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cearyfloyd · 5 years

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7 Tips for Working with a Stone Fabricator

I’ve got all things kitchen on my brain these days! I shared the plans for our big renovation here in case you missed it. We’ve been saving for a long time and I really feel the need to find the *perfect* choice for every piece of this design puzzle. It’s harder and more stressful than I expected, but still so fun and total dream come true.

My friend, Tanya Fishbeck is one of the owners of G3 Glass Granite Group (yay for women-owned businesses!). Her gorgeous offices and fabrication facility are just around the corner from the Juniper offices in downtown Mesa. G3 does stone and glass fabrication for some of the most beautiful homes in the valley, and works with trusted builders and contractors for commercial glass as well. Tanya is a wealth of information about trends in home and commercial design and she has been a great resource for me over the years! She also shares a lot on their Instagram account. I thought it would be fun to show you the behind-the-scenes at a stone fabricator (albeit an UNUSUALLY clean and beautiful one! ha!) and give you some of Tanya’s tips on working with a stone fabricator and trends she is seeing in stone/countertop design and application.

TIP #1 CHOOSE YOUR STONE AT LEAST ONE MONTH BEFORE KITCHEN COMPLETION

A lot of people wait too long before selecting their stone, which can cause delays and even add to the expense of their project. As soon as your kitchen cabinet design is complete, bring your plans to your fabricator along with a general (or specific) idea of what you want for your countertops and backsplash, and they’ll let you know how much material you should shop for at a stone yard if it’s natural stone. If you’re looking for quartz, many fabricators are suppliers for manmade products. G3 carries many lines and has a huge showroom where you can see and touch samples of the product! The final selections of your material should be done AT LEAST one month before you project is scheduled to be completed. I usually suggest about six weeks out at the earliest though, so if there is a situation where you need to buy an additional slab, there’s a likelihood the material will still be available.

We used G3 to order and fabricate the Cambria Matte Britannica quartz for the Gentry project and they did a killer job with matching the veining on the waterfall and with my favorite detail in the kitchen – the hood backsplash! They nailed it with the cute little integrated spice shelf!

TIP #2 NATURAL STONE IS STUNNING, BUT BE OPEN TO NEW PRODUCTS AND OPTIONS

Quartzite is a natural stone that is absolutely dreamy! It looks quite a bit like the marble that everyone loves and can even be honed or leathered, but it is much harder and durable than marble. There are also a lot of really great manmade surfaces with stone-like qualities. We all loved the matte finish Britannica quartz from Cambria that was installed in the Gentry project kitchen! G3 is a Cambria authorized dealer and we have a lot of experience working with this material so they were able to minimize product waste.

Neolith and Dekton are two ultracompact surfaces that are in a class of their own (some of G3’s samples are pictured below!). They are unique in that they are somewhere between porcelain and glass, insanely durable, and engineered to resist scratches, stains, fire and UV light (so they’re a great option for outside!) They can be used for countertops, flooring, tile, and exterior cladding. Because of the nature of the material, special tooling and certification may be required. G3 Glass Granite Group is certified for these surfaces. Super slab sizes are also available (for those mega huge islands!) and a must-see in person.

TIP #3 STEP AWAY FROM THE PINTEREST!

Pinterest is a GREAT tool for helping you decide on a general vibe for your kitchen or bath design. If you’re leaning toward soapstone or honed black granite, scouring Pinterest for kitchens with dark countertops is a really smart idea and will help you get a sense of how a kitchen with dark countertops actually feels. People often get tunnel vision when designing a kitchen, choosing items based off samples, and what they often don’t realize is countertops are a HUGE factor in the feel of kitchen! When you are working in your kitchen, looking down at the food you are prepping, the countertops are most of what you’ll see. Do you want dark and moody? Light and bright? Mottled, heavily veined, or no pattern? Polished, honed or leathered? The details REALLY matter.

Once you have selected your stone and worked with your fabricator on the finishing details – stop looking at Pinterest! Trust me when I say, there are a million and one gorgeous stone options. Do your research, commit and then stop torturing yourself by continuing to look around! :)

TIP #4 ALL APPLIANCES AND FARMHOUSE SINKS NEED TO BE INSTALLED BEFORE TEMPLATING

A common misconception is that stone fabricators will install sinks and plumbing for a project, but that is something that needs to be coordinated with your contractor and plumber. G3 stocks many standard sinks and installs under-mounted sinks, but custom sinks such as farm-sinks or drop-in sinks will most likely need to be installed prior to or after your countertop installation. It is imperative that all appliances, sinks, and plumbing hardware be on site for your countertop templating appointment (when the final measure happens before cutting the stone) and fabrication. You can easily avoid additional time delays and unnecessary trip charges for having to reschedule this visit by having all items on site for the appointment. All decisions and change orders must be made prior to measuring, as once it’s cut, it cannot be changed.

TIP #5 DO NOT BE TEMPTED TO REUSE OLD SINKS AND FAUCETS

Countertop materials and fabrication are not cheap and it can be a disruptive, messy project. I think it’s wise to wait to start a big kitchen project until you have the funds to replace everything at once – including cabinets and appliances, but especially sinks and faucets! You’ll be much happier in the long run to have a fresh new sink and faucet to go with your new investment, so don’t be tempted to keep the old stuff! It’s like wearing a pair of old, broken in shoes with a gorgeous new dress – it just doesn’t quite work!

TIP #6 YOU GET WHAT YOU PAY FOR

This is true for everything in life, but we have found it to be especially true with stone and fabrication. It’s important to do your research and find a trusted, licensed fabricator that has a nice and clean facility, with loyal and experienced employees. Too many times we have heard about situations where people hire cheap fabricators so they can spend more on their stone and then come to deeply regret that when irreparable mistakes are made to one of a kind stone. G3 Glass Granite Group is licensed, bonded and insured with over 30 years of industry experience and knowledge. They use only state-of-the-art equipment and software for templating and fabricating, but more valuable than any equipment or facility is a shops team and work ethic. Tanya says everyone on their team works hard to build solid relationships with each other and those in the field. Their pattern of clear communication, settling realistic expectations (including refusing some stone because of it’s nature), project coordination and industry knowledge are key to executing the many facets of fabrication. Tanya says their goal is to make you giddy when you see your new counters!

TIP #7 TAKE CARE OF YOUR STONE AND IT WILL STAND THE TEST OF TIME

To seal, or not to seal? G3 GlassGranite Group seals most stones, helping to make the surfaces more stain resistant for up to five years! Whereas sealing does not make the stone stain proof, it does help male it more repellant to stains. The Natural Stone Institute is a valuable resource that Tanya often refers to and cites articles about when sharing information and educating others. For stone maintenance, it’s really important to use something non-abrasive with zero pH. A high pH cleaner is really bad for stone, especially for marble, which is the most delicate of stones, but definitely for most beautiful! Simple Green for Stone or StoneTech Revitalizer are two products that work great for day to day cleaning!

Quartz is also not as care free as people make it out to be! Quartz can stain and all quartz can scratch. For this reason, use common sense rules such as using cutting boards and trivets if you want to remain it to remain in perfect condition. Streaking may also appear on a quartz surface, so always use a clean rag and follow up with a dry soft microfiber cloth for best results. Tanya loves Norwex microfiber cloths, but any clean microfiber towel works! (Norwex also has an amazing glass cloth that requires nothing but water to clean pantry doors, glass appliances and windows!)

Marble countertops are beautiful, but will inevitably stain, scratch and etch. The biggest cause of scratches is from dragging items such as kitchen pots, pans, or dishes across the surface. Use cutting boards or trivets, and wipe up spills quickly as acidic foods (tomatoes, lemons, soda, perfume, toothpaste, hairspray, etc) will etch it. Understanding how marble ages and wears is an important aspect to consider. If you love the soft luxurious texture and look of marble and understand the aging process that will include etching and scratches, then marble may be the right choice for you! If you’re not sure, Tanya recommends visiting a friend who has a marble kitchen and see for yourself before committing!

Also if you get any etching in marble, granite or quartzite we love and recommend this etch removing paste! I am planning on honed marble for my kitchen reno and plan to have an industrial sized tub of this stuff on hand! Ha! We have honed Calacatta Gold marble counters in the studio kitchen and use this cleaner in there too. G3 supplied and fabricated this stone for us as well! The glow of natural honed marble is my favorite!

I hope you guys enjoyed this post! A HUGE thanks to Tanya and our friends at G3 Glass Granite Group for helping us put together this post and for being such a great resource to us over the years! If you’re local and looking for an amazing stone or glass fabricator, definitely reach out!

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margdarsanme · 4 years

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NCERT Class 11 English Writing Advertisements

NCERT Solutions for Class 11 English Writing :: Advertisements

Advertisement Writing Class 11 CBSE Format, Examples:

WHAT IS AN ADVERTISEMENT?

An advertisement is a paid, non-personal, public communication about causes, goods and services, ideas, organisations, people and places, through means such as direct mail, telephone, print media like newspapers and magazines, radio, television, and the internet. Their content is brief, words limited and sentences not necessarily grammatically correct. A brief description of the products or services advertised and contact address/ phone number/ e-mail must be included in advertisements.

An advertisement for the classified columns in a newspaper should be brief as the price to be paid for the advertisement very much depends on the space taken.

An advertisement is a kind of public announcement asking for or offering services or buying and selling property, goods, etc. or giving information about missing persons, pets, etc. It is a potent medium deliberately used to influence the minds, tastes, and even motives of the masses. It is an announcement made through a popular medium to target a large number of people.

CLASSIFIED ADVERTISEMENT

Look at the following classified ads from the newspapers:

COMPUTERRENT/Sales/Purchase Computer, Also Buy/Sales Computer Parts, Upgrade, AMC, Repair, UPS, Printer & Internet. Ph: 27184842, 27181315, 98190179169, 522114-LSALE Pentium-Ill @ 14800, Celeron 500Mhz @ 10900, Pentium-II 266Mhz @ 9800, Pentium-I 166Mhz @ 7500,486 @ 3500. 27181315, 27184842, 9810179169, 522115-L

HEALTH & PHYSICAL FITNESSFEEL Frozen, full range of world-class beauty services, credit card accepted also. Contact Majid 9810585626. 9810561813. 521019-LENTER the world of paradise relaxing, soothing, mind-blowing tension-free massage, “Relax” Contact 9810217510. 521532-L

HORTICULTURELANDSCAPING OF FARMHOUSE, Factory, houses & terrace garden etc. All type of plants & seasonal flowers variety available. Krishan Kumar 9811072404, 26804352. HK-574-RD

INTERIOR DECORATIONRARE Crystal porcelain curios stone, wood, books, paintings Connoisseures only, Vijay 9810110671 and 26464660, 26473217, Delhi IM-410-CASPECIALIST Aluminium Door/Window Partition. Devendra Industries Sarai Rohilla. Ph: 25758224, 9811397642, 25054122 AC-2063-CA

KENNEL & LIVESTOCKGENUINE pedigree dogs from Delhi’s genuine Kennel pick any Lhasa Dalmatian, Spitz, Boxer, German Shepherd, Labrador, Dachshund. Ph: 25176456, 25119180, 9811172134. KP-876-CAVINAKO offer cute toy black & golden Pom, Poodle, Tan Dachsund, Black Cocker Spaniel, Dalmatian, Golden Retriever, Labrador; GSD GreatdanesBoxer pups. A-2 Naraina 25796911-22, 9810037770 NV-1204-CA

LOST & FOUNDLOST Lease Deed of Property No-15A/4, East Patel Nagar, New Delhi. If found return it to Owner on this same address. Shakuntla. 62538-CAWe Lost From C-102501 to 102510 & Form E-161236. Finder PI. Cont. Jyoti Farm Eqp. & Fab., C-160, Naraina Ind. Area Ph-I, Nd-28 NV-1199-CA

MATRIMONIALRC GIRL fair & slim from reputed family working in KSA as staff nurse 27/163 coming on leave. Contact 011-27284177, 0482-643439 AC-2045-CAALLIANCE invited for Keralite Christian CSI boy 27/175, working in Ltd Co from employed girl. Apply with Photo to Box 62684-CA Hindustan Times, New Delhi – 110001

MOTOR VEHICLEFOREIGN Consultants Cielo Gle 1996 last. Original single owner, beautiful excellent condition. 50,000 kms. Fully loaded. # 25738697. MK -2156-CA

PACKERS & MOVERSGEETA Packer & Movers for household goods car by Maruti Trailer, local shifting, branches all over India. 011-23521510, 9810200793. 520927-LGLOBAL Packer & Mover (R) h. hold Indl. cars dom/Intl by sea & Air Br in all main cities 011-23625665 9810410548 Noida 9868064138. 521619-L

PROPERTYDLF/Sushant Lok, plots/bungalow/flats, shops/ showrooms/offices. Kashyap Estate Consultant: 26101326, 26108165, 9810006767, 9810053788. 521432-L

FOR SALEPHOTOCOPIERS xerox 102RE Rs. 18000/- quality product, all makes, rental also Cont: Manish Tel- 25790211. Xerox Rs. 8000/- onwards, moneyvalue. NV-1155-CABRAND New, German Dish Washer (Famous Miele), with original packing, also Three Year used, Large size Deep Freezer (German Miele) and some Vietnamese Furniture with fine Mother of Pearl work for Sale. Contact-9810111112/26857738/26862277. 62388-CA

TRAVEL & TOURS4N/5DYS Manali Rs. 5999/- P. cpl. inclusive Del- Manali-del Trfs on Map plan. Goa 3n/4d Rs. 5999/- on CP. Contact:- 26155610, 26140308. 522249-L19% off on Indian Airlines, 11% off on Jet Airways, 17% off on Air Sahara, free home delivery. Contact: 27481609, 27481610 (24 hours). 522116-L

SITUATION VACANTWanted a smart lady personal secretary for Director. Convent Educated, Handsome Salary and Perks. Contact : Saraswati House (P) Ltd., Darya Ganj, New Delhi-110002 55216-SK

Main Characteristics of Classified Advertisements:

They are categorised into columns according to different classes.

They are written in short catchy phrases and words.

The language used is simple, factual and formal.

They are short, concise and to the point.

All the relevant information is provided.

Contact name and address is given.

They are written in a box to attract attention.

Let us study various types of classified advertisements with the help of solved examples and note the essential details which must be included in each category.

1. SITUATION VACANT

Include these Essential Details:

Begin with ‘Wanted’ or ‘Required’.

State the name of the company.

Mention the post and the number of vacancies.

State minimum qualifications and experience desired.

Give age, sex, and preferential qualifications.

Mention Payscale and Perks.

State the mode of applying clearly.

End with contact Address and phone numbers.

Question 1:You are Krishna/ Tisha, Secretary, Greenland Enterprises Ltd, Delhi-110006. Your Chairman has asked you to draft an advertisement for a local daily under the classified columns for the vacant posts of one accountant and two office assistants.Draft an advertisement.Answer:

SITUATION VACANT

Required one accountant and two office assistants for a renowned firm. Minimum qualification: Bachelor’s degree in commerce and work experience of minimum one year. Remuneration—best in the industry. Interested candidates can send their CVs by courier/speed post to Greenland Enterprises Ltd, 4436/16, Daryaganj, Delhi-110006. Contact Krishna, Secretary, Mobile no 98111XXXXX

Question 2:Hotel Lake View. Udaipur, needs young & smart lady receptionists. Write an advertisement to be published in the ‘Situation Vacant’ column of a local newspaper.Answer:

SITUATION VACANT

Wanted convent educated, smart and young ladies in the age group 21-25 with plea¬sing personalities and fluency in communication to work as receptionists for a reputed five star hotel. Knowledge of a foreign language besides English will be preferred. Handsome salary and Perks. Apply upto 30th June with complete bio-data and recent passport size photograph to Personnel Manager, Hotel Lake View, Udaipur.

Question 3:You need two lady checkers for Globe Exports, Virat Nagar, Kolkata 700085. Write an advertisement to be published in the ‘Situation Vacant’ column of The Morning Star, Kolkata.Answer:

SITUATION VACANT

Wanted two smart, impressive young lady checkers for a renowned export house based in Kolkata. Fresh graduates with good communication skills can apply. Attractive salary besides other benefits. Apply to Manager (HRD), Globe Exports, Virat Nagar 700085 up to 15 Nov.

Question 4:You are P. Sharma of Varanasi. You want an English (a Mathematics) tutor for your daughter. Write an advertisement to be published in the classified columns of a local newspaper.Answer:

WANTED LADY TUTOR

Wanted a lady tutor to coach a girl of class XII in English. Only ladies with a minimum five years’ experience of teaching S.S.C.E will be considered. Emoluments: travelling expenses plus 2000 to 2500 p.m. depending upon the calibre and experience. Contact: P. Sharma, 128L, Ring Road, Varanasi.

Question 5:You are the Managing Director of Varun Enterprises, a leading garments export house. You need accountants for your Meerut office. Write an advertisement for the ‘Situation Vacant’ column of a local daily.Answer:

ACCOUNTANTS WANTED

Wanted a competent and experienced accountant capable of handling accounts independently. Commerce graduates having at least five years experience in a reputed firm will be preferred. Salary and perks according to the efficiency and performance of the candidate. Apply in confidence to Asstt. Manager (HRD) Varun Enterprises, Meerut upto 25 March.

Question 6:You are the manager, Herbal India Ltd. Draft an advertisement for your company for the post of two Sales Executives. Specify your requirements, qualifications, experience, and personality of the candidates.Answer:

SITUATION VACANT

Wanted two young and dynamic Sales Executives for our marketing division. Minimum Qualifications – M. Pharma. Work experience of at least 5 years. Proficiency in English, impressive personality & ready to travel. Good salary and other perks. Apply in confidence with complete bio-data till 15 March 2013 to Manager, Herbal India 6 B/247, Ashok Vihar, New Delhi-110070.

2. SITUATION WANTED

Here it is an individual who seeks a job. Include the following essential details:

Qualifications and experience.

Age and sex.

Nature of the job sought.

Minimum salary acceptable.

Contact Address and phone no.

Question 1:You are Shirish Saxena of 47, Mall Road, Shimla. You are a young man of 35 with seven years of experience as an expert executive. You seek an immediate change to some prestigious export house in Mumbai /Bangalore. Draft a suitable advertisement for the ‘Situation Wanted’ column of a National Daily.Answer:

SITUATION WANTED

A highly experienced young export executive in top Export house needs change to some prestigious export house in Mumbai / Bangalore. Familiar with E-Commerce, marketing administration advance license etc. Minimum salary expected:₹ 35,000+perks. Please write to Shirish Saxena, 47, The Mall, Shimla Tel.: 0177-2437195

Question 2:You are Anil Verma of 257, Moti Nagar, New Delhi. You have just passed B.E. (Electrical) in first division from a prestigious Engineering College. You are in need of a job in or around Delhi. Write an advertisement for the ‘Situation Wanted’ column of The Times of India.Answer:

SITUATION WANTED

A first Class B.E. (Electrical) from I.I.T. Delhi seeks a job in or around Delhi. At present working with a private firm in Alwar. Salary expected: ₹ 12,000. Please Contact Anil Verma, 257, Moti Nagar, New Delhi-110039. Phone: 25278431

3. SALE AND PURCHASE

Essential Details (General)

Begin with for Sale/ Purchase or Available/ Wanted.

Mention the type of accommodation / Vehicle/ Household item.

Give a brief Physical description.

End with Contact address & Tel. No.

(a) Property: (Specific details)

Specify size, floor, number of rooms, etc.

Mention fixtures and fittings.

Give the location and surroundings

Price expected /Offered.

Question 1:You want to sell your old car as you are planning to buy a new one. Draft a suitable advertisement to be published in a local daily under the classified columns.Answer:

Vehicle For Sale

Available Ford Ikon 2004, 1300CC, silver colour, travelled 49000 kms only, Chandigarh registration, sparingly used, fitted with alloy wheels and latest Panasonic music system with CD Player, 1000 watts amplifier, woofer and speaker, giving 15 Kmpl petrol with AC, leather upholstery, beize interior, sunroof, good condition, fully insured. No dealers, please.

Contact Srishanth Jha, 97112702XX

Question 2:You want to purchase a flat. Draft an advertisement in about 50 words for a newspaper, detailing your requirements and your capacity to pay.Answer:

FOR PURCHASE

For purchase DLF Flat in South City/DLF Colony with three bed-rooms, D/D with family lounge. Comer flat preferred. Price around 20 to 25 lacs. Bonafide owners or dealers to contact. M.K. Bhasin, 12, Pandara Road, New Delhi-110001. Phone 23285062.(b) Vehicle: (Specific details)

State Model/year of manufacturing.

Specify the condition/mileage done.

Give colour, accessories etc.

Price expected/offered.

Question 3:You want to sell your Maruti Car. Draft a suitable advertisement in about 50 words to be published in the ‘For sale’ columns of The Times of India.Answer:

FOR SALE

Available Maruti 800 DX, 2000 Model in excellent working condition. White scratchless, self driven, sparingly used. Average 18 km a liter. All accessories intact. Expected Price not below ₹ 1.40 lacs. Contact. Malhotra, 24673289(c) Household goods: (Specific details)

Mention brand, model, year of mfg.

Specify material, in case of furniture.

Give the present condition.

Quote price offered/expected.

Question 4:You have been transferred to another city. You want to sell certain household goods. Draft a suitable advertisement to be inserted in a newspaper.Answer:

FOR SALE

For immediate sale white LG Washing Machine, Model PX-7 purchased 2000, ONIDA CTV 25”, 1999; sofa set for 7; oval-shaped dining table with 8 chairs. All in excellent condition. Owner transferred. Prices negotiable. Contact: Mohan Mehra, Phone 26189023

4. TO LET

Essential Details:

Begin with ‘Available’ or ‘Wanted’.

State the type of accommodation to let or required on rent.

Give brief description of the accommodation.

size, floor, No. of rooms etc.

fixtures and fittings.

location and surroundings.

Rent expected etc.

Contact address and phone number.

Question 1:You want to let out a house. Prepare an advertisement to this effect for publication in a newspaper giving the location of the building, nature of accommodation, rent expected, etc.Answer:

To Let

Available newly built marbled house in Sector 22, Gurgaon on lease. Ground Floor 2 rooms, one covered verandah, attached bathroom, kitchen. First Floor 2 rooms, verandah, attached bathroom, modular kitchen. Walking distance to the local market. East/ park facing. 24×7 water, electricity, and security. For bank/ company lease, single executives/ working ladies.

Contact Shekhar Yadav, 98141770XX

Question 2:You are the General Manager Coal India Ltd., New Delhi. Write an advertisement to be published in a newspaper for suitable accommodation on rent to be used as a guest¬house for the company.Answer:

ACCOMMODATION WANTED

Coal India, New Delhi wants suitable accommodation on rent to be used as a guest house. Minimum carpet area of 2500 sq. feet in a posh South Delhi area preferred. Interested parties may please contact 5, Balu, G.M. Coal India, 35 Asaf Ali Road, New Delhi or Phone: 22524876

Question 3:You are Anurag /Aparna of 110, Swasthya Vihar, New Delhi and wish to let out a portion of your newly built house. Draft advertisement in not more than 50 words for publication in the ‘To Let’ column of The Hindustan Times, giving all necessary details like location, type of accommodation to be rented out, rent expected, contact address including telephone number etc.Answer:

TO LET

Available on rent basis the ground floor of a newly built house in Swasthya Vihar. Three bedrooms with attached baths, a drawing-cum-dining room and a large kitchen. Garage with car parking facilities also provided. Rent expected around 10,000 p.m. Govt, officers preferred. Contact Tel. No. 22527894 or Anurag/Aparna. 110, Swasthya Vihar, New Delhi.

5. EDUCATIONAL INSTITUTIONS

Essential Details:

Give the name of Institution/its past record.

Mention the courses offered, duration.

List the facilities available and fee structure.

Specify the eligibility condition.

Quote the last date for registration/application.

End with contact address & phone number.

Question 1:You are the secretary of the Indian Institute of Foreign Languages, Hyderabad. Draft a suitable advertisement to be published in a newspaper announcing the commencement of new courses.Answer:

EDUCATIONAL

IIFL announces the commencement of its short-term courses in French, Chinese, Japanese, Spanish, etc. Duration – 6 months. Eligibility – Senior Secondary. Excellent faculty. Computerised training. Incentives for early birds. Ten percent of seats free. Send in your application by the 16th May 20XX or Contact Secretary, Phone 24236709.

Question 2:You are the Director of the National Institute of Vocational Studies, New Delhi. Draft a suitable advertisement for publication in a national daily highlighting some of the special features of your institute.Answer:

VOCATIONAL STUDIES

NIVS offers diploma courses in Electronics, laser technology, computer and television hardware/software, fashion-designing, etc. Duration – two years. Eligibility – Senior Secondary. Excellent faculty; Well furnished labs and workshops. One year of training. Excellent past record of placement. Quarterly fee – ₹ 1500. Last date for Application – 30 May 20XX. Director National Institute of Vocational Studies, 27 Pusa Road, New Delhi. 25374098.

Question 3:You are the secretary of the Institute for Career Guidance, Sector 15, Gurgaon specialising in Career guidance and counselling. Draft a suitable advertisement to be published in a daily newspaper.Answer:

CAREER COUNSELLING

Institute for Career Guidance, Counselling and Development of Personality holding summer camps from 1st May. Facilities for games, group discussions, personality development packets, elocution, interviews, and histrionics. Training by a panel of experts. Career-oriented may apply by 20 April. Contact, Secretary, Institute for Career Guidance, Sector 15, Gurgaon. Tel. 26300636.

Question 4:You are the director of the coaching academy. Write an advertisement for publication in the newspaper, for admission to the various courses being provided in your institute.Answer:

EDUCATIONAL

Apex Business Management Institute offers one-year diploma courses in computer programming and business management. Eligibility – Senior Secondary. Batches of 20, subdivided into 4 groups for practical training/fieldwork. Excellent faculty. Fee – ₹ 2500 payable quarterly. Last date for submitting applications – 25 June. Contact, Director ABMI or Phone 26259801.

6. LOST AND FOUND

Essential Details:

Begin with ‘Lost’ or ‘Found’.

Specify the Item.

Give a brief physical description.

Mention when/where lost or found.

Reward, if any.

End with contact address & phone number.

Question 1:You are AP Raman of 22/14 Arabi Tank Lane, Trichy, Tamil Nadu. Your grandmother, Chennamo is missing from your home for the last 5 days. Draft a suitable advertisement with all details to be published in a local daily in the classified column.Answer:

Missing

Woman named Chennamo aged 80 years from Orakaiam, since 14th January, 20XX. She is about 5’5”, dark complexion, speaks only Tamil. She was wearing light green saree and slippers. She has a big scar on her forehead. Anyone who finds her will be suitably rewarded. Kindly Contact AP Raman, 22/14 Arabi Tank Lane, Trichy, Tamil Nadu, 81245678XX.

Question 2:You have lost your purse. Draft an advertisement suitable to be given in the local daily. (Invent details). Your advertisement should not exceed 50 words.Answer:

LOST AND FOUND

Lost black leather purse in DTC bus (route no. 315), while travelling between Lucknow Road and Red Fort. Besides cash, it contains some very important bills and receipts. The finder will be suitably rewarded. Please contact Anil Sood, B-67, Lucknow Road, New Delhi or Phone 27618456.

7. TRAVELS AND TOURS

Essential Details:

Begin with ‘Package Available’, etc.

State name of travel agency.

Specify destination and duration.

Supply details of package—food/boarding/lodging, sight-seeing etc.

Give estimated cost and special discounts.

End with contact address and phone number.

Question 1:Sita Tra vels, 227 Jagriti Enclave, Delhi offers a package tour for 3 nights 14 days in Mauritius for ₹ 10,000 per person. Draft an advertisement for publication in a national daily in about 50 words. Give necessary details.Answer:

TRAVEL AND TOURS

Attractive package available for Mauritius, 3 nights/4 days, breakfast and dinner, stay at 3-star hotel, sightseeing included. X 10,000 per person. Special discount for early birds. Contact: Sita Travels, 227 Jagriti Enclave, Delhi. Phone: 25362000.

Question 2:Globe Travels, G-76, Connaught Circus, New Delhi, offers its patrons the cheapest air tickets for any destination by an airline besides offering consultancy and exchange service. Draft an advertisement for publication in a national daily in about 50 words.Answer:

TRAVEL AND TOURS

Cheapest air tickets available for any airline, any destination. New York-35,500; San Francisco-35,000; Toranto-34,500; London-19,400. Visa insurancy consultancy, buy/sell currencies. Visit Globe Travels, G-76 Connaught Circus, New Delhi. Phone : 23723777, 23355055, 23355955.

8. MATRIMONIALS

Essential Details:

Begin with Wanted/Alliance or Proposal invited.

Educational/Professional Qualifications.

Age, height, complexion, build.

Qualities sought in partner.

State boy/girl.

Service/Profession — income.

Caste/subcaste — religion.

End with Box No C/o the daily.

Question 1:A highly placed IT professional settled in London seeks alliance with an exceptionally beautiful, educated, cultured and tall girl of status Punjabi family. Write a suitable advertisement for the ‘Matrimonial’ column of a national daily.Answer:

BRIDE WANTED

Alliance invited for a very handsome, tall and cultured IT professional 29 years, 180 cm tall NRI settled in London as CEO of a reputed firm. Exceptionally beautiful, highly educated and cultured girl between 21 and 25 and at least 5’-4” tall. Only status Punjabi families. Box 867 B, The Times of India, New Delhi.

Question 2:Write an advertisement for the ‘Matrimonial’ column of a newspaper for a Bisa Aggarwal girl, working as Sales Officer in a leading export house.Answer:

BRIDEGROOM WANTED

Proposal invited for a Bisa Aggarwal girl, 25 years, 158 cm, working as sales officer in leading export house, income in six figures per annum. Parents having business at Mumbai and Overseas. Boy’s merit main consideration. Professional with business background preferred. Early and decent marriage. Write to Box No. 7364, The Times of India, Mumbai-40001.

9. DISPLAY ADVERTISEMENT

Commercial advertisements are inserted by leading manufacturers, establishments, organisations etc. for the publicity and promotion of their products, services or some event.

Main Characteristics:

Designed for commercial purposes.

More space, more expensive in terms of advertising costs.

Visually attractive — varying font size or shape.

Language: colourful and lucid — catchy slogans, punch lines, witty expressions and pictures or sketches.

Proportionate spacing.

Essential Details:

Name of the company/institute/organisers, etc.

Details regarding the product/event/educational course etc.

Special offers of discount, if any

Address of the company/institute/organisers, etc.

Question 1:M/s Bright Vision have produced a new television named ‘Home Theatre’. Draft an advertisement for a local daily to promote the sale of the television. Offer a Kodak Camera free along with the television to those who buy it before March 30.Answer:

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