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purplesurveys · 4 years

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Fifteen Years Ago

How old were you? I was six years old and the biggest thing I was worrying about was not knowing how to draw a star. Who were your best friends? I didn’t have any, but I remember having a group of friends that consisted of Raegan, Aica, Chrissy, and Marty. If you went to school, where did you go? The same school I went to for 14 years. Where did you live? We still lived at our extended family’s house. It’s just beside our present village. What were your hobbies? Um, I wouldn’t say I had hobbies when I was 6. I liked watching Hi-5 and collecting Pogs, I guess. I remember enjoying coloring too, so I guess that pastime of mine started early.

What were your favorite TV shows? Hi-5, Lazytown, Spongebob. What music did you listen to? I don’t think I had favorite artists or bands that early. Describe what your hair looked like. It was long and a little wavy, but my mom chopped it all off in time for my Prep graduation, which I hated. I liked having pigtails back then. What were your favorite colors? I think it was purple because it was my great-grandma’s favorite color. Describe something you'd typically wear. My mom determined my wardrobe because I was 6, lmao. Who did you live with? Grandparents, parents, my siblings, my cousins, my aunt, and uncle. Our house is a duplex so we also have relatives in the other house (my great-grandma, great-aunt, and two uncles). What was your relationship status? As a 6 year old? Did you have any pets? I had a lot of goldfish back then. Did you have a job? What was it or what was your dream job? No.

Ten Years Ago

How old were you? I was 11. Kinda chaotic year in terms of reaching puberty and being confused about literally everything all of a sudden. Where did you live? We had already moved to the house we currently live in today. Who did you you live with? Just my immediate family this time around. Kimi had already joined us, too. Did you have any pets? Yes, my dog. Who were your best friends? Angela and Marielle. Did you have a job? What was it or what was your dream job? Nope, I was in fifth grade. Did you go to school? If so, where? Still the same school. What were your favorite colors? I’m really not sure but I have to guess purple, because great-grandma was obsessed with it. I think I briefly liked orange too because this was around the time I got into Paramore, and Hayley still dyed her hair orange. What were your favorite TV shows? I didn’t watch a lot of TV during this time. I got into Twilight, though. What were your hobbies? This was around the time cellphones (and in particular, flip phones) and group messages became all the rage, so I was obsessed with using my phone back then. This was the era when sneaking in your phone to school still made you look like a cool little rebel haha. Other than that, I remember repeating the first Twilight movie over and over just because I loved the books so much, and listening on my iPod. What music did you listen to? Paramore, Linkin Park, and Beyonce. Describe what your hair looked like. I had my hair layered around this time. Describe a typical outfit you'd wear. I started wearing nicer blouses, but my wardrobe still wasn’t all that remarkable. Describe a random memory from that year. Joining an academic quiz bee in school and winning first place. That made me cool for like a couple of weeks lol.

Five Years Ago

How old were you? 16. Lots of growing in those five years that passed. Where did you live? Same house I live in. Who did you live with? Same bunch of people, and still the same dog. Did you have any pets? Yes. It’s still only just him; Arlee didn’t join until 2-3 years later. Did you have a job? What was it or what was your dream job? Nah, I was too busy doing high school. Were you in school? If so, where did you go? Yes, I was in junior year. One of the better years, if you ask me. What was your relationship status? I started seeing Gab in the latter half of being 16. This, after believing I was gonna end up single for life haha. What were your favorite colors? I liked sky blue and black, I think. What were your hobbies? Watching wrestling was still a regular occurence for me back then. I was also into watching more movies and I remember briefly going back to my hobby of reading. It didn’t last long, though. What were your favorite TV shows? The Walking Dead. What music did you listen to? Ah, my punk rock phase. I’d listen to tons of Against Me!, H2O, The Bouncing Souls, Cro-Mags, The Misfits, and Rise Against. Describe what your hair looked like. Wavy. Nothing special. Describe a typical outfit outfit you'd wear. I stocked up on little black dresses and form-fitting items because this was the time I got into Audrey Hepburn and wanted to look like her. But the rest of my wardrobe was still meh. I SWEAR I only got conscious of my outfits by the time I got to college lmao. Who were your best friends? Angela, Sofie, and Gabie. Athenna was a good friend, too.

This Year!

How old are you? IIIIIIIi turned 21 this year. Where do you live? Same old house. Who do you live with? Same people, same dog, but now we have Arlee, my sister’s cat, too. Do you have any pets? Yes. I don’t claim Arlee as mine but I mean I still care for her, so. What is your relationship status? Still with Gab. Who are your best friends? Gab, Angela. I’ve also found a family in my orgmates. Do you have a job? What is it or what is your dream job? Not yet, but I definitely want to land somewhere in public relations or marketing. Do you attend school? Which school? Yep, I’m in my last year of college. I go to school in UP. What are your favorite colors? Pastel pink. I’ve toned down my obsession with black but it’s still one of my favorites. What are your favorite TV shows? Breaking Bad and Friends, def. I also like Queer Eye and have watched a few episodes of The Crown and Stranger Things. What music do you listen to? It’s a bit of everything. I’d listen to Disney songs, top 40, jazz, pop rock, R&B, and lofi. What are your hobbies? I still love coloring. I also like trying out new food, going out with friends, traveling, watching documentaries and reading about culture and history haha. Describe what your hair looks like. I’ve literally got no time to bother about styling it. It’s just been straight and frizzy for the last three years since I started college. Describe a typical outfit you'd wear. Something girly. I like tank tops and skinny jeans.

Your Future!

What job do you wish you could have? Already mentioned it a few questions ago. Do you want kids or do you already have kids? I want them. What are their names and ages? Or what do you want to name your kids? I’d name a daughter Olivia. If I had a boy I’d most likely go with naming it after my girlfriend’s dad. Are you married or do you wish to be married someday? I want to be married. Hi, Z-ers who still wanna get married exist! Do you drive a car? What car do you wish you could own some day? I do. I’m into small cars so my dream car would be one of the Minis, haha. They look soooo pretty. What pets do you think would be cool to have some day? I’d stick with dogs. Hmm... not sure what else to ask.... What is your name?Robyn.Height?Am on the tinier side. 5′1″ or something.Weight? If you don't want to share, that's completely fine lol.I’m a little below 100 lbs.What's your eye color?Black. Or like a super dark brown. I don’t really know.Favorite bands/artists?Paramore and Joji, currently.What talents do you possess?I like researching, writing, and editing; not sure if they count as talents but yeah, I enjoy doing those.

#surveys #survey

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blackpjensen · 7 years

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Hit Your Marketing Targets

Do you enjoy marketing your landscape business? Or do you consider it a necessary evil? Love it or hate it, marketing is a critical element for business success. Deciding how to market your landscape business can feel overwhelming, especially for a business owner with little to no background in marketing. What will get you the best bang for your buck? Should you invest in advertising? Hire an agency? If so, how much should you expect to spend? And should your marketing tactics change as your company grows?

The answer to the above questions is: “It depends.” Ask 10 successful landscape marketers about their best marketing strategies, and you’re likely to hear 10 different answers. And to make matters even more confusing, it’s not uncommon for a tactic that one person swears by to make another’s “never again” list.

What works? What doesn’t? How can you market your landscape business to advantage, regardless of budget?

While there are no one-size-fits-all answers when it comes to marketing, let’s explore a few basic principles that will help you stay on track toward choosing marketing strategies in line with your goals, your budget and your brand.

Get clear on your ideal client

Many rookie landscape business owners make the mistake of trying to market to everyone in their area. This can get very expensive and often attracts customers who aren’t well-matched to their business. Instead, and before you even think about tactics and strategies, figure out who your ideal client is.

“Your ideal client is the intersection between where you make money, where you have fun and what’s sustainable,” explains Marty Grunder, president of Grunder Landscaping, Dayton, Ohio. In other words, create a picture in your mind of the client you most love to work with, who can afford your services and whom you can serve profitably and repeatedly. Then, laser-target your marketing efforts to people who match that profile.

Think profits

Ultimately, to stay in business you need to be profitable. That may seem like a self-evident observation, but it’s amazing how common it is for business owners to let profitability fall to the wayside because they are overly focused on traffic or revenue, or because they get caught up in the excitement of the latest, greatest marketing fads.

Have a budget

Run a P&L before you spend anything on marketing. This will give you an idea of what you are already bringing in, and what you can reasonably spend on marketing.

As a rule of thumb, most experts suggest budgeting 10 percent of your revenue for marketing. However, this may not be appropriate for your business. “Determine priorities and growth goals first. What you budget needs to reflect how aggressive your growth goals are. This is where a lot of companies fall short: They want to grow by 25 percent but they’re not prepared to match their aggressive goal with an aggressive marketing budget,” says Chris Heiler, founder and president of Landscape Leadership marketing agency. On the other hand, an established company with a solid base of repeat customers and no plans to expand may do just fine spending 2 percent or less of their revenue on marketing.

Jack Robertson, owner of Robertson Lawn Care in Springfield, Illinois, believes in relationship marketing.

Track your efforts

As much as you can, track your marketing efforts and the results they bring. If you are using an agency, it should be doing this for you. If not, use spreadsheets or other software to track your promotions, responses and sales.

If you are using direct response methods like postcards or pay-per-click advertising, this will be relatively straightforward. Branding and word-of-mouth campaigns can be harder to track, but you should be able to get an idea of how they’re working by asking new customers how they heard of you and keeping track of their answers. Over time, you’ll get a sense for what’s working and what’s not.

Think ROI

Before committing large amounts to any advertising strategy, calculate the potential ROI. High-cost advertising can be profitable, but only if the potential returns warrant it. Run the numbers before you commit. For example, if you would have to sell 5,000 aerations to make your direct mail promotion profitable, perhaps you should find another way to sell aeration – or use the direct mail piece to offer a higher-profit service.

Keep in mind, though, that some of the most effective things you can do to market your business won’t necessarily produce immediate returns. “Do you invest in marketing or spend on marketing?” Heiler asks. “We prefer to invest our time and dollars in marketing that provides a lifetime of value as opposed to one-time value.” Two such tactics include:

Content marketing: using blogs, articles, videos and other informational materials to draw prospects to your business. Content marketing is an effective way to steadily build your online presence.

Relationship marketing: “People do business with people they know and trust,” says Grunder. “You make friends, you make sales.”

These sorts of tactics take time. “There’s no magical silver bullet. It’s a process,” Grunder says. “Maybe you see a neighbor’s trash cans blown over, they’re not your client, but you can go over and fix it. Develop relationships with your prospects. Do anything you can to make friends. Hopefully, someday trust takes place and you get a chance to work for them. And when you get that shot, you better be sure you get it right for them. Our best strategy is to do a great job. I think people overlook that. We’re worried about a wrap on our truck and fancy things, but at the end of the day, if you do a great job, that’s what will sell the next job,” Grunder adds.

That said, there are times when short-term strategies make sense. For example, a business that is expanding into a new community may do well to run an advertising campaign to win a number of new accounts right away. And seasonal advertising can be a great complement to a long-term relationship or content marketing strategy.

Sowing the seeds of success

In the end, creating the perfect marketing strategy for your landscape business is a lot like putting together the perfect custom wildflower mix. Just as you might hand-select varieties that are likely to work well for your client’s particular climate, soil type and aesthetic tastes, marketing your business successfully is all about finding the right mix of tactics and strategies for your goals, budget, style and audience.

But what if you’re in lawn care and couldn’t care less about wildflowers? Some business owners thrive by doing their marketing in-house, while others prefer to focus on their core competencies and leave the marketing to the experts. Just as the turf care company may refer that wildflower job to a neighboring business, you may prefer to outsource some or all of your marketing to an agency, consultant and/or freelancers.

Either way, understand that it may take some time for your efforts to take root, and you may find you need to adjust what you do and/or whom you work with as your business matures. But with practice and experience you will discover the perfect mix to make your business bloom.

The post Hit Your Marketing Targets appeared first on Turf.

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