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Having multiple outlets for your creativity is important, even in the world of SEO. Whether you’re a technical SEO, content marketer, copywriter or data person, having a different outlet to express your creativity or practise your crafting skills is an important hobby to release from stress and get away from the brain fog that sometimes descends after spending too long at your computer. In this article we attempt to outline some of the things you can do to unwind and reinvigorate your spirit. A is for Art – Read on: A is for Art: A Creative Alphabet of Ideas to [...]
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Discover how to use keyword intent to improve your SEO strategy and drive more traffic to your website. Our expert tips and tricks will help you rank higher in search results and boost conversions.
In search engine optimisation (SEO), keywords are words or phrases that users type into a search engine to find specific content or information. The intent behind the keywords is to understand what the user is looking for so that search engines can display the most relevant results. This helps to improve the user experience by providing them with information that is relevant and useful to them.
The intent can be informational (searching for information), navigational (searching for a specific website), commercial (searching to buy a product), or transactional (searching to complete a transaction). Understanding the intent behind the keywords used in a search query is crucial in developing an effective SEO strategy.
Solving the puzzle of keyword intent
Keyword intent refers to the purpose behind a user's search query. Understanding keyword intent can help marketers and website owners create more relevant and effective content that meets the needs of their target audience.
In this article, we'll discuss in more detail the different keyword intent types and provide examples, tips and tricks to help you use them in your SEO marketing efforts.
In this guideUnderstanding SEO keyword intent1: Informational Keyword Intent2: Navigational Keyword Intent3: Commercial Keyword Intent4: Transactional Keyword IntentSumming up
Understanding SEO keyword intent
Optimising for each type of keyword intent requires different strategies and techniques, such as providing detailed product information for commercial/transactional keywords and clear calls to action for transactional keywords. By understanding keyword intent and using the right strategies, marketers and website owners can improve the user experience, increase the chances of ranking well in search engines, and achieve their marketing goals.
1: Informational Keyword Intent
Informational keywords refer to keywords that are used when someone is searching for information on a particular topic. These keywords are often used by people who are in the early stages of their research or decision-making process.
Informational intent, illustrated
Examples of informational keywords include:
"How to bake a cake"
"Types of sushi"
"What is SEO"
"History of basketball"
To get a head-start on keyword research and content creation using informational keywords, it's helpful to consider the following:
Identify the problem: When researching informational keywords, it's important to understand the problem or questions people are trying to solve. This will help you create content that is relevant and helpful to your target audience.
Use keyword research tools: Use keyword research tools to identify popular informational keywords related to your industry. Some popular tools include Google Keyword Planner, SEMrush, and Ahrefs.
Create comprehensive and in-depth content: When creating content using informational keywords, make sure to provide in-depth and comprehensive information. This will help establish your website as an authority on the topic and increase the chances of your content ranking well in search engines.
Optimise for user experience: Ensure that the content you create using informational keywords is easy to read and understand. Use subheadings, bullet points, and images to make the content more engaging and accessible to your audience.
Use internal linking: When creating content, make sure to link to other relevant pages on your website. This will help users find additional information on the topic and also improve the user experience.
2: Navigational Keyword Intent
Navigational keywords are keywords that are used when someone is searching for a specific website or brand. These keywords are often used by people who are looking for a specific destination or have a particular brand in mind.
Navigational intent, illustrated
Examples of navigational keywords include:
"Amazon"
"YouTube"
"Facebook login"
"BBC news"
To get a head-start on keyword research and content creation using navigational keywords, keep these things in mind:
Use brand keywords: Make sure your website is optimised for your brand name and other variations of it. This will help increase the chances of your website appearing in search results when someone is searching for your brand.
Optimize website navigation: Make sure your website navigation is easy to use and intuitive. This will help users find the information they're looking for more quickly, resulting in a more positive user experience.
Ensure consistent branding: Make sure your website and all other online assets are consistent with your brand. This will help build brand recognition and make it easier for people to recognise your website.
Use schema markup: Use schema markup to provide search engines with information about your website, such as your brand name, logo, and contact information. This will help search engines display more information about your website in search results.
Monitor brand mentions: Use tools like Google Alerts or BrandMentions to monitor mentions of your brand on the web. This will help you identify any negative or incorrect information about your brand and take action to correct it.
3: Commercial Keyword Intent
Commercial keywords are keywords that are used when someone is searching for a product or service with the intent to purchase. These keywords are often used by people who are in the later stages of their research or decision-making process.
Commercial intent, illustrated
Examples of commercial keywords include:
"Best laptops under £1000"
"Buy Nike shoes online"
"Red dress for sale"
"Lawnmower for small gardens"
Tips to get a head-start on keyword research and content creation using commercial keywords:
Use product-specific keywords: Make sure your website is optimised for product-specific keywords related to the products or services you offer. This will help increase the chances of your website appearing in search results when someone is searching for those products.
Optimize product pages: Make sure your product pages are optimised for search engines and provide detailed information about the products you offer. This will help search engines understand what your website is about and improve the chances of your product pages ranking well in search results.
Provide product reviews and ratings: Provide product reviews and ratings on your website to help users make informed purchasing decisions. This will also help improve the user experience and increase the chances of your website ranking well in search engines.
Use high-quality product images: Use high-quality images of your products to help users better understand what they're looking at. High-quality images make sense in a commercial setting since they build desire and encourage purchases. Original images can be a ranking factor, so may help you get higher rankings.
Offer promotions and discounts: Offer promotions and discounts on your products to incentivise users to make a purchase. Promotions and discounts can be good ways to attract more interest and encourage social sharing of your brand and offers. Social sharing is a ranking signal, so the knock-on effect is potentially higher rankings.
4: Transactional Keyword Intent
Transactional keywords are keywords that are used when someone is searching for a specific product or service with the intent to purchase. These keywords are often used by people who are in the late stages of their research or decision-making process and are ready to take action.
Transactional intent, illustrated
Examples of transactional keywords include:
"Buy iPhone 12"
"Book a flight to Paris"
"Order pizza delivery"
"Download music album"
To get a head-start on keyword research and content creation using transactional keywords, consider the following:
Optimize for transactional keywords: Make sure your website is optimised for transactional keywords related to the products or services you offer. This will help increase the chances of your website appearing in search results when someone is searching for those products.
Use clear calls to action: Use clear and prominent calls to action on your website to encourage users to take action and make a purchase. This will improve the likelihood of people taking the desired action if presented in a clear and concise way.
Provide detailed product information: Make sure your product pages provide detailed information about the products you offer, including specifications, pricing, and availability. This will help users make informed purchasing decisions and improve the user experience.
Use high-quality product images: Use high-quality images of your products to help users better understand what they're looking at. As previously mentioned, good images offer a number of benefits.
Offer promotions and discounts: Offer promotions and discounts on your products to incentivise users to make a purchase. Regular offers and discounts will build interest on your product pages, resulting in higher rankings, potentially.
Summing up
Keyword intent is a crucial aspect of search engine optimisation (SEO) and should be considered when conducting keyword research and creating content. Understanding the purpose behind a user's search query and optimising for the right type of keyword intent can help improve the user experience, increase the chances of ranking well in search engines, and achieve marketing goals.
Don't forget to follow us on Twitter to stay up-to-date with the latest news and insights on SEO and digital marketing. We're always working to provide valuable content and help businesses grow online. By following us on Twitter, you'll have access to the latest industry trends, expert tips, and valuable resources to help you succeed.
This article was first published on AIO Spark: SEO Keyword Intent Explained
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A pillar page is a long-form, in-depth piece of content that covers a specific topic in detail. It serves as a central resource or “pillar” for a website and is designed to rank highly in search engines for relevant keywords. Pillar pages are important for SEO because they help to establish a website as a...
A pillar page is a long-form, in-depth piece of content that covers a specific topic in detail. It serves as a central resource or "pillar" for a website and is designed to rank highly in search engines for relevant keywords.
Pillar pages are important for SEO because they help to establish a website as a credible and authoritative resource on a specific topic. By providing comprehensive and accurate information on a topic, a pillar page can rank highly in search engines for relevant keywords, which can help to drive more traffic to the website.
Image Source | Semrush Blog
In addition to improving search engine rankings, pillar pages can also improve the user experience by providing a comprehensive overview of a topic and making it easier for users to find the information they need. They can also improve the overall structure and navigation of a website by serving as a central resource for internal linking.
To create an effective pillar page, it's important to conduct thorough research, write well-organised and engaging content, and include internal and external links. It's also important to optimise the pillar page for mobile devices and to ensure that it provides a good user experience. Once the pillar page is live, it's important to promote it to drive traffic and engagement.
Why would a pillar page be important?
Pillar pages are important for a number of reasons:
Improved search engine rankings
A well-written and comprehensive pillar page can rank highly in search engines for relevant keywords, which can help to drive more traffic to your website.
Oh yeah, how's that?
A well-written and comprehensive pillar page can rank highly in search engines for relevant keywords because it demonstrates to search engines that the website is a credible and authoritative resource on a specific topic. Search engines use algorithms to determine the relevance and quality of a webpage, and a well-written and comprehensive pillar page is more likely to be considered relevant and high quality by these algorithms.
To rank highly for relevant keywords, a pillar page should include those keywords throughout the content in a natural and relevant way. It should also include internal and external links to other relevant and high-quality websites, as these links can help to demonstrate the authority and credibility of the pillar page. Additionally, a pillar page should be well-organized and easy to read, with headings and subheadings to break up the content and make it easier for users to find the information they need.
By following best practices for SEO and creating a comprehensive and high-quality pillar page, you can improve the chances that your page will rank highly in search engines for relevant keywords.
Increased authority on a topic
By providing in-depth coverage of a specific topic, a pillar page can help to establish your website as a credible and authoritative resource on that topic.
Pillar page development is a crucial aspect of search engine optimization (SEO) as it helps to increase the authority of a website on a particular topic. A pillar page is a comprehensive, long-form piece of content that covers a specific subject in-depth, and serves as a cornerstone of the website's content strategy. By creating a pillar page, a website can position itself as a trusted and authoritative resource for the topic in question.
One of the key benefits of a pillar page is that it helps to establish the website's expertise and credibility on the subject. It gives the website an opportunity to demonstrate its depth of knowledge and provide valuable information to the target audience. The in-depth coverage of the topic allows the
website to attract and retain the attention of its target audience, which can result in increased engagement, higher website traffic, and improved search engine rankings.
To create an effective pillar page, it's important to thoroughly research the topic and identify the key questions that your target audience is likely to have. The pillar page should provide clear, comprehensive, and actionable information that is easy to understand and covers all aspects of the topic. Additionally, it should be well-organized, and visually appealing, and use headings, subheadings, and internal linking to make it easy for readers to navigate.
In conclusion, a pillar page is a valuable tool for increasing the authority and credibility of a website on a specific topic. By providing in-depth coverage of the subject, it can help the website attract and retain visitors, improve search engine rankings, and establish the website as a trusted resource for the topic. If you're looking to increase your website's authority on a particular subject, consider developing a pillar page.
Improved user experience
A well-organised and comprehensive pillar page can provide users with a comprehensive overview of a topic, making it easier for them to find the information they need and navigate your website.
As a website owner, it's important to provide your users with a positive and seamless experience. One of the ways to achieve this is by developing well-organized and comprehensive pillar pages as part of your website's content strategy. A pillar page is a long-form piece of content that covers a specific topic in-depth and serves as a cornerstone of your website's content.
A well-designed pillar page can provide users with a comprehensive overview of a topic, making it easier for them to find the information they need and navigate your website. By having all the information on a particular subject in one place, users are able to quickly access the information they are looking for without having to navigate through multiple pages on your website. This not only improves the user experience, but also helps to increase engagement, reduce bounce rates, and improve the overall effectiveness of your website.
To create a pillar page that provides an optimal user experience, it's important to consider the following elements:
Clear and concise language: Use language that is easy to understand and free of jargon to ensure that your pillar page is accessible to a wide range of users.
Visual appeal: Use images, videos, and other visual elements to make your pillar page visually appealing and engaging.
Easy navigation: Use headings, subheadings, and internal linking to make it easy for users to navigate your pillar page and find the information they need.
Mobile responsiveness: Ensure that your pillar page is optimized for mobile devices to provide an optimal user experience for users accessing your website from their smartphones or tablets.
In conclusion, a well-organised and comprehensive pillar page can greatly improve the user experience on your website. By providing users with a comprehensive overview of a topic and making it easy for them to find the information they need, you can improve engagement, reduce bounce rates, and enhance the overall effectiveness of your website.
Better internal linking
A pillar page can serve as a central resource for a website, providing a focus for internal linking and helping to improve the overall structure and navigation of the site.
Internal linking is an important aspect of website architecture that can greatly impact the overall user experience and search engine optimization (SEO) of a site. A pillar page can serve as a central resource for a website and provide a focus for internal linking, which can help to improve the overall structure and navigation of the site.
Internal linking refers to the practice of linking to other pages within the same website. By linking to other relevant pages and content on your site, you can help users easily navigate your site and find the information they are looking for.
Additionally, internal linking can also help to distribute link equity and page authority throughout your site, which can improve your overall SEO performance.
When creating a pillar page, it's important to consider the internal linking opportunities that the page provides. A pillar page can serve as a hub for other related content on your site, making it an ideal starting point for internal linking. By linking to other pages from the pillar page, you can help users find related content and improve the overall navigation of your site.
To maximize the benefits of internal linking as part of pillar page development, it's important to consider the following:
Link to relevant pages: Ensure that the links you include on your pillar page are relevant to the topic and provide valuable information to users.
Use descriptive anchor text: Use descriptive anchor text that accurately describes the content of the linked page to help users understand the purpose of the link.
Keep it simple: Don't overcomplicate the internal linking structure of your site. Stick to a simple and straightforward approach that makes it easy for users to navigate your site.
In conclusion, a pillar page can serve as a central resource for a website and provide a focus for internal linking. By improving the overall structure and navigation of the site, internal linking can enhance the user experience and support the overall SEO performance of the site. When developing a pillar page, it's important to consider the internal linking opportunities that the page provides and make the most of them to improve the overall effectiveness of your website.
Increased social media engagement
By creating engaging and informative content, a pillar page can help to increase shares and engagement on social media platforms, which can help to drive additional traffic to your website.
Creating a pillar page for SEO
Here are some steps you can follow to create a pillar page for SEO:
Identify a topic
The first step in creating a pillar page is to identify a topic that is relevant to your business or website and that has a significant volume of search traffic. You can use a keyword research tool to identify potential topics and the keywords associated with them.
Tools to help you find topics
There are several resources that can be helpful for identifying a topic for a pillar page:
Keyword research tools: Tools like Google Keyword Planner and Ahrefs can help you identify popular keywords and phrases related to your business or industry, which can give you ideas for potential topics for your pillar page.
Google Trends: This tool allows you to see the popularity of specific keywords and phrases over time, which can help you identify trends and areas of interest.
Industry-specific websites and blogs: Reading industry-specific websites and blogs can give you a sense of what topics are currently popular and relevant in your field.
Social media: Monitoring social media platforms and paying attention to what topics are getting a lot of engagement and discussion can be a good way to identify potential topics for your pillar page.
Customer feedback: Asking your customers or clients what topics they would like to learn more about can be a great way to identify potential topics for your pillar page. You can also use customer feedback to tailor the content of your pillar page to address specific questions or concerns that your customers may have.
Research and outline the content
Once you have identified a topic, it's important to conduct thorough research to ensure that your pillar page is comprehensive and accurate. As you research, create an outline of the content you want to include on your pillar page.
Write the content
Use your outline to write the content for your pillar page. Make sure to include relevant keywords throughout the content to optimise it for search engines.
Include internal and external links
In addition to including relevant keywords, it's also important to include internal and external links on your pillar page.
Internal links can help users navigate your website, while external links can help to establish credibility and authority on your topic.
Optimize for mobile and user experience
It's important to optimise your pillar page for mobile devices and to ensure that it provides a good user experience. This includes using appropriate headings and subheadings, breaking up the content into manageable chunks, and including images and other media to make the content more engaging.
Promote the content
Once your pillar page is live, it's important to promote it to drive traffic and engagement. You can use social media, email marketing, and other channels to share your pillar page and attract potential readers.
In conclusion
In conclusion, creating a pillar page can be a valuable strategy for improving the search engine rankings and credibility of a website. By providing in-depth and comprehensive coverage of a specific topic, a pillar page can help to establish a website as a credible and authoritative resource on that topic.
To create an effective pillar page, it's important to conduct thorough research, write well-organized and engaging content, and include internal and external links. It's also important to optimize the pillar page for mobile devices and to ensure that it provides a good user experience.
Once the pillar page is live, it's important to promote it to drive traffic and engagement. By following these steps, you can create a successful pillar page that can help to improve the overall performance and effectiveness of your website.
This article was first published on AIO Spark: Pillar Page for SEO Guide 2023
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Discover the benefits of local SEO, the key points to understand about what affects your ranking and how important it is for your business at a local level.
Local SEO is the practice of optimising a website and its online presence to rank highly in search results for local keywords and phrases. This is important because more and more people are using search engines to find local businesses and services, so Local SEO can help to ensure that a business is visible to these potential customers.
The rise of Local SEO
In recent years, it's become increasingly important to overall marketing efforts because of the proliferation of mobile devices and the growing use of location-based services.
The rise of local SEO can be traced back to the early days of the internet, when businesses first began to create websites to promote their products and services online. As search engines became more sophisticated and people began using the internet to search for local businesses, it became important for businesses to optimise their websites for local search.
One key moment was the development of Google Maps in 2005, which allowed users to search for local businesses and services using map-based search results. This was a significant development because it allowed businesses to create listings on Google Maps and to include important information about their businesses, such as their names, addresses, and phone numbers.
Local SEO Stats
Here are some statistics on the rise of local SEO:
99% of consumers use the internet to search for local businesses (BrightLocal)
50% of all mobile searches are related to location (Study)
28% of local searches result in a purchase (Study)
72% of consumers that did a local search visited a store within five miles. (Study)
78% of local mobile searches result in an offline purchase (Search Engine Land)
These statistics highlight the importance of local SEO for businesses of all sizes, as they demonstrate the growing role of the internet and mobile devices in local search and the high conversion rate of local searches. By focusing on local SEO efforts, businesses can improve their visibility and ranking in local search results and attract more local customers.
Another key moment was the introduction of mobile devices, specifically the iPhone in 2007, which allowed people to access the internet from anywhere. This led to the proliferation of location-based services, such as maps and directories, which made it even more important for businesses to optimise their online presence for local search.
Today, it's an essential component of any marketing strategy, and businesses of all sizes are focusing on improving their visibility and ranking in local search results. Its rise has been driven by consumers' increasing use of search engines and mobile devices, and by the development of technologies and platforms that allow businesses to optimise their online presence for local search.
With the ability to access the internet from anywhere and the increasing use of location-based apps and services, it's more important than ever for businesses to optimise their online presence for local search.
What affects your ranking?
There are several factors that can affect a business's local ranking, including the presence of accurate and consistent business information (such as the business name, address, and phone number) on the website and other online platforms, the inclusion of relevant local keywords and phrases in the website's content and meta tags, and the presence of positive reviews and ratings from customers.
A good listing should include the following elements:
Business name: Make sure to include the full and accurate business name in the listing.
Address: Include the full and accurate address of the business, including the street name and number, city, state, and zip code.
Phone number: Include the business's main phone number in the listing.
Business hours: Include the business's regular hours of operation in the listing.
Website URL: Include the business's website URL in the listing.
Categories: Choose relevant categories that describe the products or services offered by the business.
Photos: Include high-quality photos of the business, its products, or its services.
Description: Write a concise and compelling description of the business and its products or services.
Reviews: Include positive reviews and ratings from customers in the listing.
By including these elements in a Local SEO listing, businesses can improve their visibility and ranking in local search results and attract more local customers.
By focusing on these and other local SEO factors, businesses can improve their visibility and ranking in search results for local keywords and phrases, which can help to drive more traffic and leads to their websites. This can be particularly important for small businesses and local service providers, as local SEO can help to level the playing field and allow them to compete with larger, national brands.
Benefits of Local SEO:
Improved local visibility: Local SEO can help to improve a business's visibility in local search results, making it easier for local customers to find the business online.
Increased website traffic: By ranking highly in local search results, a business's website is more likely to receive traffic from local customers who are searching for the types of products or services the business offers.
Increased leads and sales: By attracting more local customers to its website, a business is more likely to generate leads and sales from those customers.
Improved user experience: By providing accurate and relevant information about a business, Local SEO can improve the user experience for local customers by making it easier for them to find the information they need.
Competitive advantage: By optimizing their online presence for local search, businesses can gain a competitive advantage over other businesses in their area that are not optimizing for local search.
It can provide a variety of benefits to businesses, including improved local visibility, increased website traffic, increased leads and sales, improved user experience, and a competitive advantage.
Key points to understand
Local SEO is the practice of optimising a website and its online presence to rank highly in search results for relevant local keywords and phrases.
It has become increasingly important in recent years due to the proliferation of mobile devices and the growing use of location-based services.
There are several factors that can affect a business's visibility, including accurate (and consistent) business information, the use of relevant keywords and the presence of positive reviews and ratings.
Local SEO can be particularly important for small businesses and local service providers, as it can help them to compete with larger, national brands for local business.
To implement what we've shown you effectively, it's important to focus on these and other factors and to regularly monitor and update the business's online presence to ensure that it is optimised for local search.
By implementing Local SEO correctly, businesses can improve their visibility and ranking in local search results and attract more local customers.
Concluding our Local SEO Rough Guide
Overall, local SEO, like other forms of optimisation such as pillar pages that create content clusters on a website, or technical SEO that makes websites more SEO-friendly, is an important component of any marketing strategy, and by focusing on local SEO efforts, businesses can improve their online visibility and attract more local customers.
This article was first published on AIO Spark: https://www.aiospark.com/local-seo-a-rough-guide?utm_source=Tumblr&utm_medium=fs-share&utm_campaign=auto-social
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Technical SEO refers to the practices and techniques used to optimise a website’s technical infrastructure and architecture in order to improve its visibility and ranking in search engines. It’s an important component of SEO because it helps to ensure that search engines can crawl and index a website’s pages efficiently, which is necessary for the...
Technical SEO refers to the practices and techniques used to optimise a website's technical infrastructure and architecture in order to improve its visibility and ranking in search engines.
It's an important component of SEO because it helps to ensure that search engines can crawl and index a website's pages efficiently, which is necessary for the website to rank well in search results.
There are several factors that can affect it, including the website structure, the use of header tags, the presence of broken links, the speed of the website, and the use of mobile-friendly design.
To do it well, it's important to focus on these and other technical factors to ensure that the website is optimised for search engines. Here are some tips and tricks for beginners looking to improve their technical SEO:
Technical SEO Guide - Key PointsUse an XML sitemapUse header tagsFix broken linksOptimize website speedUse a mobile-friendly designURL structurePage titles and meta descriptionsImage optimizationInternal linkingUse of social media tagsConcluding our Technical SEO guide.
Use an XML sitemap
An XML sitemap is a file that lists all of the pages on a website and helps search engines understand the structure and organisation of the site. Creating and submitting a sitemap to search engines can help to improve the crawlability of a website.
Use header tags
Header tags (H1, H2, etc.) help to structure the content of a webpage and make it easier for search engines to understand the hierarchy of the information on the page. Using header tags appropriately can help to improve the SEO of a website.
Fix broken links
Broken links can be frustrating for users and can also hurt a website's SEO. Regularly checking for and fixing broken links can help to improve the user experience and the SEO of a website.
Optimize website speed
A slow-loading website can be frustrating for users and can also hurt a website's SEO. Optimising the speed of a website can help to improve the user experience and the SEO of the site. If you use WordPress, there are lots of speed optimisation plugins available, for example. You could install one, or a combination, to achieve the results you need.
Use a mobile-friendly design
With more and more users accessing the internet from mobile devices, it's important to ensure that a website is mobile-friendly. Since Google and other search engines are becoming mobile-first in their approach to scoring your site for their indexes, using a responsive design or a separate mobile version of the website can help to improve the SEO of the site.
URL structure
Having a clear and logical URL structure can help search engines understand the content of a website and can also make it easier for users to navigate the site.
Page titles and meta descriptions
Page titles and meta descriptions are HTML elements that appear in the search results and can help to inform users about the content of a page. Including relevant keywords and a compelling description in these elements can help to improve a website's SEO, but avoid keyword stuffing.
Image optimization
Optimising images by using relevant file names and alt text can help to improve the SEO of a website. It can also help to ensure that the images on a website load quickly, which can improve the user experience.
Internal linking
Internal linking refers to the practice of linking to other pages on the same website. Internal linking can help to improve the ranking of a website by helping search engines understand the structure and organisation of the site and by helping users navigate it.
For example, if you want a page to rank for
Pillar Pages in SEO, then you'd definitely want a page about Technical SEO to link back and vice-versa, to help build a topic cluster around the topic and demonstrate the concept.
Use of social media tags
Including social media tags (such as Twitter Cards and Open Graph tags) on a website can help to improve the SEO of the site by allowing social media platforms to better understand and display the content of the website.
Concluding our Technical SEO guide.
Technical SEO refers to the practices and techniques used to optimise a website's technical infrastructure and architecture in order to improve its visibility and ranking in search engines.
There are many factors to consider, including the website's structure and organisation, the use of header tags and other HTML elements, the presence of broken links, the speed of the website, and the use of mobile-friendly design.
Other important factors include the website's URL structure, the use of relevant keywords in page titles and meta descriptions, the optimization of images, the use of internal linking, and the inclusion of social media tags.
By working on these points, as well as creating a solid Local SEO presence, you can definitely help to improve the visibility and ranking of your website in search engines.
This article was first published on AIO Spark: https://www.aiospark.com/technical-seo-a-rough-guide?utm_source=Tumblr&utm_medium=fs-share&utm_campaign=auto-social
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SSL Certificates are an essential part of running a website in the age of digital transformation. A secure website is an essential part of any organisation’s online presence.
SSL Certificates are an essential part of running a website in the age of digital transformation. A secure website is an essential part of any organisation’s online presence.
Users are becoming more aware of cyber threats and will only trust websites that take security seriously. SSL certificates are a trusted way to show users that your site is safe to use.
In this article, we’ll explain what an SSL certificate is and why you need one for your business. We’ll also highlight the ten best SSL certificates for your business in 2022.
What is an SSL Certificate?
SSL stands for “Secure Sockets Layer” which is a standard for secure communication over a network. SSL certificates are digital certificates that use encryption to secure websites and web services.
An SSL certificate ensures that sensitive information like usernames, passwords, and financial data are kept private during transmission. SSL certificates use a public key and a private key to encrypt data. The public key is used to encrypt data, and the private key is used to decrypt data.
If a website has HTTPS instead of HTTP, it means the site uses an SSL certificate. Let’s Encrypt is a free and open certificate authority (CA) that issues SSL certificates for websites. If you have ever used a website that starts with “https”, you have used an SSL certificate.
It's a lesser known fact that in 2015, SSL was actually retired from use, in favour of a new protocol: TLS.
The different types of SSL Certificate.
What is the difference between TLS and SSL Certificates?
SSL and TLS are both cryptographic protocols that enable secure communication between two parties. The main difference between SSL and TLS is that SSL is a predecessor of TLS and is less secure than TLS.
TLS uses asymmetric encryption to provide confidentiality protection and integrity protection to the communications. This means that each party has a public and private key pair, and all data transmitted is encrypted using the public key. Additionally, all data received is verified using the private key.
SSL uses symmetric encryption to protect the confidentiality of a message being transmitted across a network. The message is encrypted using a single key that both the sending party and the receiving party possess.
Such is the brand recognition of SSL though, they still continue to be referred to as SSL Certificates to this day. So that's what everybody still calls them.
Why do you need an SSL certificate?
Your users’ trust is vital to your website’s success. One of the best ways to build trust is to ensure that all data is encrypted when it is transmitted. SSL certificates do this by using a public key to encrypt the data. The data is decrypted using a private key that only your website has access to.
When a visitor browses your website, they can be assured that their data is secure. SSL certificates also help with your SEO. Google has stated that websites with HTTPS will rank higher in search results. This is especially important for eCommerce sites since a higher SEO ranking means more sales.
While SSL certificates are not a requirement for Google search results, they are recommended.
The Top 10 TLS/SSL Certificate Providers
The Top 10 SSL Certificate providers in 2022 are Symantec, Comodo, GoDaddy, Positive, DigiCert, Trust.com, GlobalSign, RapidSSL, Let's Encrypt, and Thawte.
While looking for the right SSL provider, you need to consider the reputation, cert terms, customer support, and price of the provider. These are the top-rated SSL providers based on their features.
Comodo
Comodo's SSL Certificates website offers a range of options depending on the size/scope of your project.
Comodo provides a wide range of SSL certificate options to fit any business size or unique needs. The best prices for Wildcard, Multi-domain Domain Validation, Organizational Validation and Extended Validation SSL certificates.
Comodo has the most comprehensive list of products available in the market, including trusted email, code signing and smart domains. Their products are backed by expert technical support, detailed knowledgebase, and the most experienced trust authority.
Visit Comodo SSL
GoDaddy
GoDaddy SSL Certificates show visitors you're trustworthy and authentic.
The Certificate Authority/Browser Forum is a joint initiative between browser manufacturers and certificate authorities to improve the safety and authenticity of the internet. GoDaddy is one of the founding members.
GoDaddy Guides security experts are always super-friendly, super-knowledgeable, and hands-on, to help you. Across 50 countries, they've supported more than 20 million entrepreneurs for more than 20 years, and we've been continuously innovating to provide the most cutting-edge services.
Visit GoDaddy SSL
Positive
Positive SSL offers a range of certificates to build trust and keep customers safe on your website.
This product utilises the latest innovation to provide a great experience. It is trusted more than many of the more costly alternatives on the market.
Sectigo's PositiveSSL certificates offer 2048-bit digital signatures, immediate online issuance, and unlimited server usage.
PositiveSSL certificates provide an easy, fast, and efficient way to encrypt online transactions, demonstrating that you are using the highest-quality security protocols to keep their data and transactions safe.
Visit Positive SSL
DigiCert
Digicert are a long-standing innovator in the SSL space and offer a range of products to secure your site.
According to DigiCert, 97% of the world's largest banks and 80% of the Global 2000 are protected by high-assurance OV and EV certificates. More global leaders choose DigiCert for its trust, innovation, advocacy, and CA leadership, as well as so much being at stake in today's digital economy.
These organizations trust DigiCert to provide the most accurate and up-to-date information during the issuance of their certificates. The company’s reputation for accuracy and attention to detail is what makes it one of the most trusted certification authorities in the world.
Visit Digicert
SSLTrust
SSLTrust are a popular SSL Certificate reseller that offer a wide range of deals on brand name security products.
Your customers must feel secure when using your website. Web security is an essential element of the internet. You must ensure their safety.
SSLTrust helps you encrypt and secure customer data using SSL Certificates. We have well-established partnerships with leading Authorities including Comodo, GeoTrust and DigiCert.
Visit SSLTrust
GlobalSign
GlobalSign offer a host of security options for a diverse range of online projects.
GlobalSign provides the world's most trusted identity and security solutions, enabling businesses, big corporations, cloud service providers, and IoT innovators to safeguard online communications, track millions of verified digital identities, and automate authentication and encryption.
GlobalSign's PKI and identity services support the billions of services, devices, people, and things that make up the Internet of Everything (IoE).
Visit GlobalSign
RapidSSL
RapidSSL offers cheap and cheerful SSL Certificates with fast deployment and a convenient interface.
RapidSSL is dedicated to helping you secure your domain with SSL as quickly as possible. Every phase of the registration and verification process has been streamlined and automated.
RapidSSL is trusted by businesses of all sizes, from small startups to enterprise firms. What sets RapidSSL apart from other providers is its focus on simplicity.
Registering a domain with RapidSSL takes only a few clicks, and verification is as easy as uploading a photo ID. Once your domain is secured with RapidSSL, you have access to a variety of useful tools to help grow your business, such as site analytics and marketing reports.
Visit RapidSSL
Let's Encrypt
Let's Encrypt is a non-profit SSL initiative, supported by the industry to get websites secured.
Let's Encrypt is a nonprofit Certificate Authority providing TLS/SSL certificates to 260 million websites.
It's open-source, automated, and free, making it easy for anyone to secure their website. It's an easy alternative for websites that currently have paid certificates from a different provider. Let’s Encrypt works with many common hosting providers and CMSs, and it’s easy to set up. It’s a great option for both individuals and enterprises.
Visit Let's Encrypt
Thawte
Thawte are a major player in the SSL market and have been a popular feature of many websites for the last 20 years.
Having a secure online experience leads to higher conversion rates, as well as to customers creating an account and returning to the site. DigiCert's Thawte SSL certificates provide strong authentication and encryption, guaranteeing that your customers' data and transactions are safeguarded.
Plus, they offer expert support, an industry-leading authentication process, and easy online management with DigiCert CertCentral platform.
Visit Thawte
Symantec
Symantec were the Rolls Royce of SSL Certificates back in the day. Their products are still available through resellers.
Symantec SSL Certificates have been taken over now but for years they were industry leaders. Their products are still available from resellers and are worth a look.
With free daily malware scanning, vulnerability assessments, the highest encryption levels, and the Norton Secured Seal, you will invest directly in your customers' trust in the security and privacy of dealing with your business.
It's a great way to boost conversion rates and keep visitors coming back repeatedly if you have the most trustworthy and well-known brands online aligned with your company.
Top 10 in Summary
These SSL providers are very active in the industry and continue to provide top-notch services to their clients. They have a proven track record and have been in the industry for quite some time now.
The above-listed providers also have a solid reputation among their customers and have earned their trust. They are widely used by people all over the world. The top-notch SSL providers will continue to grow in popularity and are likely to stay at the top of the list for some time to come.
Now that you know the best SSL providers, let’s dive into the guide to buying SSL certificates.
Which is the best SSL certificate provider in 2022?
Best For Beginners: Let's Encrypt
Let’s Encrypt is a free, open certificate authority (CA). It issues SSL certificates for websites that use HTTPS. Let’s Encrypt is run by the Internet Security Research Group (ISRG), a California-based nonprofit. ISRG has been providing SSL certificates since 2016.
Best for Growing Small Businesses: RapidSSL
With a range of great value products, RapidSSL are the best option if you've outgrown the need of a free SSL and want a simple, low-cost option to provide a greater level of security for your website and your customers.
Best all-rounder: Digicert
Digicert offers more than just SSL Certificates, so if you have a requirement for document signing as well as running HTTPS on your website, they will give you the greatest flexibility from one simple control panel and are a reliable, trustworthy partner for your business.
Best for Enterprise: Comodo
Comodo really specialise in enterprise grade security products, this is where they excel. If you're running an enterprise-level operation and need to secure a lot of different domains, subdomains, intranets, extranets and so on, the Comodo offering has always represented great value.
How to choose the best SSL Certificate for your website?
When choosing an SSL certificate, there are many factors to consider. Such as price, ease of installation, and security level.
Other important factors to keep in mind when purchasing an SSL certificate include - Trustworthy reputation - SSL certificates are digital certificates used to encrypt sensitive data like credit card information.
A CA issues these certificates and verifies that the information provided by your company is legitimate. An SSL certificate provider that is trustworthy will have verifiable identity, regular audits and compliance with industry standards.
Conclusion
When it comes to business, you can’t take any risks when it comes to security. Customers expect websites to be secure, so you need to make sure your site is protected. An SSL certificate is one of the easiest ways to boost your security. In this blog post, we’ve discussed what an SSL certificate is, why you need one for your business, and how to choose the best SSL certificate for your website.
The landscape has changed a lot over the last 20 years, with the original big players being swallowed up by competition and new players offering free solutions entering the market and gobbling up most of the share of small business and one-man-bands that used to be the main-stay of the industry.
If you're a solo or small team start-up, with a blog or a small marketing website, a free SSL certificate will cover most of your needs for basic HTTPS web space. When you progress into data captures and processing payments through an online store, you'll want to invest in a more robust solution.
These suppliers represent the best deal in terms of trustworthiness, reliability and value and whichever one you choose, you can't really go wrong as long as what you buy covers you for what you're looking to do.
This article was first published on AIO Spark: https://www.aiospark.com/the-10-best-tls-ssl-certificates-in-2022?utm_source=Tumblr&utm_medium=fs-share&utm_campaign=auto-social
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Having multiple outlets for your creativity is important, even in the world of SEO. Whether you’re a technical SEO, content marketer, copywriter or data person, having a different outlet to express your creativity or practise your crafting skills is an important hobby to release from stress and get away from the brain fog that sometimes...
Having multiple outlets for your creativity is important, even in the world of SEO. Whether you're a technical SEO, content marketer, copywriter or data person, having a different outlet to express your creativity or practise your crafting skills is an important hobby to release from stress and get away from the brain fog that sometimes descends after spending too long at your computer.
In this article we attempt to outline some of the things you can do to unwind and reinvigorate your spirit. A is for Art - Read on:
A is for Art: A Creative Alphabet of Ideas to Inspire Creativity
Creativity is a skill that everyone can develop and nurture. It’s not just for artists or writers, but something that can be applied to almost any area of your life. Creativity is the act of bringing new ideas and understandings to life.
It’s about taking information from the world around you and turning it into something original and new. The more creative you are, the more ways you can find to solve problems, think up solutions, and create something new.
Creative people have an abundance of ideas because they look at things in novel ways. They don’t just see a tree; they see its bark, leaves, branches, and trunk as separate entities with different attributes.
They don’t just see a car; they see it is made of metal, rubber, plastic, glass, lights, speakers… There are endless creative activities that will help boost your imagination and give you inspiration when you need it most.
https://i.imgur.com/kN3BS.jpeg
Write and Doodle
Writing is one of the best exercises to develop your creativity. You can do it anytime and anywhere. You don’t need fancy tools or expensive materials to get started, just a pen and paper or a computer.
Writing exercises can be anything from writing a description of the person sitting next to you on the subway, to writing a letter to yourself about your hopes and dreams. Keeping a journal is a great way to get in touch with your innermost thoughts and feelings.
Writing “stream of consciousness” helps you explore ideas and discover hidden meanings in your life.
Doodle is also a great way to get your creative juices flowing. Doodle anytime you’re stuck on a project, or when you need a break from more serious work. Doodle with a friend to inspire each other.
You can also Doodle alone, especially if you have a lot on your mind and need to get it out.
https://imgur.com/6wRM32E
Try Crafts You’re Afraid to Try
There are many different forms of art and crafts that you may have heard about or seen in magazines growing up, but never tried for yourself because you weren’t sure how to start or were too afraid to look silly.
Don’t allow yourself to be held back by fear. Try something new! It’s never too late to start. And if you don’t like it, you can always stop. There are many easy crafts that you can try with a group of friends.
Paint-by-number is simple and great for beginners. Scrapbooking is another easy craft that allows you to turn your memories into a beautiful piece of art that you can display anywhere in your home.
If you have kids, encourage them to try new crafts. It’s a great way for them to express their creativity and have fun with their friends.
https://imgur.com/zp6NhK0
Learning a Language
Learning a new language can be challenging, and many people set out to do it when they’re younger and then give up. That’s a shame, as not only does it provide you with a useful skill, but it also provides many mental benefits.
Learning a language improves your memory, cognitive flexibility, and problem-solving skills. It will help you become a more creative thinker because you have to look at problems from many different perspectives.
It also improves your understanding of your own language. Many people forget that language is much more than the words we use. It is the way we use them and the way we put our thoughts into words that makes communication possible.
Learning a language requires you to break down complex ideas into tiny bite-sized pieces.
https://imgur.com/A5w9egC
Go to an Art Museum
Art is the expression of ideas and emotions through visual forms. It is a powerful tool for creativity and self-expression. Visiting art museums is one of the best ways to experience art and boost creativity.
Being close to great works of art will help you think and feel more creatively. You don’t have to be an art expert to get creative benefits from visiting an art museum. You can simply walk through the galleries and look at the art and let it inspire you.
You could even try sketching or painting what you see. Art museums are great places to visit with friends and family. You can talk about the art, share ideas, and get creative together.
https://imgur.com/chI3Z3R
Try Different Mediums
When you feel a creative block coming on, try switching mediums. For example, if you’re writing a paper, try your hand at painting. If you’re painting, try writing a poem. If you’re taking pictures, try writing a story.
If you’re reading, try putting your thoughts into poetry. If you’re playing an instrument, try singing. If you’re singing, try writing a story. If you’re doing homework, try sketching out your thoughts.
The point is to put your mind in a completely new, different mode of thinking. This will help break your block and get your creative juices flowing again.
https://imgur.com/zQbEYUK
Just Play
Children are brilliant, creative people; they just don’t know it yet. They don’t overthink things the way we often do as adults. They don’t think, “Should I do this?” or “How will it turn out?” They just do it because they love it.
They don’t worry about what other people will think of them or how they will be perceived. They just do it because they love it. And it’s these qualities we can learn from children that will help us be more creative.
When you feel like you need a creative boost, stop what you’re doing and just play. Turn off your phone, leave your computer, and get outside and be a kid again. Let go of your worries and just play. Play with a friend or a child.
Play with the things in your backyard or patio.
https://imgur.com/3m2qabw
Bottom line
Creativity is the act of bringing new ideas and understandings to life. It’s about taking information from the world around you and turning it into something original and new.
The more creative you are, the more ways you can find to solve problems, think up solutions, and create something new. Creative people have an abundance of ideas because they look at things in novel ways.
There are endless creative activities that will help boost your imagination and give you inspiration when you need it most.
A is for Art - image by Kellepics
Thanks for reading! If you're new to SEO and interested to find out more about the craft, try this post: SEO Basics: Understanding Search Engine Optimisation
Related Searches
Here are some popular searches relating to Art:
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To view the full list of related search queries, click here.
This article was first published on AIO Spark: https://www.aiospark.com/a-is-for-art?utm_source=Tumblr&utm_medium=fs-share&utm_campaign=auto-social
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Keyword research is the process of identifying and analysing keywords and phrases that potential customers search for online. These keywords and phrases can then be used to optimise websites and other digital content to attract and engage with those customers. The ultimate goal of keyword research is to find keywords that are both popular and...
Keyword research is the process of identifying and analysing keywords and phrases that potential customers search for online. These keywords and phrases can then be used to optimise websites and other digital content to attract and engage with those customers. The ultimate goal of keyword research is to find keywords that are both popular and relevant to your business, product or service.
This comprehensive guide explains the step-by-step process of keyword research including identifying your niche and target audience, making a list of seed keywords, using keyword research tools, analysing keyword trends and competition, selecting the best keywords to target, integrating keywords into your website and content, and tracking and analysing your results to refine your keyword strategy.
Identify your niche and target audience
Identify your niche and target audience, illustration.
A niche is a specific segment of a larger market that you want to focus on. For example, if you sell health supplements, your niche might be "natural remedies for joint pain." Identifying your niche and target audience is a crucial step in keyword research as it lays the foundation for the entire process.
Understanding who your ideal customer is will help you identify their needs and what type of language they use when searching for products or services. For example, if your target audience is middle-aged individuals suffering from joint pain, you might want to target keywords such as "natural joint pain relief" or "best supplements for joint pain."
Tips to identify niche and target audience:
Use buyer personas: A buyer persona is a fictional representation of your ideal customer. Creating buyer personas can help you get a better understanding of your target audience and their needs.
Utilise demographic data: utilising demographic data such as age, gender, location, income, and education can help you refine your target audience and make informed decisions about the keywords you want to target.
Keep in mind the language of your target audience: Try to use the language that your target audience uses when searching for products or services. This will help your content rank higher in search engines and attract more relevant traffic.
Monitor your competitors: Keeping an eye on your competitors and what keywords they are targeting can give you insights into what keywords are working in your niche and what you may have missed.
By following these tips you can improve your keyword research and ensure that you are targeting the right keywords for your target audience.
Make a list of seed keywords
Making a list of seed keywords is the first step in conducting keyword research. Seed keywords are the foundation of your keyword research, and they form the basis of the terms you will use to generate a comprehensive list of keywords.
Start by making a list of keywords that are relevant to your business, product or service. These can be single words or phrases, and they should reflect the terms that you think your target audience is using to search for products or services like yours. For example, if you sell running shoes, your seed keywords might include "running shoes," "best running shoes," "running shoes for women," etc.
Use keyword research tools: There are several keyword research tools available online that can help you generate a comprehensive list of keywords based on your seed keywords. These tools use algorithms to analyse search data and suggest keywords that are related to your seed keywords.
Tips for making an effective seed keyword list
Use long-tail keywords: Long-tail keywords are more specific
phrases that often have lower competition and can drive more targeted traffic to your website. For example, instead of targeting "running shoes," you might want to target "best running shoes for flat feet."
Utilise keyword generators: There are several keyword generator tools available online that can help you find new and related keywords. Some popular keyword generators include Google Keyword Planner, SEMrush, and Ahrefs.
Consider the intent behind the keywords: When generating your list of seed keywords, it's important to consider the intent behind the keywords. Are people using these keywords to research a product, make a purchase, or find information? Understanding the intent behind the keywords will help you prioritise which keywords to target.
Use keywords in your website's content: Once you have generated your list of seed keywords, it's important to use them in your website's content. This will help your website rank higher in search engines and attract more relevant traffic.
By following these tips, you can improve your keyword research and ensure that you have a comprehensive list of keywords that are relevant to your business, product or service.
Use keyword research tools to find related keywords
Keyword research tools, illustrated
Using keyword research tools is a crucial step in keyword research as it helps you generate a comprehensive list of keywords based on your seed keywords. These tools use algorithms to analyse search data and suggest keywords that are related to your seed keywords. Here's a more detailed explanation of this step:
Choose a keyword research tool: There are several keyword research tools available online, including Google Keyword Planner, SEMrush, Ahrefs, Moz, etc. Each tool has its own strengths and weaknesses, so it's important to choose the right tool for your needs.
Enter your seed keywords: Once you have chosen a keyword research tool, enter your seed keywords into the tool's search bar. The tool will then generate a list of related keywords that are relevant to your seed keywords.
Analyse the keywords: After you have generated a list of related keywords, it's important to analyse the keywords to determine which ones are the most relevant to your business, product or service. You should look at factors such as search volume, competition, and keyword relevance to determine which keywords to target.
Keyword research tooltips for better results
Utilise keyword filters: Most keyword research tools offer filters that allow you to refine your search results based on factors such as search volume, competition, and keyword relevance. utilising these filters can help you find the most relevant keywords for your business.
Focus on long-tail keywords: Long-tail keywords are more specific phrases that often have lower competition and can drive more targeted traffic to your website. utilising long-tail keywords in your keyword research can help you find keywords that are more relevant to your target audience.
Look beyond Google: While Google is the most popular search engine, it's not the only one. utilising keyword research tools that analyse search data from other search engines such as Bing, Yahoo, and Baidu can give you a more comprehensive view of the keywords people are using to search for products and services like yours.
Keep an eye on keyword trends: Keyword trends can change over time, so it's important to continually monitor and analyse your keywords to ensure that you are targeting the right keywords for your target audience.
By following these tips and tricks, you can improve your keyword research and ensure that you are targeting the right keywords for your target audience.
Analyse keyword trends and competition
Analysing keyword trends and competition is an important step in keyword research as it helps you determine which keywords to target. By analysing keyword trends, you can see how popular a keyword is, and by analysing competition, you can see how difficult it is to rank for a particular keyword.
To analyse keyword trends, you can use keyword research tools such as Google Trends, SEMrush, Ahrefs, etc. These tools show you the historical search volume for a particular keyword and how it has changed over time. This information can help you determine which keywords are becoming more popular and which ones are on the decline.
To analyse competition, you can use keyword research tools that show you the competition level for each keyword. The competition level is determined by the number of websites ranking for a particular keyword and how well they are ranking. A high competition level means that it will be more difficult to rank for that keyword, while a low competition level means that it will be easier to rank.
Ahrefs keyword volume graph
Tips for analysing keyword trends & competition
Look at the top-ranking websites: To get a better understanding of the competition for a particular keyword, it's important to look at the top-ranking websites for that keyword. analyse their content, keywords, and backlinks to see what they are doing well and what you can do better.
Utilise keyword filters: Most keyword research tools offer filters that allow you to refine your search results based on factors such as search volume, competition, and keyword relevance. utilising these filters can help you find keywords that have a high search volume and low competition.
Keep an eye on keyword trends: Keyword trends can change over time, so it's important to continually monitor and analyse your keywords to ensure that you are targeting the right keywords for your target audience.
By following these tips and tricks, you can improve your keyword research and ensure that you are targeting keywords that have a high search volume, low competition, and are relevant to your target audience.
Select the best keywords to target
Selecting the best keywords to target is an important step in keyword research as it will determine the success of your online marketing efforts. Here's a more detailed explanation of this step:
When selecting keywords, it's important to consider relevancy. You want to select keywords that are relevant to your niche and target audience. This will ensure that the traffic you attract is interested in what you have to offer.
You also want to consider the search volume of each keyword. Keywords with a high search volume can bring more traffic to your website, but they also have higher competition. Keywords with a lower search volume may have less competition, but they will also bring less traffic to your website.
In addition, consider the competition level for each keyword. A high competition level means that it will be more difficult to rank for that keyword, while a low competition level means that it will be easier to rank.
A typical example of selecting the best keywords to target could be a clothing company that specialises in sustainable fashion targeting keywords such as "sustainable fashion," "eco-friendly clothing," and "organic cotton clothing." These keywords are relevant to the company's niche, have a high search volume, and have a low competition level.
Tips for targeting the best keywords
targeting the best keywords
Prioritise keywords: When selecting keywords, it's important to prioritise them. Start by targeting the keywords that are most relevant to your niche and target audience and have a high search volume and low competition.
Target both broad and long-tail keywords: By targeting both broad and long-tail keywords, you can reach a wider audience and drive more targeted traffic to your website.
Use keyword grouping: Keyword grouping is the process of grouping similar keywords together. This makes it easier to target multiple keywords with a single piece of content and can help you rank for multiple keywords with one optimised page.
Use a keyword tracking tool: A keyword tracking tool can help you monitor your keyword rankings and see how your website is performing for each keyword. This information
can help you adjust your keyword strategy and target the keywords that are bringing the most traffic to your website.
By following these tips and tricks, you can improve your keyword research and ensure that you are targeting the best keywords for your target audience.
Integrate keywords into your website and content
Integrating keywords into your website and content is the final step in keyword research and is crucial for optimising your website for search engines.
Use keywords in the URL: Including your target keyword in the URL of your website's pages and blog posts can help search engines understand what your content is about.
Use keywords in the title tag and meta description: The title tag and meta description are important elements of on-page optimisation and can help search engines understand what your content is about. Make sure to include your target keyword in these elements.
Use keywords in the body of your content: Including your target keyword in the body of your content can help search engines understand what your content is about. However, it's important to use keywords naturally and not stuff them into your content unnaturally.
Example
A typical example of integrating keywords into your website and content could be a blog post about "best vegan restaurants in Los Angeles." The URL of the blog post could be "www.vegandiningguide.com/best-vegan-restaurants-in-los-angeles", the title tag could be "The Best Vegan Restaurants in Los Angeles | Vegan Dining Guide", and the meta description could be "Discover the best vegan restaurants in Los Angeles for delicious plant-based dining options. Find your next favourite vegan spot today!" The body of the content would include the target keywords "vegan restaurants," "Los Angeles," and "best" in a natural and engaging way.
Tips to integrate keywords successfully
Use header tags: Using header tags, such as H1, H2, and H3, can help structure your content and make it easier for search engines to understand what your content is about.
Use internal linking: Internal linking is the process of linking to other pages on your website from within your content. This can help search engines understand the structure of your website and improve the ranking of your pages.
Use images and videos: Including images and videos in your content can help make it more engaging and can help search engines understand what your content is about. Make sure to include alt tags with keywords to describe the images and videos.
Optimise for user experience: optimising your website for user experience, such as having a fast loading time and being easy to navigate, can help improve your search engine rankings.
Track and analyse your results to refine your keyword strategy
Track and analyse search results
Tracking and analysing your results is an ongoing process in keyword research. It's important to regularly monitor your website's performance and make adjustments to your keyword strategy as needed.
Tools such as Google Analytics can help you track important metrics such as website traffic, bounce rate, and average time on site. These metrics can give you an idea of how your website is performing and help you make informed decisions about your keyword strategy.
Tracking your search engine rankings can give you an idea of how well your website is ranking for your target keywords. There are many tools available that can help you track your rankings, such as Ahrefs or SEMrush.
Monitor your backlink profile: Your backlink profile is the number and quality of links pointing to your website. Monitoring your backlink profile can help you identify opportunities to improve your search engine rankings.
Tips for tracking and analysing results
Focus on long-tail keywords: Long-tail keywords are more specific, longer keywords that tend to have less competition and can be easier to rank for. Monitoring the performance of long-tail keywords can help you identify opportunities to improve your search engine rankings.
Use Google Search Console: Google Search Console is a free tool offered by Google that can help you monitor your website's performance and make informed decisions about your keyword strategy.
Monitor your competitors: Monitoring your competitors can give you an idea of what keywords they are targeting and help you identify opportunities to differentiate yourself.
A typical example of tracking and analysing your results could be monitoring the performance of a blog post about "best vegan restaurants in Los Angeles." Using Google Analytics, you would track metrics such as website traffic, bounce rate, and average time on site. You would also monitor your search engine rankings for the target keyword "best vegan restaurants in Los Angeles." If you see that your website is not ranking well for this keyword, you may adjust your keyword strategy to include additional long-tail keywords, such as "best vegan brunch in Los Angeles" or "best vegan fine dining in Los Angeles."
Concluding Keyword Research
Note that keyword research is an ongoing process and it's important to continually update and refine your strategy based on new data and insights.
In conclusion, keyword research is a vital aspect of SEO and can help you understand which keywords will drive traffic to your website. By following the steps outlined in this guide, you can develop a keyword research strategy that will help you improve your website's visibility and rankings in the SERPs.
If you like this, try our blog for more great SEO content to help you master the art of ranking highly on the world's favourite search engines.
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This article was first published on AIO Spark: https://www.aiospark.com/keyword-research-comprehensive-guide?utm_source=Tumblr&utm_medium=fs-share&utm_campaign=auto-social
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Technical SEO refers to the practices and techniques used to optimise a website’s technical infrastructure and architecture in order to improve its visibility and ranking in search engines. It’s an important component of SEO because it helps to ensure that search engines can crawl and index a website’s pages efficiently, which is necessary for the...
Technical SEO refers to the practices and techniques used to optimise a website's technical infrastructure and architecture in order to improve its visibility and ranking in search engines.
It's an important component of SEO because it helps to ensure that search engines can crawl and index a website's pages efficiently, which is necessary for the website to rank well in search results.
There are several factors that can affect it, including the website structure, the use of header tags, the presence of broken links, the speed of the website, and the use of mobile-friendly design.
To do it well, it's important to focus on these and other technical factors to ensure that the website is optimised for search engines. Here are some tips and tricks for beginners looking to improve their technical SEO:
Technical SEO Guide - Key PointsUse an XML sitemapUse header tagsFix broken linksOptimize website speedUse a mobile-friendly designURL structurePage titles and meta descriptionsImage optimizationInternal linkingUse of social media tagsConcluding our Technical SEO guide.
Use an XML sitemap
An XML sitemap is a file that lists all of the pages on a website and helps search engines understand the structure and organisation of the site. Creating and submitting a sitemap to search engines can help to improve the crawlability of a website.
Use header tags
Header tags (H1, H2, etc.) help to structure the content of a webpage and make it easier for search engines to understand the hierarchy of the information on the page. Using header tags appropriately can help to improve the SEO of a website.
Fix broken links
Broken links can be frustrating for users and can also hurt a website's SEO. Regularly checking for and fixing broken links can help to improve the user experience and the SEO of a website.
Optimize website speed
A slow-loading website can be frustrating for users and can also hurt a website's SEO. Optimising the speed of a website can help to improve the user experience and the SEO of the site. If you use WordPress, there are lots of speed optimisation plugins available, for example. You could install one, or a combination, to achieve the results you need.
Use a mobile-friendly design
With more and more users accessing the internet from mobile devices, it's important to ensure that a website is mobile-friendly. Since Google and other search engines are becoming mobile-first in their approach to scoring your site for their indexes, using a responsive design or a separate mobile version of the website can help to improve the SEO of the site.
URL structure
Having a clear and logical URL structure can help search engines understand the content of a website and can also make it easier for users to navigate the site.
Page titles and meta descriptions
Page titles and meta descriptions are HTML elements that appear in the search results and can help to inform users about the content of a page. Including relevant keywords and a compelling description in these elements can help to improve a website's SEO, but avoid keyword stuffing.
Image optimization
Optimising images by using relevant file names and alt text can help to improve the SEO of a website. It can also help to ensure that the images on a website load quickly, which can improve the user experience.
Internal linking
Internal linking refers to the practice of linking to other pages on the same website. Internal linking can help to improve the ranking of a website by helping search engines understand the structure and organisation of the site and by helping users navigate it.
For example, if you want a page to rank for
Pillar Pages in SEO, then you'd definitely want a page about Technical SEO to link back and vice-versa, to help build a topic cluster around the topic and demonstrate the concept.
Use of social media tags
Including social media tags (such as Twitter Cards and Open Graph tags) on a website can help to improve the SEO of the site by allowing social media platforms to better understand and display the content of the website.
Concluding our Technical SEO guide.
Technical SEO refers to the practices and techniques used to optimise a website's technical infrastructure and architecture in order to improve its visibility and ranking in search engines.
There are many factors to consider, including the website's structure and organisation, the use of header tags and other HTML elements, the presence of broken links, the speed of the website, and the use of mobile-friendly design.
Other important factors include the website's URL structure, the use of relevant keywords in page titles and meta descriptions, the optimization of images, the use of internal linking, and the inclusion of social media tags.
By working on these points, as well as creating a solid Local SEO presence, you can definitely help to improve the visibility and ranking of your website in search engines.
This article was first published on AIO Spark: https://www.aiospark.com/technical-seo-a-rough-guide?utm_source=Tumblr&utm_medium=fs-share&utm_campaign=auto-social
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Having multiple outlets for your creativity is important, even in the world of SEO. Whether you’re a technical SEO, content marketer, copywriter or data person, having a different outlet to express your creativity or practise your crafting skills is an important hobby to release from stress and get away from the brain fog that sometimes...
Having multiple outlets for your creativity is important, even in the world of SEO. Whether you're a technical SEO, content marketer, copywriter or data person, having a different outlet to express your creativity or practise your crafting skills is an important hobby to release from stress and get away from the brain fog that sometimes descends after spending too long at your computer.
In this article we attempt to outline some of the things you can do to unwind and reinvigorate your spirit. A is for Art - Read on:
A is for Art: A Creative Alphabet of Ideas to Inspire Creativity
Creativity is a skill that everyone can develop and nurture. It’s not just for artists or writers, but something that can be applied to almost any area of your life. Creativity is the act of bringing new ideas and understandings to life.
It’s about taking information from the world around you and turning it into something original and new. The more creative you are, the more ways you can find to solve problems, think up solutions, and create something new.
Creative people have an abundance of ideas because they look at things in novel ways. They don’t just see a tree; they see its bark, leaves, branches, and trunk as separate entities with different attributes.
They don’t just see a car; they see it is made of metal, rubber, plastic, glass, lights, speakers… There are endless creative activities that will help boost your imagination and give you inspiration when you need it most.
https://i.imgur.com/kN3BS.jpeg
Write and Doodle
Writing is one of the best exercises to develop your creativity. You can do it anytime and anywhere. You don’t need fancy tools or expensive materials to get started, just a pen and paper or a computer.
Writing exercises can be anything from writing a description of the person sitting next to you on the subway, to writing a letter to yourself about your hopes and dreams. Keeping a journal is a great way to get in touch with your innermost thoughts and feelings.
Writing “stream of consciousness” helps you explore ideas and discover hidden meanings in your life.
Doodle is also a great way to get your creative juices flowing. Doodle anytime you’re stuck on a project, or when you need a break from more serious work. Doodle with a friend to inspire each other.
You can also Doodle alone, especially if you have a lot on your mind and need to get it out.
https://imgur.com/6wRM32E
Try Crafts You’re Afraid to Try
There are many different forms of art and crafts that you may have heard about or seen in magazines growing up, but never tried for yourself because you weren’t sure how to start or were too afraid to look silly.
Don’t allow yourself to be held back by fear. Try something new! It’s never too late to start. And if you don’t like it, you can always stop. There are many easy crafts that you can try with a group of friends.
Paint-by-number is simple and great for beginners. Scrapbooking is another easy craft that allows you to turn your memories into a beautiful piece of art that you can display anywhere in your home.
If you have kids, encourage them to try new crafts. It’s a great way for them to express their creativity and have fun with their friends.
https://imgur.com/zp6NhK0
Learning a Language
Learning a new language can be challenging, and many people set out to do it when they’re younger and then give up. That’s a shame, as not only does it provide you with a useful skill, but it also provides many mental benefits.
Learning a language improves your memory, cognitive flexibility, and problem-solving skills. It will help you become a more creative thinker because you have to look at problems from many different perspectives.
It also improves your understanding of your own language. Many people forget that language is much more than the words we use. It is the way we use them and the way we put our thoughts into words that makes communication possible.
Learning a language requires you to break down complex ideas into tiny bite-sized pieces.
https://imgur.com/A5w9egC
Go to an Art Museum
Art is the expression of ideas and emotions through visual forms. It is a powerful tool for creativity and self-expression. Visiting art museums is one of the best ways to experience art and boost creativity.
Being close to great works of art will help you think and feel more creatively. You don’t have to be an art expert to get creative benefits from visiting an art museum. You can simply walk through the galleries and look at the art and let it inspire you.
You could even try sketching or painting what you see. Art museums are great places to visit with friends and family. You can talk about the art, share ideas, and get creative together.
https://imgur.com/chI3Z3R
Try Different Mediums
When you feel a creative block coming on, try switching mediums. For example, if you’re writing a paper, try your hand at painting. If you’re painting, try writing a poem. If you’re taking pictures, try writing a story.
If you’re reading, try putting your thoughts into poetry. If you’re playing an instrument, try singing. If you’re singing, try writing a story. If you’re doing homework, try sketching out your thoughts.
The point is to put your mind in a completely new, different mode of thinking. This will help break your block and get your creative juices flowing again.
https://imgur.com/zQbEYUK
Just Play
Children are brilliant, creative people; they just don’t know it yet. They don’t overthink things the way we often do as adults. They don’t think, “Should I do this?” or “How will it turn out?” They just do it because they love it.
They don’t worry about what other people will think of them or how they will be perceived. They just do it because they love it. And it’s these qualities we can learn from children that will help us be more creative.
When you feel like you need a creative boost, stop what you’re doing and just play. Turn off your phone, leave your computer, and get outside and be a kid again. Let go of your worries and just play. Play with a friend or a child.
Play with the things in your backyard or patio.
https://imgur.com/3m2qabw
Bottom line
Creativity is the act of bringing new ideas and understandings to life. It’s about taking information from the world around you and turning it into something original and new.
The more creative you are, the more ways you can find to solve problems, think up solutions, and create something new. Creative people have an abundance of ideas because they look at things in novel ways.
There are endless creative activities that will help boost your imagination and give you inspiration when you need it most.
A is for Art - image by Kellepics
Thanks for reading! If you're new to SEO and interested to find out more about the craft, try this post: SEO Basics: Understanding Search Engine Optimisation
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This article was first published on AIO Spark: https://www.aiospark.com/a-is-for-art?utm_source=Tumblr&utm_medium=fs-share&utm_campaign=auto-social
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⚡️ | Technical SEO - A Rough Guide
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ℹ️ | More info: Technical SEO refers to the practices and techniques used to optimise a website’s technical infrastructure and architecture in order to improve its visibility and ranking in search engines. It’s an important component of SEO because it helps to ensure that search engines can crawl and index a website’s pages efficiently, which is necessary for the... 653b70329e22e
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⚡️ | The 10 Best TLS/SSL Certificates in 2022
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Tired of SEO myths derailing your digital marketing efforts? Dive into our comprehensive guide, "2023 SEO Myths and 10 Facts to Fight the Fiction," to uncover the truth behind SEO and learn actionable steps to improve your strategy. Partner with AIO Spark for tailored SEO solutions.
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#Backlinks #Keywords #Local_SEO #Marketing #Ranking #Secure #SEO #SEO_Myths #Technical_SEO #6604306a9287d
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Dive into the world of SEO careers. Learn about the critical skills, specialist disciplines, qualifications, and how to get started in this comprehensive guide for aspiring professionals.
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#General_SEO#Backlinks#Copywriting#Impressions#Keywords#Local_SEO#Marketing#Ranking#SEO#Technical_SEO
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A pillar page is a long-form, in-depth piece of content that covers a specific topic in detail. It serves as a central resource or “pillar” for a website and is designed to rank highly in search engines for relevant keywords. Pillar pages are important for SEO because they help to establish a website as a [...]
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#Keywords #Marketing #Pillar_pages #Ranking #SEO #65d4bae0c9c45
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