#search engine optimization

[realjdobypr]

Editor and SEO Researcher Dr. Jerry Doby Releases Book for Digital Journalists and Newsrooms

Excited to have released my first book...would love to know your thoughts! SEO Essentials: A Journalist's Handbook is as up to date as it gets!

For his first published book ever, editor and published SEO researcher Dr. Jerry Doby just released SEO Essentials for Online Magazines: A Journalist’s Handbook on MagCloud. This book is based on his published research paper SEO-optimized Writing: Removing the Mystery, featured in the Cognitionis Scientific Journal (2023) and sponsored by Logos University International (UNILOGOS).SEO Essentials…

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#authors #books #celebrity #digital newsroom #Education #entertainment industry #film #how to #journalism students #media #music #research #search engine optimization #young journalists

[ranjumiahlove]

#digital marketing #marketing #business #search engine optimization #students #smm #sem #seo #content writting

[sapphicgoblinblog]

Google search is absolutely useless these days...

#thoughts #google it #google #search engine optimization #SEO #rant

[webxsoftech]

Unveiling 5 Benefits of SEO that will transform your online presence and elevate your business to new heights!

Don't wait, start increasing your search engine visibility today ! Get in touch with us. We'll help you to gain more organic traffic.

#seo expert #seo tips #seo services #seo company #seo marketing #search engine optimisation sydney #search engine optimization #search engine optimisation services #digital marketing #digital marketing agency #online marketing #online business #australia #usa #uk #nz

[digitrendzblog]

#content marketing #content creation #content strategy #influencer marketing #seo services #search engine optimization

[jennifermurphseo]

Cost-Effective SEO Solutions: Hire SEO Expert India

In the ever-evolving digital landscape, optimizing your online presence is crucial for success. Cost-Effective SEO Solutions pave the way for enhanced visibility and increased traffic. If you're seeking impactful results without breaking the bank, consider engaging the expertise of an SEO professional from India.

Why Opt for SEO Expertise from India?

1. Affordability Redefined

Unlocking the potential of your online venture doesn't have to burn a hole in your pocket. Hiring an SEO expert in India provides cost-effective solutions that align seamlessly with your budget. Experience top-notch services without compromising financial prudence.

2. Expertise Tailored to Your Needs

Indian SEO professionals bring a wealth of experience to the table. From comprehensive keyword research to strategic content optimization, they tailor their expertise to meet your specific business requirements. Expect personalized strategies that resonate with your target audience.

Navigating the SEO Landscape with Indian Professionals

3. Strategic Keyword Implementation

Keywords form the backbone of any successful SEO strategy. Indian SEO experts leverage their proficiency in meticulous keyword research, ensuring your content resonates with search engine algorithms and captivates your audience.

4. Content Optimization Mastery

Crafting compelling content is an art, and Indian SEO experts excel in this domain. They optimize your website content, blogs, and articles with precision, enhancing user engagement and search engine rankings simultaneously.

In Conclusion

Investing in cost-effective SEO solutions by hire SEO expert India is a strategic move towards online success. The combination of affordability, tailored expertise, and a focus on strategic optimization ensures that your digital footprint stands out in a competitive online world. Embrace the power of Indian SEO professionals and witness your online presence soar to new heights.

#seo #search engine optimization #seo expert #seo experts in india #seo in india #seo services in india

[awsamweston]

Search engines suck when looking for neurodivergent pro tips 

Any time I search for stuff like "autism reduce sensory load" for myself or "adhd executive dysfunction strategies" for my siblings it's always:

HERE'S A LONG LIST OF JOURNAL ARTICLES AND PARENTING BLOGS!

and none of it ever actually helps in concrete ways.

Sure would be nice if search engines could include a better variety for the rest of us.

...

Anyway. Who's got tips for how to get my ADHD sibling to do their damn house chores?

#we're still such an underserved group #just let us find the damn tips! #autism #adhd #neurodivergence #neurodivergent #actuallyautistic #actually autistic #autistic #autistic adult #seo #search engine optimization #suggestions welcome #tips welcome #ideas welcome #please help

[semlypro]

7 Factors to consider while doing Keyword Research by Semly Pro

Consider these 7 Factors while doing Keyword Research.

For more in-depth SEO lessons that’ll help you become job-ready, join the Advanced SEO Pro Certification Course by Anil Varma.

#SEO #SEM #search engine optimization #search engine marketing #digital marketing #marketing #google #semlypro #semly pro #anil varma

[sheuli22]

Unleashing the Power of Facebook Marketing: Best Strategies for Success

In the ever-evolving landscape of digital marketing, Facebook continues to reign supreme as a powerhouse platform for businesses looking to connect with their target audience, build brand awareness, and drive sales.

Crafting an effective Facebook marketing strategy is essential for staying ahead in the competitive online market. Here, we explore the best strategies to make the most of your Facebook marketing efforts.

Create a Compelling Business Page: Facebook Business Page is the foundation of your online presence. Optimize it by providing complete and accurate information, using high-quality visuals, and incorporating your brand's unique personality.

Regularly update your profile and cover photos to keep your page fresh.

Content is King: Develop a content strategy that resonates with your audience. Use a mix of engaging text, eye-catching visuals, and videos. Experiment with different content types to see what works best for your target demographic. Consistency is key, so establish a posting schedule and stick to it.

Leverage Facebook Ads: Facebook's robust advertising platform allows you to reach highly targeted audiences. Utilize Facebook Ads to promote your products or services, boost posts, and drive website traffic.

Experiment with different ad formats, such as carousel ads, video ads, and slideshow ads, to see what generates the best results.

Harness the Power of Video: Video content has become increasingly popular on Facebook. Utilize live videos, tutorials, behind-the-scenes glimpses, and storytelling to engage your audience. Facebook's algorithm often favors video content, leading to higher reach and engagement.

Engage with Your Audience: Actively respond to comments, messages, and reviews on your page. Encourage discussions, ask questions, and run polls to foster a sense of community.

By engaging with your audience, you build trust and loyalty, which can translate into customer retention and advocacy.

Run Contests and Giveaways: Create excitement and boost engagement by running contests and giveaways. Encourage users to like, share, and comment for a chance to win. This not only increases your reach but also creates a buzz around your brand.

Utilize Facebook Analytics: Regularly analyze Facebook Insights to understand the performance of your content and ads. Identify trends, track key metrics, and adjust your strategy accordingly.

This data-driven approach ensures that you're making informed decisions to optimize your Facebook marketing efforts.

Implement Retargeting Strategies: Make use of Facebook Pixel to track website visitors and retarget them with relevant ads. This helps re-engage potential customers who have shown interest in your products or services, increasing the likelihood of conversion.

Collaborate with Influencers: Partnering with influencers can significantly expand your reach.

Identify influencers whose audience aligns with your target demographic and collaborate on sponsored content or promotions.

Stay Updated on Algorithm Changes: Facebook's algorithm evolves, impacting how content is displayed in users' feeds. Stay informed about algorithm changes and adjust your strategy accordingly. Currently, meaningful interactions and quality content are prioritized, so focus on creating content that sparks genuine engagement.

Conclusion:

Mastering Facebook marketing requires a combination of creativity, consistency, and adaptability. By implementing these strategies, you can unlock the full potential of Facebook as a marketing powerhouse, driving brand growth and achieving your business objectives. Keep refining your approach based on data and feedback, and watch as your brand flourishes in the dynamic world of social media marketing.

#facebook marketing #digital marketing #influencers #seo #linkedin #facebook ads #social media marketing #search engine optimization #online marketing #learn digital marketing #seo expert #marketing agency #facebook advertising #facebook ad manager #facebook ad agency services #facebook ad boost #social media #socialmedia #facebook

[ronniecarabay]

According to Travis Burch Gold Coast ccomparatively the cost of internet marketing offered by digital marketing companies is a lot cheaper and has the potential to reach an unlimited number of consumers.

#Content Marketing #digital marketing #social media marketing #marketing tips #SEO #Search Engine Optimization #Travis Burch Gold Coast #Gold Coast #internet

[psycohousecat]

Lookin👆for the party everyday people .. 😋 Party Animals

#partying #party #current mood #Party everyday #search engine optimization #wild animals #bounce that ass #adorable #vidz #reels #Reels video #funny quotes #love #deer #herbivore #Friendly #lol #cannabis #booze #Deer snacks #music #tunes

[cosmicyeen]

GREAT REVELATION HAS OCCURRED

For all yall who want to help archive sites AND find new sites that are hard to get google to spit up, u can install the wayback machine addon, set it so it auto-archives, and then use search.marginalia.nu to find a bunch of cool and/or obscure webpages that likely haven't been archived.

I've seen tumblr posts about those two services separately, but them combined has some really cool potential.

The search engine specifically finds text-heavy sites that are disregarded by modern search engine optimization/SEOs. there's lots of cool static html sites that probably haven't been seen by anybody for a while out there, and this is a great way to find several of them while also finding answers to your questions/curiosities that aren't written by a shitty AI.

I'm currently using it to archive sites as I'm searching for fun stuff. anything from space to dinosaurs to that very specific plant species that normal search doesn't help you with. It's not perfect, but it's fantastic nonetheless, even if just for a "second opinion" sorta deal.

Also, I don't think i need to sing the praise of web archiving to yall on tumblr, but it's a great thing to help do because websites don't last forever, links break, and some of the best stuff out there could be erased without anyone knowing.

(The marginalia site also has some cool links to old web/anti-web3 info to help you get a bit more acquainted with the goals of the person & broader community responsible for its creation!)

#yeen yelling #wayback machine #archive #internet archive #marginalia #search engines #search engine optimization #firefox addons #firefox #research #web3 #old web #html #google #duckduckgo

[momtasticcreatopia]

📢 Attention ALL Influencers, #Etsy and #YouTube Owners¡! 👇 #MustRead 👇

🚫 Stop relying solely on fresh content and link-building. 🚫 It's time to elevate your strategy to the next level! Google now demands proof of user engagement and interest for top rankings. ✅ Demonstrate that your page resonates with your audience by driving the highest call-to-action (CTA) on results pages. This is already evident on YouTube and will undoubtedly spread to other search engines. 💯

📢 BUT... What if you could harness a game-changing method to generate the engagement your page craves? 😉 Imagine promoting your results across multiple platforms, including:

~ YouTube

~ Alexa

~ Google Search and Google My Business

~ Bing Search and Bing Places for Business

🚨 Introducing a revolutionary and highly recommended engagement generation platform! 🤯 It targets specific keywords, engages with your website, and navigates multiple pages. 🎯 This strategic action signals to Google that your website is highly relevant and deserving of a higher ranking. 🔝

Hesitant? Don't be! 👌 Explore the free-forever plan HERE¡! 👈

Unlock the power of user engagement and secure your place at the pinnacle of search results¡! 🚀 Act now and revolutionize your digital strategy! 🏃🏼‍♀️💨

#MomtasticCreatopia #ShoutOut to #SmallBusinessSpotlight 🤝 #HighlyRecommended #Entrepreneur #SmallBusiness #Influencer #YouTube #Etsy

#influencer #etsyshop #youtube #entrepreneur #engagement #growth #search engine optimization #search engine ranking #successful #social media

[cindylouwho-2]

RECENT SEO & MARKETING NEWS FOR ECOMMERCE, March 2024

Welcome to my roundup of SEO and marketing news and useful resources for ecommerce businesses, March edition. There is a lot going on with Google, and some really strong marketing pieces this time around, so let's get right to it.

SEO: GOOGLE & OTHER SEARCH ENGINES 

Google launched both a core algorithm update and spam updates on March 5, with the spam update ending on the 20th. Core updates now include the Helpful Content algorithm. In early observations, Etsy and Reddit both picked up visibility in the UK. 

The Helpful Content algorithm updates late last year destroyed a lot of sites’ Google traffic. Avoid the things they had in common.  You can read the full study here. 

Ecommerce sites were some of the biggest losers in Google visibility in 2023, with Amazon, Walmart, eBay, Etsy, Target and Best Buy in the top 10 of sites whose Google appearances slipped. 

New to Google SEO? They’ve revamped their SEO starter guide for people like you. And if you are more advanced and want to learn how to optimize your website product pages, this is a good overview. 

This lengthy article on backlinks for ecommerce websites covers pretty much all the angles, including the really difficult ones. 

Reminder that if you want to rank on Google for a search term, you need to look at what is already ranking, and make decisions based on that content. [video and transcript] This works for most search engines, not just Google. 

Yes, Google crawls “high quality” content more often. I used to refer to this as Google thinking the page is “interesting”, so I guess I will need to change my wording...

While Google sends the most traffic to websites, people spend a lot more of their online time elsewhere. Market where people are, not just where your stats say they came from. 

Sadly, Google has stopped providing caches of website pages in its search results. While you can still see the caches of some pages by using the Google search Cache:[page link] as in cache:https://cindylouwho-2.tumblr.com that will eventually stop working as well. Bing still provides caches, but unfortunately both it and the Wayback Machine do not crawl often enough to give really recent results most of the time. 

Missed Google news in February? Here’s your update. And just in case you are really behind, here is January. 

Not Google

Unsure if your website has enough good backlinks? Bing Webmaster Tools will now tell you if you don’t. 

Yandex - the top search engine in Russia - was sold by its Dutch ownership group to a consortium in Russia. 

SOCIAL MEDIA - All Aspects, By Site

General

A US study of social media use found that the most popular site was YouTube, with 83% of adults using it. Two-thirds of American adults use Facebook, while TikTok is up to ⅓ of the US population. 

Because they do change periodically, here are the latest image and video sizes recommended for the top social media platforms. [infographic]

Bluesky is now open to everyone - it was previously invite-only. 

Facebook (includes relevant general news from Meta)

Meta has introduced several changes to its Ad options, applying to Facebook and Instagram. 

Meta had a great 4th quarter in 2023, with revenue, users, and earnings per share up. “Fast-growing upstarts Temu and Shein, which originated in China, have been pouring money into ads on Facebook and Instagram. Li said on Thursday that revenue from China-based advertisers accounted for 10% of sales for the year and 5 percentage points of growth.”

Instagram

An updated post on Instagram's algorithm and how it works. 

Instagram is still beta testing longer Reels for some users. 

If your account is a brand account, you can now run ads on Instagram with coupon codes right in them. (Some Facebook users can already do this.)

LinkedIn

Among other recent changes on LinkedIn, the algorithm is now looking to boost important content longer than just the first day or two after publication. 

Pinterest

Pinterest has its own stats package, called Pinterest Analytics, but only for “Business” accounts. They show how many people clicked on the outgoing links, how many people saw your pin on their screen, and much more. Here’s everything you need to know. 

Reddit

Reddit successfully launched on the stock market this past week, but questions remain about how this will change the site. 

Google is paying Reddit to scrape its content through the API instead of from the web. 

Snapchat

Snap was a little later than most tech companies doing layoffs recently, waiting until February 5 to let 10% off staff go. 

Threads

Threads is so new that the algorithm is bound to change a lot in the next year, but for right now, here is how it works. 

TikTok

There is an overwhelming amount of info out there on the US attempt to either ban TikTok or force its sale, and much of it is incomplete, so I will let you Google to your heart’s content if you want to learn more. If you are relying on TikTok to drive sales, this would be a good time to make sure you diversify your promotional strategy. 

You can now track trending terms on TikTok through the Creator Search Insights section. “Creator Search Insights will highlight frequently searched topics, which creators can organize by category (for example, tourism, sports, science) or tailor to their content type with the “For You” option. Additionally, creators can filter for “content gap” topics, which are highly searched but have relatively few videos on TikTok covering them.“

TikTok may be testing a photo app, which would obviously compete with Instagram. 

Twitter

What? Twitter may have lied about its Super Bowl ad performance? I’m so not shocked. 

Tumblr

Tumblr will be selling data access to AI companies. 

YouTube

This is a pretty decent article on YouTube SEO. 

(CONTENT) MARKETING (includes blogging, emails, and strategies) 

Small and micro-businesses need an email list. An email list is:  

portable (unlike most social media followers or marketplace buyers) 

is available to almost everyone, as we all need at least one email address if we are online

less susceptible to the whims of algorithms (unlike SEO, marketplaces, social etc.)  

I keep seeing people argue that no one opens emails, but the chart in the article above is proof that is still wrong. (My blog email list averages close to a 70% open rate, depending on the topic and the time I send it. My jewellery email list - which I hardly ever send to - still has an over 30% open rate. My click rates are well above the industry averages, usually 30 to 40% of all recipients for the blog list. These are much better numbers than social, and astronomically better than my clickthrough rate on Google and other search engines.)

Gmail and Yahoo both changed how they handle bulk emails such as newsletters in February. Here’s what you need to know on the basics, including authenticating yourself so your email gets through. 

Find out how to get people to read all the way to the end of your content. 

Get ready for April marketing with 5 topical ideas. National Handmade Day is April 6. 

We should all think twice before deciding to use AI to create content. “Circa 2024, generative AI does not produce new ideas or even develop its own conclusions. Rather, it regurgitates information that it has indexed.” Not convinced? Here’s another article. “AI-generated content represents the literal “average of everything online.”

ONLINE ADVERTISING (EXCEPT INDIVIDUAL SOCIAL MEDIA AND ECOMMERCE SITES) 

Google Ads can now be tracked in Google Analytics 4. 

Both Google Ads and Microsoft Advertising were up in the 4th quarter of 2023. 

STATS, DATA, TRACKING 

Google Analytics 4 tracks organic traffic differently than the previous version. Here’s how to figure it out. 

BUSINESS & CONSUMER TRENDS, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE 

I’ve probably posted this specific article before, but it is worth another read: how to communicate with customers.  For example, “Mirroring your customer’s tone lets them know you’re on their side. If a customer is formal, for example, hold back on the LOLs. If they’re more casual, relax your tone.”

According to a US study, Generation Z is skewing the traditional marketing funnel. “Per Archrival’s data, 77 per cent of Gen Zs and 79 per cent of millennials in the US are actively seeking style inspiration at least monthly, with almost half of those looking for style inspiration on social media. When asked where they learn about new brands, products and experiences, video reigns supreme: YouTube is the most popular platform with Gen Zs, followed by TikTok, then Instagram.”

Trend alert: bag charms are back. 

IMAGES, VIDEO, GRAPHIC DESIGN, & FREE ONLINE TOOLS

Almost all of these 12 video tools are free, and some can be used on your phone. 

MISCELLANEOUS

This is an older piece, but it checks out: IKEA Hacks for Craft Show Displays. A few of these could be done with non-IKEA items. 

Want to stay up-to-date on a nearly daily basis? Follow me on Bluesky or on LinkedIn, or become a member of my Patreon.

#ecommerce #seo #social media #search engine optimization #microbusiness #content marketing #cindylouwho2

[nishakrishnan1996]

Driving Business Forward: Harnessing the Potential of Digital Marketing Services

In today's rapidly evolving digital landscape, businesses are continually seeking innovative strategies to enhance their online presence and connect with their target audience effectively. Among these strategies, digital marketing services stand out as indispensable tools for businesses looking to thrive in the digital realm. Let's delve into the myriad benefits that digital marketing services offer and how they can propel businesses towards greater success.

1. Amplified Online Visibility

Digital marketing services play a pivotal role in elevating a business's online visibility across various digital platforms. From search engines to social media networks and websites, these services strategically promote brands, extending their reach and bolstering brand recognition among their target audience.

2. Precision Targeting

One of the primary advantages of digital marketing services lies in their ability to precisely target specific demographics, interests, and behaviors. This targeted approach ensures that marketing efforts reach the most relevant audience segments, resulting in higher engagement rates and increased conversion opportunities.

3. Cost-Effectiveness

Unlike traditional marketing methods such as print ads or television commercials, digital marketing services offer a more cost-effective alternative. By investing in strategies that deliver measurable results and a higher return on investment (ROI), businesses can optimize their marketing budget and allocate resources more efficiently.

4. Measurable Results

Digital marketing services provide businesses with the ability to track and analyze the performance of their campaigns in real-time. Comprehensive analytics tools offer valuable insights into key metrics such as website traffic, click-through rates, and conversion rates, empowering businesses to make data-driven decisions and refine their strategies accordingly.

5. Enhanced Customer Engagement

Through various digital channels such as social media interactions, email marketing, and targeted content, businesses can engage with their audience on a more personal level. This fosters stronger relationships with customers, leading to increased brand loyalty and advocacy.

6. Global Reach

Digital marketing services enable businesses to transcend geographical boundaries and expand their reach beyond local markets. By leveraging digital channels, businesses can tap into new markets and connect with potential customers worldwide, irrespective of their location.

7. Improved Customer Experience

Personalization is key in digital marketing, allowing businesses to deliver tailored content based on customer preferences and interests. By providing valuable information and addressing customer needs, businesses can enhance the overall customer experience, fostering trust and credibility.

8. Adaptability and Flexibility

In the dynamic digital landscape, businesses must adapt quickly to changes and trends. Digital marketing services offer flexibility and scalability, allowing businesses to adjust their strategies in response to market dynamics and consumer behavior.

9. Competitive Advantage

By embracing digital marketing strategies, businesses can gain a competitive edge over competitors still reliant on traditional methods. Staying ahead of the curve and leveraging innovative digital tactics can position businesses as industry leaders and innovators.

In summary, digital marketing services offer a multitude of benefits for businesses, from heightened brand visibility and precision targeting to cost-effectiveness and measurable results. By harnessing the power of digital marketing, businesses can effectively engage with their target audience, drive customer engagement, and achieve their marketing objectives in today's digital age.

#tech #training #digital marketing #digital marketing company #digital marketing course #online marketing #search engine optimization #email marketing #seo #seo services

[aronno57]

#search engine optimization #seo #local seo #local citations