#premier is shirl’s favourite

[swiftcola]

HUMPHREY? SORRY, FRIEND—HERE IN NEW BORDEAUX, WE DRINK BAYOU BOURBON.

produced in kentucky by the distinguished gates & son distillery co. bayou bourbon is engineered specifically to the tastes of the bayou state.

in the years following the nationwide repeal of prohibition, demand for quality bourbon skyrocketed, primarily in louisiana, a state too humid to produce its own, but with a mighty thirst for the drink. chief of distribution william gates took note of this, and with permission from his father, set out to craft a whole new bourbon with his favourite southern siblings in mind. the first case of bayou bourbon (later re-named bayou premier, with the release of blue bayou and spirit of the bayou) was sold in the french ward of new bordeaux in 1941, and has since become the city's staple drink.

BAYOU PREMIER (the original) is a soft, smooth whiskey, with a sweet taste, reminiscent of the state's favourite pie.

FLAVOUR PROFILE: pecan, vanilla, baking spices.

STRENGTH: 90 proof | 45% alcohol by volume.

RECOMMENDED: the bayou premier was one of the original ingredients used in the creation of new bordeaux's signature cocktail, the bourbon city blinder! served in every bar in the city, this cocktail is loved by locals and tourists alike.

BLUE BAYOU is milder in strength and delicately flavoured, a mellow alternative for the less experienced bourbon drinker.

FLAVOUR PROFILE: sweet honey, hints of berry.

STRENGTH: 80 proof | 40% alcohol by volume.

RECOMMENDED: try making yourself an old fashioned with two ounces of delicious blue bayou. it won't disappoint.

SPIRIT OF THE BAYOU (commonly shortened to 'bayou spirit') packs a punch as the strongest of the three. it has been double-barreled for a rich, smoky experience.

FLAVOUR PROFILE: oak, tobacco, kumquat.

STRENGTH: 100 proof | 50% alcohol by volume.

RECOMMENDED: spirit of the bayou is best savoured neat or on the rocks.

#iii #some tidbits: vito drinks blue bayou #premier is shirl’s favourite #blue bayou was released in 54 and spirit in 62 #also the demographic includes anyone in new bordeaux but i couldn’t find a vintage ad to represent a diverse audience #bayou bourbon #<- just for me