#but this book is nice and really captures the most salient aspects of the project

[gregdotorg]

Primary Information has published a facsimile of the exhibition/auction catalogue for In The Name of The Place, a surreptitious, 2-year project by the GALA Committee, organized by Mel Chin and Helen Nagge, to insert artwork as props into Melrose Place. The project culminated in a real-world museum exhibition which itself was worked into the show, and the whole thing was only announced after it was all over. I'm sure Aaron Spelling was amused, and now we can finally get to enjoy the slim volume in facsimile edition. Highly recommended as a book.

#melrose place #gala committee #primary information #mel chin #mel chin and helen nagge #aaron spelling #the 90s #do all these easter eggs mean anything? did they do anything? a few are worthwhile objects but that's about it tbqh #but this book is nice and really captures the most salient aspects of the project #also red bull studios did a huge show of the gala project's work and then absolutely yeeted itself and all trace of the show into the void