenue streams to ensure the money is always flowing in.

During the initial stages, your primary focus should be posting useful and trending content. But as your channel evolves, there will come a time when you will be demanded to produce more and handle many things on a professional level.

3. They have multiple income sources

The most important point an amateur content creator might miss out on is opening multiple revenue streams. So whether it is content monetization for publishers, affiliate ads, brand collaborations and more, successful creators do not rely on one income source entirely.

So how does a content creator make money (which is not limited to one revenue stream solely)?

• Brand collaborations

• Selling exclusive content to fans

• Affiliate Ads

• Selling brand merchandise

• Freelancing & more…

One of the easiest ways to earn income as a content creator is by selling exclusive content to the fans on content monetization platforms such as Retrieve, Skillshare, and Patreon.

Conclusion

Content marketing has turned into one of the major ways to market a brand, product or service. This is good news for content creators as it means more revenue generation opportunities.

In the expanding universe of creators, you need to look at content creation as more than simply creating pieces of content for social media. You need to invest your time, efforts and creativity to create and sustain. Develop the habit of patience and discipline and remember that achieving overnight success isn’t impossible, but doesn’t happen to most people.

The key is to create content consistently, build a loyal fan base, and have patience. Continually work on your strategies, monitor analytics, and alter/improvise when needed.

Make accounts on content monetization platforms such as Retrieve, add more and more revenue streams, and achieve the goal of becoming a successful content creator.

The path might seem easy for some and difficult for others, but with the right strategies, creativity, and consistency, you can reach your goal faster.

Check out Retrieve.com if you’re looking for additional income generation opportunities by selling exclusive content such as guides, videos and blogs, and start converting your fan subscription into income!

#content monetization platforms #content monetization for publishers

[retrieveguide]

How the Rise in Monetization Platforms has led to a Growth in Creator Economy

As social media platforms sustain their prominence in the content consumption space, the expanding universe of content creators has led to a demand in having better ways of revenue generation. Whether it is videographers, social media influencers, or artists, contemporary content creators rely heavily on social media as a revenue source.

Monetization platforms have enabled speedy growth and generated newer ways to produce and engage with fans. With creator monetization tools available for live streaming and video-on-demand, newer talents are showing up. The pandemic has allowed more free time for people, leading to a rise in independent creators. To sustain the sudden increase in the content, readers are now looking at different ways to segregate the ordinary from the exclusive. They will go a step further and pay to consume exclusive content.

This has paved ways for creator monetization platforms. The exclusivity and income generation opportunities have benefitted both the consumers and the creators. While the consumers can pay in order to get access to much comprehensive content, the creators earn money by producing once and reusing the same for income generation. The income reaches the creator much quicker than the traditional digital content platforms such as YouTube, Facebook.

How the Success of Creator Economy is Benefitting Other Players

A creator who produces helpful materials can benefit from the creator monetization tools and platforms. They can turn their fan subscriptions into a revenue stream by generating insightful guides that act as a training tool for the readers. The demand for original content generated by independent creators has multiplied exponentially, and with the right sources of revenue for creators, the creator economy is expanding further.

Referring to the magnitude and scope of the rising creator economy, YouTube announced in August that it has granted over $30 billion to about 2 million video makers in the last three years through ads and other services.

Advertisers are allocating much of the ad revenue to content creators, thanks to their wide reach, brand awareness, and a higher conversion rate of independent content. Now it’s simpler to get entry to financial utilities as a creator. It’s simpler to plug into creator monetization tools and track revenue across different platforms. These tools that are facilitating creators to pursue content creation for a living are converging, which has led to the creation of a loop of positivity where more people become creators and then the entire ecosystem feeds itself.

Source: Cbinsights.com

Investors are funding creator monetization platforms. In fact, in 2021 alone, the creator economy received $1.3B funding. As per the data released by CB Insights, Kajabi received the maximum amount of funding ($550M) followed by Patreon ($412M). Given the pace at which the creator economy is expanding, there could be more ventures investing.

Final word

Companies like Retrieve, Skillshare, and Patreon recognized the vacuum in the creator monetization space to allow creators to make money without algorithms and earn out of fan subscriptions. Unlike YouTube and other monetization services like Google AdSense, which release the payment only if the threshold is met, content monetization platforms such as Retrieve, Skillshare enable creators to monetize without the threshold or algorithm.

Monetization is now easily accessible to more creators, thanks to the various revenue streams and creator monetization tools. Platforms like Retrieve have enabled creator monetization through fan subscription sites. It has paved way for exclusivity that was earlier missing. It has enabled creators to make a living out of their passion. Additionally, creator monetization platforms need onetime content creation; this not only saves time but is beneficial in the long run as your readers pay to get exclusive access to your content. And with the details you provide, they will return to you and bring more readers to your bucket.

Seeing the above statistics and scope, it is no wonder the creator economy is booming, thanks to the monetization platforms and the reformed ways of content consumption.

#revenue source #creator monetization tools #creator monetization #fan subscriptions #sources of revenue for creators

[retrieveguide]

6 Guaranteed Ways to Earn Money as a Publisher

Content monetization platforms are complex. Identifying the best one for your digital publication that supports your needs as a creator can be a challenge. Even if you have a clear vision of what your requirements are, execution can still be demanding.

Eventually, every publisher will look for content monetization opportunities, so whether they run a digital magazine, website, or blog. The content is more important than ever now and the prospects of money-making are greater. Publishers have added another latitude namely digital along with traditional means of publishing. This addition is partly to generate new monetization opportunities.

When you sit down to brainstorm content monetization ideas, you may wonder why people would pay to read content on the internet when otherwise it is available freely. Research shows that the statistics have changed. In a post-pandemic world, readers will pay for content consumption.

6 Guaranteed Ways to Earn Money as a Publisher

1. Paywalls

A paywall is an approach to get revenue by adding a “wall” (reducing access) to the content via paid subscriptions. Simply put, if the readers want to read more content, they have to pay. The paywall has proven potent for publishers, whether it is a well-established domain or a niche field. Building trust amongst readers by generating high-quality content is crucial to earning money out of paywalls.

A few examples of publishers that use paywalls are The Washington Post, The Wall Street Journal and The New York Times. Publishers using paywalls allow a limited amount of free content and then block access if the reader attempts to read more.

You can put a paywall on the entire website or just a part of it. Publishers can opt for a hard paywall, a soft paywall or a metered paywall.

2. Advertising

Advertising falls under traditional means of content monetization. In 2014, the fall in print publishing affected print advertising, but meanwhile, that gave rise to digital subscriptions. Online advertising can be a risk because of AdBlock software, however, the online ads fit seamlessly into the content and are non-distractive.

How to monetize content using ads? A publisher can integrate Ad units or HTML codes into their website/blog through ad providers like Google AdSense, PropellerAds and so on.

While placing ads, keep in mind to not exaggerate to keep the traffic intact.

3. Affiliate marketing

Affiliate marketing is one of the simplest ways to monetize content for publishers. Revenue generation happens when a reader clicks on the referral links and when a purchase is made using the referral link. The reward in affiliate marketing is the least because of the difficulty in persuading readers to first click on the links and then convert them into customers.

Affiliate programs can be an additional means to earn money as a publisher. You cannot heavily depend on it, therefore it is recommended to make it supplementary.

They are excellent for people with a non-technical background. The execution is straightforward; the publisher markets the brand and adds a referral link and earns a commission if the requisites are met.

One of the most popular affiliate marketing providers used worldwide is Amazon Associates Program.

4. Sponsored content

Sponsored content is when a brand, company or fellow publishers ask you to publish their work on your website for money. Although big platforms such as Forbes or Huffington Post use this technique majorly, even independent bloggers use this type of content monetization in their websites. This technique is followed for generating backlinks. Brands approach websites or blogs with high traffic and a decent DA to publish a sponsored article with a do-follow link. Some companies look after backlink building by producing and providing sponsored articles to bloggers.

Forbes and Huffington Post use this method to drive revenue along with traditional advertising. Brands looking at promoting themselves on a popular website pay to be featured. This becomes a win-win situation for both the publisher and the brand.

5. Membership

Membership is one of the most popular ways of earning money as a publisher. It is more than just a subscription. Memberships also offer other perks to the readers such as discounts on merchandise, eBooks, guides, free stock photos, free entry to events/webinars. It is community building at a deeper level and gaining readership for the long term. Memberships allow readers to go beyond conventional content consumption and offer benefits.

Should you consider membership? This approach is excellent for publishers with a decent amount of readership. If your website is a trusted source for many, then you can try this approach. An example of a publisher using memberships for content monetization is National Journal. Along with news, they share solutions, tools, and other helpful resources.

If your website is yet to reach that point, wait until it is. Remember, establishing a membership community is an incremental process and will take time.

6. Direct selling

Another means of content monetization for publishers is through direct selling, so whether it is as products or services. One way to earn is by selling merchandise such as t-shirts, bottles, notebooks. Another is by providing informational materials as audiobooks, podcasts, eBooks, guides, online courses, and tutorials.

The key to being successful at direct selling is either by being a well-known publisher or providing insightful content that is of high quality. Publishers can earn money by selling guides on content monetization platforms such as Retrieve, Skillshare, and Patreon. These platforms work on the pay-to-access model. Your readers pay to get access to exclusive content.

Direct selling is a favorable content monetization option for publishers as it involves creating content once and selling it for years.

Final word

If you monetize too early in your publishing journey, the chances of disappointment are higher. Earning money via your website is a gradual process. You need to build trustworthiness amongst your readers, generate content that is insightful, informational, and relevant. Content monetization first requires an understanding of what content you must publish, how to drive in traffic, and once a brand of high quality is established, you can monetize.

However, for smaller publishers who are in the interim of arriving at that stage, you should not lose hope. With content monetization platforms such as Retrieve, which provides tools for creators to make money of their content without having its own algorithm that needs to be fulfilled, earning money at the initial stages of publishing is easy.

Check out Retrieve.com and start monetizing through exclusive content such as guides and videos tutorials.

#Content monetization #content monetization platforms #content monetization for publishers #How to monetize content

[retrieveguide]

Top 7 Creator Tools You Need in 2021

Good content is no longer only storytelling; it is telling your story well. Content creators know this and are on a constant lookout for advanced tools, trends, and creative ways to improvise. Especially now, since the competition is fierce, thanks to the pandemic and people switching to content creation as a profession, content is king.

There are thousands of creator tools that have made content creation easy and also look great. These have not only helped creators save time but also allowed those with little knowledge to produce engaging content.

From websites that simplify content creation to video monetization tools, here’s a look at 7 of the best tools, platforms, and software to add to your arsenal:

Top 7 Creator Tools You Need in 2021

1. Canva

Canva is a popular graphic design tool that has supported over a million creators design assets without any charge. Its user-friendly interface assists creators with zero design background in making appealing graphics. Canva gives access to millions of photos, illustrations, fonts, elements and layouts for making logos, brand kits, business cards, social media posts, and more. Its drag-and-drop interface makes modifying templates easy.

2. Hootsuite

For creators with a presence across many social media platforms, a management tool like Hootsuite helps streamline your data. Whether it is scheduling posts or rendering analytics, Hootsuite compiles your social accounts. For a busy creator, a tool like Hootsuite takes away the stress of handling campaigns and allows you to concentrate on other vital tasks. Its social analytics dashboard displays your top-performing content and gives tailored perceptions on why the post is working.

3. Retrieve

Retrieve enables video monetization based on fan subscriptions. It is an excellent monetization tool to have in your toolkit if you wish to advance further in your monetization journey. For creators looking out to go beyond YouTube and Instagram, Retrieve lets you earn money via 'Retrieve Guides'. It lets you create multimedia guides with videos, PDFs, and links. Other features include communities, live sessions, group sessions, video/text/audio chats.

also gives you access to important demographics. Paid users have advanced features to track influencers, get alerts for hashtags, get hashtag usage, etc.

4. Hashtagify.me

Hashtagify.me is a free tool to search for hashtags specific to a niche. Once you’ve searched for a hashtag, you can search its popularity and how other creators are using it. The tool is simple to use—search for any hashtag you think is relevant to your niche and acquire details about its performance. The best part about this tool is getting a list of related hashtags on Twitter and Instagram. You can monitor what other creators are using. Hashtagify.me also gives you access to important demographics. Paid users have advanced features to track influencers, get alerts for hashtags, get hashtag usage, etc.

5. Grammarly

Grammarly is a free spellcheck and grammar tool that lets you write error-free copy. Its browser extension allows you to check for grammar and spelling as you type across Facebook, Twitter, Linkedin, and anywhere on the web. Grammarly's MS Office plugin assists you with grammar and spellcheck on MS Office products. It also allows users to look for synonyms by double-clicking a word. The free version caters to spelling typos and basic grammatical errors.Its premium version includes comprehensive grammar check, plagiarism, delivery of sentences and engagement, and also gives access to a writing expert.

6. Prezi

A creator journey involves marketing yourself to brands, and a robust pitch can serve better in winning projects. Prezi simplifies the creation of media kits required for a creator. It allows you to design attractive decks by adding interactive charts, graphs, and elements. Prezi's 'Inspiration' section lets you peek at other presentations. This tool can be integrated with Zoom, Microsoft Teams, and other virtual meet platforms. Its free version allows users to record videos and create compelling designs and charts.

7. Flipsnack

Flipsnack is an online bookmaker that allows users to make appealing PDFs and eBooks. This tool lets creators design their brand kit, make eBooks, share them across socials, and embed them on websites. It also allows creators to generate mobile-friendly PDFs and eBooks. Flipsnack is a beneficial tool to have in your toolkit if you are on the lookout for monetizing your content from various sources.

Final word

The people that that consume online content and spend hours watching videos or scrolling through great social media content often don’t ot know what it takes to become a creator and be able to stand out amongst 50 million other creators. To leave behind a mark amidst such fierce competition takes more than just putting out content. It requires research, planning, and the knowledge of multiple monetization tools.

A creator that hopes to make a six-figure income out of content creation requires more than one revenue source. That's when video monetization platforms such as Retrieve come into the picture. Retrieve facilitates monetization based on fan subscriptions. You can earn through your fans by providing exclusive content in the form of guides. It further facilitates the creator-fan relationships through its features such as communities, one-on-one chats, live sessions, group sessions, etc. Its easy translation feature lets your fans across all languages view content without a language barrier.

Making money out of content creation is not easy, but with the right strategy and right platforms, you can furnish content that engages, inspires, and leaves a mark in the world.

#video monetization #monetization tools #video monetization tools #fan subscriptions

[retrieveguide]

4 Types of Video Ads to Monetize Your Videos

Digital trends are evolving and with that, the content consumption pattern is making a shift. According to a study published by advertising solutions company WordStream, people consume an average of 16 hours of online video a week, which is a surge of 52% in the last two years. For content creators looking to make money, shifting to a video format can be beneficial. The same study also revealed that a social media video makes as much as 1200% more shares than both text and images combined.

Video monetization is unquestionably the upcoming strategy for marketing professionals as about 51% of them globally think videos give the best ROI. This is why, as a content creator, you should include videos in your repertoire, or if you already make videos, then begin the monetization by adding exclusive content on video monetization platforms or via advertising.

Apart from these platforms that are exclusive and give access to only those who pay, there are other platforms like YouTube that allow you to run ads in your content and make money as a content creator. Irrespective of the platform, what are some types of ads that you can run to earn money as a content creator? Let’s find out.

Types of Video Ads to Monetize Your Videos

1. Pre-roll ads

Pre-roll ads are a popular way for advertisers to earn money and are one of the most common types of video ad units. These ads appear at the beginning of the video, and may or may not allow users to skip them. The ad either plays fully or can be skipped (for YouTube, viewers can skip the ad after 5 seconds). Pre-roll ad units are the most popular ways of video monetization and occupy 74% of the ad types.

2. Post-roll ads

Opposite to the pre-roll ads, the post-roll ad units lie towards the end of the video. These ads come up at the end of the video, after the video has ended. Although this can be a preferable type of ad for content creators, please note that advertisers don’t invest huge sums on it as they believe not everyone sticks until the end of the video. Post-roll ads utilize 45% of the types of ads and are less popular than pre-roll ads.

3. Mid-roll ads

As the name suggests, mid-roll video ads usually appear in the middle of video content. To enable this option, the video needs to be longer than 10 minutes (YouTube has announced changing the duration to 8 minutes). Sometimes, more than two ads play in the middle of the video, depending on the total duration of the video. The longer the video, the more scope for multiple ads to run in between. However, as much as money generation opportunity this creates, it can push your viewers away.

4. Traditional display ads

Traditional display ads appear while the video is playing. Display ads are not to be confused with mid-roll ads as videos do not pause to play this ad and there is no interruption for a viewer. Also, display ads are mostly textual/image-based that appear towards the bottom of the video or on top in a card format. Display ads, though they fail to give an in-depth look into the brand/product, are a wise choice for content creators to earn money without losing viewers’ interests, for advertisers to advertise their brand/product without the fear of interruption, and for viewers who can watch your videos without disruption.

Final word

Running ads before, in between, and after the video is a great way to earn money as a content creator. However, running ads on your channel isn’t for everyone. Some platforms require you to “crack” an algorithm or have a certain number of subscribers and watch hours to be eligible to start earning. And some creators have found that their audience finds ads annoying and steers them away from watching your videos from start to end. One alternative for earning money without worrying about the algorithms is by adding content on video monetization platforms such as Retrieve, Skillshare, Patreon, etc. On such platforms, you don’t have to reach a certain number of subscribers or watch hours— and are not required to wait until you reach the threshold—in order to earn from your content.

Upload your videos on these video monetization platforms and start watching your fans pay to get access to it. It’s a much quicker, easier, and more reliable way to earn money as a content creator! Check out Retrieve.com to start your monetization journey today!

#Video monetization platforms

[retrieveguide]

3 Effective Ways to Make Money as a Content Creator

For creators, the key step to taking your content creation, as a business, to the next level is to monetize your content. This monetization can happen in a variety of ways. For example, when your followers pay to consume exclusive content or subscription-based content. Or when you share ads on your platform along with your content or when you partner with a company to market their brand or products. Currently, subscriber-only exclusive access to your content is gaining traction within the creator community and is considered an effective way to earn income via your followers. When a third party is involved, there are options such as affiliate marketing, product integration, and pay-per-click (PPC) ads.

There are several monetization tools available in the market that can help to leverage your content. In this article, we��ll cover how you can monetize content in different ways.

How to Make Money as a Content Creator

There are various platforms for you to earn money by selling your content and giving access on a pay-to-consume basis. Brands or third parties pay creators to market their products/services, which is one of the most popular ways of earning money as a creator. When you sit down to make a content monetization strategy, always have two or more monetization tools in your bucket to ensure a comprehensive approach.

Content monetization can be done in three ways:

1. ADVERTISING

Advertising is an easy way to earn income as a content creator. There are three ways to earn money via advertising:

a) Product placement: Product placement, or mentioning of the product in between the content, happens when there is a new product launched and the brand wants to market it using your channel. The brands pay you directly to place their products in between your content.

b) Affiliate marketing: With affiliate marketing, you can make money off of directing your consumers to a landing page, typically for a product, via links. This is in a textual format. The payment is calculated according to the number of clicks and purchases made.

c) Pay-per-click: Pay-per-click, also known as PPC, occurs when, instead of integrating products in your content, you integrate ads. So when consumers skim through your content, they come across the ads. You are paid on the basis of ad views and the number of clicks.

2. EXCLUSIVE CONTENT

While all your content should be valuable, exclusive content is the content that you put that extra effort into and can be accessed by followers after paying a certain amount of money. There are many platforms such as Retrieve, Patreon, Skillshare, etc. that allow creators to publish content that is exclusive. Followers who typically consume your content for free have to pay on these platforms in order to get access to your exclusive content. Another option to sell your content is via eBooks and guides.

3. CONTENT MONETIZATION PLATFORMS

Content monetization platforms, such as YouTube, Instagram, Facebook, etc., pay creators based on the algorithms. Under this method, advertisers first pay these platforms, later when the creator publishes their content, the platform pays the creator to run ads.

Now that you know what are the three ways of earning money as a content creator, it’s time to determine whether your content is ready to be monetized!

Are you ready to monetize your content?

Monetization can happen if the content you create has enough value for people to pay in order to consume it. There are several factors to consider while you decide your eligibility to monetize content. How well do you know the niche? Are you an expert or do you have in-depth knowledge about that topic? Do you have a volume of sub-topics under the main topic? How frequently are you planning to create content? These are the basic questions that help you get started with the main question.

What new creators assume is that only people with big followings can monetize their content. However, even if you’re a small business owner sharing the processes behind making your products or a fitness trainer sharing your best tips and workouts, you can use content monetization platforms and start earning. While having a large follower count is a big bonus, what really matters is having an audience that engages regularly with your content and that you have an authentic connection with. If you’re a content creator who has a presence on platforms that have built-in services like YouTube or Instagram, you can consider monetizing your content straightaway.

Final word

Creators today look at content creation as a career and full-time revenue stream. The flexibility that content creation can offer, along with the availability of monetization tools and platforms such as Retrieve, YouTube, IGTV, Skillshare, etc., has completely changed the perspective of this field over the years. By mixing two or more monetization methods we previously mentioned, any creator (including you) can enjoy generating income from multiple streams.

Retrieve.com is a content monetization platform that allows creators to earn money without needing to fulfill an algorithm or reach a certain number of views. Ready to move forward in your content creation journey? Get in touch with Retrieve today!

#monetization tools #How to Make Money as a Content Creator

[retrieveguide]

Top Content Monetization Platforms To Look Out in 2021

The creator economy is skyrocketing with individuals turning to content creation platforms to share skills and expertise in the hope to make income out of it. A report by SignalFire estimates a total of 50 million people to join the creator economy in the coming years. Free content creation platforms have enabled individuals to display their talent to the world. The creator economy is not only benefitting brands anymore but also the creators––amateurs and professionals alike––are generating income out of it. So much so as people are quitting their jobs to pursue content creation as their full-time source of income.

To empower content creators and provide streamlined monetization opportunities, content monetization platforms are on a rise. There are several content monetization tools in the market to enable income generation with ease. Let’s get a deeper understanding of the multiple platforms available and which one is the best for you as a content creator:

Top Content Monetization Platforms To Look Out in 2021

They say if you’re good at something, never do it for free. And it holds true to artists, writers, and anyone who creates something in the form of art, music, photography, and the like. Here are some of the top content monetization platforms:

1. Retrieve

Retrieve is a platform to share expert multimedia guides with your followers. You can interact with your followers in the form of videos and PDFs created by you, share links, build a community, hold live sessions or group sessions, and even have a one-on-one interaction in the form of video, audio or text. Retrieve goes one step above the regular courses and provide in-depth expert information in the form of guides. It is an advanced training app on which you can offer your followers focused, inexpensive guides to solve their problems.

There is no cost for initial guide building. And, unlike other platforms, Retrieve does not have an algorithm creators have to worry about beating or need any specific number of views to start the monetization. Therefore publishing content on Retrieve is a quicker and more straightforward way to earn income. In addition to that, the platform does not earn money until the creator starts earning. Retrieve will help you determine the best products and tools according to your audience and set of skills. It helps you build a promotional plan to ensure you have a steady revenue stream.

2. YouTube

YouTube is often the first content monetization platform that new creators go to. You can monetize the videos through ads and earn 55% of the ad revenue through it. Other monetization options include channel memberships, SuperChat––a way in which subscribers can support creators in the form of donations, and sponsorships received from brands.

YouTube’s Creator Studio lets you track revenue and an in-depth look at the analytics, including the watch-hours, gender and age of the viewers, etc. While YouTube can be an easy and popular option for earning income for a content creator, there are a few limitations such as the regular change of policies that might change your rankings overnight. The interaction with your fan base on YouTube is limited and you have to use multiple platforms to chat and connect with the viewers.

3. Facebook

Similar to YouTube, Facebook too provides 55% of the revenue for the ads you play in between your videos. Facebook started the content monetization for publishers feature much later than YouTube but it is performing well. Facebook continually updates its algorithm policies and it might become difficult for the organic content to rank. In addition to that, the chances of your videos getting lost due to busy feeds therefore acquiring lesser viewership is highly likely.

Facebook has a dashboard to view insights on videos and revenue. To check whether you are eligible for monetization and learn how to use their content monetization tools: Go to the Facebook Creator Studio – Select the Monetization tab – Click on Overview.

4. Twitch

Twitch is a livestreaming platform that majorly focuses on the livestreaming of video games and broadcasts of Esports competitions. However, it also is a platform to share creative content, music broadcasts and “in real life” live broadcasts. Twitch’s Just Chatting feature has allowed the viewers to directly interact with the streamers, making it more than a livestreaming platform.

Twitch’s content monetization tools such as subs (subscriptions), gifted subs, emotes, donations, and ads have turned it into a content monetization platform. Similar to YouTube, Twitch has limited information on its viewers but they can still track analytics using the Twitch dashboard.

5. Instagram IGTV

IGTV has become a strong monetization tool for content creators. It is a way to share lengthy videos with the audience such as video guides, interviews, dance/music performances, snippets from drama/film, etc. IGTV videos are usually educational, as they allow you to upload a video of 15 minutes long. With IGTV Ads, you can run ads between your videos. For the same, you need to ensure you’re using a Creator account on Instagram. Under Settings, go to Creators – IGTV Ads – Get Started. The earnings will depend on the number of views you yield.

You are eligible to earn 55% of the ad revenue generated per view with the monthly release of the payment. You can find the monetization metrics under insights once you enable the ads. Please note that IGTV Ads are currently available only to a bunch of creators based in the US, UK & Australia.

Final word

Content monetization for publishers is on a rise with more and more platforms helping creators monetise their content hassle-free. While a few platforms allow the creators to interact with their followers, a few are more likely a podium to create content and earn income primarily. Depending on your marketing strategy and how you plan on interacting with your audience, pick a content monetization platform that suits your requirements.

We at Retrieve believe that interacting with the followers and providing them with in-depth guides not only generate revenue but also make you stand out as a thought leader in society. With Retrieve’s features such as live sessions, FAQs, one-on-one chats, etc., interaction with the followers becomes easy. A few of the Retrieve’s features include translation of the guides, smart search, and the automatic picking of the important keywords from your guides.

Content monetization platforms are a portal to revenue generation for creators, but as you pick a platform, ensure it provides you flexible features other than merely being a standardised solution. You may also want to consider hidden costs or limitations while you pick a platform. We recommend checking out our products at Retrieve to get the best content monetization tools for your new journey.

#content monetization platforms #content monetization tools #content monetization for publishers #Content monetization