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filipeteimuraz · 5 years

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Why You Shouldn’t Try to Rank #1 on Google

Do you know what the number one email request I get is?

Come on, take a guess. What do you think it is?

Ok, its people asking me for money.

But, do you know what the second most common email request I get is?

Companies asking me to rank them number 1 on Google for a specific term.

And I have to say, it’s a big waste of time for you to focus all of your energy on ranking number 1 on Google for a specific term or even a handful of terms.

Just take a look at my site… here’s my Google traffic over the last 31 days:

As you can see from the graph, I’m generating 2,375,455 organic visits from search engines each month.

And can you guess how many keywords I’m tracking when it comes to my rankings?

A big fat ZERO!

I’m not saying I don’t do SEO, I’m saying I don’t focus on rankings.

Can you increase your search traffic without tracking rankings?

The short answer is yes.

As you saw from the graph above, I’m getting over 2 million visits from organic search each month. If you look back a year, I was getting 970,459 visitors a month from search.

In other words, I was able to grow my organic search traffic by 144% in roughly 12 months. That’s not too shabby considering I don’t focus on any one particular keyword.

So why don’t I focus on specific keywords or track my rankings?

Number 1 doesn’t guarantee the most clicks

Ahrefs recently did a study where they showed how being number 1 doesn’t guarantee the greatest number of clicks.

The number 1 listing gets the majority of the traffic only 49% of the time. Don’t get me wrong, I would rather be number 1 than number 2, but getting there doesn’t guarantee the most amount of traffic.

And over time it’s just going to get worse.

Just look at how SERP listing pages looked in 2014.

Now let’s look at how SERP listings look today.

What are the big differences that you see?

Paid listings blend in – paid listings aren’t as clearly defined as they used to be. In other words, they blend in, which helps ads generate a higher percentage of the clicks.

Localized listings can be ads – the first listing in the localized listing is also paid.

The right side no longer has ads – most of the elements on the right side, when you click on them, drive you to perform another Google search.

Less organic listings – the homepage only has 9 organic listings if you exclude the localized listings.

Organic results are pushed down – not only do the paid and local listings show first, but news results are also in-between the organic results. This causes the 3rd, 4th, 5th… organic result to get fewer clicks.

The common trend is people are focusing on the paid ads more than the organic listings. And organic listings are no longer guaranteed to be as high up as they once were.

Just look at this eye tracking study of a Google SERPs result.

It clearly shows how the paid ads have the majority of the attention.

So, does this mean you should give up?

No, I am not trying to paint a picture of how you shouldn’t try to rank high on Google or that SEO is useless. Because although Google keeps adjusting the layout of their SERPs page, it’s still the most popular site in the world.

Commanding 57.34 billion visits a month means… you have no choice but to do SEO!

But you shouldn’t waste your time thinking about each and every change Google is making because it’s out of your control.

Just look at how many algorithm changes they made in the last 12 months. It’s too hard to keep up with each change or predict Google’s next move. That’s why I take a different approach to get ahead of Google’s upcoming algorithm changes.

I focus on user experience.

What should you do?

You aren’t going to be able to control your rankings for every single one of your keywords… especially if you are doing SEO the right way.

The majority of your traffic should be coming from long tail phrases. Just look at my blog, I rank for 477,000 keywords.

That’s far too many keywords to track on a regular basis.

I focus on 3 things:

Create an amazing user experience – Google doesn’t want to rank sites at the top that are the “best optimized.” They want to rank the site that users love the most at the top. So, focus on providing that and, in the long run, you should rank higher.

Overall organic traffic growth – keywords have trends and they change in popularity over time. Instead of focusing on a handful of keywords or even a few hundred, I just focus on increasing my overall organic traffic. As long as it keeps climbing quarter over quarter, I’m happy.

Conversion rate – more traffic doesn’t guarantee more sales. I continually optimize my conversion rates so that each additional organic visitor I get has a higher chance to convert into a customer.

And I know I said I focus on 3 things, which is true… but every once in a while I focus on one more thing. It’s updating my old content.

If I had to add in a 4th, it would be updating my old content. Even though I know SEO fairly well, there is no guarantee the even my traffic keeps going up and to the right.

Just like you, my traffic drops every once in a while.

It sucks when your traffic just drops 6.94% in a week and it is scary when that trend continues. But when it does happen, follow this and you can reverse the trend of your declining traffic.

Which strategy should you follow?

There are a few SEO strategies I use to get more traffic that still work well today. If you follow them, you should get more traffic over time:

Globalization – search isn’t too competitive outside of English. That is changing fast though, so I would follow these globalization tips as soon as possible.

Off-page SEO – it still impacts rankings significantly and you can’t ignore it. Here are 6 off-page strategies you should follow.

Link building – here’s one of my favorite strategies for link building… it works really well. Even if you have a new site and no one knows who you are, you will be able to build links using it.

Land and expand – you already rank for terms on Google. This strategy will allow you to turn one ranking into hundreds.

Brand building – Google wants to rank brands higher than non-brands. Follow this as it will help you build a brand.

There are tons of other tactics and strategies that people are using, but the 5 main ones I mentioned above still work well in today’s competitive search landscape.

Conclusion

Yes, you want to continually improve your search traffic over time, but obsessing over whether or not a keyword is ranking number 1 doesn’t mean much.

SEO has moved to a long-tail strategy. The goal isn’t to rank for one keyword, or even a hundred or a thousand… the goal is to rank for hundreds of thousands if not millions of keywords over time.

And as long as that trend is continually going up and to the right, you’re fine.

One way to see if things are going directionally right is to use Ubersuggest. When you put in your domain, you’ll see a chart that looks something like this:

You want the total number of keywords to increase over time and you want the small green bar to continually go up over time as that means a higher portion of your listings are moving up in Google.

So, are you going to continue focusing on rankings?

The post Why You Shouldn’t Try to Rank #1 on Google appeared first on Neil Patel.

Read more here - http://review-and-bonuss.blogspot.com/2019/04/why-you-shouldnt-try-to-rank-1-on-google.html

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abigailswager · 7 years

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Diversification can Kill your Returns

New Post has been published on https://cryptocurrenciestrading.com/%ef%bb%bfdiversification-can-kill-your-returns/

Diversification can Kill your Returns

Diversification Can Cripple Your Returns

Summary

A method never talked about. Over trading now is an enemy. This method teaches control. You seldom ever hear this approach being discussed in the media.

Why doesn’t the media talk about a concentrated portfolio approach,

The answer seems obvious.

A portfolio made up of only a handful of equities doesn’t promote trading. Brokerage firms are one of the largest advertisers within financial news networks. These are the folks that make trading for a living look so easy. The want you to trade trade trade! So it seems obvious why they wouldn’t promote such a strategy that doesn’t involve churn. Finance websites need clicks and advertising dollars to stay alive. The cost per click for terms related to stocks, brokers, and trading are very expensive. Terms such as “best online stock broker” are some of the most expensive searches on Google costing anywhere from $3.00 to $50.00 per click. So they have an interest in promoting active trading. So it should be no surprise this strategy gets no respect and even ridiculed by the media,

The strategy I am speaking of has worked for many including our members. The only regret is not giving it a name long ago. We gave it a tagline called the “12 Trades per Year Portfolio”. In hindsight maybe it should have been called 7 trades per year or 9 trades per year. You get the drift that we are having a hard time making it to 12 trades.

What this is not.

I am speaking of the elimination of over-trading. Over-Trading is an easy mistake to make. We have all been guilty. Boredom sometimes make us put on a trade we shouldn’t. A financial guru talking about option activity in a stock is off the chart and a buyout could be in the works can cause a trade that shouldn’t have been. The thing is you can fix this starting now. Just don’t do it. Simple as that. Stop it and stop it now. If you do nothing else and stop this bad habit now you will see an immediate payoff. This isn’t rocket science, it is basic self-control. Don’t enter a trade without the full confidence risk reward on your side. Even then you will have your losers so don’t compound it any longer by making too many trades.

Billionaire investor Warren Buffett famously stated that diversification”is protection against ignorance. It makes little sense if you know what you are doing.” He is basically saying diversification is for the average.

How to carry out this strategy.

Stay in touch with the news flow. Keep yourself informed and wait. You are waiting for an event. What event, We don’t know what we are waiting on but we know one is coming sooner or later. While you are waiting, exercise your throwing arm by making notes about stocks you think will rise or fall. For instance, if the news of the week is “Gold is going to rise”, make a note of what you think will happen in the next week, month or year. Make notes of stocks and sectors you think are overvalued and undervalued. Try to find upcoming trends and what the media might be talking about in the next 3-6 months like we did with Nvidia (NASDAQ:NVDA). We were writing about it in March when it was trading at $32.00. This will start getting your throwing arm ready. Like in sports you are training. The more you do this the stronger you become. Without proper training, you are doomed to fail. Also, surround yourself with like-minded thinkers. Seek them out. You will eventually become a product of the people who surround you. Do this and when the “event” presents itself you will have the confidence to act. You will not be afraid to go into a position with size.

The “market” is a big crybaby.

I hate it when pundits treat the market like a person.

The “market” wants this or that. The “market” wants rates to stay the same or wants a rate hike. Are you kidding me, These statements are coming from educated people! I want you to take notice how many times you hear someone in the financial media make a statement about the “market” as if it is a person. They speak of it as though the market is an all-knowing being. You listen to them enough and you would think the “market” is a 5-year-old child crying over candy! The “market” is made up of people. Guess what, People are driven by 2 main emotions.Fear and greed. Once you realize that fear and greed are the main drivers of this whole game, only then can you begin to see mispriced stocks due to these emotions. Once you get some time exercising under your belt you may then start the actual process of implementing this strategy. This is where the rubber meets the road.

Proponents of efficient market hypothesis say that any new information relevant to a company’s value is quickly priced by the market.

This is the biggest load of bull dung ever sold to the investing public. If this is true how did I and a handful of friends make a small fortune by buying HealthSouth at .19-.40 cents and sell it not long afterwards for $6.00, Talking about a prime example of fear and greed! This was a classic case. Even though I did make the highest percentage return of my career on this play, I look back and think of how I should have bet bigger. I still get an occasional phone call from people who I shared the HealthSouth trade with say “I wished I had followed you” or “I would have made a fortune had I listened”. That’s the thing with investing, trading, speculating or whatever name you choose, you can almost always look back and see where you could have done better. The same holds true with life in general. Don’t let those once in a lifetime events leave you on the sideline.

Warning:This method can be boring.

This is where it can get very boring. We wait. We wait and we wait more. We start thinking this should be called “No Trades per Year” because it is boring. We think the opportunity will never come. We wait more. But sooner or later it comes.

A few recent examples.

Sometimes it comes slow and gentle like the Oil trade alert on February 12, 2016. This play felt like it was in slow motion. Almost every talking head was saying $20.00 Oil was coming. To listen to the media that week the oil producers were going to start paying us to fill our vehicles because it cost too much for them to store it, and stupid low prices are here forever and there was nothing anyone could do. I will never forget thinking of the old simplistic saying “Be buying when they crying and be selling when they yelling”. It just seemed so obvious. So United States Oil Fund LP (NYSEARCA:USO) was the vehicle that was chosen to trade at $7.81. USO traded near $12.00 towards the end of May. It felt so easy.

The United Rentals (NYSE:URI) buy in January at $46.60 didn’t feel as obvious as the oil play when thinking about it in hindsight. United Rentals wasn’t a media stock darling and seldom gets a mention. The alert went out while the conference call was taking place. The stock closed at $55.84 the day before and was down more than $10.00 on the earnings miss. This felt like a big overreaction. We knew there was no danger of a bankruptcy or any real liquidity issues. It was the classic case of a stock getting punished over a quarter to quarter miss. United Rentals traded at $49.46 only two sessions later and hit $51.08 five days afterward. Those that did sell around those price levels have nothing to be ashamed as it retreated to $43.34 on February 11. But those that stayed with URI are looking like a stock picking Rainman as $82.12 was the closing number on August 23. But guess what, We closed the position for the member alerts portfolio on April 27 at a price of $68.07 causing the portfolio to miss out on the next $14.00 of profit. Do you see how you can always look back and see how you could have done better, You can’t get too caught up in what you missed but you can learn from the event. A ride with just 1000 shares turned $43,000 into $68,000. A percentage that is seldom achieved in a ultra-diversified portfolio.

Holy Grail,

This is not the Holy Grail. Is this method bullet proof, No. Is the risk higher, Depends on which academic pundit answers. I can say I like the chances of picking 5 stocks over a 12-24 month period than say picking 20-50 stocks. I like the odds better as I can control my risk even more by only entering stocks I feel confident. The risk level is up to the individual. You must have a mental disaster plan in place. In a highly focused portfolio, one should always have a proper escape plan. This can be accomplished with stops and/or by taking insurance on your play via options. Most common method is adding puts equal to the amount of shares you own. This gives you a known risk amount. Others may choose not buy insurance if the confidence level is high. It boils down to risk tolerance and personal preference.

This method isn’t for everyone. A person could choose to do this with only a small portion of their portfolio. But once you realize the “market” isn’t an all-knowing entity and “Fear and Greed” plays a huge role in the “markets”, you then become a better investor.

#Coin Talk

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