#Mostly they're right Denny's trying to respond killed the meme

[maeamian]

Not sure I'm the exact right person for this oral history, but since the birdsite is imploding and advertisers might fucking try some shit over here it's a good time for all of us to remember everyone's favorite meme: "John C Miller, CEO and President of the Denny's Corporation, is a Capitalist Running Dog and his wealth must be seized and redistributed to the people”

Back in '16 or so, Denny's had a reasonably large presence on this site, from a non-artistic standpoint it's fair to say that whoever was running that blog did a pretty good job of keeping up to date on the current memes and staying relevant. Many of us, myself included, kinda just got used to them being here and let it happen, gave it little thought, maybe gave it a chuckle from time to time. At some point someone was like 'actually it sucks that a major corporation is trying to hang out with us and be our friend, they were, of course, absolutely right, and their genius response was to create a meme that they couldn't fucking coopt, hence "John C Miller, CEO and President of the Denny's Corporation, is a Capitalist Running Dog and his wealth must be seized and redistributed to the people" became the fun new thing.

"Coopt this you old so and so" was the idea and it worked pretty well, they did try it, but in a way that clearly was dancing around the central premise everyone knew they wouldn't be able to engage with. They stuck around for a little while longer, but it was clearly a major turning point in their ability to use this site to hang out with us, a good thing.

The point, as advertisers try to find new, less feral places to spend their advertising budgets, is that we don't have to just ignore them, that's a good start, but we can bite their fucking hands if they try it. We do not have to play nice with advertisers trying to be our friends, we can be feral.

Anyhow, I definitely am not positive I've gotten every detail right, so if there's any major corrections anyone needs to add, feel free, memedoccumentation had a post about it that helped me refresh my memory although my analysis of aspects differ from this point in history, as it were, but if you want to read up a bit more this is a solid starting point that has some fun examples

#Mostly they're right Denny's trying to respond killed the meme #But it also killed the Denny's account #So it was IMO a pyrrhic victory for them #in a way that the contemporary documentation of the time probably couldn't've known #We should probably ignore the celebrities cause they're just people #and while I don't care for them I also think that as people we shouldn't be assholes to them without cause #but advertisers inherently give you cause to bite them by being advertisers IMO #Mostly just haven't seen anyone else circulating anything about this #And given the overall discussion on the site about how to handle contingencies from what's happening over there #This seemed at least worth putting back into the public consciousness