#successfulroi

[maryjfischer]

Next Level ROI (Part 2)

1) It is important to track ROI for social media for a wide array of reasons:

Network Growth: The use of your social media outlets will eventually turn into growth of sales, customers and increase network outreach. The larger your outreach, the higher the chance of your social media efforts growing. 

Content Engagement: You want as many people to share, mention, retweet, favorite your content as this will attract more people to follow your content (this is a never ending circle which is why it builds up your profile). 

Endless Opportunities: As stated earlier, the more activity that is going through your social media site, the higher the chance that activity can switch over to sales and more revenue. 

Revenue: Lastly, the entire point of you doing these social media efforts is to raise brand awareness and one of the added benefits of social media is that it is easy to track demographics, sales through that special social media venue, etc. You want to track the returns you are receiving through that media outlet to see what you are posting and if that is successful.

2) While I agree with all of Hoffman and Fodor, I stated in my first JIT 10 the changes that I believe should be made. In addition to those suggestions, I think it is very important to drive the point home that social media is easily measurable, so tracking ROI is relatively easy to do and will bring in a lot of added benefit. As a company, you want to be increasing your brand awareness as much as you can, gaining as much internet foot traffic as possible. 

3) I would tell my cousin to follow the steps below:

Make a legit website for his band. You want people to know that his band is as legit as the music he plays. On the website, it is then important to add the button tags to link to his Google+, Facebook, Twitter, Tumblr, Instagram, etc pages to the top right of the website page. If people care enough to look up his website, they are most likely interested and would be interested in following his social media content as well.

Using the followers on your social media content and such link it to your youtube account and ask people to follow you on youtube. Youtube is a great way to exemplify what you can bring to the table and your music genre.

You should also follow those who are close to your music style and genre. This will link you to those who are interested in the style of your music and you can reach other bands followers to spread your base. 

Make Facebook campaigns for your shows. This will bring more people to your shows and increase WOM.

Link you personal social media accounts to your bands pages.

#jit10 #part2 #ROI #jcuissocial #successfulroi #SocialMediaEngagement