#When planning for Christmas as an eCommerce retailer

[ordertrackercom]

From the rush of Black Friday to the magic of Christmas: Strategic tips to sustain ecommerce momentum

Navigating the e-commerce rollercoaster:

The holiday season kicked off with a bang as a record 200.4 million people, according to a survey by the National Retail Federation, hit stores and searched websites for gifts from Thanksgiving Day through Cyber Monday. This turnout marks an all-time high since 2017, when the NRF began tracking total in-store and online traffic, surpassing last year's figure of 196.7 million shoppers and the NRF's forecast of about 182 million people during the five-day weekend. The number of online shoppers rose to 134.2 million, up from 130.2 million the previous year, while in-store shoppers saw a slight dip from 122.7 million in 2022 to 121.4 million this year. As the frenzy of Black Friday transitions to the enchantment of Christmas, it marks a pivotal period for e-commerce businesses. Riding the wave of holiday shopping, online retailers find themselves at the forefront of this digital shopping extravaganza. In this article, we'll explore strategic tips to not only navigate the challenges presented by Black Friday but also to sustain the momentum through the magical season of Christmas.

Black Friday blitz: Planning for the peak

The Black Friday weekend is synonymous with deals, discounts, and a surge in online traffic. To capitalize on this peak, e-commerce businesses must meticulously plan their strategies. from optimizing website performance to ensuring sufficient inventory, the groundwork laid during this period sets the stage for the entire holiday season.

Seamless user experience: The key to retention

While the allure of Black Friday deals draws customers in, a seamless user experience is paramount for retention. Ensuring that your website is user-friendly, responsive, and capable of handling increased traffic is essential. From streamlined navigation to quick checkout processes, every aspect contributes to a positive user experience.

Personalization: Tailoring offers to individual tastes

In the age of data-driven insights, personalization is a powerful tool. leverage customer data to tailor offers and recommendations based on individual preferences. whether through personalized emails or targeted promotions, creating a personalized shopping experience enhances customer satisfaction and loyalty.

Post-Black friday engagement: Sustaining interest

The period post-Black Friday should not be a lull but an opportunity to sustain customer interest. engage your audience through post-sale communication, exclusive offers, and sneak peeks into upcoming christmas promotions. Keeping the momentum alive ensures that your brand remains top-of-mind during the entire holiday season.

Festive packaging and marketing: Creating a magical experience

Transitioning from Black Friday to Christmas involves more than just a change in promotions. invest in festive packaging and marketing campaigns that evoke the magic of the season. from holiday-themed product bundles to visually appealing website designs, immerse your customers in the joyous spirit of christmas.

Social media campaigns: Tapping into the festive frenzy

Social media platforms become bustling hubs of activity during the holiday season. craft engaging social media campaigns that resonate with the festive mood. encourage user-generated content, run holiday-themed contests, and leverage the power of social sharing to amplify your brand's reach and impact.

Inventory management: Balancing supply and demand

Effective inventory management is a juggling act, especially during the peak shopping season. ensure that your supply chain is robust, and stock levels are optimized to meet the increased demand. timely restocking and accurate inventory tracking are crucial to avoiding stockouts and disappointing customers.

Post-Christmas retention: Fostering long-term relationships

The holiday season doesn't end with Christmas. Post-Christmas is an opportune time to foster long-term relationships with your customers. implement post-purchase follow-ups, express gratitude for their patronage, and offer incentives for future purchases. building a connection beyond the holiday rush contributes to customer loyalty.

Sustaining ecommerce magic: A holistic approach

As the e-commerce landscape transitions from the rush of Black Friday to the magic of Christmas, sustaining momentum requires a holistic and strategic approach. from meticulous planning for Black Friday to creating a seamless user experience and leveraging the festive spirit of Christmas, every step plays a crucial role in the success of e-commerce businesses during this season.

Seamless user experience: The key to retention

While Black Friday sets the stage, a seamless user experience is the key to retaining customers throughout the holiday season. streamline website navigation, optimize page loading times, and simplify the checkout process. a positive online shopping experience not only encourages immediate purchases but also contributes to long-term customer loyalty.

Personalization: Tailoring offers to individual tastes

In the era of data analytics, personalization is a potent tool for e-commerce businesses. utilize customer data to tailor promotions and recommendations based on individual preferences. from personalized email campaigns to targeted promotions, customization enhances the customer experience, fostering a sense of connection with the brand.

Post-Black Friday engagement: sustaining interest

The period following Black Friday should not witness a decline in engagement. Instead, capitalize on the momentum by staying in touch with your audience. send post-sale communication, offer exclusive deals, and provide sneak peeks into upcoming Christmas promotions. sustaining customer interest ensures continued brand visibility and relevance.

Festive packaging and marketing: Creating a magical experience

Transitioning from Black Friday to Christmas involves more than just a shift in promotions. infuse the magic of the season into your brand through festive packaging and marketing campaigns. consider holiday-themed product bundles, visually appealing website designs, and engaging content that resonates with the joyous spirit of Christmas.

Social media campaigns: Tapping into the festive frenzy

The holiday season sees a surge in social media activity. craft engaging campaigns that tap into the festive frenzy. encourage user-generated content, run holiday-themed contests, and leverage the power of social sharing to amplify your brand's reach. utilize platforms like instagram and facebook to visually showcase your holiday offerings and connect with your audience.

Inventory management: Balancing supply and demand

Effective inventory management is crucial during the peak shopping season. ensure that your supply chain is robust, and stock levels are optimized to meet increased demand. timely restocking and accurate inventory tracking are essential to prevent stockouts and maintain customer satisfaction. collaborate closely with suppliers to manage the logistics effectively.

Post-Christmas retention: Fostering long-term relationships

The holiday season doesn't end with Christmas day. Post-Christmas is an opportune time to foster long-term relationships with customers. implement post-purchase follow-ups, express gratitude for their patronage, and offer incentives for future purchases. building a connection beyond the holiday rush contributes to customer loyalty and sets the stage for continued engagement in the coming year.

Conclusion: Navigating the e-commerce wonderland

As the e-commerce world transitions from the Black Friday rush to the enchantment of Christmas, strategic planning and a customer-centric approach are the keys to sustained success. by combining a seamless user experience, personalized engagement, and festive marketing, e-commerce businesses can not only survive but thrive during this magical season. As the digital sleigh ride continues, may your online store be at the forefront, spreading the joy of holiday shopping to customers far and wide.

[fulfillplex]

Print on Demand Tip: Prep Your Store for Peak Shipping Season

Most eCommerce brands can anticipate increasing orders and product demand during the holidays. The holiday season is the most important time of year for print on demand businesses. It’s critical to have the right shipping strategy and fulfillment processes to keep up with the unprecedented volume in such a short period. Because it is the holiday season, expect an increase in order and shipping volume. Customers expect so much from their online shopping experience. In addition, those who can keep up logistically will attract more customers and keep them coming back.

WHAT IS PEAK SHIPPING SEASON IN PRINT ON DEMAND?

Peak shipping season refers to the time of year when order and shipment volume increases. In addition, it results in more orders to fill and returns to process due to the busy holiday shopping season surrounding popular shopping days such as Christmas. Supply chain efficiencies are disrupted during this time as online retailers try to keep up with demand. They do it by managing inventory and fulfilling a high number of orders, while shipping carriers become busier than usual. They are working hard to deliver packages on time.

6 WAYS TO PREPARE YOUR PRINT ON DEMAND STORE FOR PEAK SHIPPING SEASON

1. Prepare ahead of time

Plan ahead of time and use data as much as possible. Think through planned promotions, and decide how you will handle massive influxes of demand. You can optimize stock levels and make better decisions about how much of each SKU to reorder and when by forecasting demand. Though inventory forecasting is never completely accurate, there are steps you can take to bring your estimates closer to reality.

EXTRA TIPS:

• If there is a stockout, you should set up a process that immediately marks orders as “out of stock” on your store so you and your customers have a clear understanding of current stock availability.

• If you have a lot of deadstock, you can run a promotion or a flash sale to clear it out to make room for in-demand inventory.

2. Provide your customers with advance notice.

Because Christmas is the busiest time for peak shipping season shipping, eCommerce brands must monitor carrier cutoffs for each service and carrier transit time performance to communicate any potential delays to customers. Last-mile delivery is critical to customer satisfaction, but delays do occur. In the event of a delay, be proactive and notify customers as soon as possible of any potential delays.

EXTRA TIPS:

• Take careful note of carrier holiday shipping deadlines when they become available. It will allow you to inform your customers about when you place holiday orders for orders to be fulfilled and shipped on time.

• It would help if you also kept an eye on inventory levels.

• Make sure you provide order tracking to your customers so they can track orders in real-time.

3. Team up with an experienced print on demand provider.

Working with an experienced print on demand service provider can make the hectic holiday season more manageable. Fulfilling holiday demand on your own is extremely difficult, and leasing your own warehouse is both costly and time-consuming. The sooner you begin working with a print on demand company, the better prepared you are for busy holiday season.

EXTRA TIPS:

Ways to choose the right print on demand provider.

4. Increase the number of customer service representatives.

You’ll want to increase staffing for your customer service team because you’ll likely receive more inquiries than usual. This is due to the influx of orders and even carrier delays. Your online store will see an increase in visitors and orders. As a result, the more assistance you can provide to your customers at the times and channels they prefer, the better. Ensure that your team knows carrier cutoff dates, current promotions, the various shipping options available, expected delivery timeframes, and how to return or exchange items quickly.

5. Communicate with your suppliers regularly.

To avoid potential stockouts during the holiday season, collaborate closely with your manufacturer or supplier by sharing predicted holiday order volume ahead of time. Work in longer lead times than usual due to holiday demand, port delays, and other supply chain issues. Understanding production lead times reduce the likelihood of stockouts, backorders, and running promotions on out-of-stock items.

EXTRA TIPS:

• Diversify your manufacturer by partnering with multiple partners in different areas. It will mitigate risk if your primary supplier cannot replenish on time.

• If you work with a print on demand provider, keep in mind when their inventory receiving cutoffs are for the holidays, as their backlog will be higher than usual.

6. Stock up on extra shipping supplies.

The last thing you want to do is slow down eCommerce order fulfillment due to a lack of packaging materials. So, stock up on boxes, poly mailers, and other supplies if you keep fulfillment in-house. It would help if you also considered making your brand stand out during the holiday season. Custom packaging, marketing inserts, and gift notes, for example, can make the unboxing experience memorable. A memorable unboxing experience can delight your customers. It will also increase the likelihood of sharing the experience with their friends and social media followers in the age of social media.

GET READY FOR PEAK SHIPPING SEASON WITH FULFILLPLEX

This year, eCommerce brands must plan ahead of time to ensure that a large volume of orders is filled accurately and quickly. With online sales expected to break records once more during the holidays, your company must be ready. The best way to prepare for peak shipping season and meet customer expectations is to ensure that all aspects of your supply chain are in sync. Rather than managing a warehouse, investing in your own fulfillment tech stack, and shipping orders yourself, you can save time and money by outsourcing fulfillment to a top eCommerce fulfillment company expert like Fulfillplex.

Contact us right away to learn more about how Fulfillplex can help your business during the peak shipping season.

#print on demand #print on demand business #print on demand company #print on demand provider #print on demand service provider #eCommerce order fulfillment #top eCommerce fulfillment company #eCommerce fulfillment

[jewelleryshop8]

Pandora Sale - How to Get the Best Deals on Jewellery

Pandora is an international jewellery brand that designs and sells contemporary rings, charms, earrings, necklaces and bracelets. It's known for its high-quality materials and excellent value.

Pandora often runs sales around three times a year, including Black Friday. This means it's important to know when these sales are taking place so you can plan your shopping accordingly. Full Price Jewellery

Pandora is world-renowned for their high quality and hand-finished jewellery at affordable prices. Their products encourage self-expression through individuality and are designed to help customers express their unique style.

The company has been around since 1982 and now operates across 7,000 stores worldwide. Its wide range of jewelry includes charm bracelets, necklaces, earrings, and designer rings that reflect a person’s unique interests or memories.

Some of their collections include diamonds which add value to their products. However, they aren’t offered in all stores because they’re not a popular choice for all shoppers.

There are several benefits to buying direct from the manufacturer, such as cheaper prices and a better selection. It also means you can buy in larger orders and save money on shipping costs.

Pandora has an extensive collection of charms that are available to order online. They come in different themes and designs. They’re perfect for any special occasion and make the ideal gift for that someone special in your life. Black Friday

If you love Pandora jewellery then you'll know that Black Friday is a big day for the Copenhagen-based brand. The company produces beautiful charms and bracelets made from 14-carat gold and sterling silver.

They have a huge range of charms which are perfect for gifting on special occasions. They also offer a selection of stacking rings that are perfect for putting together a unique collection.

There are lots of sales happening on Black Friday and Cyber Monday so make sure you don't miss out on the best deals! It's worth keeping an eye out for the latest pandora sale online and in your local store.

Black Friday is a great opportunity for you to earn more revenue and improve your shop's performance. It also gives you the chance to attract more traffic to your site and increase your conversions. However, keep in mind that the high volume of customers can lead to more queries about shipping and delivery. Cyber Monday

Cyber Monday is a hugely popular online shopping event that offers shoppers the chance to make big savings on goods and services. It’s a great way to get ahead of the Christmas rush and stock up on essentials for yourself or others.

Pandora is offering some awesome discounts during its Black Friday sale, including up to 30% off bracelets and charms, which are perfect for holiday gifting. There are also some great deals available on Pandora rings and other jewellery items, including some amazing stackable ring sets for only $18.

As well as offering a great deal, Cyber Monday is a great opportunity for retailers to boost their sales during the slower winter season. It’s a great time to leverage email marketing campaigns, paid search advertising, and social media promotion to increase brand awareness and drive customers to your eCommerce website. End of Season Sale

The End of Season Sale is a great way to save money on your favourite products. These are often held around the same time each year as retailers clear out their stock to make space for new items.

It is also a great opportunity to pick up bargains on items that have been retired for some time. This can be a particularly good time to grab an extra Pandora charm or two, as well as a few new bracelets and rings.

It is best to plan ahead and shop when demand is low. If you know the exact date of the sale, you can make sure to get a great deal. It is also a good idea to sign up for email alerts as they will usually let you know about these sales before anyone else. It’s also worth checking out e-commerce websites as they typically offer items at a much lower price than offline stores.

[nitroxpress]

Peak Shipping Season: Why Is It Important?

The peak shipping season begins in mid-August and continues until the end of the autumn season, typically until Thanksgiving. The peak shipping season is a result of an increase in demand across several markets during the months of It is a prime time for the retail season. Businesses also begin making preparations for the season of Christmas. There's back-to-school shopping and, generally, retailers are trying to get rid of their shelves of surplus inventory from the summertime. At this time of year, the freight rates have reached their peak, and the capacity is limited.

Why Peak Season Is Important?

The most effective supply chain could be unable to locate trucks or increase prices for freight during the busy shipping season. Brick-and-mortar and online businesses must be able to keep up with the volume of orders that are coming in, and the carriers have to ensure that every parcel arrives on time.

During this period, the demand increases, and the supply decreases, and this causes a shortage of capacity, higher freight rates, and also a problem for those in the logistics and retail business. This is a regular occurrence, which is why businesses and carriers are able to prepare for this situation ahead of time. Each year, regardless of the current trends, planning for the future and consolidation can help you make it through the challenging season.

Factors Affecting Peak Shipping Seasons

There's no set date for when the freight season's peak starts. Each year, it's a bit different, and the start of the season is based on a variety of variables. For instance, in 2019, for example, the rush began earlier than anticipated due to concerns over conflicts that existed between China and the U.S. Retailers were worried about delays and transportation issues. The season began two months earlier than normal.

In the past few weeks, there have been a variety of developments that have changed the pace of the season. Brick-and-mortar stores, eCommerce, and the growing retail industry have a direct impact on the global trade issues impacting demand and supply.

Demand growth often leads to higher costs for carriers. As a result, companies typically raise their costs for labor, and shippers make sure they have capacity ahead of time. Beyond these mentioned elements, several other elements can impact your supply chain in the high-demand season.

The Peak Season

The COVID-19 epidemic was a major concern for retailers. Numerous brick-and-mortar shops suffered catastrophic effects on their peak sales. The need for online shopping is growing even as many shoppers feel comfortable returning to their local stores. Because of the increased popularity of online shopping, shipping companies are often overwhelmed with products. This leads to significant delays in shipping. Although nobody anticipated the impact of the pandemic on the chain of supply knowing the process of shipping will help you prepare for the new market trends.

How To Get Ready For Peak Shipping Season

Communicate with customers and clients

Modern consumers expect to be informed about any issues or delays with their packages. Sometimes delays cannot be avoided, so it is essential that you inform customers about when they can expect their packages. As the shipping season is the one that is prior to the holiday season, businesses have deadlines for orders and shipping to meet in order to build and maintain existing customer loyalty. Always inform your customers regarding those deadlines. Additionally, the levels of inventory change frequently. If an item is not in inventory, make sure to clearly note it on the website so that you can avoid delays in ordering.

In addition to being with your clients, you must also be communicating with your vendors. The holiday season can be hectic, and it's essential to communicate any orders in advance of time so that you don't get behind on your orders. Particularly during the busy season, businesses may want to expand their range of suppliers when the primary ones aren't available. A backup plan allows the potential risks during busy times to be reduced. Consider all the things that can help in your relationship with suppliers and your company in the busy season.

Early Shipping

Your company must ship early to get ready for the busy shipping season. The movement of freight in the months leading up to the festive season never stops, and you need to be ready and up to speed to handle a large number of shipments. Additionally, the large quantity of shipments can cause delays at the docks and warehouses, which can cause backups and congestion. If you start shipping as early as possible, you allow yourself sufficient time for the items to be delivered on time to your customers.

Consider all shipping options

Each shipping company has its own requirements in terms of shipping. Smaller companies, for instance, could benefit from lesser-than-truckload  (LTL) transportation for deliveries to guarantee timely delivery and reduce shipping costs. Companies with more acclaim and a larger volume of shipping can look into different shipping methods, including FTL as well as intermodal, in order to handle their deliveries prior to the holidays. Whatever the size of your business, it's crucial to have plans for the type of shipping you'll be using.

Aim for the future

In the busy shipping season, it is essential to organize and understand what you're doing throughout the entire year. Data is your friend. It can help you make the most of different promotions and increases that are in high demand. While making plans ahead may not be ideal, it's much better than not being prepared during the busy shipping season.

Work with a 3rd Party-logistics

The decision-making process for deciding which 3PL to work with is crucial. It is important to make sure they are experienced, particularly during the peak shipping season. If you choose to partner with a company that isn't familiar with the season, this can lead to major delays in the shipping process. To prevent this from happening, be sure to do your research and choose which 3PL is ideal for you.

How NitroXpress will help you

NitroXpress Logistics Services is a firm that is experienced in navigating the challenges of the shipping season. We will provide you with a clear view of the chain that supplies your goods and aid you in the process. We want you to enjoy a pleasant shipping season and to ensure that everyone is happy. We can assist you in the chaos that is the rush of shipping! Start by filling out the online application to get a freight quote now!

[goalprice68]

Creating A New Wikipedia Article

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#seo

[bjornblog]

What Is Black Friday Deals

The day after Thanksgiving is a Christmas shopping occasion that happens the day subsequent to Thanksgiving and imprints an informal beginning of the occasion Christmas season. Consistently, retailers and organizations offer the same limits and extraordinary arrangements for Black Friday to draw in both coming up and online customers.

While the term Black Friday fundamentally began in the United States, it immediately turned into an overall occasion and is the most beneficial season for some organizations.

A Brief History of Black Friday-

While the term's actual beginning of Black Friday is obscure, there are many hypotheses about how this custom turned into the shopping furor it is known today.

One famous hypothesis recommends that the expression Black Friday was utilized by the police in Philadelphia during the 1950s to depict the day in the wake of Thanksgiving occasion deals that had monstrous gridlocks, due to the groups. Subsequently, this made officials work any longer hours during the end of the week.

These days, Black Friday deals typically last something beyond one day. Numerous physical organizations start setting limited costs on Thanksgiving day or even a couple of days before to draw in guests a whole lot sooner.

Some online retailers additionally will in general dispatch their missions toward the start of November, making a multi-day Black Friday occasion to draw in more clients. The Monday following Thanksgiving is an alternate internet shopping occasion that is likewise held during the Christmas season, occurring in the next week after Black Friday and generally goes on for 24 hours in particular. Great opportunity for Hostinger Black Friday Sale 2021. Finally this time, hosting is the best season of the year! Because this year Hosting 2 is offering the Black Friday sale

Be that as it may, the qualification between Black Friday and Cyber Monday scarcely exists these days as numerous organizations are dispatching their limits during Black Friday and wrapping up just get-togethers Monday.

How to Plan for Online Black Friday Sales?-

In case you're thinking about taking an interest in the current year's Black Friday season, we have made a short outline of what's in store during this hysterical time and how online Black Friday arrangements can be extraordinarily advantageous for your eCommerce business.

1.Set up Your Inventory-

Leading a stock audit will assist you with choosing which things to advance on Black Friday and the amount of a rebate they ought to get. One technique you can attempt is the ABC stock order choice, where you will characterize things dependent on how much benefit they make:

Things incorporate your top of the line items, contributing around 70% of deals, and 20% of absolute stock. B things cover normal performing things that outcome in around 25% of the income and take up 30% of the stock.

C things just record for 5% of all out deals yet generally take up the greater part of the stock.

Ordinarily, things don't get exceptionally enormous limits as they drive the most pay. Subsequently, it's fundamental to restock your stock habitually to expect popular development.

In the event that you source items from outsider providers, you need to ascertain when to renew your stock and consider having wellbeing stock close by to forestall stockouts and deficiency of potential retail deals.

Then again, you can decrease B and C things substantially more uninhibitedly, particularly assuming you need to account for more rack space.

2.Pick a Fitting Discount Strategy-

Notable retailers and brands as a rule have site-wide limits during the Black Friday occasion. This is on the grounds that they can restock their stock in mass while having the freedom to lead bigger deals without gambling losing a large part of the income.

Little online organizations depend on free delivery alternatives, which is an appealing proposal for some customers around the world. Besides, contribute some time making drawing in and enticing on the web advertisements offering the best arrangements from your store. For example, Apple offers a for nothing following day dispatching alternative for a wide scope of their more costly items, like MacBook and iPad gadgets. In the meantime, more modest gadgets like EarPods accompany free two-day conveyance all things being equal.

Individuals just coupon codes are likewise a typical practice utilized during the shopping occasion as it can altogether grow your client base, as clients need to join on an email rundown to get the rebate. For example, thredUP does this by showing a spring up email structure itemizing what sort of extra offers clients will get in the event that they join.

Is Hostinger's Black Friday bargain great?-

Indeed – however it tends to be a bit hard to envision a Hostinger Black Friday bargain. All things considered, they are perhaps the most seriously estimated facilitating organizations in the business. This year, they've figured out how to do something extraordinary for themselves however. If Hostinger somehow happened to cut arrangement costs considerably further they'd be parting with them for nothing. Therefore, they've improved the pot in different regions all things being equal. For those looking for a financial plan facilitating what's on offer here truly is a decent arrangement.

About Hostinger-

Hostinger was dispatched back in 2004 and was initially situated at Kaunas, Lithuania. The organization today has workplaces all around the world and offers a wide scope of facilitating administrations which incorporate Shared Hosting, VPS Hosting, and surprisingly a web designer. Having been on the lookout for more than 10 years now, Hostinger has consistently fabricated a global fanbase that is fanned out across 39 nations. Some portion of their allure lies in the foundation of neighborhood groups – prepared to help clients whenever.

From fledgling danger free facilitating to cutting edge VPS cloud foundation, Hostinger plans to oblige as wide a group of people as could really be expected. Subsequently, it is presently home to in excess of 30 million worldwide clients.

Our audit of Hostinger limits them down as a strong decision for clients who need a moderate web presence. Particularly in case they are a novice or have a limited spending plan to work with. While they probably won't be the least expensive of all, every one of the basics in web facilitating are there.

[cindylouwho-2]

RECENT NEWS, RESOURCES & STUDIES, July 19 2020

Welcome to my latest summary of recent ecommerce news, resources & studies including search, analytics, content marketing, social media & Etsy! This covers articles, podcasts, videos and infographics I came across since the late June report, although some may be older than that.

I‘m still working on Etsy search testing and a few new blog posts and pages for my website, so it is still difficult for me to get this summary out more than 1-2 times a month. All suggestions on solutions to my time crunch are welcome. 

If you have an questions, comments or suggestions about my Tumblr or my blog, please contact me here or on my website. I’d love to know what you think! 

TOP NEWS & ARTICLES 

Latest change from Google: the free Google Shopping listings will now show up in US organic search as part of product knowledge panels. Unfortunately, since they are only doing this for product knowledge panels to begin with, it likely won't help handmade sellers, but could be useful to sellers of vintage & supply items that are known products that will have a knowledge panel. It may be a sign that they are planning on moving free ads to more Google "surfaces" over time, however. Note that it appears that all product knowledge panel ads will be free starting this summer (US only), so that means that any Etsy paid ads for these types of items will become free ads that you won't have to pay EOA fees on if you get a sale. Google claims the free ads are bringing more searcher engagement to Shopping.  

Amazon announced they will begin to show US sellers’ business name and address on the Seller Profile page as of September 1. The same requirement already exists in Europe, Japan and Mexico. 

The USPS will no longer be delivering mail as promptly every day, to cut costs. This potentially affects anyone shipping to a destination in the United States. 

How 7 different companies grew profits during the last recession - there will still be business opportunities during the upcoming recession, but you have to be positioned to take them. 

ETSY NEWS 

Etsy Labels no longer offer USPS international shipping options for all packages under 4.4 pounds other than Canadian orders, replacing them with the Global Postal Shipping Program (GPSP). Many US sellers dislike the GPSP, and have moved on to outside providers that integrate with an Etsy shop and other services, such as Pirate Ship, Shippo, Stamps, and Shipstation. 

The quarterly category & attributes updates are limited to face mask & hand sanitizer attributes for July. Etsy also made some other minor updates recently, including allowing us to set a message auto reply for up to 5 days. 

You may have noticed that Etsy is really pushing Etsy Ads on sellers right now, despite the numerous complaints about the average cost per click becoming far too high last year. I’ve turned mine off permanently, but if you are interested in trying them or fine-tuning them, Etsy released an article and a related podcast with a transcript.

Louisiana and Mississippi have been added to the list of states that Etsy collects sales tax from. 

Etsy raised fees on Reverb to 5%, “to make further investments on behalf of our sellers.” 

Etsy will release the second quarter results on August 5. We already know that April and May were record-setting, and June was also probably pretty good. 

The site has continued to receive decent media coverage for the mask initiative; Etsy is mentioned in several articles/broadcasts a day as a place to get masks, including stylish ones. This article briefly interviews a seller and looks at what Etsy will do next, as the mask demand peak might be over. 

Now that people think of Etsy for things like face masks, Etsy is continuing to market itself as a place to buy everyday items, something it shied away from for a few years. (Remember when Etsy was all about “owning special”?) They’ve added “Everyday Finds” links & Editors Picks pages, and have published tips on what pandemic shoppers are looking for. (Note that the year over year values compare this April to last April, and so were during peak lockdown for the US.)  “Keeping surfaces clean is top of mind these days, and shoppers are searching on Etsy for many types of cleaners, from all-purpose scrubs to washable sponges...134% YoY increase in searches on Etsy containing “ceramic sponge holder.”...”74% YoY increase in searches on Etsy containing “mug”...”352% YoY increase in searches on Etsy containing “diy”.

Please correct me if I am wrong, but this page on the search and ads algorithms appears to be relatively new. 

SEO: GOOGLE & OTHER SEARCH ENGINES 

The sea change in online buyer behaviour during the pandemic may mean that you need to update your keyword research. Keyword volumes have changed, some very dramatically. For example “‘adult bikes’ shows a massive upturn.This represents over ten times as many searches for this term compared to just under a year ago. If you projected this back in 2019 you’d probably be laughed at.”

Speaking of keyword research, if you need a refresher on why you should do it and how to approach it, here is a recent article. 

There are many different ways to get backlinks; here are a few that are pretty easy [video & text]. 

Are longer blog posts better for SEO? Not necessarily, as long as you cover the topic well. The exception is that blog posts under 300 words are usually not worth writing. 

Most SEOs think there was an unannounced Google update around the third week of June. Some are reporting that sites that specialize made gains, as opposed to those who have more general material. That same study reports Etsy had one of the largest traffic increases, but not as much as Pinterest (I’ve been seeing a lot more pins when Googling lately, so this seems likely.) Government websites also seem to have received better visibility. “As Google has described in their document on how they fight disinformation, they describe that their systems are designed to prefer authority over other factors “in times of crisis”. If this truly is related to what we saw happen in June, these changes could possibly be reversed once the worldwide pandemic situation improves.”

Bing released a few basic tips on how to use its keyword planner. 

(CONTENT) MARKETING & SOCIAL MEDIA (includes blogging & emails) 

TikTok has moved out of Hong Kong, while the US government may be looking at banning them, following India’s move on July 6. With TikTok in peril, many people are now downloading its competitor Byte. 

If you use Facebook for your business, please read up on the changes required to comply with California’s new privacy law. 

Instagram is now testing an Instagram Shop tab, which allows users to filter by category. 

Twitter is planning on starting a subscription service, but deleted some of the details  from the job listing just hours later. 

One of the results of the big Twitter hack on July 15th was Google removing the Twitter carousel from its search results. 

Pinterest searches involving Christmas started way earlier this year, with a 77% increase YOY in April. “That includes a 3x increase in searches for “Christmas gift ideas”, while other queries like “holiday recipes” and “Christmas” were up more than 90% and 80% respectively.” These are good stats for marketers to have, helping us decide when to release and promote new products.

ONLINE ADVERTISING (SEARCH ENGINES, SOCIAL MEDIA, & OTHERS) 

Spending too much on Facebook ads? Here are some common mistakes and some suggestions on fixing them. 

If you already know that ROAS stands for “return on ad spend” then some of this article may be old news to you. 

STATS, DATA, OTHER TRACKING 

If you are using Google Shopping with your website, be aware that the Google bots may be inflating your abandoned cart rate. 

Google Analytics can help you track the effects of changes to your website, or other business conditions. You can also get alerts when certain types of events happen, or when traffic is abnormal. 

ECOMMERCE NEWS, IDEAS, TRENDS 

Walmart is expected to launch Walmart+, similar to Amazon Prime, this month. But note that while many brick & mortar businesses are now doing a lot more business online, it is more expensive for them. 

For those of you who use Stitch Labs, they have been purchased by Square, and the existing services will likely be cut in 2021. 

Deja vu for Etsy sellers - eBay was apparently offering incentive payments for signing up for their new Managed Payments system by mid-July. (Etsy did the same with its Etsy Payments system, but only for Americans.)

Is Amazon Handmade as good for small makers as it claims? Maybe not. If you sell on Amazon, consider these strategies to protect your core business from being swamped by the big A. 

Wix has introduced an ecommerce version with a lot more options and integrations. 

Shopify’s new “Shop” app has some good features but also some issues. [podcast & edited transcript]

BigCommerce filed to go public, and added Ayden as a payment option. More details on the Ayden move here. 

Did you know there are sites you can use to sell your ecommerce business? Here are 10 of them. 

BUSINESS & CONSUMER STUDIES, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE 

US ecommerce sales are now expected to grow 18% this year, while overall retail is predicted to be down 10.5%. “In a pandemic economy, consumers have gravitated toward trusted and reliable retailers. As a result, we can expect the top 10 ecommerce retail businesses to grow at above average rates (21.8%). Amazon will gain US ecommerce market share this year, while Walmart's accelerating ecommerce growth will take it to the No. 2 position for the first time.”

Fear of missing out (FOMO) is a factor you can use to drive sales; here are 6 tips. 

Generation Z is acutely attached to internet use, and is more likely to be planning on starting their own business than any other generation. 

MISCELLANEOUS 

It’s possible that the increase in people working from home will lead to more work hours and therefore more burnout.

#search engine optimization #etsynews #content marketing #smallbiz #ecommerce

[ourskitikistuff-blog]

Is Black Friday a holiday

Black Friday only comes once a calendar year, and it's essential that you prepare for it so as to receive your hands on the best prices. He is one of those unsanctioned holidays. He is one of the newer holidays recognized by the American people. He is the perfect time to grab holiday gifts, and shopping online makes it easy to get gifts for all your loved ones, no matter what they want this year. He is one of the busiest shopping days in the USA. He has become the official day to find the best holiday shopping sales. Begin testing SMS campaigns now to discover the proper mix for your customers so you're able to be all set for Black Friday.

Black Friday, as you are probably aware, is the unofficial beginning to the holiday buying season. It's said that Black Friday was the start of the holiday buying rush, and so the time period when stores were brought from the red and into black. Since the introduction, it's been promoted annually in a larger and rising market throughout the nation. A regular work week is usually 40 hours each week with a Saturday-Sunday weekend. It's the day when emergency companies activate contingency plans to deal with the growth in workload due to numerous folks going out drinking on the last Friday before Christmas. The day after Thanksgiving as the unofficial beginning of the holiday buying season could be linked along with the thought of Santa Claus parades. Soon, perhaps it doesn't even be an unofficial holiday.

Check out all of the promotional ads, then bring your shopping list here and get prepared to come across the hot gifts you're searching for. Whether you're stocking up on holiday gifts, or simply shopping for yourself, you need to get the most out of every moment. For example, you could offer something which's holiday-themed like a completely free card, cookie cutter, or ornament, or you may offer one of your smaller products as a present.

Retailers continue to supply sales before and after the two significant days. The huge eCommerce retailers in India are attempting to emulate the idea of shopping festivals from america like Black Friday and Cyber Monday. Lastly, with the introduction of the web, stores have started to release their flyers online as a means to further create excitement and urgency well ahead of time of Black Friday.

Between Black Friday and Cyber Monday, your site will observe a lot of surplus traffic. Some sites provide information regarding day-after-Thanksgiving specials up to a month ahead of time. Moreover, be sure you carefully consider whether you can locate a better bargain online.

Discounts are 23 percent typically. The typical in-store discount is 20 percent for the whole week. The very best part is that you can buy and save with these discounts from the comforts of your house. Best Buy is a superb retailer for Black Friday deals, particularly if you're searching for laptops and tablets, and you might be able to get HP and Microsoft items at a wonderful price just by logging in on Black Friday.