#OTTMarketing
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Hear our Founder-CEO @sagar_nidavani ‘s views on advertising on Hotstar’s Self Serve platform!
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Reposted from @hotstarmarketingplatform
With the Disney+ Hotstar Self-Serve platform, MSMEs and other significant GDP contributors now have more chances to advertise on one of India’s biggest digital destination.
Watch @sagar_nidavani, Founder of Clevertize, discuss the advantages and features of the Self-Serve platform, such as targeting, which enables any brand advertiser to achieve granular reach by utilising sports marketing!
#AsiaCup2023#WorldCup2023#FestivalOfCricket#DisneyPlusHotstar#AsiaCupOnHotstar#WorldCupOnHotstar#YourAdYourWay#OTTMarketing#OTTAdvertising#Bangalore#FestiveSeason#FestiveMarketing#AdvertiseNow#StrategicTimeOuTT
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More than 15 million Indian’s switched from cable to OTT last year. Read Idecution’s blog to understand OTT marketing strategy for digital marketing.
https://bit.ly/3qGAPF4
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Emerging trends, quality content, improved streaming services, better subscription plans, all-out marketing and more. There are so many factors that are conducive to the growth of OTT in 2021 Read More: https://corp.phando.com/latest-trends-for-ott-market-in-india-2021/
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India OTT Services Market Size & Forecast 2026
https://chromeisr.chromedm.com/Increasing smartphone users and the growing availability of Internet facilities, along with a rising number of content creators, is expected to drive India's OTT services market till 2026. The market size of India OTT services was around USD1.4 billion and is expected to reach USD5 Billion by growing at a CAGR of around 29% till 2026 , according to a report "India OTT Services Market Size & Forecast 2026" published by chrome Media.
Rising internet and network connectivity penetration in the semi-urban and rural areas has been increasing significantly, with more than 25% of the rural population having access to it. Furthermore, growth in the media & entertainment sector and rising smartphone users across the country are a few of the primary demand generators driving the growth of OTT services in India. In terms of per capita data consumption of online video, India ranks second globally. India has also been one of the lowest cost mobile data, around USD0.25/GB.
The report offers insights around the current market scenario, which comprises the market size growth rate, market drivers, challenges, current trends, and opportunity areas. The report also includes detailed market segmentation and key competitors present in those segments.
COVID-19 affected the content consumption habit of many people in India as the resulting lockdown meant that Indians spent much more time on the OTT platform as new and better-quality content was easily available on those platforms. Consequently, India witnessed significant growth in OTT consumption, which resulted in OTT becoming a threat to the Television industry.
The northern part of India, which comprises large population bases, accounted for the highest share in the country's OTT market, followed by the West. This share is expected to remain the same due to the high population share of North coupled with a large population base having a similar language which results in similar content being generated for the majority of the population. In terms of platform usage, smartphone and laptop are the top two segments dominating the overall OTT services market and are expected to increase their share during the forecast period.
Key market players, which are covered in the report include:
• Disney+ Hotstar
• Amazon Prime
• Netflix
• Sony Pictures India
• Jio Cinema & Jio TV
• Voot
• Zee Entertainment
• Hoichoi
• MX Player
• Eros Now
The report bifurcates the OTT Services Market by Type and by Platform. Based on type, the report segments the market into Communication services, Media services and Application services. In terms of market share by platform usage, the reports cover percentages by Smartphones, Smart TVs, laptops, gaming consoles and others.
The report, “India OTT Services Market”, has been developed by gathering primary and secondary sources. Primary research conducted during the process includes interviews with OTT product & solution providers and various industry experts. Secondary research includes an exhaustive search of relevant publications such as company annual reports, financial reports, news articles and other proprietary databases.
About Chrome Data Analytics & Media
Chrome DM is a technology-driven market research firm with a Pan-India on-ground presence. As of September 2017, the organization has a team of 650+ field staff, 150+ managerial staff and 450 tele-callers speaking over 22 languages to gather data from 5817 towns. With over 5,99,623 villages, Chrome DM also has an unprecedented reach into Rural India. Since its inception, Chrome DM has worked with some of the biggest brands across industry verticals, including Dabur, Gionee, Lava, Sony, Samsung, Government of Rajasthan, BJP, Employee Provident Fund Organization, Star India, Bureau of Energy Efficiency, Times Group, Future Group, Mercedes, Cafe Coffee Day, Zee, Soulflower & Mahindra amongst other reputed organizations, by providing them research & advisory.
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#3PlMarketSize OttMarket OnlineFurnitureMarketShare OnlineFurnitureMarketSize OnlineTravelMarketSize
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Top 13 Companies in the Over the Top (OTT) Market 2018
The over the top (OTT) market size is expected to grow by USD 64.14 billion during 2018-2022, forecasted in the Technavio market research report. Technologies are innovating and improving day by day. This fact hits home the hardest when the resources we commonly use are upgraded, connected and made infinitely more accessible. Take the example of TV. The television industry has been at the main edge of this consistent digital disruption. The digital transformation of the media and entertainment industry has offered great rise to a gamut of OTT streaming services to compete for the traditional pay-TV powerhouses.
Download the Sample Report Here
The various global players in the OTT streaming market is steadily growing. The participants include global biggies such as Amazon and Netflix as well as independent platforms like TVF Play and Spuul.
Top 5 Global Companies dominating the OTT Streaming Market in 2018:
1. Amazon Web Services: Amazon Web Services (AWS), the cloud computing arm of e-commerce giant Amazon, made advances into the OTT streaming market with its solid data analytics and cutting-edge artificial intelligence platform. The organization is empowering content owners and broadcasters to automate media, streamline content distribution, supply chains, and cost-effectively build OTT and direct-to-consumer streaming solutions across linear, non-linear, live and on-demand (AVOD, SVOD) programming.
2. Netflix: For many users all over the globe, the transition from TV to OTT streaming began with a subscription to Netflix. Situated in Los Gatos, California, Netflix's business has moved beyond the US borders to incorporate the remaining of the world. In a recent couple of years, the company fundamentally growing its footprint all over the globe, and now works in 190+ nations. Netflix hitting deals with TV and movie production studios, producers, and others for the rights to distribute their content.
3. Hulu: Hulu, an American OTT streaming specialist organization is possessed by NBCUniversal, Fox, Time Warner, and Disney. The company operates an ad-supported application that enables users to watch video content including TV shows, clips, and movies online without any cost. Like Netflix and Amazon, Hulu is developing at an unprecedented rate. as demand for its unique series has developed by over 230% since 2016.
4. Apple: Apple, the world’s top tech giant, has consistently been on the cusp of reforming the television industry. The organization has been tiptoeing around the OTT streaming game for a while now and is making serious inroads to become a leading OTT service provider. A latest iOS update turned the Apple video app into a TV application, and it now broadcasts television shows from popular broadcasters like ITV, BBC, and many other channels.
5. Facebook: Online life mammoth Facebook entered this swarmed and progressively divided market with Watch a year ago. Watch is Facebook's most noteworthy development as of late that difficulties online video stages like YouTube as well as take on OTT spilling administrations like Amazon and Netflix with unique substance from distributors and media elements. Facebook's Watch will incorporate a 'watchlist' to enable clients to design their preferred shows and interface with friends and comment during shows.
#overthetopmarket#ottmarket#ottmarketshare#ottmarkettrends#ottmarketgrowth#ottmarketanalysis#ottmarketforecast#ottmarketresearch#ottmarketreport
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OTT services in India are expected to benefit immensely from 5G network deployment. As they are expected to be 10x times faster and enable a 50% reduction in latency, 5G will enable OTT players to deliver improved UX at marginally lowered costs. Read more: https://corp.phando.com/how-is-5g-network-changing-the-ott-market/
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Revenue generated by the subscription VOD sector has crossed box office revenues for the first time. While COVID has hit live events and movie theatres badly, it has proved to be a boon for the OTT sector. Read more at- https://corp.phando.com/india-is-the-fastest-growing-ott-market-in-the-world/
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The Indian OTT market is the fastest-growing one in the world. It is likely to record a 28.6% CAGR over the next 4 years. The Covid-19 lockdown further sped up its growth in recent times. Read more at- https://corp.phando.com/bollywood-proves-to-be-the-biggest-frontier-for-ott-in-india/
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Limitation in accessing entertainment activities during the pandemic has largely contributed to the popularity of OTT platforms. The OTT sector has recorded a 30% rise in the number of paid subscribers between March and July in 2020. Read more at- https://corp.phando.com/indias-ott-market-witnesses-rise-in-paid-subscribers-hindi-content/
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Amid COVID-19, producers are now planning OTT platform movie release to be the only viable option to stay afloat. The film industry seems to have acknowledged the fact that the content consumption pattern among viewers has changed dramatically. Know more at: https://corp.phando.com/benefits-of-ott-platform-movie-release-in-present-times/
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