#there's also morse code at the end of the propaganda audio file from that airdropped qr code that says 'eyes in the sky'

[sanstropfremir]

I have no idea what is going on with Ateez's latest comeback but I'm enjoying trying to *insert that meme of red string conspiracy board* figure out all this marketing. Like the physical posters that are up and people who went to the pre-recording for the utopia performance getting airdropped a qr code that also was up on socials before being deleted which linked to an audio file? I usually have minimal energy for storylines but kudos to the creative department for sticking with their theme

the kq marketing+creative teams are so dedicated, i admire them so much even though i don't care about the lore. i'm also pretty certain that the video that went up today was qr coded on posters that were put up during their europe tour bc i remember watching it on an unlisted channel a couple of months ago. also the voiceover from the video is the same one from the rhythm ta kingdom stage but i'm sure we all got that one right away. they're really going all in for this comeback and i'm pretty excited for it even though the lore doesn't matter to me. tbh it's a really good example of using lore as a marketing tactic to drum up interest but in a way that doesn't require you to know anything about it at the same time

#there's also morse code at the end of the propaganda audio file from that airdropped qr code that says 'eyes in the sky' #they also will spoil upcoming comebacks at the end of mvs. the melody line from the real was at the end of the fireworks mv #they are COMMITTED to the BIT #ateez w #text #answers #this is me manifesting a full punk comeback just like the rhythm ta stage its gonna happen