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thedesperatehousehusband · 6 years

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Super Three Days Later and A Bowl Short

So the Super Bowl. It’s a classic American event. It’s not to be missed. This year’s game was initially very uninteresting to me because I assumed it would be a blowout in the Patriots favor. And who wants to see that again? And then deal with a smug Gisele? The worst. I always root for the team playing the Patriots to beat the Patriots. In the instance of the Super Bowl, I don’t care which NFC team has the honor. I want them to win. I have no vested interested in the Eagles. But I’m elated they won.

Performance wise….Leslie Odom Jr. did a great job. I love me some Pink. I appreciate that her rendition of the national anthem was not overwrought. Her high notes were scratchy but apparently she wasn’t well. Regardless, she did a good job. Justin Timberlake was fine. But I wanted more. The dancing was on point. The singing was just more yelling “MINNEAPOLIS!” than actually singing the lyrics of the mélange of songs. The Prince hologram was fine. I get it. Prince lived in Minnesota. It was a good show. Not a great show.

Now for the ads. I’m nonplussed across the board less a couple. I stopped taking notes and missed a few but got most of them. Don’t bite my head off if you liked something that I don’t. It’s a free country, bitches. And the State of the Union had higher ratings than the Super Bowl. I’m not sure if he said or Tweeted that but it sounds plausibly possible given the daily nonsense he spins as facts.

Toyota Para Olympics: This was a nice spot. Beyond being an Olympic sponsor, I don’t see what it has to do with Toyota. So from a brand standpoint it could have been anything.

Sprint Robots: Terrible. They spent a shit mess of money making that spot. And it was not money well spent.

Solo: Be there. Memorial Day. I plotzed myself watching this trailer. Donald Glover as Lando? Yes, please.

Turkish Airlines with Dr. Oz: It’s assuming a lot that people know that Dr. Oz is Turkish, isn’t it? But I would fly the shit out of Turkish Airlines. That looked legit.

Rise on NBC: We’ve seen the pilot and are over-the-top excited about this show. Rosie Perez? Yes, please.

Bud Light Dilly Dilly #1: I’m nearing the edge of being over this campaign. It’s humor is fleeting. But I’ve enjoyed it for the most part. I would have preferred to see something entirely different for the Super Bowl but I give them credit for telling a story over multiple spots.

M&Ms with Danny DeVito: I get it. Danny DeVito is as small as an M&M. But the thought of ingesting Danny DeVito is pretty gross. Just ask Rhea Perlman.

Dodge RAM with Vikings: I sort of get it. I sort of don’t. I think the message was if a Viking were to drive a truck as opposed to a boat it would be a Dodge RAM. But what I liked is the secondary call to action around “Watch the Full Story” on YouTube or RAM.com or whatever. Extending content to other platforms is huge. And it was a big trend on the Super Bowl.

Wendy’s Frozen Arches: It’s bold. Calling out your top competitor and iconic market leader. Trying to create a differentiator in the minds of consumers. You can’t just show a Frosty for a buck and expect social chatter.

Castle Rock streaming on Hulu: I’m intrigued. It’s also fascinating that EVERY streaming service ran a spot on the Super Bowl.

Skechers with Howie Long: God, this spot was awful.

Heroes Arena: I don’t get gaming.

Doritos with Peter Dinklage: It was clever but it could have been for anything. What does Peter Dinklage lip syncing to Busta Rhymes/Christ Brown have to do with chips?

Mountain Dew Ice with Morgan Freeman: Same comment as above. Except that my understanding is that this is some sort of campaign? Color me confused. But hearing Missy Elliott is never a bad thing. And the fact that Morgan Freeman agreed to do this seems like a big deal.

Tide No Stains with David Harbour: Now THIS is clever advertising. P&G blew it out with this one by turning their functional benefit on its head and making you think about the product differently because for most of the spot you weren’t thinking Tide. A++++++++++++++

Bud Light Knight: I’m officially over it.

ETrade 85 and I Wanna Go Home: Startling statistics about retirement preparedness presented in an interesting but not scary way. Totally awesome and insight based.

Skyscraper with Dwayne Johnson: This movie looks like summertime fun but what I loved was the tag in the ad about seeing Dwayne Johnson live on The Tonight Show after the game. Extend your content. Drive deeper engagement. Smart, smart, smart.

Mission Impossible Fallout: Fallout is right. I fell out when I saw a 79 year old Tom Cruise trying to do yet another Mission Impossible action movie. Not today, Satan.

Quicken Loans: I very much liked this spot. Good use of humor around a pretty non-humorous but stressful thing. Getting a mortgage.

Avocados from Mexico: I just loved this. Dystopian humor is hilarious. THE CHIPS ARE OUTSIDE THE DOME. But wait…there are a million other ways to use avocados. Nice, nice spot.

Cloverfield Paradox on Netflix: I don’t care.

Diet Coke with the Hipster: I know this one was polarizing. I liked it very much. It was funky without being inaccessible. It was cool and hip without alienating any one group. Coca-Cola is a marketing organization that I very much like.

Jeep The Road Ends: I 100% loved this. Perfect for what Jeep’s brand essence is. In reality, how many people do major off-roading with their Jeep but whatever? A+++++

Tide with Old Spice: SOOOOOOOOOOOOOO FUCKING PERFECT.

WeatherTech: Cheap, cheap, cheap. Hated it.

Pringles: Sort of fun. Sort of been there done that.

Febreeze Bleep Don’t Stink: Another favorite. This is a great way to use humor that could be extended into other channels and not wear out. The joke will ultimately get old but there’s so much they can do with this. A++++++++++++

Michelob Ultra with Chris Pratt: Yep, that’s realistic. A PA casting extras wouldn’t know Chris Pratt. Blech.

Squarespace with Keanu Reeves: Nope. You wanna know who’s no longer relevant? Keanu Reeves.

Dodge RAM Built to Serve: Decent use of emotion without getting too far into melodrama.

Australia Travel: I thought this was great and renews my heavy desire to visit Australia.

TurboTax Monster Under the Bed: Meh.

Yellow Tail: Absolutely horrendous.

Amazon Prime: Good not great.

Toyota Priest Rabbi: Toyota needs to figure itself out. Their spots were so disparate during the Super Bowl. Stand for something, dammit. Don’t try to stand for everything. Do you want to tug on my heartstrings about the Para Olympics or do you want to tell jokes? It’s too much.

Pepsi: It felt like they sponsored the halftime show. Or am I mistaken?

Jack Ryan on Amazon Video: No thanks.

The Voice Promo: I want to watch this promo every day until the end of time. It was kind of perfect.

Lexus Black Panther: Here’s what I know. We are going to see the SHIT out of Black Panther. What that has to do with Lexus is unclear.

Tide Clydesdales: OMG LOL ROTFL.

Budweiser Water: I’m talking out of both sides of my mouth. Because Toyota and Budweiser have done something similar. But Budweiser made it work because it’s natural for them to have water because they need it to make beer. So their altruism feels sincere without stretching.

Intuit Turbo Tax: Terrible.

Jeep Jurassic Park: Decent.

Kia with Steven Tyler: Nope.

Blacture: Be Celebrated. Not Tolerated. Powerful words. It’s not clear what Blacture is but I will admit to being intrigued.

Wix: Terrifically terrible.

Michelob Ultra We Get Beer: Do you? Do you really?

Groupon: Not memorable.

Alexa New Voices: I liked it but the joke wasn’t funny by the time the spot was done. That’s not great.

Coke Different for Everyone: I approve.

Hyundai Hope Comes Standard: So heavy handed.

T-Mobile with Kerry Washington: Had this spot been for Pampers, I would have loved it. For a cell phone carrier it don’t make a drop of damn sense.

Stella Clean Water: Apparently ALLLLLLL of our beer manufacturers are bringing water to those in need. I didn’t see that theme coming.

Jeep Manifesto: They missed on this one. I liked the first two. But this just made me roll my eyes.

Tide Pharma: This brought me incredible joy as it pokes fun at my life’s work. Which is hilarious to me.

Tide for the win. David Harbour is a national treasure. Gisele is the WORST. And Nick Foles is going to Disney World.

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