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For the third time in seven years, the NBA toppled the NFL for the No. 1 position, with the top ten positions overall revealing a remarkable balance of power among athletes from a range of sports. The Oklahoma City Thunder’s Russell Westbrook (No. 1), Matt Ryan (No. 2), and LeBron James (No. 3) top the Horrow Sports Ventures 2016-17 POWER 100 proprietary annual ranking of the world’s most powerful athletes. In its seventh consecutive installment, The POWER 100 uses a complex statistical model to accurately compare performance and influence through on-field and off-field attributes. This metric is collectively known as POWER, and enables equitable comparison across otherwise incomparable sports. The 2016-17 POWER 100 focuses on long-established sports and the U.S. market specifically. Key indicator statistics were used as predictors of performance per sport. On-field attributes comprise 50% of the athletes’ POWER. The other 50% is based on off-field components like social media presence as measured by MVPindex. Combining on-field (50%) and off-field (50%) attributes yields the POWER score. Athletes are then ranked based on POWER to find the Top 100. The POWER 100 continues to generate discussion as an invaluable tool to evaluate an athlete’s brand.

Phoenix Raceway is engaged in naming-rights talks as the ISC-owned track is in the midst of a $178 million renovation that is slated for completion late next year. Track President Bryan Sperber in a statement said, "From the moment we announced the project in January, we've had tremendous response from new and existing partners. This transformation of our venue into a world class entertainment facility has unlocked a myriad of opportunities, including unique branding platforms, new events, breakthrough technology, and even naming rights for the facility." If PIR sells the naming rights, the move would make the raceway just the second track that hosts a Monster Energy NASCAR Cup Series race to have a brand attached to the facility’s name, with the other being fellow ISC venue Auto Club Speedway. One brand that has already closely associated itself Phoenix Raceway's renovations is California-based clean energy company DC Solar. PIR hosts two Cup races a year, as well as a Verizon IndyCar Series race, and under Sperber’s enlightened guidance, a naming rights deal is likely eminent

Months after the original opening date was set, the roof at the Atlanta Falcons’ new Mercedes-Benz Stadium continues to have issues. According to the Atlanta Journal-Constitution, the roof is now facing another delay, with speculation that it will be open “at some point” during the team’s 2017 season. When the stadium is opened officially, the roof will remain closed, and will remain that way for an “undetermined period of time beyond that,” as confirmed by AMB Group CEO Steve Cannon. When functional, the sunflower-shaped roof is supposed to open and close in 12 minutes with all eight swiveling panels moving in unison. Cannon said that it “typically takes 40 days to ‘mechanize’ such a roof after its last ‘[construction] move.’” Since three such moves are “scheduled in the coming weeks, the 40-day clock won’t even begin until after those moves.” Even with a rigid roof, the NFL and Atlanta welcome that city’s new football icon, and eagerly anticipate the upcoming season.

The majority stake of the Brooklyn Nets may be up for sale in the near future. According to the New York Post, current Owner Mikhail Prokhorov has been focused on selling a minority stake in the NBA franchise recently, trying to a find a buyer for 49% of the Nets for nearly a year. But Prokhorov has “warmed” to the possibility of offering up a controlling stake in the team. A source said that the “change of heart comes after the initial reaction to the minority stake sale was weak” – and with interest in the Rockets sale “heating up.” Sources said that the Nets “believe some of the suitors who look at the Rockets will also take an interest in them.” The Russian billionaire just recently was granted approval to split the corporate ownership of the Nets and their home arena, the Barclays Center, from the NBA Finance Committee. Clearly, the anticipated demand for the Rockets will resonate throughout the NBA, and potentially influence dozens if not hundreds of would-be investors.

The English Premier League is truly global, as exemplified by its list of jersey sponsors for this coming season. According to the London Daily Mail, only four of the 20 teams in the EPL will have British-based companies as their title sponsor for the 2017-2018 season. Those four clubs and their sponsors are Liverpool with Standard Charter, Southampton with Virgin Media, Stoke City with bet365, and Watford with FxPro. The sponsorship roster of the 20 teams in England’s top league also reveals the “continued significance of gambling firms in the game,” with nine clubs remaining tied to gambling and the industry. Clubs will also command additional sponsorship worth an “expected $26.1 million” by selling separate sponsored sleeve patches for 2017-2018 – “shirt space freed up by Barclays no longer being the Premier League sponsor.” Companies from countries such as Japan, Thailand, the UAE, Malta, Kenya, and the United States are kit sponsors, among others, and with good reason – the EPL remains a sound investment.

The Detroit Pistons are now the latest NBA team to sign a jersey patch sponsor for this coming season after inking a multiyear deal with a local bank. According to the Detroit News, Flagstar Bank will be represented on the left breast of the Pistons’ jerseys, opposite the newly-sported Nike logo placed on the right. The duration of the deal was not specified, but the deal also includes signage inside the brand new Little Caesars Arena as well as “spots on Pistons’ television and radio broadcasts.” Flagstar has been a corporate sponsor of the franchise over the past few years, and the Pistons wanted to sign a Michigan-based company as their jersey patch sponsor, which made it a relatively easy decision for Flagstar to win the bid. Flagstar President & CEO Allessandro DiNello said, “There's no bigger fan of the Pistons. I had season tickets when my kids were growing up, and it's great to have the team back downtown.” Local sponsorship wins the day on an emotional level, and if the price tag matches what a team could get from a global brand, all’s the better.

Ochsner Health System is expanding its footprint across professional sports in Louisiana with its new eight-year deal with both the New Orleans Saints and Pelicans. According to SportsBusiness Journal, the deal will include naming rights for the combined practice facility the two teams share in Metairie, Louisiana. The newly-named Ochsner Sports Performance Center “is the only training complex in pro sports that houses both NFL and NBA teams, plus administrative offices.” The healthcare system already has an existing deal in place with both teams, but this deal piggybacks on those. Financial terms have not yet been disclosed. About 10 years ago was the first time Ochsner starting sponsoring professional sports, and “around six months ago, the Saints and Pelicans approached Ochsner about extending its deal to include naming rights.” This deal is expected to help spread cancer awareness and overall fitness messaging among the greater New Orleans marketplace.

The Denver Broncos still do not have a new stadium naming rights partner despite an ongoing search that has lasted months. According to the Denver Post, team President and CEO Joe Ellis is “a little disappointed” that the team has not signed a new partner, but remains optimistic because some of these deals “take longer periods of time than others.” Since the team has not found anyone to replace Sports Authority, current signage will stay on the stadium until a new agreement is in place, meaning the Broncos will be playing their home games at Sports Authority Field at Mile High again. Ellis defended his point of not rebranding the stadium without a new naming rights partner yet: “We’re not going to do that. If we’re going to spend money to do those kinds of things, or take the time, we’re going to do it to make the game-day experience better for the fans.” A brand as strong as the Broncos, only one season removed from its last Super Bowl win, should demand only strong brands as partners, even if developing that relationship requires more time.

Coming off of a season where the average length of a football game was a record 3 hours and 24 minutes, Pac-12 Commissioner Larry Scott is taking measures into his own hands to shorten game lengths. The Power 5 conference is set to launch a pilot program during select nonconference games that will “experiment with game-shortening measures.” Some of the biggest changes include fewer commercials and shortening halftime from 20 minutes to 15 minutes. Scott, speaking at the start of the conference's media days, said that research from ESPN and the Pac-12 Networks “found as much as 30% of viewers tuned out after the first half.” One way of keeping advertising time without losing as much fan engagement and interest is to split the screen between the live action and an advertisement, a tactic that is starting to be adopted more widely across all sports and networks. This tactic won high marks from golf fans during the Open Championship broadcast in the U.S. on NBC – expect other broadcasters to adapt it as well.

The English Premier League and other English soccer leagues have welcomed an influx of foreign investments from such countries as the United States, Russia, and China. But the leagues have yet to welcome any investments from the Korean Peninsula. According to the London Daily Mail, that trend may be changing soon with Seoul-based sports marketing firm Sportizen ramping up talks to acquire National League side Woking. Current majority shareholder Peter Jordan would have to agree to give up control of the fifth-tier club, which finished a dismal 18th in the National League this past season. Chankoo Shim is the leader of the group to buy Woking; his “business ethos” has earned him the nickname “the Jerry Maguire of Korea.” Shim wants to bring more young Korean soccer players to compete and play in Europe, and if the purchase of Woking goes through, this could provide a major pipeline for him.

In a special promotion to honor Dale Earnhardt Jr.’s final race at Phoenix International Raceway, the track will allow fans to sponsor a lap in November’s Monster Energy NASCAR Cup Series playoff race. According to SportsBusiness Journal, two packages will be available for purchase soon, depending on how much one wants to pay and what kind of access a fan wants. The bronze package will be sold for $188, while the gold package will be priced at $3,288. Both packages “include getting a commemorative certificate plus name recognition in the race program and ISM Vision video screens around the lap to fan sponsors.” With both packages, fans have the chance to sponsor any lap from Lap No. 1 through 312. The gold package also includes “two pace car rides, two garage-access passes for the weekend “and two passes to Curve, which the track is touting as a new all-inclusive hospitality club with a capacity of 300 and a birds-eye view of the track above Turn One.” Top-tier fan amenities, plus the naming rights effort, are the kind of initiatives that will ensure PIR maintains its status as one of motor sports’ top venues, all under the watchful eye of track president Bryan Sperber.

Chicago Mayor Rahm Emanuel is back going toe-to-toe with the Chicago Cubs. According to the Chicago Sun-Times, Emanuel “flatly rejected” a request by Cubs President of Business Operations Crane Kenney to allow the team to play more night games at Wrigley Field. Emanuel defended his stance, saying the defending World Series champions had the choice of staging concerts for profit or playing more night games, and the team picked the former option. “They could have used it for night games. But then, they would have to share it with Major League Baseball,” said Manuel. “The concerts they keep all for themselves…They made those choices. Now, they want to change the consequences of the choices they made.” The Cubs are currently allowed 46 night events at Wrigley, which comes close to the 54 that Kenney requested the team be granted. Compromises are a fact of life in all public-private partnerships, and it appears this one remains a work in progress.

Baltimore Ravens Center and mathematician John Urschel has retired from professional football in wake of an alarming CTE study just released. According to ESPN.com, Urschel “abruptly announced his retirement” at the age of 26, despite previously saying that his passion for football outweighed the risk of CTE. Urschel is widely considered one of – if not the smartest – player in football, as he is pursuing his doctorate at MIT in the offseason, “focusing on spectral graph theory, numerical linear algebra and machine learning.” This new CTE report paints the clearest picture yet of the stark connection between football and brain damage. Researchers who published the report studied the brain of 202 dead football players, and among the 111 “former NFLers whose brains were donated for the study, all but one was found to have the disease.” Urschel is just one of many players who routinely retire before the season starts, but that number appears to be rising.

NASCAR driver Paul Menard and his family’s company are switching over to Wood Brothers Racing for next season. According to the Milwaukee Journal-Sentinel, Menard is in this seventh season of driving with Richard Childress Racing, but the switch will see Menard driving the Woods’ No. 21 Ford “with the Menards home-improvement chain serving as primary sponsor for 22 races in the Monster Energy NASCAR Cup Series. Another change in the NASCAR world comes with Team Penske announcing that it will enter a third car in next year’s Cup Series with Ryan Blaney as the driver. Blaney is widely recognized as one of the up-and-coming stars in NASCAR, so Team Penske is excited about this new entrant into the field. Sponsorships for the new car have yet to be announced, through NASCAR team owner Gene Haas recently noted that “it typically costs about $20 million annually to run a top-level car.” Kudos to Wood Brothers for this strong alliance in an ever-competitive world.

Coming off a hot debut, the BIG3 has seen a sharp drop in TV audience. According to SportsBusiness Journal, the upstart three-on-three basketball series drew in 400,000 viewers for the first event at the Barclays Center, but that number dropped all the way down to 129,000 for the third event at the BOK Center. “The four telecasts to date have averaged 228,000 viewers, with the most recent broadcast July 17 down 63% from the debut.” The telecasts on FS1 have been shown a week apart, though that has not been enough to keep viewership numbers consistently high. The second week’s event in Charlotte, North Carolina, saw around 235,000 viewers tune in, though that number dropped by over 100,000 a week later. “The average of 228,000 viewers is above what FS1 averaged for its Big East men’s conference tournament games this year (212,000 viewers).” Comparatively, viewer and attendance numbers for the NBA’s Las Vegas summer league have never been higher than they were this summer. Sometimes the new, new thing (up and coming NBA talent) beats the new, old thing (NBA legends).

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