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India Hair Color Market 2026

Market Reports on India Provides the Trending Market Research Report “India Hair Color Market, By Product Type (Permanent, Semi-Permanent, Temporary Hair Color and Highlights & Bleach), By Product Formulation (TDS/TD Formulation, PPD Formulation and Others), By Gender (Men, Women and Unisex), By Application (Total Grey Coverage, Roots Touch-Up, Highlighting, All Over Color and Others), By Region (North, South, East, West) By Company, Competition, Forecast & Opportunities, 2026” under Retail Category. The report offers a collection of superior market research, market analysis, competitive intelligence and Market reports.

India Hair Color Market was valued at $ 477 million in FY 2020 and is forecast to grow at a CAGR of over 17% until FY 2026 due to various growth factors such as increasing urbanization and evolving lifestyles, growing hair-highlight trend, rising market for salon services and innovative tools used in salons to strengthen the ease of use of hair care products, which in turn would boost the sales value of hair colors and other related products. Another major factor is the increase in consumer hair related issues, which has led to several product innovations that accommodate the prevalent and changing tastes and preferences of consumers, thus facilitating the demand for hair care products. Also, fashion trends around the country are changing, which in turn, is encouraging hair color producers to introduce innovative new products to meet consumer demand.

Request a free sample copy of India Hair Color Market Report http://www.marketreportsonindia.com/marketreports/sample/reports/2139822

India hair color market is segmented based on Product Type, Product Formulation, Gender, Application, Region and Company. Based on Application, market is segmented into Total Grey Coverage, Roots Touch-Up, Highlighting and Others. Total Grey Coverage segment is expected to lead the country’s hair color market in FY 2020 and is also expected to lead in future due to increasingly ageing population. Based on product type, the market is split into Temporary, Permanent, Semi-Permanent and Highlights and Bleach. Semi-Permanent hair color segment accounts for the largest market share mainly due to its ammonia free presence. Based on Product Formulation, the market is segmented into PPD Formulation and TDS/TD Formulation. The PPD Formulation segment accounts for the majority market share in India hair color market and the segment is likely to maintain its position during the forecast period. Most of the hair color companies use PPD formulation as it offers long-lasting hair color with a natural look and it can be used in both salon and at-home colors because it is such an effective ingredient in dark hair coloring.

 Based on Gender, women segment held the largest market share in India hair color market. Men in India color their hair majorly for gray coverage, while women consumers are much more familiar of their hair texture and looks than men. Also, men do not require as much product variants as a women with longer hair, and thus, hair color products for men are not usually offered in as many product variants as for women.

 Major players operating in India hair color market are L’Oréal India Pvt Ltd, Godrej Consumer Products Ltd, Hygienic Research Institute Pvt Ltd, Revlon, Lolane India, AVON Beauty Products India Pvt Ltd, COTY INC, Procter & Gamble, Conair India, Johnson & Johnson Private Limited and others.

 Years considered for this report:

Historical Years: FY2016 - FY2019

Base Year: FY2020

Estimated Year: FY2021

Forecast Period: FY2022 - FY2026

 Objective of the Study:

• To analyze and forecast the market size of India Hair Color market.

• To classify and forecast India Hair Color market based on Product Type, Product Formulation, Gender, Application, Region and Company

• To identify drivers and challenges for India Hair Color market.

• To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in India Hair Color market.

• To conduct pricing analysis for India Hair Color market.

• To identify and analyze the profile of leading players operating in India Hair Color market.

 Our Research performed both primary as well as exhaustive secondary research for this study. Our Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, Our Research could include the manufacturers which could not be identified due to the limitations of secondary research.

 Our Research calculated the market size of India Mask market using a Top-Down approach and Bottom-Up, wherein data for various end-user segments was recorded and forecast for the future years. Our Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by Our Research.

 Key Target Audience:

• Hair Color manufacturers, suppliers, distributors and other stakeholders

• Government bodies such as regulating authorities and policy makers

• Organizations, forums, and alliances related to hair color

• Market research and consulting firms

 The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

 Report Scope:

In this report, India hair color market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

 • Market, By Product Type:

- Permanent

- Semi-Permanent

- Temporary Hair Color

- Highlights and Bleach

• Market, By Product Formulation:

- TDS/TD Formulation

- PPD Formulation

- Others

• Market, Gender:

- Men

- Women

- Unisex

• Market, By Application:

- Total Grey Coverage

- Roots Touch-Up

- Highlighting

- All Over Color

- Others

• Market, By Region:

- North

- South

- East

- West

• Market, By Company:

- L’Oréal India Pvt Ltd (Loreal)

- Godrej Consumer Products Ltd (Godrej)

- Hygienic Research Institute Pvt Ltd (Streax)

- REVLON (Revlon)

- COTY INC (Wella)

- Others

 Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India hair color market.

Available Customizations:

With the given market data, Our Research offers customizations according to a company’s specific needs. The following customization options are available for the reports:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

 Browse our full report with Table of Content:

http://www.marketreportsonindia.com/marketreports/india-hair-color-market-by-product-type-permanent-semi-permanent-temporary-hair-color-and-highlights-bleach-by-p/2139822 About Market Reports on India:

Market Reports on India is an excellent source to obtain top quality market research reports that helps you to understand the business in the Indian market. We cover various industries, identifying and understanding key macro and micro-economic trends, insights and futuristic growth opportunities. To help achieve all this and more, Market Reports on India is the answer to all your business needs.

Contact us at: Market Reports on India Tel: [phone] Email: [email protected] Website: www.marketreportsonindia.com Follow us on: Twitter, Facebook, LinkedIn

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Avon Fashion - Easy Living Collection 2020

New Blog Post! Avon Fashion - Easy Living Collection 2020 - Great new winter fashion collection featuring casual, comfy pieces that easily pair with your existing wardrobe #fashion #casual #comfy

Avon Fashion – Easy Living Collection 2020

  AVON Fashion – Easy Living Collection 2020 – Oh how I love Avon Fashion!  Why?  The collections are great for incorporating into your existing wardrobe.  Most of the fashion pieces run true to size and are always on trend.  My favorites from the new Easy Living Collection are the ‘retail therapy hoodie’ – the ‘mixed 4 pack of tees’ and the ‘mascara &…

View On WordPress

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Shopify top 6+ themes

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Namastey is the perfect combination of a clean, ultramodern design with a plenitude of features. It comes with customizable title styles, a responsive design, and well-performing law. Speaking of rendering, you will not need any knowledge of the content to use Namastey. It's what makes this one of the stylish Shopify themes for eCommerce.(Shopify top 6+ themes)

2. Unero - Clean & Minimal Shopify Sections Theme

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Before we continue with our list of the stylish Shopify themes from Envato, I want to show you, Roxx. Roxx has been one of the top Shopify themes on ThemeForest (a perfect 5 star standing) since its May 2020 point debut. It has a responsive design and loads really snappily.

Some of Roxxe’s other features include Mega Menu Collection Page One-Click Demo Importer Easy integration with Trust Hero, Exit Intent Popup, Dispatch Collection Bar, and other popular Shopify extensions . On top of these features and its varied ultramodern layouts, Roxxe is veritably easy to use. Want to see it in action? You can find an in-depth review (with videotape) of the theme right then on Envato Tuts!

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shopify-top-6-themes Squarespace vs GoDaddy Read the full article

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Costume Jewelry Market Expected to Reach $59.7 Billion by 2027—Allied Market Research

According to a new report published by Allied Market Research, titled, “Costume Jewelry Market by Product Type, Gender, and Mode of Sale: Opportunity Analysis and Industry Forecast, 2020–2027,”the costume jewelry market size was valued at $32.9 billion in 2019, and is estimated to reach $59.7 billion by 2027, registering a CAGR of 7.80% from 2020 to 2027. In 2019, the necklaces & chains segment accounted highest share in the global costume jewelry market, and is expected to grow at a CAGR of 7.0% throughout the forecast period. North America is one of the prominent regions in the market that accounted for a size able share in 2019. Custom jewelry consists of fashion accessories, which are used to compliment an outfit. This type of jewelry is made from raw materials, which are less precious materials as compared to precious materials such as gold, diamond, and gems. The raw materials used for making costume jewelry include glass, plastic, semi-precious stones, beads, leather, aluminum, and brass. Increase in consumer preference for fashionable and affordable jewelry is expected to foster the growth of the global costume jewelry market.

Get a sample of the report @ https://www.alliedmarketresearch.com/request-sample/2093

The costume jewelry market has witnessed significant growth over the years, and is expected to grow at a steady pace duringthe forecasted period.This is attributed to various factors such as change in lifestyle, surge in prices of precious metal jewelry, rise in fashion consciousness, and change in packaging styles & attractive marketing strategies. Moreover, rise in interest of female as well as male consumers in costume jewelries due to celebrity endorsement has paved the way for costume jewelry. In addition, increase indisposable income and improvement inliving standards in the emerging countries such as China and India along with rise inaffinity of consumers in emerging economies toward fashion accessories boostt he demand for costume jewelry. However, availability of low quality and counterfeit products and fluctuations in the prices of raw materials used to make these jewelries restrain the market growth. On the contrary, upsurge indemand for trendy & fashionable jewelries and increase inpopularity of costume jewelry among all generations are anticipated to provide lucrative growth opportunities for the expansion of the costume jewelry industry.

The report segments the global costume jewelry market into product type, gender, mode of sale, and region. On the basis of product type, the market is divided into necklaces & chains, earrings, rings, cufflinks & studs, bracelets, and others. Depending on gender, itis segmented into male and female. By mode of sale, it is segmented as retail sale and online sale. Region wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA.

On the basis of costume jewelry market analysis, in 2019, the necklaces & chains and bracelets segments helda combined share of 41.4% in global costume jewelry market. This is attributed to rise in female as well as male fashion-conscious consumers across the globe.

According to the costume jewelry market analysis,thefemale gender segment generated the highest revenue in 2019, and is expected to remain dominant throughout the forecast period. This is attributed to rise in influence of customized jewelries among female consumers. However, the male gender segment is expected to grow at the highest CAGR throughout the forecast period, due to surge in number of metrosexual men, increase in acceptance for men’s jewelry, and rise in celebrity culture, with influencers such as Bollywood and Hollywood actors.

In 2019, retail sale was the most prominent segment accounting for maximum share in the global market. This is attributed to the beneficial options such as discounts and trial before purchase as well as the benefit of immediate gratification offered by the retail sales channel. However, the online sale segment is expected to witness the highest growth, owing to increase inpenetration of internet and online shopping.

Request a discount on the report @ https://www.alliedmarketresearch.com/purchase-enquiry/2093

By the costume jewelry market analysis, North America accounted for the maximum share in the global market in 2019, and is expected to remain dominant during the forecast period, owing to increase in expenditure of consumers on fashion accessories. Moreover, celebrity brand endorsements help push sales in this region.However, China is expected to grow with the highest CAGR throughout the forecast period, owing to changes in the buying behavior of people in this region due to increase in disposable income.

Key findings of the study

·         The costume jewelry market was valued at $32.9 billion in 2019 and is estimated to reach $59.7 billion by 2027,growing at a CAGR of 7.80% through the forecast period.

·         Depending on gender, the male segment would witness the fastest growth, registering a CAGR of 8.20% during the forecast period.

·         In 2019, by product type, the necklaces & chains, earrings, and rings segments collectively held the highest share, accounting for more than half of the global market share.

·         In 2019, China was the most prominent market in the Asia-Pacific region, and is expected to grow at a significant CAGR throughout the forecast period.

·         North America was the dominant region in 2019, accounting for more the one-third of the global costume jewelry market share.

Key players profiled in the report are Avon Products, Inc., Buckley London, Compagnie Financière Richemont SA, DCK Group, Giorgio Armani S.p.A., H.Stern Jewelers, Inc., LVMH Group, Randa Accessories, Stuller, Inc., and Yurman Design Inc.

The other players operating in the global costume jewelry market are The Colibri Group, Channel S.A., Gianni Versace S.p.A., Gucci Group NV, Swarovski Group, PANDORA A/S, H & M Hennes & Mauritz AB, Zara, PRADA, Swank, Inc., Cartier, Billig Jewelers, Inc., and BaubleBar Inc.

To know more about the report @ https://www.alliedmarketresearch.com/costume-jewelry-market

About Allied Market Research:

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting services to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domains. AMR offers its services across 11 industry verticals including Life Sciences, Consumer Goods, Materials & Chemicals, Construction & Manufacturing, Food & Beverages, Energy & Power, Semiconductor & Electronics, Automotive & Transportation, ICT & Media, Aerospace & Defense, and BFSI.

We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

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Ver Trolls 2: Gira mundial (2020) Animación, Familia, Comedia, Fantasía, Aventura, Música. Trolls 2: Gira mundial se puede ver de forma gratuita registrándose. Ver Trolls 2: Gira mundial HD Calidad.

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[cajunmama279]

How Avon Supports the Fight Against Breast Cancer

At Avon, our mission is to celebrate women’s power to make a beautiful and positive impact in the world. Giving back to causes we believe in is at our core, and we’re passionately involved in the fight against breast cancer.

We like to think pink. Since 1992, The Avon Breast Cancer Crusade has engaged Representatives and customers through special pink ribbon products, informative brochures and campaigns, with the goal of encouraging them to take action for their own well being.

Together, we’ve contributed more than $800 million to breast cancer causes, educated 180 million women about breast health and funded breast health screenings for nearly 20 million women. We’ve participated in campaigns like Kiss Breast Cancer Goodbye—in which we launched a collection of fundraising lipsticks. In 2003, we founded Avon 39 The Walk to End Breast Cancer, our own 39-mile walk through Manhattan and Brooklyn. The walk continued for 14 years, with each one garnering thousands of participants and raising millions of dollars.

The ongoing collection of Pink Hope products is at the heart of our product line—including our best-selling Avon True Color Nourishing Lipstick and inspirational fashion and jewelry. Fifteen percent of the sales of Avon Pink Hope products—estimated to be about $700,000 for 2020—will benefit the American Cancer Society’s breast cancer programs and services.

Our support for breast cancer causes has continued to grow. In 2018, we became the national presenting sponsor of the American Cancer Society’s Making Strides Against Breast Cancer walks. These events unite communities to honor those touched by the disease and raise awareness and funds for a world without breast cancer. We became involved in these walks to help the American Cancer Society fund innovative research, provide education and guidance to help people reduce their risk, and offer comprehensive patient support to those who need it most. Our efforts have also helped provide thousands of rides to and from treatment, as well as complimentary and reduced-cost lodging to thousands of patients who had to travel for treatment.

We are incredibly p

[tonytemplates]

29 Best Shopify Themes 2020

Shopify is one of the most popular ecommerce platforms around and these themes give you an easy way to apply a stylish design to your store.

In fact, the Shopify themes in this collection can turn a generic instance of Shopify into a highly professional looking ecommerce store while also providing some extra essential ecommerce features. Whether you’re creating a store to promote a single product, starting out with a small inventory, or already have a large catalog of items to sell online, this varied selection of Shopify themes is sure to include more than a few designs that are suitable for your project.

In fact, many of these Shopify themes include multiple designs in their packages. These designs are often very different from one another so it’s well worth exploring the individual demos that make up a single Shopify theme to ensure you’re not unintentionally overlooking the perfect design for your store.

When viewing the previews for these themes, it’s a good idea to see how they look on a smartphone device by using the viewport switcher on the demo page. This enables you to experience your store as your mobile visitors will, helping you to get a better idea if the design will work with your products.

Many of these themes include some type of customization options, whether that’s the ability to choose from predefined color schemes, the option of creating your own custom color palettes, or a drag-and-drop builder that makes it easy to redesign your store.

Wokiee

Wokiee is a flexible multi-purpose Shopify theme built for creating almost any type of ecommerce store.

If you’re looking for a premium Shopify theme that will give you full control over the design of your online shop, regardless of your web design experience, then Wokiee is definitely one you should take a closer look at. If you visit the Wokiee demo page, you’ll see that you get access to a varied selection of layouts for your store. Also, as this is a recently released Shopify theme, all of these store designs are fully modern and up to date. In fact, with over 27 eye-catching homepage layouts to choose from, there’s a good chance you’ll find one that matches your brand.

Among the online store demos that make up the Wokiee package, you’ll find templates that are well suited to building a store selling gadgets, sports equipment, weapons, furniture, and books to name just a few. You’ll also find lots of more general purpose store templates that should work well with almost any type of inventory. In addition to the Shopify store homepage designs, the Wokiee theme package also includes templates for the inner pages of your online shop. These layouts cover the product category pages, the individual product displays, and all the other types of content a good ecommerce store needs.

When setting up your website, you also have the option of adding your own personal twist to the design of your store. Thanks to the selection of pre-built header layouts, you can give this important part of your website a unique look featuring your choice of colors and logo. Tweaking the other visual properties of your store is also straightforward with this customizable Shopify theme. Wokiee isn’t short on useful ecommerce features either, with mega menus, AJAX search, color swatches, and social media integration, plus many more features to help you create a successful store.

Wokiee combines a great selection of pre-built content with valuable ecommerce tools to help enhance your store.

More Info / Download Demo

Avone

Avone is a true multi-purpose Shopify theme for creating all types of online stores.

With over 18 complete online store demos, there’s a good chance that Avone will work well for your Shopify store. You can see all of the available demos on the Avone website but to give you some idea, they include fashion, footwear, and furniture stores. The designs are fairly minimal and provide your Shopify site with a clean and modern look, no matter what type of products you’ll be selling.

However, not only is Avone packed with pre-built store content but it’s also highly flexible. To help you customize your Shopify store, there are reportedly over 1,000 theme options for you to work with, covering almost every display setting for your website. Defining the logo positioning, adjusting the sidebar content, and setting up the mega menu are just some of the ways you can personalize your store with this theme. Thanks to this, if you can’t find a store demo that’s perfect for your project, you should be able to create a custom solution with Avone.

Whether you’re new to using Shopify or not, the good news is that this theme can be applied to your store in just a few clicks. Once you’ve imported the demo content, you can then start uploading your products and configuring the way your Shopify store works. You won’t have to worry about whether smartphone users can shop at your store either, as this theme is fully mobile responsive to handle screens of all sizes.

Avone is packed full of great ecommerce and general-purpose website features that should help make your store a success.

More Info / Download Demo

Universe

Universe is a multi-purpose Shopify theme that comes in two main variations for your store.

Whether you decide on the light Earth mode or the dark Mars option, your ecommerce store is sure to have a stylish appearance if you choose the Universe Shopify theme. Regardless of what type of online shop you want to create or what products you want to sell, the multi-purpose Universe could be a suitable option.

On the Universe demo site, you can see exactly what this theme has to offer. For starters, your Shopify store could feature a large full-width slider above the fold, ready to greet your visitors with some high-quality photographs of your products or just some inspirational images that help tell the story of your brand. Editing the demo slider and adding your own content is very straightforward.

The rest of the homepage of your store – if you choose to use the demo layout – could include a panel that displays your featured products, a section for promoting your recommended product collections, and space for listing any items that are on offer. You can also easily display a selection of logos from the brands that you stock or places your store has been mentioned. If you want to use content marketing to grow your audience, then you can also display the latest posts from your blog on your homepage too.

Some of the other reasons to consider the Universe Shopify theme include the support for video backgrounds, the ability to create interactive product carousels, and Google Maps and YouTube integration. There are lots of ecommerce related features too, including product image zoom, the ability to display related products, and a slide-out shopping cart display. Universe has good social media integration features as well.

Universe is easy to setup and simple to customize, making it a theme for all types of ecommerce projects.

More Info / Download Demo

Porto

Porto is a popular ecommerce theme for creating a wide range of online stores with Shopify.

Now on version 2, the Porto Shopify theme has been updated to deliver an even more intuitive user experience. From installing the theme to putting the final touches to the design appearance, everything about using Porto has been improved in the recent update. There are also now countless pre-built header combinations to choose from, including fixed and floating options. If you prefer a vertical sidebar menu for your store, then that’s possible too with Porto. You can also enable the optional mega menu feature to start adding a range of content types to your drop down menus, including product images and more.

Apart from the customization options, one of the best reasons to choose the Porto Shopify theme is the impressive selection of pre-built store demos. With over 20 different designs to choose from, for most stores, you should be able to simply import a design then start uploading your products. With Porto, you get a good mix of general purpose designs alongside product specific demos covering furniture, gadgets, and sports equipment stores. The designs are all mobile friendly as is the case for most of the Shopify themes in this collection.

Some of the features you’ll be able to use on your store if you choose this Shopify theme include RTL support for creating a store in a right to left language, a testimonial slider for sharing feedback from clients, a slider tool for creating interactive product displays, AJAX loading for a fluid user experience, and Google Fonts integration for greater typography options.

Porto is available across multiple ecommerce platforms making it a tried and tested Shopify theme.

More Info / Download Demo

Shella

Shella is a premium Shopify theme aimed at anyone creating an online fashion store.

If you’re working on an online fashion store and you’d like a theme that has been built with you in mind, Shella should be a good option. One of the best reasons to consider this flexible Shopify theme is the selection of pre-built content you get access to when you purchase Shella. This library of pre-built content includes 15 different homepage designs, each with their own unique style. Some of the options in this category include layouts that feature large full-screen sliders, others with video players for showcasing your products, and designs that make great use of sliders to promote your inventory.

In addition to the homepage layouts for the front of your store, Shella also gives you lots of options for how your products are displayed. The large selection of ecommerce templates covers the product category pages as well as the individual product pages. With so many different designs to work with, you’re sure to find the right templates for your brand.

However, you’re not just limited to the pre-built content with Shella. Although the templates all look great, you also have the option of using the builder tool to customize them or create your own designs from scratch. So if you’re looking for a theme for your ecommerce store that’s ready to go, while also offering a good level of creative freedom, the Shella Shopify theme is hard to beat. Thanks to these customization options, you’ll be able to produce unique banners for your store to promote your latest offers, build your own custom slideshows, and define your own color schemes, all through an intuitive user interface.

Shella works well for almost any type of fashion-related ecommerce store, with many different templates to choose from.

More Info / Download Demo

Lezada

Lezada can be used for a wide range of products and stores, thanks to its multi-purpose features.

With over 200 homepage variations to choose from, Lezada is a true multi-purpose Shopify theme that really can be used to create almost any type of online store. You can view all of the different homepage layouts on the Lezada website, but some examples of the types of Shopify stores you can create with this theme include bicycle, cosmetics, electronics, jewelry, and sports shops.

The design of the pre-built ecommerce content is very modern and is sure to give your online shop a professional and trustworthy appearance. The Lezada package also includes a selection of blog layouts to help you add this type of component to your website. There’s a premium slideshow builder tool included with Lezada too, giving you more options for creating content and displaying your products online.

Lezada has good Instagram support as well, making it possible to promote your products on this popular social network. Another useful feature of Lezada is the product comparison tool that can help your visitors find the right products at your store. There’s also a wish list feature that will help you add this feature to your website and encourage your visitors to start curating the products they’re most interested in. Furthermore, this theme can be used to create an affiliate or dropshipping store that promotes products sold elsewhere

To ensure that you’re able to use Lezada to create your Shopify store, anyone who purchases this theme can request for the developers of this theme to set up their online shop for free. Therefore, if you think you might need assistance, especially when it comes to using Lezada features like the deal of the day widget, the look book display, or the product quick view, you can get help directly from the theme creators.

Lezada is a very versatile Shopify theme that’s suitable for creating almost any type of ecommerce store.

More Info / Download Demo

Yanka

Yanka is a fashion-focused theme for building ecommerce stores with Shopify.

With over 18 pre-built fashion store demos, Yanka certainly gives you lots of options for your Shopify store. Each of the store demos includes a stylish and modern homepage layout that’s sure to give your online shop a premium look. The homepage designs are packed with useful elements, including sliders, product grids, product collection information, and other ways to display your inventory on the front of your store.

Alongside the impressive library of homepage layouts, Yanka also includes a range of templates for all the inner pages of your Shopify store. Thanks to this, each time you publish a new product or create a new category for your inventory, you can choose from multiple layout options. In addition to the nine listing styles, there are nine product page styles, and a set of blog templates to help you share your latest news on your store and engage in content marketing to grow your audience. If you want to add a blog to your Shopify store, Yanka has all the templates you should need for that too. Adding a portfolio to your website is easy as well, giving you an opportunity to show off work in progress items, or showcase other projects you’ve been involved in. There are other page templates too, so be sure to check out the Yanka demo to find out more.

Ecommerce features aren’t lacking either. If you choose Yanka for your Shopify store, you can add features like product quick views to help your visitors to easily inspect your items, a size guide table to minimize returns, and a live search tool for suggesting related products to potential customers. The Instagram integration functionality can help you leverage this popular social media platform to sell even more products online.

Yanka is a well-rounded package for creating stylish online fashion shops with Shopify.

More Info / Download Demo

Source - https://athemes.com/collections/best-shopify-themes/

#best shopify

[gainsborostudio]

[opticien2-0]

Plutôt qu’acheter, et si on louait nos vêtements ?

Venue des Etats-Unis, la location de vêtements a débarqué en France il y a seulement quelques années. Une révolution d’usage qui transforme notre manière de consommer, mais qui reste encore un marché (très) niche dans l’Hexagone.

Selon une étude, 68% des vêtements de notre garde-robe ne seraient pas portés. Et si, au lieu de posséder un vêtement, vous le louiez ? C’est le credo de plusieurs startups qui essayent de bousculer l’industrie de la mode et poussent (certaines) enseignes traditionnelles à s’adapter. H&M, temple de la fast fashion, vient tout juste de lancer un service de location de vêtements dans son magasin de Stockholm. La marque suédoise tente l’expérience pour les clients membres de son programme fidélité qui peuvent louer jusqu’à trois articles par semaine.

En France, c’est Bocage, une marque de chaussures du groupe Eram qui a pris les devants. Depuis septembre 2018, l’entreprise propose à ses clientes de louer une paire de chaussures neuves tous les deux mois, pour un abonnement de 34 euros par mois l’hiver, et de 29 euros l’été. Une fois portées, toutes les chaussures sont ensuite reconditionnées dans leur usine : remise en forme, finitions, hygiénisation. “On constate vraiment des consommateurs en pleine mutation. On a pris de plein fouet la déconsommation et des clientes qui attendent des marques qu’elles s’adaptent”, explique Clémence Cornet, responsable marketing de l’entreprise.PUBLICITÉ

Seul bémol : une chaussure reconditionnée n’est pas relouée, mais finit sa vie en étant vendue à -50% du prix d’origine dans le service d’occasion de Bocage “comme neuves” lancé cette année. “D’ici à 2020, nous avons prévu de proposer une offre de location de seconde main”, poursuit Clémence Cornet. Aujourd’hui, Bocage propose son offre dans une cinquantaine de boutiques et va bientôt développer un service de livraison en ligne. Mais l’entreprise le reconnaît aisément, malgré ses 1.400 abonnées actives, son offre de location ne représente qu’une part infime de ses 55 millions d’euros de chiffre d’affaires.

Un succès américain

Cette petite révolution d’usage est en fait surtout portée par des startups. Aux Etats-Unis, c’est Rent the Runway qui fait figure de modèle et surtout, de success story. Cette licorne (valorisée à plus d’un milliard de dollars) née en 2009, répète à tout-va qu’elle “n’a pas disrupté un marché, mais en a créé un nouveau”. Son credo ? La location de vêtements de luxe pour des occasions précises : soirée, anniversaire, bal de promo, mariage…

Dans l’Hexagone, la plupart des startups se sont, elles aussi, lancées sur la location de vêtements pour des occasions spéciales à l’instar de Panoply qui loue des vêtements de créateurs ou encore des Cachotières, avec des marques de moyenne gamme. Alors que Panoply achète elle-même ses stocks, les Cachotières met en relation des femmes propriétaires de pièces avec des locataires potentiels. La jeune pousse centralise tous les vêtements dans un entrepôt.

“Un moyen plus simple pour nous assurer que les colis envoyés aux clientes sont impeccables. Comme ça, nous pouvons assurer le pressing et les retouches à faire”, explique Agathe Cuvelier, la CEO, qui revendique un millier de clientes et 1.200 propriétaires, pour près de 3.000 pièces à la location. La startup se diversifie et vient de nouer un partenariat en marque blanche avec Bash pour proposer à la location des vêtements de fin de collection ou de surproduction de la marque française.

Louer pour être plus responsable ?

Louer plutôt qu’acheter, une bonne action pour la planète ? Cécile Poignant, prospective et spécialiste des tendances n’est pas convaincue : “Quand je vois les acteurs traditionnels s’intéresser à la location de vêtements, c’est en fait pour s’adresser à des personnes avec une consommation assez excessive, que ces marques essayent de fidéliser par un service de location”, explique-t-elle. Et d’ajouter : “Je suis gênée par le discours soi-disant durable, quand on sait que ces vêtements ne peuvent être portés six ou sept fois avant de se dégrader.” Autrement dit : plutôt que d’acheter la “bonne conscience” des consommateurs en louant une partie de leurs vêtements, les marques devraient surtout se focaliser sur des vêtements durables et réalisés de manière éthique.

Et il y a de quoi faire : la mode est la deuxième industrie la plus polluante au monde. A titre d’exemple, la confection d’un seul jean nécessite plus de 11.000 litres d’eau. Le Closet, l’une des premières startups à s’être positionnées sur le marché en 2014 prend la mesure de l’enjeu. A l’heure d’aujourd’hui, seuls 10% des 40.000 vêtements disponibles de la startup sont durables. “D’ici à cinq ans, nous ambitionnons de passer sur du 100% responsable. Le public qu’on touche est sensible aux nouveaux modes de consommation”, indique Ralph Mansour, le cofondateur, qui vise 6 millions d’euros de chiffre d’affaires en 2019, près du double de l’année précédente.

La jeune pousse propose des box de vêtements du quotidien qu’on peut garder autant de temps qu’on le souhaite. Dès qu’on n’en veut plus, il suffit de renvoyer la boîte et une nouvelle est alors envoyée. Pas besoin de laver les vêtements, la startup s’occupe du pressing et des retouches. Le tout, pour un abonnement mensuel de 39 euros par mois et de 49 euros pour la formule maternité.

L’écueil de l’achat 

La plupart de ces startups proposent une option d’achat pour leurs abonnées, à un tarif souvent alléchant. “Jusqu’à 80% moins cher que le prix boutique”, indique Ralph Mansour. Environ un tiers de ses clientes passent par la phase d’achat. Un concept qui va pourtant à rebours de l’idée de déconsommation et de l’économie de la fonctionnalité (payer pour l’usage plutôt que la possession). “On est tout à fait d’accord… ce n’est pas quelque chose qu’on avait souhaité”, répond de son côté Clémence Cornet de Bocage. Et d’ajouter : “Mais à partir du moment où la demande vient des clientes, difficile de leur refuser.”

Chez Dresswing, une startup née en 2016, on assume complètement vouloir “réinventer l’expérience d’achat”, explique Delphina Tomaszewska, la fondatrice. Autrement dit : essayer des pièces via la location et si elles plaisent, les acheter. La startup permet à des propriétaires de vêtements de mettre en location une partie de leur dressing. A elles ensuite de remettre en mains propres les vêtements (souvent des pièces de luxe ou originales), aux personnes intéressées.

Delphina Tomaszewska, la fondatrice de Dresswing.

La startup intervient peu, à part pour le service client et prend une commission de 20% pour chaque location et de 10% pour les ventes. “On ne dit pas aux clientes d’arrêter d’acheter, on dit plutôt d’acheter moins, et mieux en allant un peu moins chez Zara et en louant certains vêtements”, poursuit l’entrepreneuse. Même constat pour la grande distribution : “La mode se cherche un nouveau modèle. Elle expérimente la location par abonnement pour attirer une cible plus jeune”, analyse Cécile Poignant.

Un marché encore balbutiant

Reste que la location de vêtements demeure un marché de niche et d’initiés. La plupart des consommateurs sont des femmes, urbaines, âgées entre 25 et 35 ans, sensibilisées aux nouveaux modes de consommation. En France, certains acteurs, comme l’Habibliothèque ont périclité. La jeune pousse, lancée dès 2014, a été placée l’année dernière en liquidation judiciaire. Avec la location de vêtements, avons-nous atteint les limites de l’économie de la fonctionnalité ? “L’usage a remplacé la possession avec Spotify ou Netflix, sur des biens qui ne vous touchent pas de près. Le vêtement en revanche, revêt de l’intime, du personnel, on le porte sur la peau”, constate Cécile Poignant.

Anahi Nguyen, la cofondatrice de feu Habibliothèque, y voit une autre explication : “En France, la location de vêtements est encore un marché de niche où pour durer dans le temps, il faut de l’argent afin de pouvoir acquérir du stock”, a-t-elle indiqué au site fashionnetwork.com. Et d’ajouter : “Les anciens concurrents de l’Habibliothèque font, comme nous le faisions, de petits chiffres d’affaires. Aux Etats-Unis, Rent the Runway a annoncé cette année (2018, ndlr) avoir atteint la rentabilité. Mais l’entreprise date de 2009 et a levé 200 millions de dollars pour y arriver.”

Source : Les Echos

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