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sentrava · 5 years

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Spring Vacation in the Florida Panhandle: A Long Weekend Guide to PCB

For as long as I have memories, my family has gone down to Panama City Beach for vacation. We’d always pack up the station wagon—then later, the Cadillac—and make the seven-hour drive from Tennessee to the Florida Panhandle. While there, we’d run into dozens of people we know because, well, everyone from our area vacations in Bay County. But until the last few years, I’d never done a whole lot of long weekends in PCB—it was always a full week and change due to the drive time—yet now, we have a lovely little direct flight on Southwest that is just 45 minutes wheels up to wheels down, so it’s easier than ever to jet on down when I see a good deal.

Where to Stay in Panama City Beach

Panama City Beach stretches a lengthy 27 miles across the Gulf Coast, and there’s no shortage of beachfront properties from which to choose for a vacation. I’ve stayed all over the Panhandle, and many of the condo high-rises offer the same amenities and layouts, so it really depends on what end of the beach you want to use as your base.

ResortQuest by Wyndham dominates Northwest Florida’s rental market and offers every kind of rental house configuration imaginable; I stayed in a very large one-bedroom property of theirs with an additional bunk-bed nook down along Gulf Lagoon Beach while on this trip, and I’ve already booked one of their condo complexes at the complete opposite end of PCB for my long weekend there with SVV next month.

Personally, if you’re traveling with a girls’ group or significant other sans kids, I love Carillon Beach for its upscale homes and relative seclusion. If you’re traveling with children and/or a large group, you might prefer one of the Wyndham complexes near Laguna Beach, conveniently close to Pier Park and other family attractions like Gulf World Marine Park.

Thursday

If you’re like me, you take the first available flight out, meaning you’ll touch down in plenty of time for a full day on the beach. It also means you’ll require a major caffeine boost mid-morning—a 4am wake-up call is no joke, at least not for this sleepyhead—and that your first stop after leaving the airport is Finns Island Style Grub for a smoothie bowl, kombucha and the famed black salt pepper mocha made with cold brew. (Dairy-free or vegan? Ask for the “venocha,” and they’ll hook you up with house-made cashew milk instead.)

If you arrive closer to lunchtime, Finns is still a great bet as this food truck with a brick-and-mortar location (and a full build-out to come very soon) got its start cooking up the meanest fish tacos around. Note: Finns typically closes at 3pm on weekdays and 8pm on weekends, so check the hours before you make the pilgrimage.

If you’re traveling with a group, also take note that Finns has a catering arm and will come to your rental house to set up a full-on taco bar, which is often more convenient—and more economical—than going out to eat.

Once you’re nice and full, head to check into your accommodation. Even if you can’t get into your condo just yet, you can go ahead and park and stake your plot of sand on the beach. My condo happened to be right next to Schooners, so I nabbed a parking spot, slurped down a craft beer, chased it with a margarita, then headed for the beach.

Even traveling to PCB during mid-spring, the beaches weren’t crowded, probably because I was staying all the way at the eastern end of PCB toward St. Andrews, a little bit outside of the fray. And need I remind you there’s 27 miles of beachfront property?! It was a perfect 75 degrees every day we were there with very little humidity. Spring is absolutely my favorite time to visit the Panhandle for these balmy days and temperate nights with a bit of a nip in the air.

That night, I met the Travel Mindset crew at my favorite local spot for dinner: Craft Bar. Craft Bar has upward of 30 craft brews available in flights or full pints, and I never miss an opportunity to taste my way through some of Florida’s best beers. In typical fashion, Jade ordered a bunch of different plates—from hot chicken to fried green tomatoes—for all of us to snack on. Then, we hit the hay hard to rest up for a long weekend ahead in the sun.

Note: PCB now has both Lyft and Uber service, so you can leave your car at your rental and have fun out with your friends.

Friday

I love to hit the big hotspots on weekdays when crowds are slimmer, and there’s no more iconic spot than Shell Island, a 700-acre barrier island less than 30 minutes by boat from PCB. On this particular trip, our group chartered a boat with Lagoon Pontoons for a half-day, so we grabbed breakfast to go; packed coolers full of drinks, snacks and lunch; and set off for a morning on Shell Island’s white-sand beach.

If you don’t have a full day to set aside for this uninhabited paradise, alternatively, you can take the Shell Island Shuttle—which departs daily every half hour between 10am and 4pm—for a shorter stay.

We walked the perimeter of the island, we went swimming, we combed the shallow waters for starfish, and we pulled up our lounge chairs to where the ocean meets the sea and got properly sunburned (wear stronger SPF than we did!).

When we got back to land just after 2pm, we had a few hours to go back to our condos, grab food, change then meet back for a full night on the beach. New to the area since my last stay in Panama City Beach is Endless Beach Rentals, a company that sets up charming beach rigs so that you don’t have to worry about hauling your own gear through the sand. There are plenty of options from which to choose, but we opted for the ultimate night under the stars in PCB: a beach bonfire.

With a bit of a chill in the air after the sun sank, the bonfire felt like a dream. We lounged in hammocks and the cozy beach chairs Endless Beach Rentals provided us as we toasted s’mores and got our hands gooey, while several members of our group played cornhole and others grooved to 80’s tunes the DJ was spinning. (The DJ was me, guys. Give me a Bluetooth speaker, and I will blast some monster ballads from my favorite hair bands all night long.)

You can also bring your own cooler of beers now that the month of March has passed. (PCB bans alcohol consumption on the beach for the month of March during prime Spring Break season to keep things tame, but the rest of the year you’re welcome to BYOB and drink responsibly.)

After your bonfire has been quenched, head west to Saltwater Grill, one of the best fine-dining experiences in PCB, for a feast of scallops, lobster, crab and juicy cuts of steak.

Saturday

Breakfast in PCB, for me, is almost always Andy’s Flour Power, which recently located to an even bigger location just a half-mile from its original spot on Thomas Drive, and now can accommodate even more diners who flock there for the Belgian waffles, biscuits and gravy, omelets and French toast. I didn’t want to waste any beach time on lunch, so my breakfast at Andy’s doubled as two meals (that totally justifies my extra order of bacon, right?).

My favorite beach in PCB is nearby at St. Andrews State Park. Because there’s a small fee ($8 per car) to get in, it’s never overwhelmingly packed. But it’s got space galore including two great stretches of beach—one lining the Gulf, the other flanking the lagoon—from which to choose.

It’s also rife in wildlife, so keep your eyes peeled for herons, gators and other species that call the Florida Panhandle home. Those traveling with kayaks or SUPs should definitely consider St. Andrews; the protected lagoon makes it an easier spot to paddle than most.

Since I was already in the St. Andrews area, I lingered until mid-afternoon, stopping by the Grand Marlin for oysters and happy hour with friends before we boarded our dolphin cruise with Island Time Sailing.

This two-hour tour sunset dolphin cruise takes passengers out through the lagoon, around Shell Island and back near the shore of St. Andrews, where you can see the sun set over PCB as the dolphins frolic on the horizon.

As always, we saw SO many, it was hard to keep track of which direction they were coming from!

If you get seasick, take a little something before the trip out, as it can be a bit rocky on the sailboat. Once you’re back on land, you have a few dinner options nearby: Patches Pub for a more traditional PCB beach bar experience or Shore Shack Pizza, a two-year-old restaurant that serves up a nice mix of specialty pies on a pleasant outdoor patio.

Sunday

Be one of the first in line for Thomas’ Donuts after it opens. You won’t regret setting your alarm early for a stack of that sugary-sweet perfection. It opens at 6am, but if you’re there by 8 (or even 9) on a Sunday morning, you shouldn’t run into too long of lines.

Spend your final day beachfront, or if you’re all beached out, head to Panama City Beach’s Pier Park, a colorful wonderland, particularly well-suited for kids with its Ferris wheel, ice cream parlor, IMAX theater, laser tag and more. It also boasts 124 stores, so if you need a new bathing suit or are looking for a souvenir before you fly back home, this is your place.

Sticking around through sunset? Grab an early dinner beachside at Hook’d Pier Bar & Grille, then drive out to Camp Helen State Park to watch the colors in the sky light up on fire as only the Gulf knows how to do.

Looking for more PCB travel tips? Start here:

Secret Florida: Where the Dolphins Play

The Best Places for Your Killer PCB Instagram Shots

Chowing Down: Where to Eat in Panama City Beach

A Helicopter Ride Over PCB

Fitness in Panama City Beach: Learning Aerial Yoga

Carillon Beach: The Gulf Coast’s Best-Kept Secret

Wreck Diving in Panama City Beach

This post was in partnership with Travel Mindset and Visit Panama City Beach. All opinions are my own.

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Spring Vacation in the Florida Panhandle: A Long Weekend Guide to PCB published first on https://medium.com/@OCEANDREAMCHARTERS

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jennellqgwhittemorekf29insu-blog · 5 years

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essaywriting011-blog · 6 years

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CASE STUDY PARROT HEADS UNITE!

New Post has been published on https://essays-writing.us/case-study-parrot-heads-unite/

CASE STUDY PARROT HEADS UNITE!

Please Follow the example case and complete the following case study. Please note that all sections must be complete. The key issues section is critical. Look for the terms and concepts that we have learned and apply them to the case. Do not define the key issues. What in the case makes them the key issue?

Grading Rubric:

Case Summary 2 points

Key issues 10 points

Personal Analysis 3 points

Case Questions 9 points

Conclusion 2 points

CASE STUDY

PARROT HEADS UNITE!

Are you a Parrot Head? If you don’t know what that is, then you definitely are not. Jimmy Buffett fans all over the world proudly refer to themselves by this name. In many respects, they represent one of the most dedicated fan bases anywhere. Why the name Parrot Head? In a 1985 concert, a member of the Eagles looked at the audience members with their bright Hawaiian shirts. He announced that they “looked like Deadheads in tropical suits. They’re like Parrot Heads.”

Some critics think Jimmy Buffett’s career peaked in the late 1970s, though between 1978 and 2006 he released eight gold, six platinum, and three multiplatinum records. During this period he gained a reputation for his concerts, wrote five best sellers, and became one of the world’s wealthiest musicians through his Margaritaville brand, a multibillion dollar business that includes restaurants and casinos.

Buffett fans gather by the thousands at concerts. Each event is like a beach party, with fans decked out in Hawaiian shirts and parrot hats. But the concert itself is only part of the experience. Fans get to know each other year after year at tailgate parties. So many people party before Buffett concerts, in fact, that many venues charge admission now just to get into the tailgating area.

In recent years, Parrott Heads have taken to social media to share their enthusiasm for the brand. In a MomentFeed study of 65 restaurant brands on Instagram, Margaritaville took the top spot for the average number of photos tagged to the brand’s locations. Kyle Collins, the director of marketing for the Margaritaville Hospitality Group believes it is the company’s responsiveness to fans’ posts that has led to the high engagement numbers on Instagram. Social media with its viral nature and ability to empower and engage consumers seems like a perfect fit for a “cult brand” like Buffett’s Margaritaville. Cult brands motivate what has been described by Bueno and Jeffrey as an almost “magical participation with their customers, helping them to embrace a certain way of being.” These brands find ways to play an important part in the lives of their fans, treating them like family members. Bueno and Jeffrey go on to explain that Parrot Heads are drawn to Margaritaville’s lifestyle, reflected in Maslow’s B-values of aliveness and playfulness. They draw energy from the experience individually, but more importantly, want to share it with others.

How die-hard are Buffett fans? Consider that many plan regular vacations around a Buffett concert (some have racked up dozens) or special trips to visit Buffett-themed restaurants in Caribbean destinations. Fans will even have the option to own a timeshare condo in St. Thomas at the Margaritaville Vacation Club, a partnership between Jimmy Buffett and Wyndham, Inc. Houses, boats, and RVs decked out in tropical Buffet décor are not uncommon, and there have been a good number of Parrot Head-themed weddings.

Buffett fans come from all walks of life, age groups, and occupations; they typically cite “escapism” as a reason for their devotion. But Parrot Heads do much more than just “wasting away again in Margaritaville.” Many spend their free time as volunteers at blood drives, raise thousands of dollars to grant the wishes of sick kids, or build houses for the needy. Parrot Heads in Paradise, a group of fans with more than 26,500 chapters, has donated more than $39 million and 3.4 million volunteer hours to charity.

DISCUSSION QUESTIONS

Discuss how Jimmy Buffet fans and the Parrot Heads in Paradise clubs connect with your understanding of the role of consumer identity and lifestyle marketing. Are there particular personality or lifestyle characteristics that Parrot Heads share?

Describe the brand personality for Margaritaville. How does it compare with other brand personalities with which you’re familiar? What has led to the long-term success this brand franchise has experienced? Why have some experts come to consider it a “cult brand”?

What kind of opportunities does the existence of the Buffett community present to marketers? Develop a list of specific marketing and promotional tactics they might use to reach this target market.

here is how she wants the case study done..sample case study..

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This assignment is due by midnight on Sunday, at the end of each week. No late assignments will be accepted without advance permission from the instructor.

On every case assignment you must meet the minimum standards for depth and organization. Any case analysis that is under 500 words (not counting title and references) will receive a zero. Each case also must have a minimum of 3 outside references, not counting the textbook.

Below is a Sample Case Analysis. This sample gives you a clear example of how the required case analysis format should be delivered. Follow this format in your analysis.

Do not use the Key Marketing Issues used in the sample case. Each case will have its own set of Key Marketing Issues which you will choose based on the details of the case content and the class reading. Follow this format on all 8 case analyzes.

Sample Case Assignment Analysis Format

MRKT 5000 Online Course

(Instructional notes in red)

(Your name here)

Can Pepsi make Pepsi One the One? (This is a case from a previous edition of the Marketing text – not currently in your text book. This is only a sample analysis to demonstrate analysis format only)

Case Summary:

Pepsi One is an innovative product launched in the market by PepsiCo to keep the image of innovation, fast movement, and competitiveness. The case includes the steps of a new-product development process. Emphasizing the launch of the product and the ways that Pepsi One is getting more familiar to the target market. Pepsi One is becoming a successful product by getting more market share from the main competitor Coca-Cola.

(Each case to be analyzed will be read from the text, with specific questions assigned)

Key Marketing Issues

Line extension – Development of a product that is closely related to existing products in the line but meets different customer needs. Pepsi One is a product that tries to differentiate itself from the normal diet products, to reach different target markets.

Product modification – Change in one or more characteristics of a product. Pepsi changed the sweetener to acesulfane potassium (ace K) to create the Pepsi One.

Aesthetic modification – Changes to the sensory appeal of a product. Pepsi tried to appeal as a not a new diet drink but a new way of tasting a soda.

New-product development process – A seven-phase process for introducing products: Idea generation, Screening, Concept testing, Business analysis, Product development, Test marketing, Commercialization. The PepsiCo performed all phases of new-product development in order to ensure the product would succeed in the market.

Product differentiation – Creating and designing products so that customers perceive them as different from competing products. Pepsi One tries to differentiate itself being the only low calorie drinks that taste exactly as a regular drink (Pepsi).

Product design – How a product is conceived, planned, and produced.

Styling – The physical appearance of a product. Pepsi One omits the word “diet” and even the word Pepsi, is secondary to the thick, black lettering of the word “One”.

Product positioning – Creating and maintaining a certain concept of a product in customers’ minds. Through advertising the company tried to keep the idea of the product in customer’s minds.

(These are the issues in this particular case – each case will have a different set of Key Issues)

Personal Case Analysis

I learned that Pepsi One was a product created by a modification of an existent product “Pepsi Diet”. The product modification was the sweetener used. A new taste of cola was added to the appeal for a low calorie soft drink. By trying to differentiate Pepsi One from a classic Diet product, PepsiCo shows its innovative style and gain market share from Coca-Cola.

Case Questions

1- Is Pepsi One a new product, a modified product, or a line extension? Explain your answer.

Pepsi One is a new product, line extension and a modified product. Pepsi changed the sweetener to acesulfane potassium (ace K) to create the Pepsi One and tried to be unique by being a low calorie soft drink, which tastes a regular soft drink.

2- In what way is Pepsi One positioned?

Pepsi One was positioned by including characteristics that target market most desires. Understanding the diet aspect of Pepsi One helped attract an unusual market segment for a diet drink: cola-loving males in their 20s and 30s. The product is not made to compete head to head with Diet Pepsi.

3- Over the years, PepsiCo has had a number of product failures. Evaluate PepsiCo management’s decision to introduce Pepsi One?

PepsiCo was launched just after test indicated consumers liked its taste as much as its creators did. In extensive home-use tests, almost 70 percent of Pepsi One tasters reported they would purchase the product again. To differentiate Pepsi One from the horde of diet soft drinks, PepsiCo focused on the product’s taste, which is almost indistinguishable from the taste of sugared soft drinks.

Conclusions

The company that wants to be competitive needs to be innovative and always introduce new products in the market. PepsiCo used line extension of its Diet products to create Pepsi One. Pepsi One is a product modification as well, which was consisted of in changing the sweetener to acesulfane potassium (ace K). This aesthetic modification provided the product differentiation that appealed to customers as product with low calorie that tastes as a regular soft drink. The different product design that included change on the styling never seen before, helped to position the product among the cola-loving males in there 20s and 30s. By being innovative Pepsi One is guaranteeing its position on the soft drinks market, taking some market share from its big rival “Coca-cola.”

Works Cited

(Each analysis must include a minimum of three outside references, not counting the text or references from the case subject directly)

Bramhall, Joe, “Pepsi Inc”, Hoovers, http://www.hoovers.com/xm-holdings/–ID_60656–/free-co-factsheet.xhtml

“Choosing a soft drink”, Soda pop.com Click & Learn: http://www.pepsicity.com/rpsm/edOid/105548/rpem/ccd/lookLearn.do

Deitz, Corey, “Learn the Difference to Make the Best Choice For Yourself”, Your Guide to softdrinks, December 29, 2005, Pepsi and Coke Comparison Chart

http://pop.about.com/od/satelliteradio/a/blsatcomparecht.htm

Company Profile, “Pepsi, Inc”, February 10, 2006, NAMC Newswire, http://www.newswire.com/companyprofiles/xmsr.html

Insight from Standard & Poor’s, S&P Boosts Pepsi to Strong Buy, BusinessWeek online, February 9, 2006, http://www.businessweek.com/investor/content/feb2006/pi20060209_35961.htm?chan=tc

(Make sure your name is at the top of the paper)

(Remember that any paper with less the 500 words of content – not counting the words from the questions and references – will receive a zero)

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cynthiabryanuk · 7 years

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Average Holiday Home Rating: 4.80/5.00

“Perfect piece of paradise on Chalk Sound. Our three-generation family was so happy… Every night was perfect in its own way.” — Guest Review

In Providenciales (“Provo” to the locals), enjoy a breathtaking panorama of blue skies and turquoise surf, right from your seat in the sand. This sun-drenched destination is home to the TripAdvisor Travelers’ Choice award-winning beach, Grace Bay, and is the ultimate place to escape the day-to-day. Dive into the crystal clear waters and explore the miles of coral reef just offshore, or start happy hour early and indulge in some of the island’s signature Rum Punch.

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6. Willemstad, Curaçao

Average Holiday Home Rating: 4.70/5.00

“Loved it!!!!! The whole trip was awesome. Right from the booking to the day we went home!” — Guest Review

The capital of Curaçao, Willemstad boasts a lively downtown that bursts with colorful colonial architecture, Dutch-inspired landmarks, and a vast array of beach attractions. Float down the city’s winding waterways or stroll down the streets of the Punda and Otrobanda neighbourhoods, taking in all that makes Willemstad a UNESCO World Heritage Site. When you’re not browsing the packed art galleries or sampling cocktails mixed with the island’s famed Blue Curaçao, retreat to your pastel-colored condo to relax on your balcony. From its historic charm and beautiful beaches to its year-round flawless weather, it’s no surprise that Willemstad ranks on our list of top-rated Caribbean destinations.

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7. Punta Cana, Dominican Republic

Average Holiday Home Rating: 4.65/5.00

“Sooo AMAZING that we requested to book a second stay <24 hours after returning home!!!” — Guest Review

As soon as you set foot in Punta Cana, you’ll be on island time. Experience the thrill of zip-lining through the jungle, discover the hidden lagoons of Hoyo Azul, or dive into a colourful new world under the water. Up for a challenge? Punta Cana has several world-class golf courses with rolling fairways and contoured greens that are sure to provide a golf outing unlike any other. Whether you spend your days rocking in the hammock at your rental or playing in the surf, you’ll leave Punta Cana absolutely rejuvenated.

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8. Ocho Rios, Jamaica

Average Holiday Home Rating: 4.61/5.00

“The best time ever!!! Maurice (the caretaker) had that reggae music pumping for us and we loved it…dancing and singing around the villa! Yea Mon!” — Guest Review

Leaping from Blue Hole waterfall, floating down the White River, and swimming at Bamboo Beach… there are so many ways to make a splash in Ocho Rios. From thrilling adventures to laid-back happy hours, this island oasis will keep you busy for days on end. After a day of fun in the sun, let your mind wander as the breeze carries the rhythmic sound of steel drums through the air. Book a sprawling beach villa right on the water and start counting down the days until your blissful beach getaway.

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9. Nassau, Bahamas

Average Holiday Home Rating: 4.58/5.00

“Our experience was A+! We absolutely LOVED the property, the town and the people we worked with.” — Guest Review

Among the top beach spots in the world, Nassau is the picture of tranquility. Here you’ll find calm, turquoise waters lapping the pristine shores, refreshing Sky Juice (a local favorite) flowing freely, and delectable conch fritters always available. In other words, Nassau offers the ultimate recipe for holiday perfection. Cut through the waves in a catamaran, snorkel with a school of fish, or laze under the sun—the possibilities are endless at this top-rated Caribbean destination!

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This post was originally published on the blog at Flipkey.com. FlipKey is a subsidiary of TripAdvisor Rentals.

The post Top-Rated Caribbean Destinations You Will Love appeared first on Holiday Lettings Blog.

from News And Tips For Traveling https://blog.holidaylettings.co.uk/caribbean-destinations-you-will-love/

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