Tumgik
#corporatevideoproductioncompaniesinpune
kaizen-design-studio · 11 months
Text
Tumblr media
The first impression is the last impression. It is true in the case of meeting in person as well as watching a video. When you are facing the camera for a video, the body language matters along with the subject you are talking about.
0 notes
mgkaizen · 2 years
Text
HOW A CORPORATE VIDEO CAN HELP YOU RANK HIGHER ON GOOGLE
A good corporate video is the need of the hour for the smooth sailing of a business as it defines your business or brand in a proper manner. Making videos that promote your business or brand is called corporate video marketing. Corporate video marketing is an important aspect of any business. This is an effective method to reach your audience. A good corporate video also helps in ranking you in the top Google search results. The output: More audience reach of your business! All of this comes under Corporate branding. A fabulous corporate video is a key to great corporate branding. For this, a good corporate video production company should help you in carving a good marketing strategy. Kaizen Design Studio, a corporate video production company in Pune provides the best corporate video services. It is a corporate video maker company in Pune that will boost your business prospects to a great extent by preparing amazing corporate videos that will always rank higher because of stunning graphics and excellent content!
Tumblr media
Here are the main points relating to how a corporate video will help you rank higher on Google.
Place the video on a website
If you place a corporate video on your business website, it will help you to gain a place among the top search results as a video will make users stay on the website for a certain amount of time. 
Demonstrate your product
Your product or service is the main foundation of your business. Show a short demo of your product or service. Let the users explore the uniqueness of your product or service by viewing the demo. This will help in up-gradation of your Google ranking.
Make a video that educates the user
Make useful videos that provide information which will lead to the purchase of your product or service. Your corporate video should act as a magnet which attracts the target audience due to its alluring graphics and perfect explanation of your product.
Entertain, Entertain and Entertain!
Always prepare a video that keeps the user hooked so that the average time spent on the website will be increased and eventually, it will help your website climb the ladder of rankings!
Embed your videos
Make sure that you embed your videos on your business website. This will definitely help in increasing your video view family. While you embed the video, make sure that you click on the ‘Show suggested videos’ option because when the video ends, irrelevant suggestions will crop up and this unnecessary change can drive a consumer away. So, be careful about the same.
So, what do you understand by this? A brilliant corporate video will surely maximise your chances of featuring on the page 1 search results. Always remember that Google always looks out for videos that fulfill the intent. Prepare corporate videos on the same lines. With these tips, Google will find you and reward you with the gift of ranking your website among the top rank holders!
Want to create a marvellous corporate video? Visit Kaizen Design Studio, one of the leading corporate video production companies in Pune and see the graph of your business rise to its peak as Kaizen prepares state of the art videos to attract your consumer base!
0 notes
ujjwalakaizen · 3 years
Text
What is Content Creation? How does it affect any business?
Content is the key influencer in all your marketing strategies, including digital. Only through web copy, ad copy, blogs, press releases, and social promotions can you reach out to your target audience. With our impeccable content auditing and content writing services in Pune, we’ll provide the right support to all your marketing strategies.
Tumblr media
A sound content strategy is a key to having a good online brand presence, and for that, you need online content marketing in Pune. Content is the best way to get your message to your targeted audience in a clear, understandable manner. There are many forms of content to do that. However, once online, your content can also be considered legally binding. Therefore, it is best to hire the services of content marketing companies in Pune who are adept at creating smart content, relevant to your business.
When an idea culminates into something meaningful, that is content. It is at the heart of digital marketing related services and solutions. For example, Search Engine Optimization requires ample amount of keyword rich content for it to be effective. These keywords help rank the website on the Search Engine. Creative, witty communication is required for all social media strategies, and most importantly, your website requires excellent content that does justice to your business, and gives out the right communication.
Whatever your content writing requirement is, Kaizen Design Studio will provide you with the best solutions. We have a team of experienced and qualified content writers and copywriters, who have worked with and campaigned for reputable names in the industry. They are experts at writing articles, blogs, press releases, web copy, PPD adverts, social media strategies, presentations, and scripts. They will create the best content strategies for you that will support your digital marketing strategies. Therefore, for content writing services in Pune choose Kaizen Design Studio.
Our Content Creation Services
·         Blogging
·         Detail Analysis of Site Content
·         Creation of Info graphics
·         Press Release
·         Competitive Content Gap Research
·         Exposure to Maximum Search Engines
·         Blog Management
·         Development of Internal Links
·         Regular Teleconference
·         Preparing Regular Email Reports
·         Social Promotions
About Us
Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno statuses amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions. Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves. Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, Content marketing Company in Pune.
Contact Us
Sr.No. 20/3/2, Pashan Road,
Near to Maratha Mandir,
Bavdhan Khurd, Pune, 411021
Website: www.kaizendesignstudio.com
0 notes
pkaizen · 3 years
Text
How to create a effective animated explainer videos?
Corporate video marketing is a tactic used by many businesses nowadays to create brand awareness and to market their products and services in a better creative way. Animated explainer videos have always been a great addition to the trends in this sector. Motion graphic or animated videos not only make your brand seem more unique and different but it also adds to the value of your brand. Especially, if you are talking about social platforms, animated videos have always been a hit.
Tumblr media
However, finding the right fit for your corporate video production in Pune seems a great deal. Kaizen Design Studio is a leading motion graphics company in Pune who can be of great help to you if you are looking for some high-quality and creative explainer videos. Their dynamic skills in motion graphics services are impeccable and their ideas, out of the box! They have some remarkable experience in creating the best graphic animation videos in Pune.
Let's check out the top 5 benefits that animated explainer video offer to your business.
Increase in conversion rates of the people are more likely to buy your product or service when they see explainer video.
·         Increase brand awareness
·         Better ROI
·         Flexibility on all screens
·         Better ranking on Google
Sprinkle storytelling
Storytelling is one of the most amazing, old and powerful ways of engaging your audience. Incorporate stories to explain your product or services. Engage them in a creative story while you show them how your product or services can solve their problems. Make them emotionally connected to your brand while you visually engage them. This is a tried and tested way of increasing your audience and brand value!
Design the video with colors that match your brand
It is said that your brand color says more than what you can ever imagine. Color branding is another great way of subconsciously making your brand register in your viewers’ minds. Make sure while you make your animated video, the video color theme aligns with your brand colors. They will connect your brand to those particular colors.
Make different types of videos.
No matter what kind of business you run, all the different types of animated videos are on the table for you. 2D animated videos and 3D animated videos are the most common in the B2B space. But, even cartoon animation can convey a more serious tone.
1. Educational videos
2. Animated music videos
3. Animated marketing videos
4. Animated training videos
Browse more articles visit on : Tips for Digital marketing Strategy for small business in 2021
About Us
Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.
Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves. Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, best digital marketing company in pune.
Contact Us
Sr.No. 20/3/2, Pashan Road,
Near to Maratha Mandir,
Bavdhan Khurd, Pune, 411021
Website : https://www.kaizendesignstudio.com/
0 notes
kaizen-design-studio · 11 months
Text
BODY LANGUAGE HACKS TO KEEP IN MIND WHILE FACING THE CAMERA
The first impression is the last impression. It is true in the case of meeting in person as well as watching a video. When you are facing the camera for a video, the body language matters along with the subject you are talking about. People judge based on body language cues and connect with a person based on how he says what he says. The first impression is made in the initial 10–15 seconds and it impacts the decision to watch the remaining video. Getting nervous in front of the camera is acceptable, but the acceptance will not help. There has to be a confident manner in which you tell the story that can connect the target audience. Here are some of the hacks to keep in mind:
Laughing is the trick
Before you start filming for a video, try laughing. The nervousness will grip you, but laughing will reduce nervousness. Forcing yourself to laugh will help you become confident and feel warm and enthusiastic. Even the fake laugh will do the trick. Smiling will help you, but laughing will make you ready for facing the camera with a relaxed mindset. Once you become confident, get the right pitch with more than one takes.
Speak loud to get in motion
Trying to control the tone from the beginning will make you more nervous. Initially, speak loudly to gain little confidence. Once you get the energy and confidence with the words and atmosphere of the room, then focus on using the right tone of voice. The deep breathing technique will also help. Taking deep breaths and breathing out releases tension and makes a person calm and composed. This calmness will help in getting the right tone in the video.
Use hand movements
To convey important points, use hand movements and gestures. This will energize you to express yourself with more clarity and confidence than before. Keeping hands on the side will be dull. Practice some hand movements and gestures beforehand in front of the mirror. This will make you confident. Ensure you are not using many hand movements as it will work against you and turn off the viewer.
Vary tone and speed
It is more than just reading the script. You have to put emotion into the script. The varying tone of voice and speed of words is essential to capture attention and keep the audience engaged. Slow down while stating important points and speed up while covering less agreeable points. Moreover, a number of takes will help you in getting the right tone. Do not rush to wrap everything up as fast as you can. Take time and give a number of takes to give the best shot.
Giving the right impression in the video is essential to convey the message and hold the attention of the audience for the entire video. While speaking in a corporate video, the confident stance and assertive voice are necessities to make a good impression. Being a leading corporate video production companies in Pune, Kaizen Design Studio helps clients in creating a compelling video that engages the audience and spread awareness about the brand.
0 notes
kaizen-design-studio · 11 months
Text
WHAT NEEDS TO BE SHOT ON VIDEO SHOOT DAY?
Corporate video is an essential part of spreading the word about the identity of the company and what it does. Providing information in a short time helps in spreading awareness with ease to potential clients and customers. The corporate video helps the brand reach a mass audience in short time, appear at higher ranks on search results, and gain popularity. That is why companies have started shooting the corporate videos for corporate branding and standing out of competitors. Either they shoot the video or give a contract to corporate video making companies or branding companies, there are certain steps to be followed. First, the video maker needs to survey the location, write a script based on the survey, and then start filming according to the script. Following are some of the tips on what needs to be shot on the video shoot day for a good corporate video:
Location & Action:
When a video maker is at the location of a shoot, capturing the whole location in wide angle is necessary. If there are manufacturing processes taking place, capturing them through mid-shots and close-ups will be helpful. In addition, if people are working in a company or at the site, taking mid-shots of people, close-ups of faces, and recording specific reactions if needed will be helpful to make a good and informative corporate video.
Interviews:
The corporate video must involve interviews of different employees and management board members working in the company. As people working in corporate may not have an idea of delivering a good interview, it becomes cumbersome for video makers to edit and put only the best footage in the video. For the best interview footage, video maker needs a wide version and a tight version of an interviewee. These two camera angles offer a sufficient footage to edit and present the best version. Interviewers should be recorded while asking a question and nodding when interviewee answers the questions. It enables in breaking the continuous footage of a person answering the question. Moreover, there should be prepared messages to say if the answers do not do the job well. Video makers need to advise people to sound spontaneous. If they sound artificial and scripted, it will not look good for the video.
Product & services along with user shots:
Capturing images of products and videos of services along with users using them are essential for a corporate video to spread awareness about what company does and show user experience. For example, if a company manufactures sarees, the video should contain a model wearing the saree to help clients known how it looks when someone actually wears it. It a company offers payment service, there should be a demo of how easy it is to use the service. There should be plenty of shots of whole products and close-ups to capture the details. While shooting demos or presenting the product, a video maker needs to notice if there is a consistency in shots. Are there any distracting shadows that may spoil the beauty of products? Whether the makeup of models looks good? If the shoot will take multiple days to complete, all the details should be taken into consideration and should be kept consistent with the previous day.
Video makers can also choose to take few shots in slow motion. In addition, taking notes for editor about specific details is necessary while following steps given above. After capturing everything necessary to make a good video, the editor will do the job of cutting unnecessary shots and including vital details to make the corporate video that will be liked & shared along with encouraging clients and investors to be associated with the company. Being one of the leading video production house in Pune and gaining wide experience in creating corporate videos, Kaizen Design Studio helps companies in sharing their message with the world through creative storytelling and enhancing brand awareness.
0 notes
kaizen-design-studio · 11 months
Text
REACH THE RIGHT AUDIENCE THROUGH A CORPORATE VIDEO
Pune is becoming the hub for corporate videos. Owing to demand, you can now easily find a good corporate video production company in Pune. The keyword here is good. With good, there’s also bad and ugly. So, make sure you are hiring the right corporate video production company who will help you reach your audience in the fastest growing form of communication – video.
Videos are a great way to grab attention. We are a moving into a world where visual communication is best way to get your communication across. Videos are now an integral part of everyday life. Even social media sites are pushing videos.
 Just run through your Facebook timeline through your phone, and you will find a large number of sponsored video posts. Video communication and campaigning is the future. Videos can be used for –
Corporate videos have multiple uses. You can use them as training videos, brand stories, product promotions, new launches, service updates, etc. There’s a lot you can do and say through corporate videos. Corporate videos are also a mark of a professional company. The best companies invest a lot in video content, and make great use of these videos through their marketing and advertising channels.
First and foremost, you need to set your goals from video production. Then, you’ll need the right corporate video company in Pune who can do justice to your end goals. These videos also need to be of high quality. In the age of 4K and Ultra HD, 2D and 3D animation, etc., your ads need to be of the highest quality. They need to be well written, produced, and edited. Consumers are now used to high quality videos, and anything lesser might be ignored.
Videos are quite hot on social media. According to studies, people are more likely to read and share a video they like than an article or blog. This has also prompted social media platforms to give more precedence to videos posts. Most businesses today also have their own YouTube channels, where they can upload and promote their videos. Other social media platforms also allow you to promote these videos directly from the source. This shows that social media platforms have consciously decided to push videos. Therefore, if you wish to incorporate social media marketing into your marketing, you need to have videos to upload.
The rise of social media platforms like Instagram and Snapchat, where pictures and videos are the main form of communication, is another reason why video production has become all the more important. Video sharing is also quite easy, and hassle-free, thanks to sites like Vimeo, Daily Motion and YouTube. The embedded codes provided by them simply have to be copied and pasted.
Videos for advertising set alarm bells ringing as, you may think of expensive commercials you see on television. This is not the case. Any corporate video production company in Pune can make a good video for you, and once you promote it online, you can have a better reach than television. Remember, television is limited to only a certain section of audience, and viewership is limited. If you want a higher viewership, you will have to pay more. Whereas, through the internet, you can easily target and reach potential customers. You will also get measurable data when you do video campaigns. This data will help you decide future campaigns.
Videos also help a lot in marketing. Your marketing personnel can use videos to show demos of products and services. Research shows that videos are far more effective than instruction manuals. These videos can also be used for digital marketing. There’s a paradigm shift taking place in digital marketing, and as mentioned above, videos are getting more eyeballs. So, short, catchy, creative videos will help your business a lot. There are social media platforms just dedicated to video, so, you can campaign on such sites, and gather good leads for your business.
As much as content plays an important role in marketing, video is now taking its place. After research in countries where people use a lot of social media, it has been found that people do not want to read a lot. They would much rather watch a video online. Why?
• Videos interact on a more intimate level. They engage more senses than content. Plus, moving images stimulate the brain more. We live in a world with short attention spans, so, a video is the better way to catch attention. • Wonder why people prefer to see the movie than read the book? Because it is easier to remember. Our brain stores visual data better than textual data. So, it is easy to remember a product if you see a visual image (this is also a reason why companies create brand logos, rather than just text). • In a video, you can say and show more in a short amount of time than with written content. This is one of the main reasons why communication is shifting towards video. • Though written content is cheaper, video content prices are coming down. Companies can now choose a good corporate video company in Pune at who will do their work on a reasonable budget. And, in the long run, videos will bring in more business.
A good corporate video production company in Pune will explain to you all the processes involved in making the video. You can stay in the loop and understand the making process. You can also ask them to collaborate with your digital marketer, so together, they can strategize and make optimal videos. Or better yet, you can simply look for an agency which provides corporate video and digital marketing services. This way, you can get better deals, and they will make videos that can be used well across your digital marketing channels. Therefore, don’t wait anymore.
0 notes
kaizen-design-studio · 11 months
Text
10 INCREDIBLE VIDEO CONCEPTS TO CONSIDER FOR BRANDING
As the era of instant gratification has emerged, the strategies for branding have changed. The video content is gaining more attention than written content. The written content is important, but relying only on it can become a disadvantage for the business. It is tiresome for potential customers to go through all the textual information on the website or other platforms. On the other hand, videos can convey the information in crisp, creative, and direct manner. Videos are gaining immense popularity they convey a lot of information in a short time. Branding companies have determined the changes in preferences of audience and changing strategies accordingly. The emphasis on video content has been given to reach customers and stand out from competitors while branding. However, it is not an easy thing to strategize videos and spread a word about the brand. There are video concepts that need to be considered while devising branding strategies. Following are some the concepts that should be considered:
1. How-to videos
These videos show how the product or service should be used and how it can bring change in the lives of customers. Though they may not gain immense viewership immediately, but they can be influential in a long-term strategy. It helps brands to showcase their products and services along with how they can make a difference in a direct manner. These videos should talk only about the product. For instance, if the product is a smartphone, the video series must focus on how to perform various functions, how to use it to save time, or how to take advantage of innovative features it offers.
2. Testimonial videos
When a lot of users have used the product, companies can ask them about their feedback and post it in a video format. In addition, they can visit their places and record their feedbacks. When other users are making a decision about a big purchase, they need opinion of those who have used the product or service. Then testimonial videos will help the company to win their confidence through those who already used the product.
3. Interactive videos
These videos are made to allow interactions with viewers. There is information about products or services and a link in the video that will direct users to buy them. In addition, viewers can also choose the ending they would like to view.
4. User-created videos
Similar to testimonial videos, companies can spread the word about their brands through user-created videos. There should be a portion on the website where people can upload the videos regarding the usage of the products and services. Visitors will prefer watching these videos as they connect more with fellow users than a video created for promotional purposes by a company.
5. Prank videos
Pranks are funny. This kind of videos will not be appropriate for all the businesses, but these videos have potential to go viral due to their funny nature and honest reactions of people after discovering it was a prank.
6. Animated videos
With the help of animation, brands can convey a lot of information that cannot be conveyed through a real video. Moreover, animations offer a creative touch to the videos.
7. Vine
These short and crisp 6-second videos are gaining popularity across the world and creative utilization of Vine would help brands in spreading the word.
8. Silent films
The creative and mesmerizing combination of music and images can connect with people’s emotions and feelings. Utilization of silent films will enable connection as well as awareness.
9. Time-lapse
Time-lapse videos are effective to show how a product or service can bring change over time and make a difference in users’ lives. Whether it is about showing how a smartphone battery can last long or how fertilizers can help in growing large number of crops, time-lapse videos are among the best options.
10. Storyline
Telling a short story to promote a brand is always an effective strategy. People like stories and they will be inclined to watch stories more than a promotional video. Engaging potential customers through stories will help brands in connecting people and spread the awareness.
Video content is a must-have strategy to spread awareness about the brand in the age of instant gratification. It conveys a lot of information in a short time. Having video content on a website and other platforms is essential to reach and connect with the customers easily and Kaizen Design Studio will help you in achieving that objective. Being one of the corporate video production company in Pune, it strives to help customers create brand awareness and increase reach through video content.
0 notes
kaizen-design-studio · 11 months
Text
BENEFITS OF CORPORATE VIDEOS FOR YOUR BUSINESS
Corporate video marketing is now an essential part of any business. It has many benefits that can propel your brand towards success. A corporate video that is created with intriguing motion graphics helps a brand to promote itself perfectly within the target audience. For making a great video, a good corporate video maker is needed. If you are searching for a good corporate video maker in Pune, Kaizen Design Studio, a video production company in Pune is where you should end your search! 
A corporate video is basically a video produced for a company, brand or organization to showcase its capabilities and the list of products and services it has. There are a plethora of advantages to corporate video production. Here are some of the major benefits. 
Improved SEO rankings 
Page ranking is a major constituent responsible for the success of any business. If your business is featured in the top-ranking searches, congratulations! You have started your journey towards success in terms of leads and conversions! For improving your rankings, Corporate videos play an important role in making your website crawl on the top page results. Make sure that you post corporate videos constantly on your site for increasing your rankings
Maximum client attraction 
According to recent research, 80% of clients are likely to get converted if you have a corporate video on your landing page. A corporate video is a powerful tool for letting the viewer understand the product or services you offer. If your video is made by an experienced motion graphics designer, it is sure to attract maximum traffic. If you want your video to attract maximum viewers, opt-in for Kaizen Design Studio! A renowned name for top Corporate video production in Pune, Kaizen Design Studio has an expert team of motion graphics designers that create perfect corporate videos according to the industry of your business.
A better understanding of the products and services
Corporate videos serve as an engagement tool for the audience due to its powerful explanatory nature and enthralling graphics to support the explanation. Instead of reading, a majority of people prefer to watch a video for understanding a product or service. If your brand has explainer videos for letting the customers get an insight into your product or services, they are more likely to be converted into prospective buyers! You can contact Kaizen Design Studio, an explainer video company in Pune for creating the best explainer videos.
Increase in traffic, in a positive way! 
Recent studies show that there is a 75% chance of an increase in traffic on your website if you have a corporate video displayed on your website. Videos account for two-thirds of the traffic on the internet. The more traffic on your website, the more sales you are going to get for sure! 
With such fantastic benefits for your business or brand, it is vital that you incorporate corporate videos. They can really prove a boon for your business and is sure to attract the maximum audience towards your brand. For a great corporate video strategy, get in touch with Kaizen Design Studio, a video production company in Pune now! 
0 notes
kaizen-design-studio · 11 months
Text
DO'S & DON'TS BEFORE HAIR TRANSPLANT
Do you want a hair transplant because you've lost a lot of a hair transplant because you've lost a lot of hair? While hair transplant surgery can effectively restore thinning or missing hair, you should know a few things you should know beforehand. Finding the best hair and skin clinic can be tedious, but after settling down on where to get Hair Transplant Treatments or which is the best Hair Treatment centre in Pune. There are some strict rules to follow before and after getting the Hair Transplant Service.
This is the list of Do’s and Don’ts before the surgery:
 Do’s-
Your hair should be clean on the morning of the surgery.
Wear clothes that don't have to be pulled off over your head after the surgery.
Set up transport to get back home.
Don’ts-
Don't take aspirin or other pain relievers for a week before the procedure.
Seven days before the surgery, don't drink alcohol and take vitamin B and E supplements.
Abstain from smoking three days before and on the day of the surgery.
The list of Do’s and Don’ts post-surgery:
Do’s-
Keep in mind all the directions for post-operative care that the surgeon gave you. Despite the existence of general guidelines for care, you should follow your surgeon's instructions.
On the first day following transplantation, try to keep your scalp dry to promote skin healing.
While you're recovering, keep your scalp clean. You might experience numbness and pain, so avoid applying anything to your scalp that could have negative effects.
Be sure to treat your scar with care. You should use the topical creams that your surgeon has prescribed to treat any scarring and itching because they are likely to occur.
Three to four hours after the operation, you are allowed to take painkillers to reduce discomfort and pain.
Don’ts
Don't go out in direct sunlight right after the transplant and for the next few days either.
Keep your grafted scalp free of contact and movement. The new grafts may fall out before they have a chance to grow if you pick and rub your sore scalp.
For the first five days following the hair transplant procedure, refrain from drinking alcohol.
Smoking will cause the blood flow to your hair follicles to be disrupted, so refrain from smoking for one month after the procedure.
After the procedure, avoid engaging in any kind of physical activity or exercise. After ten days, you can start working out again, but you have to wait a month before you can resume other physical activities or sports.
Stay away from activities that make you perspire a lot. The risk of infections to your grafted scalp increases when you sweat. Additionally, you should refrain from using a sauna or steam room for a month following the procedure.
Make sure to inform your surgeon about all lifestyle diseases you have ever had or have. These things are very essential when it comes to operations and tests before the operation.
0 notes
kaizen-design-studio · 11 months
Text
REACH THE RIGHT AUDIENCE THROUGH A CORPORATE VIDEO
Pune is becoming the hub for corporate videos. Owing to demand, you can now easily find a good corporate video production company in Pune. The keyword here is good. With good, there’s also bad and ugly. So, make sure you are hiring the right corporate video production company who will help you reach your audience in the fastest growing form of communication – video.
Videos are a great way to grab attention. We are a moving into a world where visual communication is best way to get your communication across. Videos are now an integral part of everyday life. Even social media sites are pushing videos.
 Just run through your Facebook timeline through your phone, and you will find a large number of sponsored video posts. Video communication and campaigning is the future. Videos can be used for –
Corporate videos have multiple uses. You can use them as training videos, brand stories, product promotions, new launches, service updates, etc. There’s a lot you can do and say through corporate videos. Corporate videos are also a mark of a professional company. The best companies invest a lot in video content, and make great use of these videos through their marketing and advertising channels.
First and foremost, you need to set your goals from video production. Then, you’ll need the right corporate video company in Pune who can do justice to your end goals. These videos also need to be of high quality. In the age of 4K and Ultra HD, 2D and 3D animation, etc., your ads need to be of the highest quality. They need to be well written, produced, and edited. Consumers are now used to high quality videos, and anything lesser might be ignored.
Videos are quite hot on social media. According to studies, people are more likely to read and share a video they like than an article or blog. This has also prompted social media platforms to give more precedence to videos posts. Most businesses today also have their own YouTube channels, where they can upload and promote their videos. Other social media platforms also allow you to promote these videos directly from the source. This shows that social media platforms have consciously decided to push videos. Therefore, if you wish to incorporate social media marketing into your marketing, you need to have videos to upload.
The rise of social media platforms like Instagram and Snapchat, where pictures and videos are the main form of communication, is another reason why video production has become all the more important. Video sharing is also quite easy, and hassle-free, thanks to sites like Vimeo, Daily Motion and YouTube. The embedded codes provided by them simply have to be copied and pasted.
Videos for advertising set alarm bells ringing as, you may think of expensive commercials you see on television. This is not the case. Any corporate video production company in Pune can make a good video for you, and once you promote it online, you can have a better reach than television. Remember, television is limited to only a certain section of audience, and viewership is limited. If you want a higher viewership, you will have to pay more. Whereas, through the internet, you can easily target and reach potential customers. You will also get measurable data when you do video campaigns. This data will help you decide future campaigns.
Videos also help a lot in marketing. Your marketing personnel can use videos to show demos of products and services. Research shows that videos are far more effective than instruction manuals. These videos can also be used for digital marketing. There’s a paradigm shift taking place in digital marketing, and as mentioned above, videos are getting more eyeballs. So, short, catchy, creative videos will help your business a lot. There are social media platforms just dedicated to video, so, you can campaign on such sites, and gather good leads for your business.
As much as content plays an important role in marketing, video is now taking its place. After research in countries where people use a lot of social media, it has been found that people do not want to read a lot. They would much rather watch a video online. Why?
• Videos interact on a more intimate level. They engage more senses than content. Plus, moving images stimulate the brain more. We live in a world with short attention spans, so, a video is the better way to catch attention. • Wonder why people prefer to see the movie than read the book? Because it is easier to remember. Our brain stores visual data better than textual data. So, it is easy to remember a product if you see a visual image (this is also a reason why companies create brand logos, rather than just text). • In a video, you can say and show more in a short amount of time than with written content. This is one of the main reasons why communication is shifting towards video. • Though written content is cheaper, video content prices are coming down. Companies can now choose a good corporate video company in Pune at who will do their work on a reasonable budget. And, in the long run, videos will bring in more business.
A good corporate video production company in Pune will explain to you all the processes involved in making the video. You can stay in the loop and understand the making process. You can also ask them to collaborate with your digital marketer, so together, they can strategize and make optimal videos. Or better yet, you can simply look for an agency which provides corporate video and digital marketing services. This way, you can get better deals, and they will make videos that can be used well across your digital marketing channels. Therefore, don’t wait anymore.
0 notes
kaizen-design-studio · 11 months
Text
WHAT IS MOTION GRAPHICS AND HOW CAN IT BE USEFUL FOR YOU?
Have you ever wondered “How exactly is a video made so exciting with different types of customized themes and fonts?” The answer to your curiosity is motion graphics!  But wait. What exactly is motion graphics? Before knowing about motion graphics in detail, you must know that if you want to make a good corporate video, Kaizen Design Studio is the best bet! A corporate video maker in Pune, it will surely make your business prosper with a great video!
Motion graphics is animation, but with text as a major component. Essentially, it’s an animated graphic design. Motion graphics make your videos more exciting, after all, who doesn’t love watching exciting illusions of motion. Move over boring presets! Getting high-quality 2D motion graphics means adding energy and creativity to your projects. Corporate video marketing benefits a lot from motion graphics. It forms an important component of any corporate video. 
Now, let’s explore how motion graphics can prove useful to you. 
Audience connect as strong as fevicol!
The connect of your brand with the target audience is as necessary as food is to the body! The use of motion graphics can attract more audience towards your brand. Kaizen Design Studio, a Corporate Video Maker in Pune has the best motion graphic designers who create state-of-the-art videos for your brand using the best strategies and video software!
Emotionally Captivates You!
Beyond being attention-seeking, motion graphics actually affect our emotions; it’s a biological response. Thanks to the phenomenon of emotional contagion, we immediately empathize with and mirror the emotions of the experiences we see on a screen. 
Helps you to create the much-required fun quotient!
Product videos can be a great way to get your product in front of customers and increase sales. Motion graphics can help you create fun, entertaining and engaging product videos that are cheaper to produce than full animation, and bring something a little different to the table!
Short on time, Long on impact!
Most motion graphics are 30 seconds to 3 minutes long, which is incredibly helpful when you need to make an impact ASAP. (This is especially useful on social. According to a study, even watching under 10 seconds of a video can help increase brand awareness and build purchase intent. By combining audio and visuals, motion graphics make the most of humans’ information processing abilities, letting you say more with less content. What might be explained in a 1,500-word article can be shown in a minute. 
You can use motion graphics to inject a bit of life and levity into a presentation or video in a variety of contexts. Making an infographic video? Give those statistics a bit of life by adding some motion graphics. Use them in videos you make to share on social media. Motion graphics are fantastic for getting your point across in an explainer video. It’s a great, affordable way to make a video. 
Anything from a short video to a fully-fledged movie can become an instant success. Even a small character can become so popular that a company will be able to introduce new products, services and interact with the audience on his behalf! Kaizen Design Studio carries corporate video production in Pune for renowned brands and their years of experience in this field can surely make the best use of motion graphics to create a video that’s worth a thousand words! Motion Graphics videos bring life to static designs by animating them. And including motion in visual content is essential to pass out difficult business ideas and make it more understandable.
0 notes
kaizen-design-studio · 11 months
Text
BENEFITS OF VIDEO MARKETING FOR HOTELS
Videos are a rage all over the web! According to recent surveys, Video is quickly claiming a massive amount of internet traffic. It is estimated that by 2020, nearly 80% of all internet traffic will be driven by video and travel-related videos are getting their fair share of this traffic. In 2014, Google found that in a six-month period, 35% of leisure travelers and 56% of business travelers engaged in travel-related video activities. Seeing the latest trend, every business has to look for new avenues to market their brand through video. If you are looking for good Hotel Video production in Pune, Kaizen Design Studio is the best option for you! Kaizen, a corporate video maker in Pune will make sure that your business will reach heights of success through videos! Motion graphics occupy a large part of video making. They constitute an important part of making a video successful. 
The video trend is also ringing bells in the hotel industry. The hotel industry resonates with the traveling industry and so, it has to be in sync with the latest trends.
What is hotel marketing?
Before getting into the benefits of the hotel marketing industry, first, know what is hotel marketing. Hotel marketing is a term, which refers to marketing strategies that hotels use, to promote their business and make a lasting impression on customers. Essentially, this type of marketing is about making a hotel as appealing as possible and through this, attract as many guests as possible. Want to let your hotel look appealing and attract more customers? Think of Kaizen Design Studio! A Hotel Videomaker in Pune, Kaizen is always at your service for creating the best corporate video for your hotel! Corporate video production in Pune is incomplete without mentioning the name of Kaizen as it is the best in this field! Here are the benefits of video marketing for hotels.
Establishes an emotional connect
To inspire an emotional connection, there is nothing like making a person feel as if they are actually there, and this exactly happens when one watches a video. Studies suggest that this is due to the effect that watching a video has on mirror neurons in our brains. So, this is very beneficial in terms of your hotel’s marketing strategy. 
Many watch videos while planning a travel
Travelers frequently watch videos while travel planning. This can benefit the hotel marketing sector if videos are created. People planning on traveling watch videos during all phases of this decision-making process, so it is a perfect medium to reach a large number of prospective guests.
Easier to share
Videos are far easier to share between Internet users, with 70% confirming they have shared a brand’s video content according to a survey. This ease in video sharing can help your hotel boost positive exposure and recognition. For your hotel to be found by your target market, getting as much publicity as possible is key. If you are looking for good Hotel video production in Pune, Kaizen Design Studio is the best option for you!
Gets consumed or absorbed easily
Several surveys have suggested that a video is absorbed 60000 times faster than a written text as watching a video is easier in terms of cognitive effort. 76% of consumers rely on videos for consuming brand information. 
The benefits to video marketing in the hotel industry are available now to hoteliers, who are ready to take the leap. The time is now to ride the trend that is taking the world of marketing by storm. Include video as part of your marketing campaign and draw new guests to your hotel this season. Kaizen Design Studio, a Restaurant video maker in Pune is the best bet for marketing your hotel. It is the best option in terms of Industrial Video Marketing in Pune. So, the next time you think of a better hotel marketing option, think Kaizen Design Studio!
0 notes
kaizen-design-studio · 11 months
Text
Tumblr media
While conveying information about recent activities, events, and plans along with sending important messages from top executives, companies use blogs. Most of the times, they use the textual information to convey information and send messages.
0 notes
kaizen-design-studio · 11 months
Text
COMMON THEMES USED IN CORPORATE VIDEO BLOGS
While conveying information about recent activities, events, and plans along with sending important messages from top executives, companies use blogs. Most of the times, they use the textual information to convey information and send messages. In a changing scenario where everything is required instantly, videos blogging on the corporate website becomes an essential option. Conveying messages in a precise way and short duration will help companies in connecting with their potential and current customers. Following are some of the common themes used in video blogging on corporate websites:
Core values:
Conveying core values of an organization through corporate video blogging will connect with audience instantly. Showcasing what values are and how they are practiced through video is an easy way to convey what company stands for. Potential and current clients can relate to that and companies will be able to strengthen the relationship with them. As people do business with people, CEO can sit down, face the camera, and give information about its values. On the other hand, several clips can show how those values are practiced with CEO’s voice in the background. This would connect people with the business. The content will be more personal and engaging, so it will help in connecting people at a personal level.
Blending professional videos with user-generated videos:
Posting a video that is created professionally for the promotional purposes by the company and generated by the user will carry more weight. The content and cases produced by users are more influential as they are hand-crafted by users, so there is no exaggeration about services or products. This provides authenticity and people love authentic content. Moreover, making a professional video is also necessary to convey message and information about new products, services, or upgrades.
Customer experiences & feedback:
One of the most influential marketing tools is a testimonial of customers. Instead of posting their feedback through textual format, it can be posted in a video format. As potential clients can see customers personally and relate to them, it will be easier for people to connect with the brand. Telling real stories about using products and services and how they feel about them would help in creating a great impact and building trust.
Employee testimonials:
Along with posting videos about customer experience, it is important to convey insights about work culture and how employees feel about working in the organization. As customer insights are powerful, employee statements are helpful too. When employees are given a way to express their opinions, experiences, and insights, it shows that the company cares about their employees and their voice matters. This is one of the powerful strategies to convey the culture of a company to which customers can relate.
Video on corporate blog sites is an effective way to send a message and give information about recent events, activities, and customer experiences besides textual format. Being one of the leading branding agencies in Pune and gaining wide experience in creating corporate videos, Kaizen Design Studio helps companies in maintaining their blogs and creating videos to share their message with the world through storytelling and increase brand awareness through blogs.
0 notes
kaizen-design-studio · 11 months
Text
Tumblr media
0 notes