#and 2) when somebody inspires me i talk and/or link them in the caption

[noiseartists]

SUBSONIC EYE: The rising noise pop stars from Singapore

It is through the great Shoegaze Japan Facebook group that I discovered Subsonic Eye. Thanks, guys for all the fantastic wealth of knowledge that one can get being a member.

Needless to say that I fell in love with their music and they made their way into our playlists, Noise Artists Favorite of 2018 and of course in the Singapore Shoegaze & Dream Pop guide that includes as well Astreal, Stellarium, The Pagans, Cosmic Child, Sobs, and Pleasantry. You will see in Subsonic Eye's interview that some of the band's members are also members in some of these other bands.

The current lineup is:

Wahidah, vocals and synth

Daniel, guitar 

Jared, guitar

Spencer, bass

Lucas, drums

According to their bio, they were created in 2015 by Daniel Castro Borces and Nur Wahidah when they met in school and realized they shared a love for the same type of music. They started off by just writing songs for fun that sounded like the bands they listened to. The rest is history.

They are part of the record label Middle-Class Cigars along with other great Singapore bands, Cosmic Child, Sobs and Handsome Girl.

 THE MUSIC

The Comparison Game

The Sundays: Wahidah’s vocals are in the same sonic universe than Harriet’s, both in the texture and in the way she unfolds her melodic lines. The rest of the band also has a sense of composition that makes me think of the iconic English band.

There are loads of other influences and comparison, but this one it the most obvious. The Sundays being one of my favorite bands, this is a real compliment.

Why we like them

Amazing songs: some of the songs of their first album are absolutely world class. My favorites are Cosmic Realignment and Into the Void. The first one made in Noose Artists favorites of 2018 are some of the best Noise Pop production I have heard

The sense of composition not often found in a young band. When you remove the beautiful and distinctive voice, you can ear the work in the guitars’ arrangements and all instrument music lines. This is precision work and if the band continue to learn at this pace, there could be a bright musical future.

The live feeling. Look at some of the videos online and you will see that while bass, drums, and second guitar are good, the vocals and Daniel's guitar playing are amazing. Give them a year or two to play together and you will have a live band to reckon with.

Musical work

There is only one LP so far. The band hopes to have a new LP maybe before the end of 2018. 

  1. Intro  00:46

"A small instrumental introduction, an invitation to step in the band’s musical universe."

2. Illiterate Stars  01:55

"Illiterate Stars is about beginnings and endings."

A great theme to start this album. The song's mix of great melodies, vocals and sound is the perfect introduction to the band's music world. Short and sweet.

3. In Limbo  03:21

"In Limbo is about being confused."

You can feel confusion counted in the lyrics, vocal melody and arrangements, though always with the optimistic feel that characterizes the band. The various type of breaks and the bells at the end, add nicely to the feeling of confusion without making it strange. A great adequation between the theme and the song.

4. Cosmic Realignment  03:43

"Cosmic Realignment is about moving on."

Many people have heard this song and loved it. Some of the more knowledgeable agree that the vide and sonic universe is close to the Sunday’s. This a perfect happy pop song that reminds me of "this is where the story ends".

5. 178  02:37

"178 is about love."

The sound of rain in the background, a little ballad talking about "Summertime", the song is not the light and heartwarming love song, but rather the show that every love story has always some sad aspect during or sometimes at the end. And it can be short, like the song.

6. Early Girl  00:27

Small musical interlude before the second part of the album.

7. You in the Pleasant Things  02:48

"You In The Pleasant Things is about missing someone."

Pleasant it is. Feet tapping, light, and headbanging. Almost as if missing somebody is a great feeling. Well, it is when it is not too long, and being reunited is a great moment of joy. probably what the song means.

8. Sun Kissed Skin  04:05

"Sun Kissed Skin is about memories."

The only ballade really of the album. you can picture yourself looking in your own memories while listening to this song, as it carries your mind through your neuronal loops. It works very well with me.

9. 2daze  03:34

"2daze is about leaving."

Synths and Chinese like breaks makes this song very different from the rest. I like the atmospheres that are counted by these different instruments.

10. I Think I've Entered The Void  04:35

"I Think I've Entered The Void is about the Gaspar Noé movie, 'Enter The Void'"

If you want to know more on Gaspar Noé's psychedelic movie, follow that link.

This a 2-parts song, with maybe what is their finale in a concert. Powerful, melodically pleasing, and psychedelic like the movie it was inspired by, it is a perfect live long piece. I personally love it ... a lot. The proof on this music Video.

 INTERVIEW

The Band

Noise Artists (NA): Where are you from? Where are you living now?

We’re all from Singapore!

NA: What did you study?

Daniel: Wahidah, Spencer and I study Music & Audio Technology. Lucas studies Performance, and Jared studies Audio Production.

NA: What is your day job at present if any?

Daniel: All of us just finished school really recently so it’s the holidays now for us so we’re still looking for jobs… but 3 of us will have to go in the army later on in the year because of conscription :(

NA: Do you dream to live from your music or is it a passion you do not want to spend your full time on?

Daniel: We’re more of going with the flow… if we can live from it that’ll be really awesome but if not then that’s okay as well

NA: Could you tell me how the band meets and decided to do music together?

Daniel: I met Wahidah in school, and I already had some instrumental songs I made that needed a vocalist. I became friends with her, realized she has a really nice voice and asked if she would want to start a dream-pop project with me for fun. She agreed, and we just met the rest along the way through school or mutual friends.

NA:  Can you tell me the inspiration behind your band? You can detect the influences of shoegaze and indie rock. I am thinking of the Sundays for example. You took all these influences to make your own music, your own sound, which is not easy. Could you tell more?

Daniel: Our inspiration is really just personal experiences with situations and emotions, then trying to translate the particular experience into a song. We like incorporating and borrowing elements from shoegaze, dream-pop, indie-rock, and psychedelia to make our own sound. It’s fun and liberating to be able to do anything without being confined by “oh man what if this doesn’t sound like us”. There are no rules!!!

NA: Was there a vision of sorts or did you know what you wanted to do when you started up

Daniel: Not really, I just wanted to put up a couple of songs online and play some shows at my favorite venues but aside from those I didn’t really have any other expectations.

NA: Do you have any other musical side projects apart from this band?

Jared is the mastermind behind Sobs

Wahidah’s solo project is elephant stampede 

Lucas plays drums for Pleasantry

Spencer’s in a hardcore band called Charm… I think they’re putting stuff out online soon

I used to play in an indie-rock band called The Neptune Waves 

NA: Could you tell me more about the band composition? Do you have plans to add new members, or is there possible departure scheduled from existing band members?

Daniel: I hope no one leaves because everyone is equally vital to the band, but it would be nice to have someone on the synthesizer or something…

NA:  Can you tell us more how you came to have the band’s name?

Daniel: It’s actually inspired by Title Fight’s Hyperview album… Hyper = Subsonic View = Eye

 The Creative process

NA:  Who writes the song and the music and how do you get to the final song? Is it a community process, do you have leaders in composing or arranging music?

Daniel: Normally I’ll come up with an instrumental demo, and then send it to Wahidah and she’ll sing over it, and then we show the demo to the rest of the band and then they’ll give their ideas and play it their own way etc.

NA:  Do you listen to the advice of your bandmates? What would you do if they said a song was shit but you liked it?

Daniel: Yes I listen to their advice hahaha. When they tell me that the song doesn’t really sound good or they’re not feeling it, we’ll usually try to improve upon it and if it doesn’t work we’ll just throw it away. Attachment is the worst enemy!!

NA:  There’s a degree of unconventional songwriting with you guys. Was it kind of intimidating going to record knowing people might not be engaging with the songs in terms of hooks and such and trying to deliver an engaging sound on record?

Daniel: Not really. I see music-making as a very closed-off and introverted personal thing so I don’t really worry about what outside people think, as long as we ourselves are happy with the music.

NA:  Talking about the lyrics: who write them? Is there a common thread in them, a theme?

Wahidah: I write them! I think there's no particular themes - just happenings in my life and how they affect me emotionally and mentally. I guess I write about love (in many forms) and insecurities a lot too.

NA:  Do you labor over your lyrics? Is that something that comes easy?

Wahidah: I think whenever the band jams out something nice I'll just come in with random mumblings that I keep for some time until I have to record them. That's when I actually have to sit down and think about creative ways to convey things. Lyrics come easily to me because I always have things to say (I'm talkative) but after some time I have to step back and weed out the irrelevant lines.

NA:  Do you have a message that you want to get across in your music? If so, what are some of the messages you want to spread?

Nothing specific

NA:  Did your listening habits changed over the years and does it affect what you write?

Daniel: Yeah. Back then I was more fixed to playing it safe but now I’m trying to get out of that shell and experiment with more things.

NA:  How is your recognition going in US and Abroad? Is it growing? Are you happy with it?

Daniel: I actually don't know hahaha we don’t really check these things, but if it’s growing well that would be nice but if not that’s okay as well…

 The path to music

NA:  Is it easy to find producers and studios where you lived for indie-rock?

Daniel: I don’t actually know as well, we really just keep to ourselves so we record and produce everything ourselves without looking for external help.

NA: Was it a community work to try to have the best sounding music possible or mainly driven by the sound engineer or by the band?

Daniel: I’ll mix it according to how I hear the song in my head, then I show it to the rest for the feedback and then work on it accordingly.

NA: Can you tell us how the recording process was?

Daniel: We have a whole documentary on that!

 NA: Any interesting anecdotes on some recording session you would like to share?

Daniel: We recorded everything at our friend’s studio (he was interning there) but there were some complications with the rest for the place and the studio ended up closing down, so we lost all the tracks and had to start from scratch… but luckily we backed up the drum tracks.

NA: Instruments: are you mainly a Fender band? Could you tell me what inspire you to use fenders rather than other brands?

Daniel: Yes we love the single coil sound. Like most bands, we’re inspired by the band we looked up to and they all used Fender style guitars so it made sense.

NA: A question for a future paper I have in mind: if you use often a Fender Jaguar, could you tell me more about what makes it good to play (sound, neck, …). I find there are a lot of noise artists that are using this guitar and I am interested to know why.

Daniel: I don't use a Jaguar, but I use the Jazzmaster which is still under the same roof. I love the thick and bright sound it has, and you can get a lot of variety of sounds with it when you make use of the different controls. I love the weight of the guitar and the feel of the neck. I love the floating vibrato system. I love how feedbacky it can get. I LOVE EVERYTHING ABOUT IT!! But it’s definitely not for everyone, it comes with its own set of quirks which you may or may not love.

NA: Tell us what you are looking at when trying to achieve your sounds? Do you experiment a lot or have a clear idea of what you want?

Daniel: Whatever serves the song. We usually experiment around until it feels right.

 The Scene

NA: Singapore Shoegazing is not very well known internationally. Could you tell us more about it?

Daniel: There’s really not that much shoegaze bands, and they don’t play that regularly too. I don't know why… check out our good friends and label mates Cosmic Child 

NA: Is it easy for a Singapore indie band to be known internationally? Do you have any example?

Daniel: I think any band from any country can be known internationally if they try. Does Sobs count?

 The Future

NA: What is the next album due?

Daniel: Hopefully by August

NA: Do you plan to continue music for a long time or are you tired of it?

Daniel: Right now I’m tired of it…

  SOME MORE ABOUT THE BAND AND THEIR MUSIC

 A very nice video of their track 2daze is available on youtube:

Their youtube channel has some good music videos but also some documentaries about the band.

Where can you buy their music

Bandcamp

Middle-Class Cigar

 Their presence on the web

Social media:

facebook

twitter

Instagram

For more reading on the band and their music, you can read the following features:

Band presentation on Asia Times

In-depth interview on Singapore Esplanade

Strawberry Feels review in The 405

 OUTRO

We hope you enjoyed discovering the band and their music. Support them in buying their music, following them on social media, sharing their music and this article.

[pinkanchorlovestuff-blog]

I keep in mind when Instagram was yay high. Once we have been just youngsters importing filtered pictures of road graffiti

That each one modified once I signed in to YOGABODY's personal word processor.

The company's Fb recreation was in place, but we needed to give it higher access, and we also promote our products on Instagram.

Whoa, who, who. You imply I can't simply use footage of excellent yoga ladies and quote "If you can't handle me in the worst sense, you don't deserve me at my best" and call it a day?

No extra.

Oh, they develop so quick.

For starters, its customers aren't simply completely happy to hand out those red-heart-like candy on Halloween night time. They’re additionally… purchasing.

Instagram users spend a mean of $ 65 on a purchase (greater than Facebook), and "gram has increased engagement by 115% since 2012.

What does this imply for your ecommerce business?

Instagram Captions Do Better when they use conversion copy methods.

A replica is the distinction between a follower (who holds pictures) and a customer (who buys products).

Footage can catch the reader's consideration as they endlessly browse, however in accordance to Instagram's algorithm, likes, feedback, shares, and tags), are thought-about priceless and are subsequently promoted off the feed.

Instagram caption – AKA copy (we use these phrases interchangeably in this article) – brings new followers to your brand, main to conversions and sales. [19659002] Take Glossier for example Vogue staffer Emily Weiss took a life-style and magnificence blog and developed it right into a highly regarded Instagram account, the place she launched her magnificence line Glossier. The account now has over 2 million followers and an e-commerce company value $ 1 billion.

On this in-depth take a look at Sked Social, Glossier's Instagram advertising strategy exhibits that its posts typically hit a 10% turnout common of 3%. "They knock it out of the park," writes Kat Boogard. He says:

“They weren't part of the trap shared by so many companies where social media was a afterthought – they were proactive ever since. In fact, Glossier's account had attracted 13,000 Instagram followers before all products were even opened on the brand's e-commerce site. ”

Sked Socialin Kat Boogard

You possibly can proceed to develop your Instagram with a very good copy even for those who don't have Emily Weiss's cultural culture

Let's take a look at sensible captions that make you snug.

Instagram provides you 2,200 characters of play caption.

That's so much. This is sort of a retail page!

Although you could have about 300 words, not all will seem in the follower feed. Instagram will reduce off your caption. Subsequently, it will be significant to rigorously design these first two (cellular) three (desktop) strains so that they don’t break in an immediate.

In contrast to Kanye, Instagram does this with interest. They do that to forestall it from supporting the feed. The next might show the maximum (in purple):

Dermstore, which sells skilled magnificence products online, makes use of these bite-sized moments to highlight its ordering supply. This can be a good example of readers getting their heads eagerly requested "yes" to your question. It's all the time a superb copy… even on Instagram.

Gold Commonplace: Enter 125 vital characters before "More …" seems.

There's really so much you are able to do about it.

Like using it to upgrade your followers from re-stock

Point out sales.

Or use popular culture reference

Hi… if Joann Shops (previously often known as Joann Fabrics) – you already know, those you associate with your older neighbor who knit a scarf each Christmas – could be fashionable, then you’ll be able to.

Again, Instagram rewards posts with tons of comments and likes by posting them over the wall – ahem, outdoors the feed. So EVERY submit doesn't have to sell-price-product-oriented.

But how do I do every little thing and not using a huge finances?

Nicely you asked…

Upload user-created content material.

Here's the factor:

Instagram customers love to distribute content material.

So how are you going to reap the benefits of it?

For novices, you possibly can repeat what others have stated about you (hey, Voice of Buyer Knowledge!) – or – this might imply that authors and clients can send details about your products instantly.

I'd like to concentrate on merely returning user-generated content: Show clients who present your products, identical to in the GoT example above.

Somebody creates something superb through the use of a product.

You’ll be able to see their message.

You submit your message. #repost

It leads to belief in your followers. And the viewers will get to see what the product appears like in a real sitch.

Right here is an instance of @yogabode. We shared a native message from Yoga Trapeze (YOGABODY product).

I’ve all the time spent a sure period of time to expel the native messaging are on the lookout for something that I might use – primarily in gold mining.

If the unique title accommodates a constructive remark about our product … YOINK!

This can be a golden alternative to submit a buyer evaluate instantly to your feed, giving the audience a quick, actual insight that also feels very real.

If your product has not been talked about (yet), you’ll be able to #regram someone in the dialog.

Dermstore uses the original caption to present their voice and then shortly mentions the consumer's image (for actual credit).

Upward it is potential to get to this particular somebody's radar. The draw back: it might appear to be you're unable to create your own content material. Use this tactic very sparingly.

The next is an example of #regram:

For pictures, you can do this manually.

Take a screenshot of the picture you want to edit

Use the photograph editor on your telephone to crop all the things besides the image.

Share to Instagram.

Add a singular title and @ mark the unique consumer in the submit.

You want a resubmit app for videos. I like to recommend SkedSocial.

Emoji is that this emoji emoji?

I don't await you…

The reply is…

YES! They are a fast method to look human. That you’re an clever individual. That you’re a fashionable, sensible individual behind a caption. No aaaal copywriter / business individual sweats which emoji makes use of and where. And what is this eggplant and why is it so common? And oh my God, how can I emoji ?! ????

I gotchu. The following is an app where you’ll be able to say the city dictionary instantly from these small hieroglyphs in advance, so you gained't by accident miss it. Or just take a look at which emojis are trending so you will get an up-to-date copy.

To be trustworthy, emojis are additionally good at breaking up text by copying your copy visually and saying things less phrases. Here, Glossier uses the down arrow to mean "post your reply to comments."

. As an alternative of saying "click here," you’ll be able to as an alternative ship the pointer with your finger. Listed here are some concepts for a shared Instagram copy of emoji:

☝️ Click on the link above / verify the bio

👉 Right here hyperlink

👇 Verify the link under / Depart a remark under

🙏 We are grateful / we love it!

🔥 Scorching Sale

🚨 New Gross sales / Essential

💣 / ⚠️ Time delicate Gross sales

💯 Greatest Supply / We Accept

📷 This picture was taken by: / Photograph cred:

💬 ⬇️ This asks the viewers to depart a comment

this Use this to separate new factors

But more than that, they really stimulate the texture of an excellent response from readers who say it with me, creating engagement.

Pastime audience reads the complete caption (300 words)

Because individuals spend much less time studying their desk and a mean of 53 minutes a day on Instagram, this implies it is attainable to give them info on their

is sensible for your business:

Present product benefits.

An trustworthy company, based and run by none aside from Jessica Alba, specializes in protected baby products created from renewable components. They emphasize their organic stomach balm in this submit with textual content and pictures.

Tell a narrative from case research or other stories.

You’ll be able to attempt it in the third individual because @trustworthy is doing it right here:

Or interviewing clients and sending their story to the primary individual:

Such real human stories are 22 occasions more memorable than details.

Ship replace to company (or other really priceless info).

By now, you could be considering … yeah, yeah, yeah I'll take your clients with these nice ideas, Kaleena, but how can I get more of these Instagrammers-shop to comply with my account?

Use hashtags to assist clients discover you easily.

Instagram permits up to 30 hashtags, more than sufficient for the typical ecommerce enterprise. These tags will not be only a fashionable method to play Instagram, however relatively a enterprise device to assist individuals find a brand.

Consider it as Instagram web optimization.

With out them, clients won’t ever see your content. You don't have to embrace them in your posts. There are three levels of decentralization that you simply intend to assume and use.

ONE: Geotags

They get 79% extra dedication and solely 5% extra posts are!

Geotags mean that you are situated on the geotag page for that city / place. And the better your mail is, the extra possible it’s that Instagram will push it to the top of that web page.

These tags are great when you also have a brick and mortar retailer or pop-up, like the Glossier instance

At YOGABODY we saw a 10% peak in consumer engagement once we went from easy #yoga to adding #yogainbarcelona and #yogalosangeles geo .

TWO: Branded hashtagit.

These characters have to be associated with products, brand, and brand.

For instance, in case you are a zodiac inspired jewelry company referred to as Gemini Jewellery and sell necklaces on Instagram, your branded products could be #geminijewelry and #whatsyoursign.

Quest Vitamin, which sells protein-rich delicacies akin to This White Chocolate Under the Raspberry Quest Bar, sprinkled #OnaQuest and #Questify on virtually each message.

THREE: Niche hashtagit.

At YOGABODY, we shortly realized that #yoga is just too broad a term – there are about 70 million (!!) posts for that word in the Instagram part at any time. Content material is buried for a moment when only the most important and worst corporations are proven.

Michael Aynsley describes this further in his 2019 hashtag guide:

“Suppose you are a social media manager for a travel company. There are a selection of hashtags which might be fashionable with jet seters: #welltravelled, #justbackfrom, #whatsinmybag and # passportexpress – to identify a number of. Tag your message with any of these numbers and you'll in all probability get a couple of additional Likes. "

But don't make any guesswork right here.

Want to play with totally different Instagram keyword tools First, take a look at Instagram analytics for some time to see what works and what doesn't.

However like running a blog search engine optimisation keywords, many Instagrammers see too many hashtags as spam.

To keep away from this, merge the brand-related characters into captions, as they present a very good reply and add audio to the copy.

Depart geographical marks and keywords in the first comment of the keyword.

They discovered you, adopted you, interacted with you and saw your products … Now what?

Let Instagrammers know what they should do next with Simple Actions (CTA). You’ll be able to ask them to buy a product, buy at your retailer, or share with a pal.

You’ll be able to choose your CTA ad by considering what your business objective is. in building a group? Brand consciousness? Product Consciousness

On different platforms, CTAs often embrace a link to make the subsequent step as straightforward as a pie. Nevertheless, Instagram eliminates click-throughs in headlines to enhance the consumer expertise (and let's be real, hold you on the platform for as long as potential).

That's why the most typical CTA on Instagram is "Click the link bio!"

Reformation, a sustainable trend firm, makes use of this tactic superbly. Maintain in thoughts that they have written a mere bio-link because it is so 2018.

As above, CTAs are on the end of the title when you might have already warmed up on "grammar", why they should care and what's in it for them.

Subsequent:

Individuals love to speak about themselves.

Not solely does it start a dialog, it could possibly additionally offer you a clean voice about buyer info.

(BTW – you’ll be able to create graphics in less than 5 minutes with Canva.)

Listed here are some other CTA information you need to use:

Determine on Stories for Purchasing!

Be a part of Our Affiliate Network

Obtain Complete Information

Inform Us Your Favorite

Mark Somebody Who Seems to be Good Right here (emoji)

Share (add brand identify) down

Contact Gary Vee -hopping, jab, jab, proper hook, asking for some straightforward questions like "enjoy!" "Comment!" "Check out the link! "Before the bigger one asks," shop, "" stock, "or" buy. "

Music: Instagram Elevator Peak

You could have ~ 10 words to promote yourself.

What do you might have to say? It will make or break you!

Simply kidding. It's truly utterly interchangeable at any time.

As Allie Decker writes in this advantageous article from the Instagram copy:

“Brainstorm some of the key terms that people may be looking for in relation to a brand, product or industry. Add these to your bio if necessary. As an example of using Foundr, you see words like epic, not awesome and word-kicking, knowing our audience responds positively to such terms. ”

Allie Decker

If and when you’ve got branded products that you really want to encourage followers to use, it's an excellent apply to listing it on your Instagram bio for straightforward reference – identical to Joann does.

The track continues to be the only place the place you possibly can submit a reside hyperlink. But you don't have to maintain it static.

Actually, I like to recommend that you simply continuously change. Perhaps as typically as you modify sheets. I know it's a problem, nevertheless it must be achieved weekly.

Why? This link is an opportunity to improve visitors to the advertised content material.

Play your whole Instagram track based mostly on the product or sales you need to spotlight or drive visitors to affiliate accounts similar to a blog, podcast, ecommerce, or different enterprise.

Since most Instagram users are on cellular units, you either want your link to drive visitors to your touchdown page or use a bit to link to a store.

If in case you have so many issues individuals need to see, and you're not speaking about ever-changing bio-life, attempt an software like Hyperlink.tree or tap.bio that accommodates all of the hyperlinks you want to drive followers. Here's what it seems like:

How to write an Instagram copy that isn’t overshadowed by a nasty Insta-photo

Be unbeatable inside the first 125 characters (first seen by the audience)

Function clients and your brand helped them by storytelling

and brand-related emoji; use emojis to disperse textual content and point readers in the correct course

Submit user-created content material to interact and really feel like rockstars

Let readers find you thru the following hashtags:

Geotags like # yogalosangeles.

Brand-like #geminijewelry #whatsyoursign

Niche phrases like #yogaeverydamnday

Cut up a couple of brands in the event you like, everybody else belongs in the primary remark remark

Use the CTA information on the end of your submit like examine, comment, buy, go, tag, verify, buy or tell

Picture not value a thousand words – select rigorously and #shineon.

The post How to participate in Instagram followers so they love your brand and buy products appeared first on Android Illustrated.

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