Digital Marketing Training/ Internet Marketing Training
Certified Digital Marketing Professional (CDMP)
Program Highlights
The Job oriented “Certified Digital Marketing Professional” Program is ideal for anyone involved in the planning, implementation or measurement of Digital strategies – or anyone who would like to pursue a career in this area. The Certified Digital Marketing Professional Programmeis suitable for professionals of all levels and disciplines, and will prepare you to take up a more specialist role within the overall marketing domain.
At the end of this course, you will understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your business.
The program is designed and developed by practicing digital marketing professionals with over 10+ years of experience in Digital Marketing.
Our Job oriented program will help you to:
• Gain a clear understanding of the value of Digital Marketing and why it is a vital component of your overall marketing strategy
• Plan, create and effectively manage Search, Social Media, Mobile and Email Marketing campaigns
• Integrate your Digital Marketing plans into your overall marketing strategy
• Drive new visitor traffic to your website while improving online conversion rates
• Understand how Digital Marketing can help you grow your business, domestically and internationally
• Identify various online applications and resources that can help build effective and profitable websites
• Measure and analyze the visitor traffic to your website to continuously develop and improve your Digital Marketing efforts.
Eligibility
• The minimum requirement to be eligible for the program is Graduate or 10+2 with Course in Computers.
• The program is best suited for students and working professionals with a keen interest in developing their skills in
digital marketing.
• Current digital marketing professionals who wish to hone their skills and beco...
SHREE BALAJI MANAGEMENT CONSULTANTS (SBMC) Established in the year 2004, is engaged in providing services to various verticals in the industry by recruitment, corporate Training, Payroll and outsourcing of operations.
Align your Training needs with your business goals and objectives as well as the company's core values, ethics and culture. Let us tailor a training program to match your organization's needs. We aim to provide your company with a 'one stop shop solution' for your corporate training requirements.
hr training by Shree Balaji Management Consultants
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SHREE BALAJI MANAGEMENT CONSULTANTS ( SBMC) is engaged in providing solutions like HR Training , Payroll Training, Recruitments, Corporate Training, Digital marketing training , Payroll and outsourcing of operations to various verticals in the industry . Our services are governed by a strict code of ethics which ensures we provide timely, effective and economical solutions to our clients while maintaining complete confidentiality.
The Shree Balaji Education HR Training Program covers all the functions essayed by the HR department of an organization with practical and real time exposure through our industry experience and excellent course material including handouts, forms, formats, case studies for each and every topic.
SBMC provides Training to students and working professionals in field of Digital Marketing training, HR training, Payroll Training, Internet Marketing Course.
SHREE BALAJI MANAGEMENT CONSULTANTS (SBMC) Established in the year 2004, is engaged in providing services to various verticals in the industry by recruitment, corporate Training, Payroll and outsourcing of operations.
SHREE BALAJI MANAGEMENT CONSULTANTS ( SBMC) is engaged in providing solutions like HR Training, Payroll Training, Recruitments, Corporate Training, Digital marketing training, Payroll and outsourcing of operations to various verticals in the industry. Our services are governed by a strict code of ethics which ensures we provide timely, effective and economical solutions to our clients while maintaining complete confidentiality.
Course content is continually updated by experience gained from course feedback received from our clients and the Interim Management arena enabling us to keep the training courses fresh, vibrant and representative of best practice throughout industry.
SHREE BALAJI MANAGEMENT CONSULTANTS ( SBMC) is engaged in providing solutions like HR Training, Payroll Training, Recruitments, Corporate Training, Digital marketing training, Payroll and outsourcing of operations to various verticals in the industry. Our services are governed by a strict code of ethics which ensures we provide timely, effective and economical solutions to our clients while maintaining complete confidentiality.
Align your training needs with your business goals and objectives as well as the company's core values, ethics and culture. Let us tailor a training program to match your organization's needs. We aim to provide your company with a 'one-stop-shop solution' for your corporate training requirements.
Align your training needs with your business goals and objectives as well as the company's core values, ethics and culture. Let us tailor a training program to match your organization's needs. We aim to provide your company with a 'one-stop-shop solution' for your corporate training requirements.
How to Create an Effective Digital Strategy"
There are many Digital Marketing institutes in Mohali. But I want to highly recommend the Shree Balaji Management Consultants institute. It is because of their faculty. They teach in a simple way and practically, which is very easy to learn for any student. The best thing about SBMC, That if we are not able to attend the class at the institute , but want to learn as per our training, they provide Online classes also. An effective digital strategy is a crucial part of a successful business; you need to know where they are going or how they are going to get there. However, when it comes to digital, it’s surprising how many online businesses don’t have a strategy or goals in place.
Why is a digital strategy important?
If you ask most business owners what they want to get out of their website, they usually answer that they want to sell more. It might be that they want to sell more physical things or more of the services they offer or it might be brand-based etc. but they want to sell more…
However, most businesses don’t have unlimited resources and they might want to sell more of one thing than another. So, that’s why businesses need a strategy. An effective digital strategy helps successfully allocate effort and resources to best achieve business goals.
To help shape your strategy, start by asking a series of simple questions such as:
• Would you rather sell 1 x £10,000 widget or 10 x £1,000 widgets?
• When you sell a widget can you cross-sell additional widgets?
• What’s the lifetime value of an individual widget?
• Which widgets have a clear market advantage?
• What’s the online competition for your widgets?
Once you begin to unpack the real commercial value of your products and services, you can then create a strategy and allocate resources. An effective digital strategy will not only drive business sales, but it can also change business direction.
Below is an example of how we helped one of our clients to plan and develop a digital strategy, define business goals and KPIs and the outcomes.
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How to develop a digital strategy
Search Engine Optimization in the finance sector is tough, particularly in the insurance market. Online aggregators with big budgets have reshaped the marketplace leaving traditional insurance brokers fighting for their livelihood. Working with an established broker we faced this exact David vs. Goliath situation and to survive we needed an effective digital strategy.
We started by looking at insurance products and market opportunities and allocated resources based on the following knowledge:
• We analyzed the data and researched the online competition
• We knew that our client was great at placing bespoke business packages
• We knew our client earned a significant margin on business packages
• We knew there was plenty of potential for cross-selling (from property to van)
• We knew that small businesses can grow into big businesses
Defining the North Star Goal
The next step was to define the North Star Goal which is a concept that came out of the entrepreneurial culture of Silicon Valley and has helped many start-ups become household names.
The North Star Goal is your main goal and everything you do should help guide you towards it. So, in this case, the North Star was to become recognized as the ‘go-to’ broker for small business insurance within 18 months.
Defining business goals
To help you progress towards your North Star you also need shorter-term goals. Here we set shorter-term goals of increasing small business insurance quotes and conversions by 40% by the end of
Q3.
Setting SMART goals is essential so always make sure your goals are:
• Specific What are you trying to achieve and why?
• Measurable How will you know you have succeeded?
• Attainable Are your goals realistic given the resources?
• Relevant Are your goals worthwhile for your business?
• Time-Bound What are your deadlines and start points?
Defining Key Performance Indicators
Once you have the North Star Goal and shorter-term business goals defined the next step is to define Key Performance Indicators. KPIs are a marketing measure and their primary purpose is to provide guidance.
When selecting effective KPIs don’t use more than five or six as it will make it difficult to interpret the data. Remember that KPIs are all about measuring resources and progress, which means they can be turned-on, turned-up, turned-down and turned-off.
For example:
Turning KPIs on and off:
If your KPI is to decrease your Bounce Rate by 5% in Q1, once you have achieved the desired result you can stop working on Bounce Rate and focus on another KPI such as increasing Dwell Time.
Turning KPIs up and down:
If a KPI is to increase the Open Rate of your email campaign by 10% in Q1, but it soon becomes apparent the additional resource isn’t translating into conversions, you can turn down the volume on this KPI and turn-up the volume elsewhere.
Choosing Key Performance Indicators
With a clear strategy in place and an incisive understanding of opportunities, we decided on the following KPIs to help achieve a 40% increase in conversions by the end of Q3:
• 10% increase CTR in Search Results by reworking metadata
• Build 40 high-quality targeted links via content outreach
• Increase keyword footprint vis 6 product pages 3 guide pages and 3 case studies
• 10% increase in conversions via pushing get quote and newsletter sign-up
• 5% decrease Bounce Rate via UX and content review of key pages
• 25% increase PPC ROAS by improving quality score via landing pages
• 50% increase LinkedIn followers via Sponsored Content/ Sponsored InMail
The results of an effective digital strategy
Small business insurance quotes (and brand mentions) massively increased and by the end of Q3, all the targets had been exceeded. Not only had quotes increased geometrically but conversion rates had increased whereas conversion rates for other insurance products had fallen.
Small business insurance meant plenty of opportunities for cross-selling, lifetime product value were high, customer loyalty strong and our client was close to achieving their North Star.
The working example shows how an effective digital strategy can provide focus and quickly lead to targets being met and profits being made.
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