socialmediamarketing21

[socialmediamarketing21]

Social Media Marketing Management: The Top 10 Reasons You Should Outsource It

Is your business social or anti-social?

That's the rebuke that my wife uses to rebut me when I sit in the corner at parties and update my Facebook status from my iPhone. I counter that I am being social, but in a different manner! I'm not joking, but unless your company uses متابعين انستقرام عرب Social media marketing is anti-social in any of its forms.

Businesses that embrace their own Twitter presence, Facebook pages, and stores, and have their own YouTube channel, are starting to realize the many benefits of better engagement with customers and prospects. This can translate into higher sales.

So you've decided to jump onboard. But should you do it yourself or hire a professional? Here are the top 10 reasons to hire professionals to manage your social media marketing.

1. Time Saving Updates -- Facebook pages, Twitter postings daily and editing videos on YouTube can all be time-consuming. Unless you have a group of creative people in your office, it is best to hire social media marketing professionals to manage the process. This will allow you and your staff to focus on what you do best: taking care of the new customers that are coming to you through your online marketing efforts.

2. You Can Keep Your Content On-Message and Real. Outsourcing does not have to mean you lose the power of your message, your personal touch, or the authenticity your business seeks in online marketing. You can still make your content useful, inspirational, relevant, and personal for your customers. It doesn't have to be boring or automated. It can happen, but it is possible to make it the former if you choose the wrong company for social media marketing. However, the best companies will get to know you and your business well so they can manage your account, interact frequently, and tailor content to your marketing message.

3. Additional creativity for your marketing -- A great social media marketing team can add creativity to your online marketing campaigns. They can offer promotions, competitions and create blog articles that will generate interest for your business.

4. You can gain more credibility in your market -- It is crucial to your small business' success that you are recognized as an authority and build your credibility. After consulting with you, the best social media management teams will provide quality content that is authentic and relevant to your industry.

5. Content Monitoring -- Good social media management services will include content monitoring to help you determine what is working and what isn't. Although marketing efforts are never 100% successful, monitoring the feedback of your customers - both positive and negative - can help you adjust your marketing strategy and improve your business' products or services.

6. Monthly Reporting -- You need to measure the effectiveness of your online marketing campaigns. Your outsourced social media manager should offer monthly reporting.

7. It will optimize your web presence for your business -- Social media managers know how to optimise your online visibility so that you rank well on search engines such as Google, Bing, and Yahoo. As they can find you, new customers will be drawn to your website. This is a fact that many people, other than online marketing professionals, don't know how to do it. Businesses who aren't outsourcing could be missing out.

8. 8.Your Business will engage with customers and prospects more often -- Outsourced social media management packages typically include a set number of tweets, updates on Facebook, videos or articles written. This will allow you to interact more with customers and prospects, which will lead to increased interest and sales. Trying to do this yourself would take many weeks because you wouldn't have the time or forget.

9. Social recommendations for your business' products and services -- You shouldn't underestimate the power and potential of social recommendations. This can make a big difference in your business' sales. Word-of mouth advertising is one of the most powerful and effective methods of marketing your products. This is especially true if you present your products to large audiences on social media. This will allow you to get it right the first time and prepare for the floods of inquiries.

10. Incremental programs keep costs down -- You will no longer need to use Yellow Pages if you combine traditional marketing with a well managed social media campaign. Although traditional TV, magazine and newspaper advertising can be expensive, social media marketing can be scaled up to meet your business's needs. With the right online marketing company, you can quickly build a strong presence.

[socialmediamarketing21]

How social media marketing can help your business thrive

Traditional marketing was about getting as many people to see your product or service as possible, and hoping that some customers will purchase. These traditional advertising methods include radio advertising, yellow pages, direct mail and television commercials. Because consumers are accustomed to 'one-way' messages, these traditional marketing methods no longer work. Advertisers have been over-marketed and people don't trust them anymore. Recent research found that 14% of people trust advertisements, while 76% trust recommendations from consumers.

The Internet's first marketing strategy was to use websites and optimize them through Search Engine Optimization (SEO). SEO is still a valuable strategy. However, Web 2.0 strategies such as social media marketing have brought SEO up to date. Social media marketing refers to companies using Web 2.0 platforms such as blogs, Foursquare, Twitter and Facebook. Web 2.0 platforms offer a more effective alternative to traditional advertising methods and traditional website marketing. It involves "two-way communication", where users can generate content and businesses are encouraged to communicate with customers.

No more are the days of broadcasting your message to the masses and hoping that they respond. People aren't interested in buying from anonymous, faceless businesses. Consumers are paying more attention to the "man behind the curtain" than they are to your product or services. According to a recent study, 80% of US Internet-using moms were influenced when they made a purchase decision by word-of mouth from their friends and families.

Social Media Marketing Benefits

Increased Customer AcquisitionsSocial media marketing has the advantage of connecting with potential customers in a way that is more efficient than traditional marketing methods and SEO.

Word of Mouth MarketingWord of mouth has been the best way to generate sales. Social media marketing allows you to build raving fans that will promote your products and services to their friends. You may also suffer the negative effects if your product is not good enough.

Brand Awareness -Social media marketing makes branding your business easier, quicker, and more affordable than traditional advertising or website marketing.

Customer retention -Web 2.0 platforms make it easy to communicate with customers about new products or special promotions. Consistent, free communication can help you keep your business in front of customers, which in turn will lead to repeat business, and even referrals. This type of communication requires you to be rich in content. Don't try to sell your product or services through these channels.

Rapid ResultsA social media marketing strategy that is effective and well implemented will produce almost immediate results for your company. The results can be measured in increased site traffic, lead acquisition and sales. These web 2.0 platform benefits are not like TV or radio ads that make your customers disappear after the ads end. They will last as long as you keep updating your social media profiles and communicating with them.

Why Aren't More Businesses Utilizing Social Media Marketing?

Most businesses are not able to implement or create this type of strategy. What options are available to small-business owners when creating and implementing a social media marketing strategy?

Employ an employeeWhile leveraging the experience, time, and resources of others can be a smart way of doing business, it is often a failure. What is the reason? It is ultimately up to the small business owner or manager to create and manage the employee. Most business owners aren't familiar enough with web 2.0 to create a plan or manage an employee. Paying an employee can increase your labor costs, payroll taxes, and your benefits.

OutsourceOutsourcing is an alternative to hiring employees. You won't need to train, manage and pay the employee to do these tasks. These benefits come with a cost. These services can be outsourced. Social media companies can charge upwards of $1,000 to set up a Facebook Fan page. It takes about 20 minutes to complete this task. Education is the key to solving this problem. If you don't understand social media marketing, you should not hire or outsource these tasks unless your willing to pay more.

Do it yourselfLearning the basics of social media and creating a plan to implement it is something that all business owners can do. It is crucial to find the right training programs to show you how to create and manage your web 2.0 platforms. You should also use software that allows you to manage all your accounts from one place. You can make your own web 2.0 marketing plan with a small investment in education. You can find a complete social media dashboard that you can use to do your web 2.0 marketing in under 10 minutes per day by doing a bit of research.

[socialmediamarketing21]

Media Marketing Website infographic

[socialmediamarketing21]

What is Social Media Marketing?