sophiasstudio

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BOOTH
the booth used for high school market days and university orientation days to promote and present the twenty twenty eyes campaign. the aim of the booth would be to inform those about the campaign, as well as to distribute the eye care kits. along with this, the boards introduce the campaign as well as the topics of uv light, eye strain, screen fatigue, etc discussed in the campaign. along with this, the booth also had a seating area to allow for people to sit down and have a conversation with staff, who can help people run through the booklet and help them book a eye test , and answer any questions or concerns as well. the booth is easily collapsible and each board folds and sits on top of each other to be easily transported and reused.

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TOKENS
the tokens would be used for the booth. the aim and purpose of the tokens is that they would be handed out to those randomly in school markets or university orientation days to bring people to our booth to find out more about the campaign as well as to exchange the token for a free eye care kit. thus the tokens can be re-used with less waste.

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DISPOSABLE CAMERA
the design for the disposable camera within the kit would just be randomly. the different color way flows well with the kit and campaign identity, along with the illustrations on the disposable camera.

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SHIPPING BAGS
similar to the eye care kit boxes, the shipping kraft bags will also follow the campaign color palette to make it feel a bit more fun and personal. reusing the “hey, nice to see you!” from the introduction page of the booklet, feels as if they campaign addresses the receiver of the eye care kit directly.

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EYE CARE KIT PACKAGING
different colors and designs of boxes to make the eye care kits feel like there is more variety even thought contents will be the same.

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BOOKLET MOCKUPS

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SPOTIFY

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INSTAGRAM POSTS + STORIES final + improved mock-up.

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INSTAGRAM

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WEBSITE website mock-ups including a home page, about page, kit sign up, form completion screen and a contact page.

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SPOTIFY IN USE
each playlist has enough music to perfectly hit the set time they are each at.

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SPOTIFY PLAYLIST CODES
using spotify playlist codes within the booklet to help readers quickly find the playlists - convenience and ease of use.

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SPOTIFY PLAYLIST COVERS
the spotify playlist covers created for the ‘walking tunes’ activity within the eye care booklet.

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BOOKLET PART 2

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BOOKLET PART 1 here are the front + back covers of the eye care kit booklet, as well as the page spreads. as the book is meant to be a short easy read, i didn’t want to overfill the booklet. the spreads feel like they have a lot of good ‘breathing space’. along with this, i’ve found that my new illustrative assets have worked really well in regards to the content, as they match nicely.

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SOCIAL MEDIA OUTPUT - INSTAGRAM

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INSTAGRAM STORIES
following on the instagram posts, the stories share a similar goal. instagram stories are a good way of creating short bite sized guides or reminders for users, and can also be promoted as advertisements. another benefit of instagram stories is that they can be saved as highlights, therefore allowing my campaigns target audience to refer back to them if need be.

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