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orbemnews · 3 years

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The brazen arrest of a Belarusian activist has terrified dissidents all over the world In the weeks that followed, mass protests took place across the country with many believing that the poll was rigged. Three of the women who stood in opposition to Lukashenko disappeared from sight or fled the country in fear for their lives after the election. “No one can feel safe in Europe,” Franak Viacorka, an adviser to Svetlana Tikhanovksya, one of those opposition figures, told CNN earlier this week, speaking about the wider repercussions of Belarus’s forced downing of the Ryanair plane for the entire continent. Speaking from exile in Lithuania, Viacorka said in a subsequent interview that even in Vilnius, he had received death threats and made to feel unsafe. “There are no limits for this regime. I have a special application which sends a signal to my friends and family if something happens to me.” While skyjacking is in itself a very unusual act, this kind of transnational repression is increasingly common in a world where authoritarians are less afraid of consequences. “What’s more common is states using the institutions of other states in order to get to people,” says Nate Schenkkan, co-author of Freedom House’s report, Out of Sight, Not Out of Reach: Understanding Transnational Repression. “Authoritarian states might label someone a terrorist at home then recruit local law officials to have them detained and deported,” he explains. Schenkkan points to the case of Roohollah Zam, an Iranian activist who was lured from France to Iraq where he was subsequently kidnapped, taken to Iran and executed. “This case is important to note as he was also operating a Telegraph channel which allowed him to have an influential voice while overseas. The regime didn’t like that.” The report also highlights the case of Paul Rusesabagina, a high-profile critic of Rwandan president Paul Kagame. Rusesabagina’s family believes he was kidnapped from Dubai in August 2020. Schenkkan’s report explains that Rwanda’s government claimed they had “achieved his return through ‘an international arrest warrant,’ only for the authorities in the United Arab Emirates to deny that they had cooperated in the return.” This was claimed, the report says, to add some legitimacy to the abduction. Freedom House found that transnational repression is becoming a normal phenomenon, noting that many governments were using the same methods to attack their critics abroad. Those methods ranged from outright detention to online intimidation. Alarmingly, it concludes that the “consequences for transnational repression are currently insufficient to deter further abuse.” These trends of copycat repression and insufficient consequences have not gone unnoticed by dissidents elsewhere. And for many, the case in Belarus has stoked further fears. “With China and Russia arduously promoting authoritarianism, leaders have more confidence in committing human rights violations,” says Nathan Law, a Hong Kong human rights activist exiled in London. “I may now need to not only avoid going to countries where China has good relationships, but also taking planes flying over their territory,” he said, following the detention of Protasevich in Belarus. Law is one of the six activists in exile that Hong Kong police have issued an arrest warrant for under its controversial national security law, which claims worldwide jurisdiction and allows for extradition to the Chinese mainland. Why are the consequences so insufficient for egregious offenders? Tatyana Margolin, Eurasia director at Open Society Foundations, thinks it’s a cocktail of a rise in global authoritarianism and a growing indifference to those leaders from citizens of democratic nations. “We can safely say that the authoritarian tide has moved across the world, including in the US under Trump’s presidency,” Margolin says, pointing to Donald Trump’s perceived love of strongmen in countries like Russia and Saudi Arabia. “Citizens in the West are less bothered about the plight of migrants now, so are less compelled to have sympathy for people seeking refuge. This has led to immigration policies that make attaining refugee status harder and people easier to target,” she adds. Trump’s friends in Russia and Saudi Arabia have been guilty of some of the worst examples of transnational repression in recent years. The brazen behavior of the two Russian operatives believed to be behind the 2018 attempted murder of former Russian spy Sergei Skripal and his daughter in the English town of Salisbury is a good indication of how much Moscow cares about the consequences of these actions. The pair gave an almost mocking interview to Russian state TV shortly after being identified as suspects in the nerve agent poisonings, making light-hearted claims about being cathedral enthusiasts who were only in the UK to visit the historic town. The mountain of evidence against them suggests otherwise. Multiple Western nations, including the US, imposed sanctions on Russian companies and individuals, and expelled Russian diplomats in the wake of the Salisbury attack, though it’s unclear if these actions have cowed Moscow. “I don’t think the words safety or security apply to anyone who is opposition in Russia,” says Vladimir Kara-Murza, a Russian opposition politician who has been poisoned twice in Moscow in five years, told CNN last year. Vladimir Ashurkov, another opposition figure, says that the “situation with Roman Protasevich is probably every dissident’s nightmare.” Speaking from London, he adds that he has “no doubt that Russian security services are capable of conducting assassinations,” and expresses concern that Lukashenko “raised it to a new level with the usage of a hoax bomb” — a concern of many who fear that what one authoritarian leader gets away with, others emulate. The most reported incident in recent years was probably the murder of Saudi dissident Jamal Khashoggi in Turkey in 2018. Numerous reports have pointed the finger at the inner circle of Crown Prince Mohammed bin Salman, but no real action has been taken against Riyadh’s most powerful man. Then-president Trump was criticized for ignoring CIA findings that bin Salman personally directed the murder. Ali Al-Ahmed, a high-profile dissident based in Washington DC, says that he avoids traveling for fear of being “taken or killed.” “It happened to Jamal and it could happen to me,” he says, adding that traveling to other Arab countries is not an option because he fears being “captured and sold” back to the Saudi government. Al-Ahmed also explains that even with the security that should come with living in the US, he is still subjected to intimidation online. “People accuse me of being a terrorist, presumably to make Americans nervous of me and to build a case for having me arrested and extradited.” Despite authorities in the US knowing the kind of misery Al-Ahmed lives with, he says “we have to be realistic.” He says that even countries like the US and UK, which bill themselves as human rights defenders, have to have a “pragmatic” relationship with Saudi Arabia. “If they gain something from placing sanctions on MBS, they will. If they need to maintain a relationship, they will make a load of noise but will put sanctions on lesser figures,” he adds. What can be done to make Western governments care and act? For now, very little. The trend towards more inward-looking societies has existed for some time — and the coronavirus pandemic has done nothing to help. “We are moving towards a state-centric world view which has resulted in migration policies that are more interested in national security than refugees,” explains Schenkkan. This insular, nationalist thinking means it’s harder to make people care about things that happen to other people. Margolin believes that the Belarus arrest will be old news very soon. “There is outrage across the world, but how long will it last? It will be replaced by another story and things in Belarus will go back to normal. The international community must stand with the people of Belarus and ensure that doesn’t happen,” she says. The dire situation facing political dissidents living in exile is unlikely to improve soon. Until Western leaders make meaningful stands against countries like China, Saudi Arabia, Russia and many others, the benefits of capturing a political opponent for domestic reasons will outweigh the risk. And, unfortunately for the people this most affects, that won’t happen while so many of the world’s largest democracies place human rights below economic or strategic interests with some of the most oppressive regimes on earth. Source link Orbem News #Activist #arrest #Belarusian #Brazen #Dissidents #terrified #World

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johnboothus · 4 years

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What Happens to Social Media Contest Winners Who Travel for Booze? Here Are Their Stories

When Paul Corgan, a 26-year-old from Portsmouth, N.H., sent his online application to become White Claw’s “best life ambassador” in March 2018, he completed a short blurb and shared a photo and link to his Instagram account. After clicking submit, he forgot about the competition almost immediately.

The contest would grant two winners $60,000 each to travel America for six months. Their only requirement was to document themselves “living their best life” by posting one photo per week to Instagram featuring the up-and-coming hard seltzer brand.

Articles detailing the competition went viral across social media platforms. So by the time Corgan received an email in June 2018 informing him he was one of five finalists being considered for the role, he still assumed his chances of winning were slim. Then, just over a week later, after a Skype interview with the brand’s marketing department, he awoke to an email.

“It just said ‘Congratulations’ as the subject line,” Corgan says. “It was the most exciting thing that had happened to me in my life.”

Contest Marketing: Everyone’s a Winner

For active social media users, competitions like White Claw’s “Best Life Contest” will be a familiar concept. While their prizes often seem too good to be true, the bar for entry is remarkably low.

All that’s usually required is to follow the brand on a social media platform and share a post or photo tagging its account, often using a specific hashtag. In advertising lingo, the concept is known as contest marketing; it’s a savvy promotional strategy and one that an increasing number of alcohol brands are turning to.

Within the past year alone, Natural Light has run a range of social-media-driven competitions with prizes including free beer for a year, $10,000 for a Halloween costume contest, and $1 million to help 25 drinkers pay off their graduate school loans.

Guinness, meanwhile, offered drinkers the keys to their very own Irish pub for a weekend, while Keystone Light launched a “Free Rent” campaign that paid 13 lucky winners’ rents for a year. In May 2019, Busch Beer announced it would contribute $25,000 toward one couple’s wedding ceremony and would send its spokesman, Gerald Downy, better known as “Busch Guy,” as the officiant.

Credit: Megan O’Leary Photography

These contests present a win-win scenario: Contestants commit to a small social media interaction, and brands generate buzz at a fraction of the cost of traditional advertising. Plus, the headline-grabbing nature of the campaigns all but guarantees nationwide coverage from numerous media outlets. (VinePair was one of several drinks publications that picked up the White Claw campaign, and even national news outlets like CNBC covered the contest.)

But while the contests themselves gain widespread coverage, the actual winners often go almost unreported.

When Fox 32 Chicago covered the Busch wedding contest in May 2019, the story received close to 40,000 likes, over 11,000 shares, and upwards of 20,000 comments on Facebook, according to data from content marketing research platform BuzzSumo. Despite such a positive reaction, Fox didn’t bother announcing the winners — the now-wed Abbi and Andrew Roth of Janesville, Wis. — nor did it follow up on the contestants to find out how the big day went.

The only coverage of the Roths’ wedding day appears to be a July 2019 article in Janesville’s Gazette Xtra. “We’re just a couple of regular Joes,” Abbi Roth told the publication. “We never thought this would happen.”

The “Lucky” Winners

While the Roths may be a pair of Busch-Light-loving “regular Joes,” success in other competitions — those that call upon the winner to fulfill a specific role — rely on more than brand alignment or fandom.

Prior to working as a White Claw ambassador, Corgan ran his own company that handled the social media accounts for small restaurants and businesses. He points to luck as a huge factor in winning the Best Life Contest; but he also says his love of travel, which he emphasized in his online application and interview, as well as his photography skills and knowledge of social media, helped him stand out and eventually win the contest.

In August 2018, Mr Fogg’s, a London mini-chain of bars inspired by the novel “Around the World in Eighty Days,” announced it was looking for an adventurous individual to travel the world, drink gin, and collect botanicals to inspire a cocktail for the bar upon their return. The winner would also get to choose a travel companion to join them on their escapade.

Numerous publications (including, again, VinePair) covered the competition, which gained even more online traction after actor and Aviation gin owner Ryan Reynolds tweeted about it.

I’ll do it.

— Ryan Reynolds (@VancityReynolds) August 16, 2018

To enter the competition, candidates applied on Mr. Fogg’s website and had to prove they were social media savvy, over 21 years of age, and skilled at writing and photography. Previous travel experience was also imperative.

“We didn’t think there was any chance we were going to get it because you never do with these things,” Jessica Last, the winning contestant, says. “But at the same time, we did feel all the questions that they asked were really relevant to what we were already doing: We were adventure/travel photographers and bloggers on a very small scale.”

When Last, a 30-something London resident, won the competition, she selected her longtime travel companion Charlie Wild to join her on the trip. The pair had recently returned from an eight-month, around-the-world adventure that they documented together on their blog, The Travel Project, after previously quitting their jobs in advertising.

Mr. Fogg’s enlisted the help of British explorer, writer, and photographer Levison Wood to pick the winners from more than 10,000 applicants. Resumes arrived from across the globe, including New Zealand, the U.S., Argentina, and Bermuda. According to a 2018 interview in trade publication Hospitality & Catering News, Woods picked Last because of her “genuine” passion for travel, and her “beautifully shot” Instagram photos.

Winning the Contest: What Happens Next?

Within two months of finding out he’d won the White Claw contest, Corgan was in the brand’s Chicago headquarters learning about the company values, discussing travel plans, and tasting the difference between White Claw and rival hard seltzer brands.

The aim of the immersion course was to prepare him and the other contest winner for their new, temporary ambassadorial roles. The position, he soon learned, would be remarkably self-driven. “The team over at White Claw was amazing,” he says. “They were really open to our ideas of what we wanted to do and where I wanted to travel.” (Corgan and the other winner traveled independently, but they did cross paths briefly in Denver during the six-month excursion.)

View this post on Instagram

A post shared by Paul Corgan | Adventure Travel (@paulcorgan) on Aug 14, 2018 at 2:52pm PDT

As advertised, the winners were given the freedom to travel as they pleased, he says. “We just had to share one [Instagram] feed post a week about what we were doing, where we were going, and how we were living our best life with White Claw,” Corgan says.

Last and Wild, meanwhile, were whisked off on the worldwide gin trip in even quicker fashion. Though she doesn’t recall the exact time frame, Last estimates they set off within a few weeks of finding out she’d won in August 2018. The fact they were both working in freelance roles allowed them to drop everything and jet off at a moment’s notice. “It was all a bit of a whirlwind and continued that way till we got back,” she says.

Life on the Road

While Last and Wild’s journey was slightly more prescriptive than Corgan’s adventure (the pair followed in the footsteps of Phileas Fogg, the protagonist in “Around the World in Eighty Days” and the namesake of Mr. Fogg), Last says they were given free rein on what they did in each country they visited (seven in total over a 72-day period).

The highlights of their trip included a visit to an Indian tea plantation in Darjeeling, cycling across eight islands in Japan, learning about micro herbs in Singapore, and discovering the incredible cocktail scene in Mumbai. Perhaps the biggest “high” was taking to the skies in a hot air balloon in the U.S., Last says, adding, “I’ve always wanted to do that.”

Corgan set off from New Hampshire at the end of August 2018 and embarked on a 12,000 mile, three-month road trip across America to the Pacific Northwest, and then south to California. He toured various national parks and also ticked off a major bucket list item along the way.

“My grandfather was a senator in North Dakota back in the ‘30s and he helped establish Grand Teton National Park,” Corgan says.

After the road trip finished, Corgan planned his remaining experiences around the things in life he’s passionate about. He visited New Orleans because of his love of music (Corgan shares piano tutorials on YouTube), went camping in Hawaii, and piloted a plane in Miami. The latter forced him to get creative when it came to sharing the experience on Instagram — “you can’t fly a plane while drinking hard seltzer,” he says — while other unexpected obstacles presented their own challenges.

“There was a time driving through Wyoming where I couldn’t find a single can of White Claw because there was a national shortage,” he says. “A lot of my friends thought I was going around with a truck of White Claw and promoting it at fairs and stuff.”

In reality, Corgan purchased the cans for his photos on the road, so when the shortage hit, “I had to just travel until I found a liquor store that had some,” he says. “They were sold out for miles and miles, so I just postponed shooting that week.”

View this post on Instagram

A post shared by Paul Corgan | Adventure Travel (@paulcorgan) on Jan 24, 2019 at 6:04pm PST

Luck Favors the Experienced

When the first deposit for his White Claw adventure landed in his bank account, Corgan was on the shop floor of a men’s clothing store where he supplemented the income from his social media business as a part-time sales associate. “It was the craziest moment ‘cause I was there selling stuff, but I was smiling so much,” he recalls. “I was like, ‘O.K., I don’t have to be here at all.’”

After his six-month gig, Corgan started a new content creation company, Content Club Co., providing curated photos and videos for brands he feels strongly about, like Timberland, La Colombe, and Underwood.

“My life is completely different now than it would have been had I not won,” Corgan says.

So was it luck or skill? Probably a combination of the two. But if you find yourself procrastinating on social media and stumble across an alcohol-fueled opportunity of a lifetime, just remember: It could be you.

The article What Happens to Social Media Contest Winners Who Travel for Booze? Here Are Their Stories appeared first on VinePair.

Via https://vinepair.com/articles/viral-alcohol-travel-contest-winners/

source https://vinology1.weebly.com/blog/what-happens-to-social-media-contest-winners-who-travel-for-booze-here-are-their-stories

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isaiahrippinus · 4 years

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What Happens to Social Media Contest Winners Who Travel for Booze? Here Are Their Stories

“It just said ‘Congratulations’ as the subject line,” Corgan says. “It was the most exciting thing that had happened to me in my life.”

Contest Marketing: Everyone’s a Winner

Credit: Megan O’Leary Photography

But while the contests themselves gain widespread coverage, the actual winners often go almost unreported.

The “Lucky” Winners

Numerous publications (including, again, VinePair) covered the competition, which gained even more online traction after actor and Aviation gin owner Ryan Reynolds tweeted about it.

I’ll do it.

— Ryan Reynolds (@VancityReynolds) August 16, 2018

Winning the Contest: What Happens Next?

View this post on Instagram

A post shared by Paul Corgan | Adventure Travel (@paulcorgan) on Aug 14, 2018 at 2:52pm PDT

Life on the Road

“My grandfather was a senator in North Dakota back in the ‘30s and he helped establish Grand Teton National Park,” Corgan says.

View this post on Instagram

A post shared by Paul Corgan | Adventure Travel (@paulcorgan) on Jan 24, 2019 at 6:04pm PST

Luck Favors the Experienced

“My life is completely different now than it would have been had I not won,” Corgan says.

The article What Happens to Social Media Contest Winners Who Travel for Booze? Here Are Their Stories appeared first on VinePair.

source https://vinepair.com/articles/viral-alcohol-travel-contest-winners/ source https://vinology1.tumblr.com/post/190645703179

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wineanddinosaur · 4 years

Text

What Happens to Social Media Contest Winners Who Travel for Booze? Here Are Their Stories

“It just said ‘Congratulations’ as the subject line,” Corgan says. “It was the most exciting thing that had happened to me in my life.”

Contest Marketing: Everyone’s a Winner

Credit: Megan O’Leary Photography

But while the contests themselves gain widespread coverage, the actual winners often go almost unreported.

The “Lucky” Winners

Numerous publications (including, again, VinePair) covered the competition, which gained even more online traction after actor and Aviation gin owner Ryan Reynolds tweeted about it.

I’ll do it.

— Ryan Reynolds (@VancityReynolds) August 16, 2018

Winning the Contest: What Happens Next?

View this post on Instagram

A post shared by Paul Corgan | Adventure Travel (@paulcorgan) on Aug 14, 2018 at 2:52pm PDT

Life on the Road

“My grandfather was a senator in North Dakota back in the ‘30s and he helped establish Grand Teton National Park,” Corgan says.

View this post on Instagram

A post shared by Paul Corgan | Adventure Travel (@paulcorgan) on Jan 24, 2019 at 6:04pm PST

Luck Favors the Experienced

“My life is completely different now than it would have been had I not won,” Corgan says.

The article What Happens to Social Media Contest Winners Who Travel for Booze? Here Are Their Stories appeared first on VinePair.

source https://vinepair.com/articles/viral-alcohol-travel-contest-winners/

0 notes

cleancutpage · 7 years

Text

#CRE Success Stories: Commercial Real Estate Brokers DO Make Deals Using Social Media

A Burning Question

One of the most burning questions in the commercial real estate business today is whether or not brokers really make deals using social media. Do marketing people and all of their online marketing efforts to promote their brokers pay off? We asked our audience to weight in and the facts are the facts. These are real stories from those professionals who have something to say about using online marketing tactics, such as social media or blogging to help keep their pipeline full.

Our Call to Action

To get feedback from our users, we used Twitter, our blog, and Linkedin to drum up some takers! We pushed out a call to action to ask brokers to tell us their stories. We did a Twitter poll as well. The Twitter poll was quite interesting as we had only 28 responses and the result is below:

Have you or your brokers made any #CRE deals as a result of social media or blogging? We want to quote you for an upcoming blog! #CRE

— theBrokerList (@theBrokerList) June 16, 2017

But upon asking the question on Twitter, the most aggressive and successful brokers jumped in and were eager to share their amazing stories with us. As you will see from the overwhelming responses below, brokers are definitely making money using social media and online methods to gain business! Of course, this is just one tool in their arsenal, but it seems to be paying off for them!

If you have a success story you wish to share, please let us know so you can featured in upcoming blogs were we can feature your success story deal and how social media or any form of technology helped you close that deal!

Amy Calandrino at her client’s grand opening! Success!

Amy Calandrino

Amy Calandrino obtained a local client using Facebook, combined with blogging to make her office deal, which was a broker to broker deal. Here is Amy’s story!

It was hard to pick one deal because social media is what keeps that “top of mind awareness” nowadays. I hear all the time that one of my posts triggered them to reach out to me.

While I’ve handled deals large and small, helping a business get their first location is incredibly gratifying. I find that small business owners are thankful to have one more thing off of their plate when working with me. So, I just helped Carolina Rincon of Nucare Therapy find her first location. How did she find me?

First of all, my business banker Jennifer Hodges who admits to being a Facebook junkie – http://ift.tt/2z3p0gr – and I are Facebook friends. It’s no secret on my Facebook wall that I am Commercial REALTOR who helps small businesses (in between posting photos of my dog #DukeWhippet, foodie photos and my other activities).

In any event, Jennifer connected me with Paul Roldan of a financial planning firm to help with their lease renewal. We became Facebook friends too, to stay connected. Paul then referred his client Carolina Rincon to me. At the time, she was traveling to provide service to her pediatric therapy clients (including those with special needs) and it was limiting her ability to service more clients. She was ready for a brick and mortar location.

Carolina leaned on Paul to help her with financial planning for this big leap, I helped her find the space, and she also worked with ProsperaUSA on her business plan so I could show prospective landlords that I had a worthy tenant.

We first connected in August 2016 and she inked her lease deal in February 2017. In June 2017, she had her public grand opening.

Amy Calandrino can be found on:

Twitter @AmyCalandrino Facebook Beyond Commercial Linkedin Amy Calandrino Instagram @AmyCalandrino Website Beyond Commercial

Kevin Vandenboss

A couple of years ago I listed an older office building for lease. As soon as I had it listed I reached out to somebody that I knew was looking for space with a link to the listing. He replied, thanked me for sending it, and said it didn’t really fit the look he wanted in his next office. A couple weeks later I had a video tour done and posted it on Facebook page, which the above prospect followed. The video showed an office that had some glass walls and showed real well. The prospective tenant that dismissed the property before called me up asking where this office with the glass wall was and said that’s the office he wants. I explained that it was in the same building I had emailed him about before. He said he wanted to see it right away. The next day he looked at it and had a lease signed less than a week later.

A few years ago I was aggressively growing my LinkedIn network while regularly posting about services I offered. One day I posted that, in addition to commercial real estate sales and leasing, I could help people sell their business. I received a reply from a local business owner that had been contemplating selling his business. We had a meeting and several discussions over the next couple of months. Eventually I listed the business and sold it about 3 months later. Since then I have even sold that same client a new business. Two deals out of one LinkedIn post.

Kevin Vandenboss can be found on:

Twitter @KevinVandenboss Website Vandenboss Commercial Facebook Vandenboss Commercial Linkedin Vandenboss Commercial Company Page

Allen C. Buchanan

Allen C Buchanan

A have a ton of examples, but the 2 most impressive deals completed were a direct result of Tuesday Traffic Tips (TTT). The other came as a result of your blog.

Received a call from a shareholder in Riverside Calif office. He said he loved TTT and my son is thinking of getting into business will you include him in your mailing list. 4 months later I received a call from the same shareholder and he referred me to a deal in my market. He could have referred anyone and chose me. We performed a BPO on the building and I got paid for that and then 1 year later I got a call from a building owner who engaged us to sell the building. We closed a $6.5 million deal. During the same time frame, this same shareholder and I closed a $5 mil dollar deal in his market. The familiarity and connection via TTT is what has allowed us to do both of these deals.

Blog – Got a call one year ago from a residential agent. The residential agent has a family friend selling a manufacturing building in my market and they were going to have $27.5 mil to redeploy into tax deferred exchange properties. She found me through my blogging efforts. We closed 3 deals totaling $27.5 mil dollars last year.

This is $40 mil dollars of deals, you can do the math on these deals. These are the 2 biggest examples and I can give you 10 or 12 more examples as well!!

Allen Buchanan can be found on:

Website Allen C Buchanan Location Advice Linkedin Allen C Buchanan Twitter @AllenCBuchanan Facebook Location Advice Instagram @AllenCBuchanan tBL Blog Author Page Location Advice

Austin Lavin

To procure purchasers, real estate agents promote properties through a variety of channels. In addition to utilizing standard listings and normal real estate promotional tools, I occasionally promote listings and projects through my personal social media presence when appropriate. While admittedly, specific types of developers/investors seem to be active online, sharing special and interesting listings will often be shared by your followers expanding your reach and bringing your listings to people who might not have been actively looking for it. If nothing else it’s a productive way to remind your followers what you do, and sometimes it can be a lot more.

I generate phone calls and direct messages from people who know me through @austinlavin and sometimes they have led to deals. Two years ago, an acquaintance tweeted “Hey, #NOLA, any commercial real estate agents out there? We’re exploring possibility of new office space. ” And before I even saw it, a mutual friend suggested that she reach out to me. This tweet led to me assisting her group lease 4,736 rsf in a Class A office building in the New Orleans CBD.

More recently, I found a buyer for a historic renovation of an old school building through Instagram. I posted an architecturally interesting photo, with a very basic description and a joke hashtag #milliondollarlistingNOLA. Shortly after I received a message from a friend telling me that he wanted it. While I knew my friend was looking to develop properties, I had not thought to bring it to him so we might not have put the deal together if he hadn’t come across the opportunity online.

Below is an example of a promotional tweet that I posted on my personal account.

I’m excited to be leasing Pinnacle Nord du Lac, a transformational retail project for Covington. Learn more here: https://t.co/WPJkyDnyTY http://pic.twitter.com/COfV60Ut8I

— Austin Lavin (@AustinLavin) April 27, 2017

Austin Lavin can be found on:

Twitter @AustinLavin Instagram @AustinLavin Website Austin Lavin CCIM Linkedin Austin Lavin

BONUS Content from Bo Barron of The Massimo Group!

Bo Barron

I believe that ‘social media’ is a marketing/presence play.

What I mean by this is creating an online/digital footprint, engaging with others, and demonstrating your expertise allows you to become known – to become top-of-mind. While you will find stories where social media has led to deals, social media isn’t about prospecting.

However, an online presence can have a massive impact on your prospecting, but indirectly. I like to think of your prospecting system as a machine that allows you to systematically target, pursue, and win the business you want to do. Your presence, digital and otherwise, is the grease that allows that machine to crank out bigger and higher-quality opportunities at a high efficiency. It makes everything easier.

When your prospect runs into you online, interacts with you, or maybe just reads something that clearly shows that you know what you are doing and produce outstanding results for your clients, he/she remembers. How much easier is it call someone who knows and is impressed by you versus a true cold call.

Creating an online presence through content marketing and social media is a long term presence play that will make, over time, everything else about your business run more smoothly.

Bo Barron can be found on:

Twitter @BoBarronCCIM Facebook Bo Barron Linkedin Bo Barron Instagram @BoBarron

RSS Feed provided by theBrokerList Blog - Are you on theBrokerList for commercial real estate (cre)? and #CRE Success Stories: Commercial Real Estate Brokers DO Make Deals Using Social Media was written by Linda Day Harrison.

#CRE Success Stories: Commercial Real Estate Brokers DO Make Deals Using Social Media published first on http://ift.tt/2hkHhkP

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cleancutpage · 7 years

Text

#CRE Success Stories: Commercial Real Estate Brokers DO Make Deals Using Social Media

A Burning Question

Our Call to Action

Have you or your brokers made any #CRE deals as a result of social media or blogging? We want to quote you for an upcoming blog! #CRE

— theBrokerList (@theBrokerList) June 16, 2017

Amy Caladrino at her client’s grand opening! Success!

Amy Calandrino

Amy Caladrino obtained a local client using Facebook, combined with blogging to make her office deal, which was a broker to broker deal. Here is Amy’s story!

It was hard to pick one deal because social media is what keeps that “top of mind awareness” nowadays. I hear all the time that one of my posts triggered them to reach out to me.

We first connected in August 2016 and she inked her lease deal in February 2017. Today, she had her public grand opening.

Amy Caldrino can be found on:

Twitter @AmyCalandrino Facebook Beyond Commercial Linkedin Amy Calandrino Instagram @AmyCalandrino Website Beyond Commercial

Kevin Vandenboss

Kevin Vandenboss can be found on:

Twitter @KevinVandenboss Website Vandenboss Commercial Facebook Vandenboss Commercial Linkedin Vandenboss Commercial Company Page

Allen C. Buchanan

Allen C Buchanan

A have a ton of examples, but the 2 most impressive deals completed were a direct result of Tuesday Traffic Tips (TTT). The other came as a result of your blog.

This is $40 mil dollars of deals, you can do the math on these deals. These are the 2 biggest examples and I can give you 10 or 12 more examples as well!!

Allen Buchanan can be found on:

Website Allen C Buchanan Location Advice Linkedin Allen C Buchanan Twitter @AllenCBuchanan Facebook Location Advice Instagram @AllenCBuchanan tBL Blog Author Page Location Advice

Austin Lavin

Below is an example of a promotional tweet that I posted on my personal account.

I’m excited to be leasing Pinnacle Nord du Lac, a transformational retail project for Covington. Learn more here: https://t.co/WPJkyDnyTY http://pic.twitter.com/COfV60Ut8I

— Austin Lavin (@AustinLavin) April 27, 2017

Austin Lavin can be found on:

Twitter @AustinLavin Instagram @AustinLavin Website Austin Lavin CCIM Linkedin Austin Lavin

BONUS Content from Bo Barron of The Massimo Group!

Bo Barron

I believe that ‘social media’ is a marketing/presence play.

Creating an online presence through content marketing and social media is a long term presence play that will make, over time, everything else about your business run more smoothly.

Bo Barron can be found on:

Twitter @BoBarronCCIM Facebook Bo Barron Linkedin Bo Barron Instagram @BoBarron

#CRE Success Stories: Commercial Real Estate Brokers DO Make Deals Using Social Media published first on http://ift.tt/2hkHhkP

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