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Prompt 1: Computerspielmuseum / DDR Museum: Public Communication of Sport Sciences and Technologies. Compare and contrast an example from each museum that talks about, shows, or otherwise presents a science or technology used in sports. Embed a music video of one song you would choose to play along with each sport (one for each, two songs total). Use supporting quotes from McLeod to explain why you chose those songs.
The computerspielmuseum and the DDR museum both showed very different types of sports. The computerspielmusuem consisted of a variety of video games as well as the advancement of video games throughout history. The DDR museum focused completely on the history and lifestyles of East Germans during the cold war. Both museums showed different types of sports whether it was through sports gaming in video games or through actual physical sports. One fun similarity about these museums is they both were very interactive and easily kept the attention of the visitor.
The DDR differed greatly in that there were no signs of any video games being played at that time, instead, just different sports that people of East Germany played. The sports pictured at the museum consisted of soccer, volleyball, gymnastics, aerobics, handball, swimming, and table tennis. In relation to DDR’s East German athletes, I would place more of a uniform, main stream, or energizing song with the sports. I say this because in socialist East Germany many of the citizens lived in similar, uniform lifestyles as their neighbors. Unlike the United States which play “rock, hip hop and pop tunes [... during] every stoppage of play during NHL, NBA, and Major League Baseball,” the East Germans would play very simple music. So for this reason I chose Thunder by Imagine Dragons. I tried to find an extremely main stream, yet slightly catchy song to represent East German sports.
In relation to the video game museum, I think that it would depend on the video game. For instance, a video game related to sports would have something more similar to United States physical sports music like rock, hip hop, and pop music. This scenario is what McLeod cited as happening in sports related video games saying that there “increasing presence of major label musical artists in sports-related video games” (McLeod 539). For the video game, I chose the song All I do is Win by DJ Khalid. This is a popular hip hop song that promotes a winning mentality.
Song for video game: All I do is Win by DJ Khalid
Song for East German sports: Thunder by Imagine Dragons
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COMM 3070
Week 3 Prompt 2 (extended): Computerspielmuseum / DDR Museum: Public Communication of Sport Sciences and Technologies. Compare and contrast an example from each museum that talks about, shows, or otherwise presents a science or technology used in sports. Embed a music video of one song you would choose to play along with each sport (one for each, two songs total). Use supporting quotes from McLeod to explain why you chose those songs.
The technologies on display at the DDR Museum and the Computerspielmuseum were both evident during the tours we attended. The DDR Museum had an entire section devoted to how East Germans were required to participate in sports. East Germany wanted strong, fit, and capable citizens, so they enforced the sports requirement on every East German. As described on the “Leisure Times” panel pictured above, young East Germans were drilled at special schools and denied childhoods. Many were forced to take performance-enhancing drugs that threatened their lives so that East Germany would have some of the best athletes in international competitions.
The video link I have pasted below this paragraph is a music video of “Eye of the Tiger” and portrays different moments throughout the Rocky movies. I believe this music video would work very well with the sports of East Germany because it provokes a certain sense of patriotism and excitement, persuading those to become more athletic. This propaganda technique to support one’s country and become more active would certainly have been popular in East Germany. As stated in the assigned McLeod reading, “Music and sport allowed individuals to assert their excellence as soloistswhile remaining part of a cohesive group.” (McLeod 532). East Germans who watched this music video would have been inspired to increase their athleticism to better themselves, which would have in turn improved East German sporting as a whole.
https://youtu.be/VgSMxY6asoE
The Computerspielmuseum was quite different from the DDR Museum in the way it portrayed sports. While the DDR Museum focused on how East Germany strictly enforced physical athletic sports among all of its citizens, the Computerspielmuseum showed the transformation of video games from the very first gaming system to modern technology. The last picture I posted above is a poor-quality picture of the Poly-Play, which was a gaming system popular in East Germany. Because East Germany placed more value of active physical activities, video games were not very common. However, East Germans were still able to temporarily escape their realities if they were able to find a Poly-Play.
The video link I have below this paragraph is a link to a music video made for the movie “Tron: Legacy” that was released in 2010. This movie is set in a futuristic cyberworld that is unlike anything here on Earth. The music of the music video is very techno, adding to the different and futuristic appeal of the movie. This music video appeals to the desires of many to escape reality for a moment and forget about everyday worries. This was exactly the appeal of the Poly-Play in East Germany, which is why this music video goes so well with it. In the assigned reading, McLeod states that spectacles such as e-gaming are “instrumental in providing legitimizing symbols that contribute to the construction and stability of the ‘modern’ state.” (McLeod 534). The Poly-Play, which was certainly technologically-advanced in East Germany at the time, allowed the East German government to convince its people that it lived in a modern state by letting them escape the harsh realities of East Germany momentarily.
https://youtu.be/o-ltM_ystRg
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COMM 3070 - WEEK 2 - PROMPT 1 - MISCOMMUNICATION
The idea of miscommunication among the public relations and advertising world is embedded in world discussions every single day. With the ongoing information dumb through different sources such as increased social medias, apps/etc. that are tougher to navigate, advancement in conventional sources, the information becomes more and more easily miscommunicated.
The Nebel, Stobbe and Sun readings all provided example of how information can be taken in different ways, misleading etc. to the public and it can have a very serious impact.
The relationship between autism and vaccinations, being the concept I was previously experienced the most, is a sad example of this. There was a study done about vaccines and autism; the study now proved totally false had a huge impact on Americans not wanting to give their kids vaccines out of fear. (The fear of autism in itself speaks to the true moral compass of our country). Stobbe can be quoted as saying “Correlation does not imply causation” (Pg 1). This is obviously a phrase coined many times but it does play a good meaning here. Their might be examples of kids who were vaccinated as well as been autistic but there is no correlation between the too directly. This article affected a lot of action throughout the U.S. and it still has affects today.
The example of miscommunication I found online an article about how Exxon coffee ads used a saying from a concentration camp in their advertisement. The phrase was “Jadam Das Seine” which translate to (in English) “to each his own”. We actually came across a similar sign at Sachsenhausen that translated to “work shall set you free”. The phrase here was seen at the nazi concentration camp Buchenwald's gates. The sign was used by the Nazis to indicate that the prisoners were getting what they deserved. Exxon was using the slogan in order to speak about the different kinds of coffee to which one could own. Obviously that didn't translate at all and many were outraged. Many had a feeling that the sign had an "unsurpassable tastelessness" (CBSNews). This is an example of a technology and slogan being used in the wrong way and how the interpretation caused a miscommunication.
https://www.cbsnews.com/news/exxon-coffee-ads-used-nazi-slogan/
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Prompt 2: Museum Communication meets Metropolis: At the museum, look for two examples of science or technology to relate to the film: 1 - Find an exhibit that suggests the film was accurate in communicating the future. 2 - Find an exhibit that suggests the film was inaccurate in its vision of the future.
Metropolis is a film released in 1927 that portrays a bleak future in which the wealthy few prosper off of the backs of the many. Workers live underground and spend their lives on 10 hour shifts handling machines that power the metropolis above. An example from the Museum of Communication that suggests the film was accurate in communicating the future is pictured above. What I have included is an image showing technologies introduced in the past 20 years that have shaped our lives. Things like the iPhone and iPad have brought technology to our fingertips but have allowed the dismantlement of our privacy. This mirrors the future from Metropolis; technology is the driving force in society, many people spend hours on end on machines, and privacy is no longer sacred.
An example from the Museum of Communication that suggests the film was inaccurate in communicating the future can be found in the Oh Yeah! temporary exhibition on German Pop-Music. The “Love Parade” was a techno-music festival held in Berlin from 1989 to 2003, with reboots several years afterwards. The reason it shows inaccuracies with Metropolis’ communication of the future is because it shows technology being used to gather people from many walks of life, create music, and celebrate love.
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COMM 3070 Week 3
Prompt #2:
Compare and contrast an example from each museum that talks about, shows, or otherwise presents a science or technology used in sports. Embed a music video of one song you would choose to play along with each sport (one for each, two songs total). Use supporting quotes from McLeod that explain why you chose the songs.
The examples I chose to include in this prompt from the DDR Museum and the Computerspiel Museum are at best incredibly different. This is so because of the roots in which they have used to anchor themselves. The DDR was not about fun or enjoyment; it was about everyone being on an equal playing field. Enjoyment had to be shared or taken away altogether, much like everything else within the communist-ruled country. The Computerspiel Museum is about the enjoyment of technology in different ways. Whether for leisure or sport, there is a lighter sense about it and greater impression of gratification within.
The example I found at the DDR Museum was that of The Society for Sport and Technology. The society was created as a way to introduce young boys to the physical and technological elements of war. The activities consisted of parachuting, diving, gliding, marksmanship and more. The technologies of war were highlighted in a fun way, because the society was meant to actively engage boys in these activities and not so inadvertently help “prepare” the DDR for any threats come their way. Quoted in our readings, McLeod says “Public spectacles, whether sporting, musical, artistic, or other, have been used throughout history to affirm power and prestige” (McLeod, 2006, p. 534). These sporting events the DDR held were most assuredly to affirm power and establish a dominance among the new generation. The music video I chose to embed was “We Are the Champions” by Queen. I chose this because that is the image the DDR wanted to present to the rest of the world: that they were the champions, and everyone else were the losers.
In the Computerspiel Museum, the game that I drew most to was Dance Dance Revolution. Dance across all cultures, much like music, is something to bring people together. Dance Dance Revolution used the technologies of computer and touch-screen capabilities to create a game that people could enjoy in fun competition with themselves or other. With Dance Dance Revolution there are no ulterior motives or ideology stuck within the moves; only fun and enjoyment. For this I chose the song “Everything is Awesome” by Tegan and Sara from The Lego Movie. It has a fun beat and quick pace, making it not only a great Dance Dance Revolution song, but a great song to describe the atmosphere that Dance Dance Revolution creates and fosters. Gropes (2001) talks about the women pop stars that contributed to the sports-music confluence directed towards younger girls and women (McLeod, 2006, p. 540). Some would argue that Tegan and Sara could have a similar effect as P!nk or Gwen Stefani because of their more androgynous appearances and edgier styles of music.
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Week 1 - Prompt 3
When looking for Volkswagen’s social media, I found that they had several Instagram pages, one for each country they are largely present in, and one international page (in English). By having several Instagram pages, they are drastically increasing their range of network capability. Network capability refers to the ability of the company to reach their audience through the platform of social media (Okazaki and Taylor, 60). They are able to reach more people, and are able to create many closely linked networks rather than one large loosely linked network. This capability is important to their brand as they are a worldwide company that influences markets globally, and thus uses social media to remain present in the lives of their consumers.
The use of multiple accounts also significantly increases Volkswagen’s image transferability. Image transferability refers to the ability of the advertisement to appeal to those form different cultures but keeping one grand image. (Okazaki and Taylor, 62). Volkswagen is able to fit their image to each cultures norms, without straying too far form their overall brand image. For example, they are free to post advertisements about popular things in each country (ex. Super Bowl, Father’s day on different dates in each country) without confusing their followers form different regions. They are also able to post general images with brand centric advertisement techniques on their international page.
One interesting difference between the German and American Volkswagen Instagram accounts is in the way they caption their photos. The German account will post pictures of the a car then list it’s gas mileage and other features. In the US, the posts don’t consist of feature listing, but short sayings and some quotes. This could be due to cultural differences in each country and the advertisement strategies based on those differences. This exemplifies the advantage of having multiple social media accounts for different countries to manage image transferability.
Personal extensibility refers to people overcoming the “friction of distance” (Okazaki and Taylor, 65). Social media advertisement is able to come in contact people at any spacial point. They could be in public, on a train, or in their home to see the same advertisements put out by a company on social media. As long as they have a tool necessary, like a computer/smartphone, they can be exposed to the ad. This is a pro for advertisement through social media, as it makes it easier for the company to reach is audience.
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The Ubahn is a perfect example of technology in Stuttgart. Here, a higher emphasis is placed on public transportation and environmental efficiency. In the external view, technology is emphasized as a mindless physical or social system (Ayung, p.3) The Ubahn in my opinion is definitely a mindless social system as citizens here use it to get from point A to point B daily without thinking about it. It is their normal, however, to us in America it is the opposite as we all feel the need to have our own cars. The Ubahn is an example of physical capital as it is a system/infrastructure (Ayung, p.4)
As technology is the science about practical art, mechanical engineering and other applied sciences that help the Ubahn move efficiently and carry people from stop to stop. While the Ubahn is as aesthetic pleasing as a metro can get, it is also a piece of practical technology that is used as a means of transportation in this culture daily.
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COMM 3070 1-1
Week 1 Prompt 1
“Post a photo, video or audio file that you recorded here in Germany of a communicative act or artifact and describe in what ways it is can be understood from a transmission model of communication, and in what ways it can be understood by using a ritual model. Example MUST have elements of both, cannot be 100% one or the other.”
When traveling to Europe, or traveling overseas, the concept of a “global perspective” is inescapable. The world is no longer just home, just America, but instead an intricate puzzle with each countries actions affecting the others. This idea was realized as I saw numerous news articles standing at the metro station (pictured below). In the pictures below, there are news articles regarding Trumps decision on the Iran deal, and then French President Emmanuel Macron’s reaction the deal. Both articles show the global impact of the Unites States, a and show of informed the citizens of the city are (or should be if they read it). These articles do represent both a ritual and transmission model of communication.
Referring to the in-class presentation, a classic transmission model could be explained by this model “Live video, broadcaster, our servers, then viewers”. These two news articles follow the same flow and send a message “over distances for purposes of control”. Many news outlets are biased and find ways to include their political leanings in their reporting. In this example, the news article is communicating Trumps decision regarding the Iran deal, and its global implications. In this sense, it is clear that a news outlet tries to control the views on the global issues through the way they report on it.
Referring to the ritual model, communication is a symbolic process. The political leanings are symbolic things, and control the content covered AND how they cover the stories. After doing research, this particular news outlet is very moderate and isn’t known to have any political leanings. However, if we look at a nation such as North Korea, it’s easy to see a ritual model at play. In North Korea, the communist government controls the news and sends out propaganda. With these two things, the news outlets are able to create a false reality for the Korean citizen’s. Their views on America, and other global leaders, are created through fake stories and reporting. They can maintain and transform the viewers beliefs, and attitudes towards anything.
My communicative act is the transmission of knowledge from the news outlet to the citizens of the city. I will include any websites used below.
https://www.quora.com/What-are-the-political-leanings-of-major-German-news-sources?utm_medium=organic&utm_source=google_rich_qa&utm_campaign=google_rich_qa
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Comm 3070; Prompt 3: Review notes on Futurism. Read “The Furturist Manifesto.” What exhibit at the Mercedes Benz Museum do you think Marinetti would like the most? Why?
On our last day in Stuttgart, we visited the Mercedes-Benz Car Museum. Even though I consider myself a BMW fan, I was still blown away by the museum experience. The whole aesthetic was “A travel through time.” starting at the top with the first engines and vehicles, and slowly spiraling down going further and further in time.
In the Museum, there were a lot of cars that looked futuristic, but after reading Marinetti’s “The Futurist Manifesto”, there were only a few cars that were futurist. What it means to be futurist, is to forget about the past, and focus on the technology and improvements of the future; to “demolish museums and libraries, fight morality, feminism and all opportunist and utilitarian cowardice” (Marinetti 2) and to “deliver Italy from its gangrene of professors, archaeologists, tourist guides and antiquaries”(Marinetti 3). This can seem pretty confusing and subjective, but Marinetti was pretty heated about what he and his peers believed in.
Above is what I personally think exemplifies Marinetti’s futurist view the most. That is the Mercedes-Benz Auto 2000. Mercedes-Benz’s “car of the future”. In 1980, the German national government challenged all domestic German car manufactures to design and test a car that would lower fuel consumption significantly. For this, Mercedes-Benz did something new, but stayed simple. They tested 3 new engine concepts. The most notable, was the model with the gas turbine engine. This kind of engine has never been done before in a automobile. This engine design, although brand new at the time, never caught on.
From bumper to bumper, this “Back to the Future”-esque car was YEARS ahead of it’s time. The best part was how aerodynamic the car was. This, along with the new engine concepts, helped tremendously in the quest to cut down fuel consumption. For their design, they threw out the old, and designed something completely new. Something Marinetti was vehemently passionate about.
Ultimately this car was a failure. After testing, the car models all had very high MPG measurements, but the engines themselves just didn't seem to work as well as it’s regular fuel-injected counterparts that the company produces. Especially the gas turbine engine. It barely worked after the first round of tests. The Auto 2000 concept was scrapped and not planned for production. The futurist ideal of improvement at Mercedes-Benz didn’t it for them in the 80’s.
Although this wasn’t “A racing automobile with its bonnet adorned with great tubes like serpents with explosive breath … a roaring motor car which seems to run on machine-gun fire,” this car does seem to fit the mold that Marinetti’s futurism set in his fire-eyed manifesto (Marinetti 2). With such innovation in the design and ignoring what “worked” in the past, Mercedes-Benz did their best with the new tech that they had, and to help build the car of the future.
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Woche Drei
Blog Drei: Find an example in Berlin (not TV, online, etc.) of communication from a regional, city, or national governmental body about a particular technology. Drawing on Habermas, examine it first from a public sphere perspective: What information is needed about this technology for citizens of a democracy to have informed civic debate and deliberation about it? Then, drawing on Jaganathan et al , examine it from a rhetoric of advertising perspective: What persuasive arguments might a manufacturer or distributor of the same technology want to make to the public?
“Citizens behave as a public body when they confer in an unrestricted fashion—that is, with the guarantee of freedom of assembly and association and the freedom to express and publish their views” (Habermas Page 1). The photo above contains the background of a communist rally in Paris. Passing this rally there were cars parked in the middle of the street with newspapers, pamphlets, and communist flags. “Newspapers changed from mere institutions for publication of news into bearers and leaders of public opinion—weapons of party politics” (Habermas Page 3). These newspapers contained the communist plan for government and how it compared to France’s current government. These forms of technology were used to educate the French people of the ‘communist way.’ In order to process the communist party rally, the people need to understand what communism is and how it is implemented in government compared to France’s current government.
“While the language of advertising needs to be concise and manifest a great impact, every element used via the codification also portrays the different styles in putting forth a message creatively” (Jaganathan Page 2). The pamphlets handed out were written in different languages to communicate to all the people in the region of Paris. In these papers, the argument is made that the French government is corrupt and that the only way to save France is to reform to the Communist Manifesto. In order to combat this type of communication and demonstration, the government can come back with examples of where communism fails and why communism actually limits the citizen, rather than freeing. The government will have to appeal to the public sphere.“By “the public sphere” we mean first of all a realm of our social life in which something approaching public opinion can be formed” (Habermas Page 1). The government would have to present the argument against communism in a multilingual way to address all citizens. They would need to cut down the utopian idea of communism and address its true agenda through past history examples.
Sources:
https://en.wikipedia.org/wiki/Communism
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Prompt: Read “The Futurist Manifesto.” What exhibit at the Mercedes Benz Museum do you think Marinetti would like the most? why?
At the Mercedes Benz museum there was one exhibit in particular that I think Marinetti would enjoy. I found it as I walked down the path which covered current events. The last exhibit on this wall was this interactive exhibit that mirrored your image and placed questions at the top of your head. As soon as I saw this exhibit I thought about Marinetti. Marinetti’s Futurist Manifesto was a piece written in 1909 that outlined the interests of Marinetti and his group. In summary, Marinetti had a distaste for the past and any artifacts related to the past, and looked towards the future for excitement. Some of the questions that appeared when we stood in front of the exhibit were “How will I travel in the future?” and “We at some point call future the good old days?” These questions caught my attention because they solely focused on the future. One question in particular that reminded me of Marinetti was, “Wasn't today tomorrow yesterday?” It reminded me of Marinetti because in the manifesto he writes, “Time and Space died yesterday.” The quote in the museum reminded me of something that Marinetti might say. I think that he would like this exhibit the most because although it is in a museum, it focuses on the future and what is next to come instead of the history.
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COMM 3070
Week 1 Prompt 2: Technology, as defined by Auyang in our class reading, is the scientific capacity to produce. Modern technology, such as the train captured in the video above, comes from the Greek concept of téchnē by developing reasoning and knowledge into science. The need for fast travel was necessary in growing Germany, and therefore trains resulted from a need to travel quickly and in a cost-effecive manner from one place to another. McLelland would point out that the scientific knowledge of physics was necessary to create the train and to insure that the train remains on its tracks and go certain speeds. Auyang’s technology exists not only in high-tech tools such as the train, but also in knowledge, understanding, and the organization for social institutions, as all of these result in an increased capacity to produce.
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Extended Post #1 3070
https://www.facebook.com/AudiZentrumEssen/
In the Automobile section of the newspaper “Welt Am Sonntag” I came across the advertisement for the black Audi A5 from the Audi Zentrum Essen dealership in Essen, Germany. The Facebook of the dealer portrays all of the new and exciting Audis that their customers can buy. The platform is the perfect medium of communication between buyer and seller, as it gives consumers a way to ask questions, see products, and review their experiences for other prospective customers to see and decide if they are going to go to the dealership, or even buy the Audi brand car. Okazki and Taylors article offers three different theoretical perspectives that show how a combination social media platform promotion, and advertisement is the optimal way to promote products.
The first perspective is networking capability. “Network technology is at the heart of any open-innovation strategy, allowing large and small firms to reach the largest possible community for their offerings” Essentially social media is the best platform to engage and develop “weak ties” with a large number of people. Social media is cheap, quick, and efficient. “As suggested by network theory, weak ties are networks connected with less personal interaction among members, and act as “local bridges” to parts of the network which would otherwise be disconnected (Ozaki, 61).” In accordance with the networking capability the Audi facebook page in particular (because it is social media platform) effectively creates weak bonds with the people who choose to view their page, and even more so if they buy ads that expose their page further.��
Image transferability is the second perspective. The Image transferability perspective is all about brand management and creating an image. “Brand image has been a central tenet for many international marketers and advertisers for some time since the image holds the key to attract similar consumer segments across borders (Ozaki, 62).” Audi keeps its brand constant by showing the same ad in the newspaper and on the facebook page, but with different/more in-depth approach on the Facebook page. It is important to maintain a certain level of consistency, but the social media platform allows for expansion and “exciting new opportunities (Ozaki, 62).”
The final theoretical perspective is personal extensibility. “Fundamentally, it pertains to the scope of sensory access and knowledge acquisition and dispersion, and to people’s horizons as social actors (Ozaki, 65).” Personal extensibility is the idea that big pushes in communications technology drastically reduce the amount of time it takes to communicate over distances. The perfect use of this is in regard to the facebook page, it doesn’t matter where you are from if you have an internet connection. The product will reach far and wide at the push of a button, but these innovations have only pretty recently come about. Before that the telegraph, phones, and news papers were the only ways to spread and promote companies and ideas. As technology advances it becomes easier and quicker to reach people with advertisements across regions, and even across the world.
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Prompt 3: Review notes on Futurism. Read “The Futurist Manifesto.” What exhibit at the Mercedes Benz Museum do you think Marinetti would like the most? Why?
“We want to glorify war — the only cure for the world — militarism, patriotism, the destructive gesture of the anarchists, the beautiful ideas which kill, and contempt for woman” (The Futurist Manifesto, pg. 2)
To begin, Marinetti would have hated the location we explored today. In the Futurist Manifesto, he compared museums to graveyards, saying they are “identical in their sinister juxtaposition of bodies that do not know each other.” However, something Marinetti may have appreciated was the exhibit pertaining to the Nazi Regime and World War II (shown above). The quote I have included describes one of the 11 tenets Marinetti listed in his Manifesto. He describes an admiration of war and destruction and a celebration of notions most would regard with repugnance. The fascist regime of Adolf Hitler and the advanced war machine Mercedes-Benz ran for them during World War II are prime examples of Futurist ideology. This is why I believe Marinetti may have enjoyed taking a look at it; before reducing it to rubble and replacing the museum with a cemetery.
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COMM 3070 Week #2
Prompt #1: What sciences and technologies are communicated during the tour of Ecoland? Find one example to describe in detail. How effective do you think it is?
Ecoland was one of the most interesting places I’ve ever been. They are a leader amongst ethical production in the area and have strong roots within their community. They employ a lot of cool technology that allows them to keep in line with their mission and their lead nationally and internationally.
One of Ecoland’s missions is to provide consumers with fresh, real ingredients and products. In their spice room there hangs lights from the ceiling that emit a blue-ish-green glow. When asked what they were, our tour guide told us they keep insects from the spices. This is important for their products because they do not want to treat them with anything unnatural to keep insects away. It not only communicates that they are striving for a good, clean product, free of pesticides or preservatives, but also says a lot about the choices other companies or cooperatives make. Many people do not hold themselves to the same standards of Ecoland, which in turn gives them a leg up with their competition.
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Week 2 - Prompt 3
Prompt: Review notes on Futurism. Read “The Furturist Manifesto.” What exhibit at the Mercedes Benz Museum do you think Marinetti would like the most? Why?
In the Manifesto, Marinetti declares that the “splendor of the world has been enriched by a new beauty: the beauty of speed.” (p. 2) He talks of ”racing automobile with its bonnet adorned with great tubes like serpents with explosive breath ... a roaring motor car which seems to run on machine-gun fire, is more beautiful than the Victory of Samothrace.” (p. 2) In the Manifest, he also blatantly refers to himself as a futurist, which refers to the belief that new is always better and that the past in insignificant. For these reason, I feel that Marinetti would be most impressed with the SLS AMG Coupé Electric Drive, Mercedes-AMG.
This car (pictured above) is the most powerful and speedy AMG car ever. It can go from 0 - 60mph in under four seconds and can reach speeds above 195 mph. It achieves this with four electric motors, meaning that it has zero emissions. The movement to reduce the carbon footprint is the new wave of the future, meaning it would likely have Marinetti’s support. For him this fast, eco-friendly car would be the epitome of his idea of automotive technology.
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