#and Your Future: Patrick Hanlon: 9780743277976: Amazon.com: Books

[dive-into-marketing]

A must read for anyone who wants to create impact in the world! I love this book! Patrick Hanlon deeply understands that branding and marketing is first and foremost about truly connecting on a human level with the audience. He describes beautifully how the innate yearnings of human beings are to belong and to believe--we want to believe in something that has meaning to us. He also describes the roadmap to create a strong brand through 7 distinct primal codes. These principles are then exemplifies through detailed case studies that breakdown the process in a concrete way. This really helped me in understanding how to apply the 7 codes to my own brand. Go to Amazon

The book is certainly on point in its strongest areas but I feel like theres more filler than anything and you can probably ... The first 1/3rd of the book was very helpful, the 2nd became incredibly long winded as it reiterated previous talking points from earlier chapters. the final 1/3rd didnt seem to include much valuable information at all. The book is certainly on point in its strongest areas but I feel like theres more filler than anything and you can probably find the same information in a better book. All you really need to do is read the first few chapters and you get the gist of the entire book Go to Amazon

The Why and the How of Branding Primal Branding goes much deeper than most books on branding. It is not just about logos and tag lines but about the seven crucial components which must be present to creating a brand that connects. Go to Amazon

Common sense and wisdom packed into this easy to read book. I learned a lot of helpful things to get my on-line business down the road a bit further. This is an easy read with a lot of relevant information and solid wisdom for anyone who is trying to build a brand for their company, no matter how big or small. Go to Amazon

Must-read for new marketers As a relatively new member of the marketing profession, I've been reading a lot of books to help me grasp marketing concepts and techniques. Of those, this has been the most unique. The main concept I took away from this particular tome is that more than one factor comes into play when you're establishing a brand image. Everything--from the logo to the buzz words--associates your product and brand in a consumer's mind. Go to Amazon

Best marketing book so far Best marketing book so far. Makes you really think about the core of who you are as a person/ or your product. It brings you to the ground level then works you up from there instead of throwing random useless facts, and ideas at you. It does a great job pointing out how all the successful companies/ personalities are applying the principles. Go to Amazon

Primal Branding - Patrick Hanlon I have spent quite a bit of time lately explaining to our clients the importance of story telling. Create a great story, and you will be able to create great zealots for your brand. That is the essence of this book. As the author states early on, "The creation story is the crucial first step in providing answers to why people should care about you, or your product or service." Go to Amazon

Worth reading Someone in a large corporation might get more out of this book than I did. The information was very useful, but the examples got tiresome. Overall, though, this book is worth reading for someone trying to create a brand (or run a business, however large or small). Go to Amazon

Watch a video on it or the footnotes. There ... If you are serious about whatever you are promoting then you need this book. Five Stars All is just fine, I found these books very helpful Dated but good This is a very helpful book on branding!!!!!!!!!!!! Five Stars Suddenly I feel like brands make so much more sense Dead On Excellent

#and Your Future: Patrick Hanlon: 9780743277976: Amazon.com: Books

[dive-into-marketing]

A must read for anyone who wants to create impact in the world! I love this book! Patrick Hanlon deeply understands that branding and marketing is first and foremost about truly connecting on a human level with the audience. He describes beautifully how the innate yearnings of human beings are to belong and to believe--we want to believe in something that has meaning to us. He also describes the roadmap to create a strong brand through 7 distinct primal codes. These principles are then exemplifies through detailed case studies that breakdown the process in a concrete way. This really helped me in understanding how to apply the 7 codes to my own brand. Go to Amazon

The book is certainly on point in its strongest areas but I feel like theres more filler than anything and you can probably ... The first 1/3rd of the book was very helpful, the 2nd became incredibly long winded as it reiterated previous talking points from earlier chapters. the final 1/3rd didnt seem to include much valuable information at all. The book is certainly on point in its strongest areas but I feel like theres more filler than anything and you can probably find the same information in a better book. All you really need to do is read the first few chapters and you get the gist of the entire book Go to Amazon

The Why and the How of Branding Primal Branding goes much deeper than most books on branding. It is not just about logos and tag lines but about the seven crucial components which must be present to creating a brand that connects. Go to Amazon

Must-read for new marketers As a relatively new member of the marketing profession, I've been reading a lot of books to help me grasp marketing concepts and techniques. Of those, this has been the most unique. The main concept I took away from this particular tome is that more than one factor comes into play when you're establishing a brand image. Everything--from the logo to the buzz words--associates your product and brand in a consumer's mind. Go to Amazon

Best marketing book so far Best marketing book so far. Makes you really think about the core of who you are as a person/ or your product. It brings you to the ground level then works you up from there instead of throwing random useless facts, and ideas at you. It does a great job pointing out how all the successful companies/ personalities are applying the principles. Go to Amazon

Primal Branding - Patrick Hanlon I have spent quite a bit of time lately explaining to our clients the importance of story telling. Create a great story, and you will be able to create great zealots for your brand. That is the essence of this book. As the author states early on, "The creation story is the crucial first step in providing answers to why people should care about you, or your product or service." Go to Amazon

Worth reading Someone in a large corporation might get more out of this book than I did. The information was very useful, but the examples got tiresome. Overall, though, this book is worth reading for someone trying to create a brand (or run a business, however large or small). Go to Amazon

Watch a video on it or the footnotes. There ... Watch a video on it or the footnotes. There is a ton of extra fluff and I wish I would have just watched a video and got the information in 10 mins. Go to Amazon

If you are serious about whatever you are promoting then you need this book. Five Stars All is just fine, I found these books very helpful Dated but good This is a very helpful book on branding!!!!!!!!!!!! Five Stars Suddenly I feel like brands make so much more sense Dead On Excellent I'd Look Somewhere Else for Advice

#and Your Future: Patrick Hanlon: 9780743277976: Amazon.com: Books

[dive-into-marketing]

A must read for anyone who wants to create impact in the world! I love this book! Patrick Hanlon deeply understands that branding and marketing is first and foremost about truly connecting on a human level with the audience. He describes beautifully how the innate yearnings of human beings are to belong and to believe--we want to believe in something that has meaning to us. He also describes the roadmap to create a strong brand through 7 distinct primal codes. These principles are then exemplifies through detailed case studies that breakdown the process in a concrete way. This really helped me in understanding how to apply the 7 codes to my own brand. Go to Amazon

The Why and the How of Branding Primal Branding goes much deeper than most books on branding. It is not just about logos and tag lines but about the seven crucial components which must be present to creating a brand that connects. Go to Amazon

Must-read for new marketers As a relatively new member of the marketing profession, I've been reading a lot of books to help me grasp marketing concepts and techniques. Of those, this has been the most unique. The main concept I took away from this particular tome is that more than one factor comes into play when you're establishing a brand image. Everything--from the logo to the buzz words--associates your product and brand in a consumer's mind. Go to Amazon

Excellent book on branding Excellent book on branding. I didn't give it 5 stars because there is some unnecessary swearing and some inappropriate examples which if left out would not take anything from the book. There's a shorter updated version called The Social Code which is worth getting for sure. Go to Amazon

A little repetitive at times but very much worth the time The author gives dozens and dozens and dozens of examples of how the seven principles work in the real world. Very interesting and very practical. Go to Amazon

Excellent Informative, easy to understand, full of practical​ examples. Go to Amazon

Creation Story Primal Branding has stuck with me for years now. The book anticipated social communities and helps make sense of how and why communities build around products, companies, personality brands and even political and social movements. Through seven elements that Hanlon calls 'primal code', it's simple to understand how brands become belief systems that attract others who share your beliefs. I've heard of dozens of entrepreneurs and Fortune 100 companies who have read the book and adopted the principles. You can apply it to your own career or business, and as an author, I love the first element, finding and telling your Creation Story. Go to Amazon

Primal Branding - Patrick Hanlon I have spent quite a bit of time lately explaining to our clients the importance of story telling. Create a great story, and you will be able to create great zealots for your brand. That is the essence of this book. As the author states early on, "The creation story is the crucial first step in providing answers to why people should care about you, or your product or service." Go to Amazon

I'd Look Somewhere Else for Advice This really puts branding in a simple and easy to follow way Brilliant Five Stars Five Stars Five Stars Great book. Makes you think about things in a ... Four Stars Five Stars First chapter is the one

#and Your Future: Patrick Hanlon: 9780743277976: Amazon.com: Books