#DDBNorthAmerica

[campaignsoftheworld]

McDonald's: Share the Love #NationalFrenchFryDay

People love McDonald’s World Famous Fries and they love sharing them too - making them one of the most shared foods in the world. So in honor of last Saturday’s #NationalFrenchFryDay (July 13), McDonald's celebrated with a national campaign encouraging consumers to Share the Love.

The Share the Love work, which was created by We Are Unlimited in partnership with McDonald’s, highlighted the variety of people who love to share McDonald’s fries. The creative showcases two different hands forming the iconic golden arches coming together over French Fries. The campaign images, which were shot by famed editorial photographer Mark Seliger, drew customers in and remained a constant across all platforms – from social, to CRM, to Out of Home adverts, in-restaurant imagery, and even a billboard above the McDonald’s Time Square flagship location. Also on #NationalFrenchFryDay, McDonald’s shared the love with Fry fans across the United States by giving a free medium McDonald’s fry with any order on McDelivery with Uber Eats. Client Brand: McDonald’s Chief Marketing Officer: Morgan Flatley Vice President of Marketing, Brand Content and Engagement: Kenny Mitchell Sr. Director, Brand Content: Julie Wenger Retail Experience Director: Betsy Zurek Social Engagement/Customer Experience Manager: Joe Piaskowy Brand & Content Manager: Karen Adland Retail Experience Manager: Patrice Devaughn Sr. Manager, National Media: Jamie Krinsky Manager, Public Relations and Brand Engagement: Trent Stafford Productions Operations Manager: Janie Posadas Reyes Sr. Manager CRM: Janine Ogren Digital Marketing Manager: Omer Navaid CREATIVE AGENCY: We Are Unlimited Chief Creative Officer, DDB North America: Ari Weiss Chief Creative Officer, We Are Unlimited: Toygar Bazarkaya Managing Director, We Are Unlimited: Chris Loeffler Head of Account Management, We Are Unlimited: Melanie Behling Head of Social Media Strategy, We Are Unlimited: Lora Stock Creative Director, We Are Unlimited: Mark Wegwerth Associate Creative Director, We Are Unlimited: Jonathan Pliego Associate Creative Director, We Are Unlimited: Sean Collander Art Director, We Are Unlimited: Shelby Tamura Copywriter, We Are Unlimited: Rachel Dawer Account Director, We Are Unlimited: Kate Kerans Account Supervisor, We Are Unlimited: Nika Longo Account Executive, We Are Unlimited: Chelsea Chamberlain Art Producer, We Are Unlimited: Jessica Sokolowski Executive Producer, We Are Unlimited: Marianne Newton Senior Content Producer, We Are Unlimited: Ross Greenblat Project Manager, We Are Unlimited: Lauren Lumsden Head of Design, We Are Unlimited: Aya Baeshean Senior Designer, We Are Unlimited: Marcus McCoy Digital Project Manager, We Are Unlimited: Sarah Fielding Creative Director, We Are Unlimited: Jim White Copywriter, We Are Unlimited: Patrick Winegar Social Publisher, We Are Unlimited: Roma Real Sr. Production Business Manager, We Are Unlimited: Ryan Hentsch Senior Talent Manager, We Are Unlimited: Michelle Sanchez Account Executive, We Are Unlimited: Justin Duchene PRODUCTION COMPANY: Mark Seliger Photography Photographer: Mark Seliger Producer: Coco Knudson Agent / Executive Producer: Ruth Levy Archivist & Post-Production Manager: Rachel Crowe Printer / Retoucher: Salvatore Fabbri EDITORIAL: We Are Unlimited Studio Operations Director: Jorie Landfear Editor & Videographer: Nicholas Maher Facility Producer: Rachel Lee Head of Motion Graphics: Chris Guy MEDIA AGENCY: OMD Managing Director: Susanna Earnest Director, Social Media: Maura McNulty Senior Social Media Strategist: Liz Wendt Social Media Supervisor: Kelly Martin Supervisor: Max Klindt Strategist: Blake Stezskal Associate Director, Outdoor Media Group: Joo Han CUSTOMER ENGAGEMENT AGENCY: The Marketing Store SVP, Chief Creative Officer: Jim Eby Art Director, Ryan Smith Art Director, Jackie Avellar Senior Copywriter: Sarah Davis Associate Marketing Operations Manager: Mallory Tannous Account Supervisor: Hannah McClelland DIGITAL MARKETING AGENCY: RAPP Creative Director: Kevin Green Associate Creative Director: Anna Lee Doughtie Associate Director, Experience Planning: Max Braun Account Supervisor: Ania Malus-Kitzmann Account Supervisor: Kerry Roach Director, Project Management: Emily Davis PR AGENCY: WE Communications Account Director: Kristen Thompson Account Manager: Madison Cushman Senior Account Executive: Abby Smith Tags: Print advertising, Creative Print Ads, Print campaign, Creative Advert Read the full article

#McDelivery #NationalFrenchFryDay #CreativeAdvert #CreativePrintAds #DDBNorthAmerica #DigitalMarketing #McDonald's #printadvertising #printcampaign #UberEats #WeAreUnlimited