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#we have reached maximum-minimum audience engagement
nosferatu-pvssy · 2 years
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About the concept of "alternative universe" applied to the creation of the vc series.
Disclaimer: if the idea of this series being an au is something you enjoy or if it helps you in some way, then this post isn't about you. I'm just commenting the concept in itself, what I think about this as a way of dealing with radical changes. If you like to think of it as an au, don't mind me because I have nothing against you. I just want to express what I feel for this topic.
Lately I've been noticing that it's becoming a popular practice in many fandoms (so not only ours) to tell other people or to themselves "just take it as if it's an au" every time a umpteenth remake gets made and it's clearly of a lower quality than the original. What I ask myself is: is it really healthy for us fans to tell ourselves that whenever we see the story we love be portrayed by completely discarding the unexpressed potential of the original plot to replace it with what is more convenient for them to insert?
My theory is that this might be a coping mechanism to deal with the big disappointment that the directors are giving you so often that at this point we've reached an era where all the media that is surrounding us lately is only garbage. We literally have only garbage to watch. It's because you're noticing that some big damage has been done to the story or that there's the risk of it happening in the future. Trust your instincts, because they're telling you the truth. If it really was an au for you, you wouldn't have had that "oh, no. What are they doing..." feeling in your heart. You wouldn't have had that moment in which you had to tell yourself "ok, let's say it is an au. It's an au, it's an au..." to fix that sensation of strong disappointment in your heart.
If it was an au for real, the directors would have told the fans that it was. I say that it's a coping mechanism because lately we've been having only tv series and movies about remakes that are produced in great quantity and all at once. This speed in the filming process and oversaturation of the same kind of piece of media will inevitably lower the quality to the point of making it fit only to a very young audience or people with very low expectations. It's like when you hear people talking about how shoes (or any article of clothing, it's just an example) created handmade by expert artisans last longer and look better than shoes that to be producted in such impressive amounts they have to use ultra cheap materials and even cheaper sewing and assembling process to gain the maximum profit with the minimum effort. It wouldn't be possible to create something of high quality in such short times. And the prices are higher for artisans' creations, because you pay the quality of the materials and of the craft, while industrial products will always cost less because they are actually giving you less. The same is happening for shows, and for now I think that's what's happening with The vampire chronicles' one too.
Since I'm very passionate about cinematography, I watched many videos of famous directors and dubbers of classics. In interviews, when it came the moment of answering to questions like "what do you think about the modern style of production?" some of them said things like "I feel that there's a big difference since everything now gets created so fast. When I was younger, every classic had people behind it with great care for the details. And care for details, for quality, always takes time. High speed doesn't allow you to stop frequently to fix what's obsolete. You'd slow down the project."
Now, as I said earlier, if you genuinely like to imagine this show as an au and you're having fun with it, who am I to tell you to stop engaging with it? To stop creating fanarts, ffs, posts of any kind? What am I, a monster? It's ridiculously obvious that you MUST have fun with what you like. For example, I still remember when the news of the Atlantis' book arrived and the fandom got blown away by how crack this was for the story. It was already considered absurd the fact that Lestat had met God himself, so imagine the idea of them meeting MERMAIDS (we still weren't sure about aliens being involved. It was still a rumor at that point). But the idea of imagining them as mermaids was so fun to play with that it became an au and amazing content got created. If you are feeling this excitement, being against your approach would be wrong.
So I am talking to those who expected to have the full (and still for the major part unexplored even in the books) potential of this saga expressed by the tv series, instead of being substituted by the new plot invented by Amc. The ones who felt the pain of the damage that most probably has been done to the original story that Anne Rice fought (maybe a little too much) to make it reach the big screen and that now to convince themselves that there has been no damage at all (and to try to push themselves to like it anyway) they say "it's an au". Or because "it's because we don't have nothing else, so at least if I tell myself that it will be more bearable".
Now what I ask myself is: why are we doing this to ourselves? Why are we bowing our heads and opening our palms to accept the crumbles? Why the crumbles and not the whole meal like we deserve? Because that's what it feels we are gonna have, let's be honest. The crumbles of the original story with the rest completely invented by AMC to conveniently fit in their project to use this tv series to rebrand their channel, mutilating one big horror story to make it fit into the smaller box for tv series about "gothic romance" (as Rolin Jones said) and not about gothic horror as this story was meant to be.
Accepting to only receive the crumbles because "otherwise we won't have anything" is actually the main thing that will ultimately make us have nothing good. Because if you show the producers that you're not ok with them taking away everything that's inside to leave only the shell, they'll stop and understand that they have to work better to gain your attention again; they need their audience to make their business go on. While if you hate this project but you don't say or do nothing about it to express your doubts, then you'll exactly get what you hate.
Now you'll tell me: how do you know that they're doing a mess? It's not a matter of knowing for sure, it's about being free to express our doubts according to the many official AND VERY QUESTIONABLE TBH infos that have been communicated to us. Just like the ones that are excited about this have the right to party, I have the right to be openly upset because not everybody can like what they've communicated through the interviews. I mean, look at what they're planning to do to Night Island:
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How can I not be upset or at least confused about this? Every night is a near-disaster? Night island? A place that is entirely owned by one of the most feared vampires that would burn you to the fucking ground immediately if you start misbehaving in a territory that is so strictly his? What's the point of starting from zero a territory born with the intention of being under his control since day one, then? Oh yeah, let's invest on properties that will only give me problems :D
And since secrecy is one of the vital things for the Ricean vampire society to coexist peacefully with humans, why there is this distinction between these vampires with even less braincells than Homer Simpson and the very few smart vampires that have to look after them like babysitters?? Where are we, in a kindergarten?? Aren’t these idiots interested in saving their own asses by hiding? What do they gain from going apeshit?
And most importantly: Where is Armand in all of this? Is he too busy staring at a wall in his toilet while he pretends to poop? 
And wasn’t Akasha awakening from her slumber the plot of Night Island? Why the hell is it irresponsible vampires now?? I think I can tell you why: This is happening because..............they’re not really able to write their interactions complex and intelligent as they are in the og story to make this tv show interesting enough to keep the audience hooked for many seasons. Since they’re monsters, it’s easy money to just play the card of them simply going around killing people with The Squad running after their asses to save the day. I wonder if they’ll call Scooby-Doo and his gang and I hope that Daphne and Velma will be turned into vampires. I’m also ready to ship Scooby with Mojo, tbh.
And this is not the only thing that for now seems like lazy writing, tbh.
Take Lestat, for example. They thought: what is the easiest and most effective way to make him look cool without us putting too much effort? Let’s make him look like a basic dangerous vampire. That’s it. That seems his entire personality right now and I hope I’m wrong because tbh the first impression that book Lestat gives to someone is always something that I imagine very similar to how Jamie Campbell Bower is in Will, so this young man with an attitude and even phisical appearance that screams “Not only I’m mean and I can only mean trouble in your life, but I’m also so beautiful that you can’t deny me”. Like, even his beauty LOOKS MEAN, because it's canon that he appears like the villain just by his looks (which amc Lestat clearly doesn't). But it’s not only a question of being mean. Lestat is a manipulative and mischievous person, he’s malicious and sly. His evilness is more tending to the “queen bee” in a high school behavior, more petty and not refined, than the simple “oooh im a scary vampire”/”Louis I want to know you :)” with such a...much sweeter behaviour, it seems? He looks like...JUST SOME BLONDE GUY TBH. AND HE’S JACKED?? WHERE IS HIS FELINE BEAUTY?? HIS LEAN BODY? And do you call THAT gorgeous blonde hair??
And also, let’s remember that Lestat isn’t exactly.............refined and patient enough to lure a human in his web with such a calm way of carrying himself that oscillates with creepy/violent moments. That is Armand, remember?
Lestat’s technique is always tending towards a sensual seduction, there’s always something that you can feel (as a human) that is driven by malicious sexual lust and that he’s up to no good. He calls himself gentleman death because he knows that for a short period of time he has to fake that with the human he wants to kill. But with the ones he wants to turn and keep to himself for eternity, he doesn’t have the patience to use the mask of the gentleman he’s only able to keep on for 5 minutes because he knows they are bound to have him around every night whether they like it or not. And here he switches to his sly type of approach: since he didn’t want to simply kill Louis, to turn him in order to exploit him for his fortune he used that moment of weakness due to Paul’s death, so not through romantic conversations (or any type of conversation at all). Lestat saw Louis’ money and inherited it by “marrying” Louis through the Blood. With Antoine and Claudia the same, turned in order to gain something from them. Lestat is a brute, always perceived as a brute by Louis at the beginning. Louis is the smart one of the couple, remember? Louis had the chance to study more, to be taught how to behave like a true gentleman, Lestat sadly not due to the difficult situation of his family. And not only that. Lestat among the perks he has (so yeah, not only flaws) has this pretty comical side, he has a strong and very characteristic dark sense of humor that I think should have shone through already...and let me tell you, I think we won’t see it even in the future.
Another example of lazy writing is how they changed Louis’ personality to make him have “more of a spine”. As if the original Louis wasn’t enough. When I see all of these people saying “now I like Louis more, before he was just a whining little bitch that I couldn’t stand” I wonder if they like Amc Louis because he’s an “upgraded/better version” of this character or simply someone else that they put in the place of a character that they actually never liked. Because let’s tell the truth to ourselves: Louis has never been a character easy to love. People tried to sell us this idea because he’s the first vampire protagonist we meet, because he’s exceptionally handsome and because he has been labeled as the most empathetic vampire when actually his difficult position in his very first vampire years pushed him to be almost an antagonist for himself and for Claudia.
I suspect that Louis is one of those people who tend to froze and almost “play dead” when they’re overwhelmed by external threats. He tries to keep calm as much as he can, almost dissociating in his poised gentleman role that serves as comfort zone until reaching the breaking point in which he explodes and kicks everyone’s asses.
But what does he do of detrimental in those passive moments?
He doesn’t do nothing to solve the problem until someone else takes the lead (with all the due exceptions). Claudia, Armand and Lestat had this role in his life of those years, all 3 of them carrying Louis who only accepted their will. A clear example of how unnerving his behavior was is proven by when Claudia said that line about how despite the fact that Louis is the love of her life, he’s so unassertive that she has arrived to hate him. Louis had become a deathweight in Claudia’s and also his life. He wouldn’t have even thought about searching for someone who would have efficiently substituted him when he was thinking about leaving with Armand if it wasn’t for Claudia herself forcing her will on him to create Madeleine for her. Always Claudia the driving force, always others. So much stillness in him that it brought Claudia to scream at him “do you even love me?? Do you even care about me??”. 
The og Louis doesn’t run away from Lestat, he was already calmly walking towards death. That was Daniel, remember? Daniel ran away from Armand because he was rightfully scared to be killed by a vampire. But since that ship is no longer existing then we can use their characteristics because who cares, right?
All these changes in his personality have been made because in the era we find ourselves now, if the protagonists are not relatable to us then we loose our interest for the show. If we don’t see our mannerisms replicated on screen (even by monsters), the mass screams “booooriiiing”. The attention has shifted from the wonder of discovering new worlds, new behaviors we would have never expected to “oooh I would have done that too. This is a great series.”
If we can’t make memes about that character, if we can’t find scenes where we can scream “OMG MEEEEE. me when...you when....your mom when...” we discard it. Louis has the role to be us, now. Not to be himself, no. To be US (while Lestat looks like an npc random vampire).
As for Claudia...look that girl is really stunning. Every time I look at her I admire her beauty and she looks really talented. As I said under another post, she has a huge potential as a vampire in the series. If the series had been made faithfully, she would have deserved a very important role because she has a very piercing presence. Only not for Claudia. I’m sorry, she’s too old and being a teenager girl forever is not as frightening as Rolin Jones tried to fool us into believing. She can live her life normally. The whole point of Claudia was that she was destined to die since her birth. She was destined to tragedy. But she as a character makes me think that the only resolution was that of making the vampire chronicles as a GOOD animated series, as macabre as possible.
And can we talk about the fact that they’ve set the whole story closer to our current era because it was clearly cheaper and easier to buy everything necessary for a roaring ‘20s scenario and for our current times?? Like literally zero effort... EVEN USING COVID AS PART OF THE PLOT, WHERE THE FUCK ARE WEEEEEE do they really think we are interested to this universe because we want to see OURSELVES in it and not THEIR story?? What sense does it have for me to be interested in watching something that I already saw, something that I EVEN LIVED and not their mysterious and foreign world??
AND HE EVEN USED AS AN EXCUSE THE FACT THAT HE CHOSE THIS TO MAKE IT MORE RELATABLE TO US (in full 2020 tv series production style, my compliments). NO GIRL YOU DID IT BECAUSE YOUR BUDGET FOR THIS SHOW SEEMS 5 CENTS WITH A BUBBLEGUM ATTACHED TO IT. DO YOU THINK WE’RE FUCKING STUPID OR SOMETHING???
*deep sigh* ANYWAY, I know that now I’ll only be taken as an evil person or something like that, but believe me: I’m the first one who is hoping I’m wrong. What would I gain by being right? I’d only have a lame series to watch if I am. If I win this “argument”, I can only loose.
Below the cut there is what I think about the references they said they’re gonna use for the Night Island series:
 I don’t know guys...even the reference they gave us. I watched The White Lotus to be sure of what I wanted to talk about and...what the fuck? A drama-comedy where there’s Jennifer Coolidge with her usual type of character (which I love because she’s an icon, but what does her kind of humor have to do with the themes of the vampire chronicles?); two girls that when they get stoned they do the asmr, in which they make noises close to each other’s faces; a father that shows his dick on camera to talk about his balls on and on. Anyway, it’s not a bad series by itself. I’ve enjoyed it because very important themes have been discussed, but HOW they did it is what I don’t like for the vc series. How can I say it...it’s like seeing very important matters portrayed with a style that “stays in the middle”. It oscillates between the middle and the superficial and I ask myself: “Is this the right approach for the vampire chronicles?”. For the White Lotus series it was, because that’s that tv series’ style and they also wanted to keep it short. But is it ok for the vampire chronicles’ series? I don’t think so, but eh since it’s only a “gothic romance” now...
And also: the fact of going through important issues of our society as the main theme is something that I can see fit for a series about humans as protagonists, but is it as the main theme of a vampire story? Of course things that will be relatable to us will be present in their human past for obvious reasons, it's inevitable. But as the main focus like the producers of the White Lotus did? Idk, I hope they'll handle it well because it's something tricky to do.
And as for the second reference: I thought that The Viper Room was another series or a movie from which taking inspiration but it's actually a real place? And it's the bar where RIVER PHOENIX DIED?? WHAT DOES IT MEAN?? 
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fulliosandandroidapps · 10 months
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Affordable iOS and Android App Development: Turning Ideas into Reality
Mobile applications have revolutionized the way we live and interact with technology. From ordering food to managing finances, there seems to be an app for everything. With the increasing demand for mobile apps, the need for affordable iOS and Android app development has become more crucial than ever. In this article, we will explore the world of affordable app development and how you can turn your ideas into reality.
The Importance of Mobile Apps
In today's fast-paced digital era, mobile apps have become an integral part of our lives. They provide convenience, accessibility, and a seamless user experience. Whether you are a startup, a small business, or an established enterprise, having a mobile app can give you a competitive edge in the market.
iOS and Android are the two dominant mobile platforms, with millions of users worldwide. Developing an app for both platforms ensures maximum reach and user engagement. However, the cost of app development can often be a major concern for businesses and individuals with budget constraints.
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Affordable App Development
Contrary to popular belief, affordable app development does not mean compromising on quality or functionality. It's about finding the right balance between cost and value. Here are some key factors to consider when looking for affordable iOS and Android app development:
1. Define Your Requirements
Before starting the development process, clearly define your app's requirements and objectives. Understand the core features you want to include and prioritize them based on their importance. This will help you communicate your vision effectively to the development team and avoid unnecessary additions that can increase costs.
2. Choose the Right Development Partner
Working with the right development partner is crucial for affordable app development. Look for experienced professionals or development agencies with a track record of delivering high-quality apps within budget. Consider their expertise, portfolio, and client reviews to ensure they can meet your specific needs and offer cost-effective solutions.
3. Agile Development Approach
Agile development methodologies, such as Scrum or Kanban, can help streamline the app development process and reduce costs. These approaches emphasize incremental development, regular feedback, and quick iterations. By breaking down the development into smaller sprints, you can prioritize features and make adjustments along the way, resulting in a more cost-effective development process.
4. Cross-Platform Development
Developing separate apps for iOS and Android can significantly increase costs. Consider cross-platform development frameworks, such as React Native or Flutter, which allow you to build apps that work seamlessly on both platforms. This approach saves time, effort, and resources, making it an excellent choice for affordable app development.
5. Minimum Viable Product (MVP)
If you have budget constraints, consider starting with a Minimum Viable Product (MVP). An MVP includes the core features of your app, allowing you to launch it quickly and gather user feedback. This iterative approach not only helps you validate your idea but also allows you to gradually add more features based on user needs and budget availability.
The Future of Affordable App Development
The demand for mobile apps will continue to grow, driving the need for affordable app development. As technology advances, we can expect more tools, frameworks, and development approaches that make app development more accessible and cost-effective.
Additionally, app development marketplaces and platforms are emerging, providing affordable app development services to a broader audience. These platforms connect businesses and individuals with skilled developers who can bring their ideas to life without breaking the bank.
Conclusion
Affordable iOS and Android app development is not an elusive dream. With careful planning, choosing the right development partner, and leveraging cost-effective strategies, you can turn your app ideas into reality. Remember to define your requirements, embrace agile methodologies, consider cross-platform development, and start with an MVP if necessary. The future of affordable app development looks promising, opening doors to innovation for businesses and individuals alike.
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studio52sblog · 2 months
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How Long Should Your Corporate Videos Be – 2024 Guide
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In today’s fast-paced digital landscape, we are consuming content more rapidly and from a multitude of platforms than ever before. Our collective human attention spans have reached historic lows. A recent study by Microsoft reveals a startling statistic. Over the past decade, the average human attention span has decreased by a staggering 25%. This phenomenon underscores our desire to consume, engage with, and produce content at an accelerated pace.
Whether we are watching instructional videos or researching a particular concept, the challenge of capturing and retaining the attention of potential customers has never been more formidable. In this age, captivating and maintaining an audience is increasingly difficult if your content doesn’t instantly engage them. People simply need more time or patience to invest in content that fails to grip them from the very outset.
So, how long should a corporate video be in 2024?
Well, that largely depends on the platform and the type of video you’re planning to create. Let’s break it all down! 
How Long Should a Corporate Video Be on Social Media
Each social media platform possesses unique characteristics, necessitating varied video lengths tailored to their respective audiences. For instance, a YouTube viewer might willingly dedicate four minutes to a video, while an Instagram user is unlikely to invest more than 15 seconds. Moreover, the ever-evolving nature of social algorithms means that what holds today may change. 
So, what are the suggestions based on each platform? 
Instagram
The permissible length varies depending on your video’s format and how you intend to share it.
In response to the rapid ascent of TikTok, Instagram Reels have gained prominence and are frequently favoured over photos in the algorithm, whether shared in-feed or as standalone content. Reels can extend up to 90 seconds, yet it’s worth considering shorter durations for optimal viewer engagement.
For Instagram Stories, the video length is capped at 15 seconds per segment, and these clips vanish after 24 hours. Meanwhile, when it comes to Instagram Live videos, the spectrum is more extensive, ranging from a minimum of 1 second to a maximum of 4 hours.
To maximise engagement, aim to keep your in-feed Instagram videos within the 15-30 second range, as this aligns well with the platform’s on-the-go, multitasking audience. Front-load your essential message within the initial 15 seconds, especially for video and Instagram Stories ads.
For Instagram Live Videos, simply hit record and keep rolling. The longer your live session, the greater your potential to draw in a larger audience. A minimum of 10 minutes is recommended, especially for live demonstrations, but longer durations often yield better results in this format.
Facebook
Successful in-feed Facebook videos typically fall within the range of 24 to 90 seconds. Although Facebook allows videos to run for a whopping four hours, it’s essential to exercise restraint. 
On the flip side, we have Facebook Stories—user-generated videos with a shelf life of 24 hours, where brevity rules and clips can’t exceed 20 seconds. When it comes to Facebook ads, the key is to front-load the most enticing information within the initial five to 10 seconds, even though these ads can also extend up to four hours.
For those looking to engage with their audience in real-time, Facebook Live offers a valuable avenue. You can broadcast for up to four hours, and similar to Instagram Live, longer sessions enhance the likelihood of attracting viewers. Just ensure your live video lasts at least 10 minutes to give people ample time to receive notifications and join the stream.
Pro Tip: Elevate your brand’s Facebook page by replacing the cover photo (the prominent image at the top of your profile) with a 20- to 90-second video, or swap out your profile picture for a seven-second profile video or animated GIF to enhance engagement.
Linkedin
We suggest keeping your LinkedIn videos within the range of 30 seconds to five minutes, although you can push the upper limit to a maximum of 10 minutes. It’s worth noting that LinkedIn’s audience isn’t your typical social media scrollers — nearly three-quarters of business executives, a majority of whom are active on LinkedIn, report watching online videos every week.
However, shorter formats are more effective if you’re running LinkedIn video ads. Ideally, aim for 15-second ads, but you can stretch them to a maximum of 30 seconds if necessary.
Youtube
YouTube permits videos to run as long as 12 hours, although the demand for such extended content is generally limited for most branded content. If you’re exploring YouTube shorts, which are vertical videos, they can be up to 60 seconds long.
For B2B videos on YouTube, it’s advisable to keep them within the two-minute range, but you can extend their length if they are instructional or educational. In such cases, be sure to incorporate video chapters into your content. This not only enhances the viewing experience but also provides significant benefits for SEO.
Regarding video ads, we recommend sticking to a duration of 15 to 20 seconds if you’re using pre-roll ads. For bumper ads, designed primarily for brand awareness, it’s best to keep them short and sweet at six seconds.
Twitter
Regarding video tweets and Twitter ads, it’s advisable to keep them in the range of 20 to 45 seconds in length. However, extending them to a maximum of two minutes and 20 seconds is flexible. This recommendation aligns with the nature of Twitter as a platform known for its succinctness, where user engagement tends to be brief.
Pinterest
For Pinterest, aiming for 15 to 30 seconds is generally recommended unless you’re creating an explanatory or demonstration video, in which case a longer duration is acceptable. Pinterest positions itself as “the discovery platform,” where users seek how-to solutions akin to their behaviour on YouTube.
While it’s possible to find demos on Pinterest that stretch up to 30 minutes, it’s advisable not to go to such lengths. Instead, strive to provide a concise and visually appealing response accompanied by an attractive, pinnable thumbnail to capture the essence of your content.
Snapchat and TikTok
As the name suggests, Snapchat videos have a fleeting duration, lasting just 10 seconds. It’s important not to attempt to squeeze your entire message into that brief moment. Instead, aim to give your audience an enticing glimpse of your content and provide them with a link, hashtag, or URL for further exploration.
In contrast, the length of TikTok videos has expanded in recent years to facilitate more extended storytelling and content sharing. TikTok videos can now span up to ten minutes, a valuable development, especially as many brands and creators are utilising TikTok for B2B content.
How Long Should a Corporate Video Be on Digital Channels
Once more, there isn’t a universally optimal video length. It hinges on various factors such as the platform, user behaviour, expectations, industry, purpose, buyer’s journey, product, and video style. As a general guideline, though, when it comes to cold outreach, aim to keep your videos under one minute. Below, you’ll find specific recommendations tailored to each channel and format.
Website Videos
The ideal duration for a homepage video closely mirrors that of a television commercial, falling within 30 to 60 seconds. While it’s possible to exceed this timeframe, it’s essential only if the video content is substantial and engaging. Furthermore, website videos don’t always have to provide exhaustive answers. Homepage explainer videos that offer a tantalising glimpse of your product’s value while leaving some questions unanswered can be more effective in encouraging viewers to schedule a sales call.
Landing Pages
Keep your landing page videos concise, falling within the 30 to 60-second range. Research indicates that a significant portion of landing page visitors bounce within mere seconds—20% depart after just 10 seconds, and a third leave within half a minute. Incorporating videos can be a powerful tool for retaining their attention and significantly boosting conversion rates; the mere presence of videos alone can result in an impressive 80% increase in conversions.
Email Videos
Determining the perfect duration for video marketing or sales video emails can be a bit fluid. However, as a general guideline, we advise keeping them to 45 seconds or less (unless analytics predict that your content is exceptionally engaging). A helpful strategy to test is incorporating the word “video” in your email subject line to gauge whether it positively impacts your open rates.
On Different Types of Videos
For your top-of-funnel videos, prioritise brevity and conciseness, thinking in terms of seconds rather than minutes. Casual observers and prospects just starting their journey tend to have limited time to spare. As you progress further down the funnel, you can gradually extend your video lengths into the realm of minutes. Ultimately, the ideal video length is contingent on what your viewers are willing to engage with and absorb.
Explainers and How-To Videos
When creating explainer videos, a duration of 60 to 90 seconds is typically recommended. These videos often serve as top-of-funnel assets, but unlike ads, they assume some level of intent on the viewer’s part to learn about the product. If it takes a bit over a minute to effectively convey that information, it’s generally acceptable.
For mid-funnel educational or how-to videos, a length of 2 to 10 minutes is suitable. At this stage, you’ve captured your audience’s interest and engagement, and the primary objective is to educate rather than solely entertain. Alternatively, your viewers may already be customers, and the goal could be to guide them through the workings of your product or service, in which case, they are likely to be more forgiving regarding video length. Nevertheless, condensing your message, articulating points concisely, and allowing viewers to get on with their day can enhance the appreciation and potential sharing of your videos.
Demos
Demo videos hold the top spot as the most widely employed video type in both video marketing and sales. When crafting your demo videos, aim for a duration of two to five minutes each. Instead of creating a single extensive demo, consider breaking it down into smaller, more focused demos, each highlighting a specific aspect or feature of your product. This approach offers a lower barrier to entry for your viewers, and for those who desire a comprehensive view, you can always assemble them into a playlist for convenient access.
Case Study Videos
The duration of case study videos can span a broad range. However, it’s essential to consider that the audience for these videos is typically mid to late-stage prospects who are more inclined to invest five to 10 minutes in watching. However, it’s also a good practice to break down longer case study videos into shorter, more digestible segments or create bite-sized testimonials lasting 60 to 90 seconds. These concise versions can be valuable assets on your website, in emails, and across your social media channels.
Webinar Videos
Live webinars often run for up to 60 minutes, but targeting 25 minutes or less is advisable for the best viewer retention and engagement.
You can retain the full length when transitioning from a live webinar to on-demand content. However, a more viewer-friendly approach is to edit it down to include only the highlights. Suppose you can condense your on-demand webinar content to under 20 minutes. In that case, it has the potential to yield nearly 60% more viewer retention, making it a valuable strategy for maximising audience engagement.
What About Sales Videos
When it comes to sales outreach videos, especially when reaching out to cold prospects, it’s wise to keep them short and sweet, falling within the 30 to 60-second range. Going beyond this duration might risk overwhelming or disengaging your audience.
A similar video length is suitable for mid and late-stage sales outreach, even when reconnecting with prospects who may have lost interest or paused their evaluation. However, extending the video length is flexible if you’re addressing specific questions from a prospect or delivering a comprehensive video proposal.
Promo and Brand Videos
If you’re pondering the ideal length for a promo video, you can apply a similar approach to traditional digital and TV advertisements, spanning 15 to 60 seconds. This timeframe represents a well-established and effective format embraced by major advertisers, and it’s equally suitable for most B2B companies.
As for company culture videos, a duration of two to four minutes is generally recommended. For those aiming to attract potential candidates with a recruiting-style culture video, consider going a bit shorter, around one to two minutes. This approach ensures that your content remains engaging and aligns with the specific objectives of the video.
Interview Video
Interview videos constitute a unique category that can afford to be more extensive. For instance, when your CEO has a special guest for a fireside chat, it’s acceptable for it to run longer than the average video—perhaps in the range of 6 to 10 minutes. This extended duration allows for a meaningful back-and-forth dialogue and ample space for the conversation to delve into various stories and perspectives.
FAQ Videos
Determining the ideal length for FAQ videos involves striking a balance between addressing your key questions comprehensively and ensuring that your viewers remain engaged. As a practical guideline, consider addressing four to six questions within your FAQ video and strive to keep the total duration under the 10-minute mark. Engagement and retention can be enhanced by incorporating chapters for each question or segmenting each question into shorter, more focused videos.
Thought Leadership Video
The ideal length for thought leadership videos varies significantly based on factors like their intended use, format, and content. If you have a meticulously prepared and insightful message, a duration of 10 to 15 minutes is suitable, akin to the length of a TED Talk.
Conversely, if you’re sharing a brief and informal update captured on your smartphone at a conference destined for platforms like Twitter or LinkedIn, a concise timeframe ranging from 45 seconds to two minutes is likely sufficient to convey your message effectively.
Know More About – Different Types of Corporate Videos and Their Uses
Corporate Video Best Practices
The most effective strategy for determining video length is conducting tests and discovering what resonates with your audience. When your video is intended for viewers unfamiliar with your content and haven’t expressly requested it, it’s advisable to keep it under two minutes. Conversely, if your audience has expressed interest or made a request, you can consider a longer duration.
In general, shorter videos tend to perform better. Research shows that 66% of viewers will watch business-related videos to the end if they are less than 60 seconds in length, whereas only 22% will finish a video that exceeds 20 minutes. To optimise viewer engagement, leverage video analytics to identify drop-off points and adjust your content accordingly. Additionally, consider implementing chapters in your long-form videos, as this can enhance retention rates and make your content more accessible and user-friendly.
Conclusion
In conclusion, the optimal video length is context-dependent, influenced by factors like platform, audience, and content. Testing and audience feedback are invaluable tools for finding the right duration. Regardless of the length, instant engagement is paramount in today’s content-hungry digital world.
For those in pursuit of an exceptional engagement strategy, Studio52 stands ready as your distinguished partner. Our portfolio presents a plethora of meticulously crafted corporate videos acclaimed by our esteemed clients.
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modfiyed · 8 months
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Professional Digital Marketing Company in Delhi
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Digital marketing is a great strategy to enhance a product's visibility and reach virtually. It can involve traditional marketing principles and helps companies achieve customer interest and increase organic traffic effectively. It includes advertisements through all digital channels like social media, Google ads, and more.
Digital marketing can help businesses reach the desired target audience. The global audience can engage and boost sales with minimum cost. With proper digital marketing strategy, companies can overcome challenges, including implicit bias, and stand out in their competitive industry. But why choose Modifyed Digital as the digital marketing company in Delhi?
In this blog, you will understand how Modifyed Digital can help your business create its unique image and effectively support your objectives. We are experts in digital marketing and can develop the best marketing strategies for your business. 
Benefits of Digital Marketing Services
Digital marketing is one of the leading strategies to promote brands today. Using digital marketing can benefit brands to reach their target sales and increase customer engagement. The right strategy can maximize digital marketing campaigns and impact your business positively. Here are some key benefits of digital marketing include:
To reach the maximum global audience
Digital marketing is a cost-effective solution to boost sales.
With digital marketing, businesses can track customers who have accessed your website via ad clicks or social media. It's easy to track customer engagement with the digital marketing company.
Digital marketing can attract targeted audiences using the proper keyword analysis.
Digital marketing strategies can enhance customer engagement where customers can contact businesses for queries and interact directly for better feedback.
Digital marketing also increases return on investment or ROI and reduces challenges. 
Our Digital Marketing Services
Modifyed Digital offers the best optimization strategies to enhance brand visibility and product marketing and create unique opportunities for your business. We also provide e-commerce, app marketing, and product branding services, which can improve your website's search engine ranking and boost sales. Here are a few digital marketing services we offer:
Website Design and Development
We have a team of developers and website designers who are experienced in creating CMS-driven websites. Using effective lead generation, we can help your business achieve the desired goals and audience reach.
Social media marketing
Our social media marketing services are one of the leading strategies to maximize your audience reach. We can offer a robust network on Facebook and Instagram that can create viral campaigns and an adequate sensation for your brand.
Content Creation
The most important aspect of digital marketing is communication. With digital brands, two-way communication is vital to boost customer engagement on digital platforms. Our content creation team of experts can craft unique and engaging content and create a positive brand image.
SEO Services
Search engine optimization can also help your business develop on-page and off-page strategies. We are a professional digital marketing company in Delhi, and we can boost lead generation with practical keyword analysis.
PPC Services
PPC services or pay-per-click advertising is the best way to track and identify customers' movements. It can help businesses evaluate successful campaigns and determine which ads are more viral than others. It can ensure an optimized boost in ROI and execute targeted campaigns for the audience.
Why Modifyed Digital?
Modified digital is the right fit for your brand. We have years of experience and expertise in the digital marketing sector. We can increase your online presence and brand reach effectively. Digital marketing is a competitive space, and with the right tools and technology, your business can achieve the highest ROI and digital adaptability it deserves.
Our team of content experts, developers, and designers can create recognizable brands and reach targeted audiences efficiently. Contact us at Modifyed Digital; our experts can transform your brand with the best digital marketing strategies.
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enginetemplates · 9 months
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6 Free WordPress Auto Post To Social Media Plugins
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If you have a personal blog or a business website, integrating your WordPress site with social media platforms is crucial for reaching a wider audience and increasing engagement. One way to simplify the process of sharing your content on social media is by using auto-post plugins. These plugins automatically publish new blog posts to your social media accounts, saving you time and effort. For those reasons, in today's blog, we will provide you with a collection of 6 remarkable WordPress Auto Post to Social Media Plugins to help you easily share your post to different social media platforms.
Why should you install WordPress Auto Post To Social Media Plugins for your site?
It is obvious that the introduction of the WordPress Auto Post to Social Media plugin brings you plenty of benefits including: - Time-saving: Auto-post plugins eliminate the need to manually share your blog posts on social media platforms. They automatically publish your content as soon as it is published on your WordPress site. - Consistency: With auto-post plugins, you can maintain a consistent posting schedule on social media. Your blog posts will be shared on various platforms without any delay, ensuring that your audience stays engaged. - Increased reach: By automatically sharing your content on social media, you can reach a larger audience. This can lead to increased website traffic and exposure for your blog or business.
List of best WordPress Auto Post To Social Media Plugins
Revive Old Posts
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Revive Old Posts is one of the top-notch WordPress Auto Post to Social Media Plugins. This has helped plenty of website owners automatically share their blog posts on various social media platforms. Additionally, this plugin allows you to easily schedule and customize the sharing of your old blogs to increase their visibility and reach a broader audience. Further,  Revive Old Posts lets you share your posts to different social platforms such as Facebook pages, Twitter, Instagram, Linkedln, Tumblr, Vk profiles, Vk Communities, and much more. Especially, this plugin has the ability to create hashtags for posts that share from tags, categories, or from custom fields. Outstanding features: - Automatically share old and new posts to social media on autopilot - Auto post to social media on blog post publish - Choose the time between social media post shares - Choose the number of posts that the plugin share on social media - Choose the maximum and minimum age of posts eligible for sharing - Create common hashtags for post shares - Automatically generate hashtags for post shares from tags, categories or from custom fields FS Poster
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Instead of sharing your Wordpress posts to social media platforms manually, using  FS Poster you can automatically share your blogs on 20 different social media platforms. You can create a bulk schedule for multiple posts and directly share individual posts on your favourite social networks. Another benefit is that it lets you share blog photos, infographics, or videos on visual sharing platforms from WordPress. You can also share stories on all Facebook pages or groups with cookie method. Outstanding features: - Integrate with 20 social networks and services - Shorten your URLs with this self-hosted URL shortener - Share stories on all Facebook pages with the cookie method - Create custom text for the read more button on Telegram - Share up to 10 photos on Pinterest - Share multiple images from direct share - Auto-post your content to Youtube community from WordPress - Create and schedule carousel Instagram posts directly - Add custom images to your blogs while scheduling for social media SchedulePress
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SchedulePress is another effective WordPress Auto Post to Social Media Plugin, allowing users to automatically publish their content on multiple social media platforms. It offers a user-friendly interface and a variety of customization choices to enhance your social media marketing endeavours. Using SchedulePress allows you to conveniently plan and automate your social media posts, giving you more time to focus on other important duties. This plugin is compatible with well-known social media platforms like Facebook, Twitter, LinkedIn, and Instagram, making it a versatile and helpful tool for both businesses and individuals. Outstanding features: - Automatically post on Facebook, Twitter, LinkedIn, and Pinterest - Plan and arrange numerous posts via the editorial calendar - Manage multiple authors from one place - The optimization of queries aims to decrease loading time and speed up performance - Notify authors via email about the status of the blog - Modify pre-set social media sharing designs to automatically schedule posts - Share instantly without any notifications or prompts - Auto publish missed schedule posts - Regularly, share on selected dates automatically Blog2Social
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Blog2Social provides you with an easy and convenient way to auto-share your old post on 20 social networks. Additionally, you can schedule your posts easily, which helps you build content regularly when you don't have much time. Moreover, you can create and share dynamic content such as texts, links, images or videos from different sources. Notably, this plugin allows you to add UTM parameters to URLs so that you can track your social media campaigns via Google Analytics effectively. Outstanding features: - Share your post on 13 platforms such as Facebook, Twitter, Linkedln, Xing, Instagram, Pinterest, Flickr, and Reddit,.. - Customize your social media posts easily - Edit the complete HTML markup - Manage all users posts and pages and share them on your channels - Share links and post from other sources - Automatically generate hashtags from the tags of your posts - Re-post old posts - Save your social media posts as drafts WP to Buffer
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With the assistance of the WP to Buffer plugin, you can automatically share your content to your Facebook, Twitter, LinkedIn, Google Business and much more. Further, you can take advantage of the scheduling post feature to set your own media scheduling with the specific days and times you want. Further, you can separate statuses per post type and social network. This plugin also provides you with a bulk publish option to manually re-share or revive your old post. To sum up, SchedulePress is a valuable tool for businesses, bloggers, and content creators who want to streamline their social media presence and maximize their reach. With its range of features and ease of use, SchedulePress is a top choice for automating your social media postings. Outstanding features: - Automatically share Posts, Pages and Custom Post Types to social media - Offer multiple, customisable status messages - Conditionally send status messages - Provide more scheduling options - Separate statuses per social network - Bulk publish old posts - WooCommerce Integration Social Media Auto Publish
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The Social Media Auto Publish plugin is an effective tool designed for WordPress users who wish to simplify their social media marketing. This plugin enables you to automatically post your WordPress articles on multiple social media platforms, reducing the need to handle multiple accounts and saving you precious time and effort. By utilizing Social Media Auto Publish, you can conveniently schedule the sharing of your content on platforms like Facebook, Twitter, LinkedIn, and more. This ensures that your content is seen by a larger audience, resulting in increased website traffic. Main features: - Publish message to Facebook with image - Attach post or share link to Facebook - Publish to Twitter with image - Publish to LinkedIn with image - Publish to Instagram with image - Publish to Tumblr with image - Attach post to LinkedIn - Attach post to Tumblr - Filter items to be published based on categories
The final thoughts:
To sum up, using these plugins, you can streamline your social media posting process and ensure that your WordPress content reaches a wider audience. Whether you want to revive old posts, schedule future posts, or automate social media sharing, there's a plugin on this list that can help you achieve your goals. Hopefully, our blog will be valuable for your website. If you have any questions, don't hesitate to leave a comment below. Further, if you are looking for a beautiful theme for your website, don't miss a collection of bewitching, responsive, SEO-friendly, free WordPress themes on our website. Read the full article
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stylususa · 9 months
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Art of Using Micro Content to Build Your Brand | E learning vendors
It’s not surprising that long-form content is a great way to explain your services to the customers. However, not everyone has the time or need for that level of details before purchasing a product or subscribing to a service. People, who want to understand something by reading minimum amount of information possible, may not bother to read the whole content you provide. For this type of audience, many professional micro content marketing companies are now involved in creating high-quality micro content as per the requirement of a business.
Micro content is a shorter version of your original long-form content. It is gaining more popularity, as people prefer a shorter form of content that saves their time and is easy to comprehend. Hence, businesses around the globe have already started incorporating micro content in their marketing strategies to gain the maximum advantage when advertising their services.
Micro content works particularly well on social media and you can certainly engage a massive audience base available there to advertise your brand. Let’s see some of the factors through which micro content helps you to build your brand.
Helps to consume information easily
We are living in a digital age, where everything is fast-paced. Due to this, our attention span has reduced significantly. Your long-form type of content may catch their eye, but it may fail to keep them reading till the end. Hence, once you have their attention, it is important to make sure that your content covers the next points quickly. It also helps to ensure that these points are clear enough to convey the overall intended message. Micro content also helps to process the given information quickly, which may earn you a customer.
Easily sharable
People like to share micro video content, images, articles, etc. and social media is a great place to do it. Your micro content should be appealing and easily sharable to help you gain the maximum exposure. To reach out to masses, your content must be optimised for sharing. It will put your content in front of a lot of eyes, thus providing better audience.
Instrumental in promoting the large-form content
Through micro content, you can attract customers to your primary media channels.  Micro content has the benefit of catching the viewer’s eye rather effectively, and you can use this opportunity to drive traffic to your website, blog, etc. Hence, when you create micro content, it is important to mention all the crucial and relevant points along with the links to your preferred form of content. Once the audience is on your website, provide them with the detailed information, explain your services, and you may get new customers.
Saves time, money, and resources
Micro content is easy to create and takes lesser time as compared to writing and designing other forms of marketing material. You are not investing a lot in micro content, and you can create a lot within your budget. If you are someone who lacks time or resources, micro content can help you increase your content volume.
These are some of the approaches efficient in building your brand through micro content. You can always reach out to one of many expert micro content marketing companies, such as Stylus Solutions, for creating highly-engaging and appealing micro content for your business. You can visit www.stylusolutions.com or mail at [email protected].
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stylusolutions · 9 months
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E learning development mumbai | Art of Using Micro Content to Build Your Brand
It’s not surprising that long-form content is a great way to explain your services to the customers. However, not everyone has the time or need for that level of details before purchasing a product or subscribing to a service. People, who want to understand something by reading minimum amount of information possible, may not bother to read the whole content you provide. For this type of audience, many professional micro content marketing companies are now involved in creating high-quality micro content as per the requirement of a business.
Micro content is a shorter version of your original long-form content. It is gaining more popularity, as people prefer a shorter form of content that saves their time and is easy to comprehend. Hence, businesses around the globe have already started incorporating micro content in their marketing strategies to gain the maximum advantage when advertising their services.
Micro content works particularly well on social media and you can certainly engage a massive audience base available there to advertise your brand. Let’s see some of the factors through which micro content helps you to build your brand.
Helps to consume information easily
We are living in a digital age, where everything is fast-paced. Due to this, our attention span has reduced significantly. Your long-form type of content may catch their eye, but it may fail to keep them reading till the end. Hence, once you have their attention, it is important to make sure that your content covers the next points quickly. It also helps to ensure that these points are clear enough to convey the overall intended message. Micro content also helps to process the given information quickly, which may earn you a customer.
Easily sharable
People like to share micro video content, images, articles, etc. and social media is a great place to do it. Your micro content should be appealing and easily sharable to help you gain the maximum exposure. To reach out to masses, your content must be optimised for sharing. It will put your content in front of a lot of eyes, thus providing better audience.
Instrumental in promoting the large-form content
Through micro content, you can attract customers to your primary media channels.  Micro content has the benefit of catching the viewer’s eye rather effectively, and you can use this opportunity to drive traffic to your website, blog, etc. Hence, when you create micro content, it is important to mention all the crucial and relevant points along with the links to your preferred form of content. Once the audience is on your website, provide them with the detailed information, explain your services, and you may get new customers.
Saves time, money, and resources
Micro content is easy to create and takes lesser time as compared to writing and designing other forms of marketing material. You are not investing a lot in micro content, and you can create a lot within your budget. If you are someone who lacks time or resources, micro content can help you increase your content volume.
These are some of the approaches efficient in building your brand through micro content. You can always reach out to one of many expert micro content marketing companies, such as Stylus Solutions, for creating highly-engaging and appealing micro content for your business. You can visit www.stylusolutions.com or mail at [email protected].
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prwirenow1 · 9 months
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Improve Your Business Reach with PRWireNow Press Release Distribution
Businesses are searching for creative methods to broaden their reach and engage with potential customers as the value of having an online presence continues to grow. PRWireNow, a press release distributionservice that promises to increase a business's visibility and effect. In this article, we will delve into how PRWireNow can help businesses achieve maximum exposure and make their mark in the digital landscape.
The Impact of PRWireNow: PRWireNow provides businesses with an unmatched chance to display their news on prestigious websites like Bloomberg and 400+ other well-known websites. It serves as a link between companies and more than 1000 media sources, boosting their message and brand awareness across a broad range of people.
Maximum exposer with no hidden cost: PRWireNow recognizes the importance of transparency in building trust. With a straightforward pricing structure, companies can pay a minimum amount while reaping the rewards of maximum exposure. By using this strategy, companies of all sizes can benefit from news release distribution without having to worry about costs.
Customized Services for Every Need: PRWireNow understands that every organization has different needs when it comes to news delivery. The organization provides a variety of services to meet these diverse needs. Whether a company is a startup looking for local media coverage or an established corporation looking to reach an international audience, PRWireNow has the service for them. This adaptability enables businesses to select a solution that properly aligns with their goals and resources.
Access to a Wide Network: Finding the correct media outlets to connect with might be challenging. By utilizing its vast network of media partners, PRWireNow streamlines this procedure. Businesses can make sure their news is seen by the right journalists, bloggers, influencers, and potential clients by utilizing this expansive network. The company's long-standing connections in the media sector make the smooth article syndication of business news across many channels possible.
Quality and Reliability: Any news release distribution service's success depends on its capacity to produce dependable outcomes. PRWireNow takes pride in its track record of providing consistent and high-quality service to clients. The organization makes sure that each press release is carefully produced and targeted to obtain the most interest and engagement possible thanks to a team of skilled specialists.
A successful news release distribution plan can have a substantial impact on a company's growth and visibility in today's fiercely competitive business environment. For companies wishing to broaden their reach and leave a lasting impact on their target audience, PRWireNow stands out as a trustworthy partner. PRWireNow presents a great option for companies looking to enhance their media exposure with its guarantee that news will be included on authoritative platforms like Bloomberg and 400+ other websites, clear pricing, and customized services.
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latatravels · 11 months
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Search Engine Friendly Website Design Services
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With the advent of Internet, businesses are majorly relying on internet marketing to leverage its potential among larger target market. The entrepreneurs understand that it is important to become visible on the website to stay ahead of the competition. As an online visitor is inclined towards search engines to find new information, it has become evident to be visible and found on search engines to open new doors of revenue streams. While considering this need, businesses have started taking Search engine optimization services from reliable Search engine optimization companies so that they can attain maximum returns from minimum investment. By Search engine optimization, we mean Search Engine Optimization that is a useful technique to enhance visibility of the website through organic search results. When a website is optimized by applying Search engine optimization tactics, the site increases its chances of attaining higher search engine ranking. The higher rankings on the search engines automatically increase the chance of higher traffic towards the site.
Once you have Search engine optimization based website design and is in accordance with search engine guidelines, it is much likely to attract higher number of visitors online. The higher traffic will help you to secure higher leads, which will be converted into sales. Every business aims to expand its business online so that they can reach a wider audience without spending too much on it. Therefore, while you are looking for an Search engine optimization website design agency, you must ensure that they have good track record and have expertise in providing you quality services. Their experience and their expertise will ultimately be beneficial for you to attain higher business opportunities online. Website design services India, Real Estate SEO Services India, Motels SEO Services and SEO services
Additionally, website design is also very crucial and should be given equal importance. The reason is because Search engine optimization helps in making the website search engine friendly but doesn't guarantee that the visitor will like to spend time over it. A good website design helps in engaging the visitor to look for different products and services available on the website. Therefore, Search engine optimization website design service is what you require to make your site search engine as well as user friendly. If you are running a business and want to multiply the number of visitors visiting your site, then you must take Search engine optimization website design services. There are many Search engine optimization and website design companies that offers both the services at the most competitive prices. Such companies look into your requirements in advance and begin from scratch to provide the best solutions for your business. Whether it was providing a top notch service or selling a product that you would feel confident putting your name on your business means something special to you and with a website you can show the world how it can mean something special to them.
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namasteuisv · 1 year
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Guest Post from Namaste UI
Benefits, Guidelines, and Tips for a Successful Submission
Namaste UI is an online platform that welcomes guest bloggers to submit their work for publication. In this article, we will discuss the benefits of guest posting on Namaste UI, the guidelines and requirements for submission, and tips for a successful submission.
Benefits of Guest Posting on Namaste UI
Increased exposure: Namaste UI has a large audience of readers and contributors, providing a valuable platform to increase your exposure and reach.
Quality backlinks: By submitting a guest post to Namaste UI, you can earn high-quality backlinks to your website, which can improve your search engine ranking and drive more traffic to your site.
Build credibility and authority: Guest posting on Namaste UI can help establish you as an authority in your industry or niche, which can increase your credibility and attract new followers.
Expand your network: By contributing to Namaste UI, you have the opportunity to connect with other industry experts and like-minded individuals.
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Guidelines and Requirements for Submission
Topic: Namaste UI accepts guest posts on a wide range of topics, including technology, business, marketing, health, and lifestyle. However, the content must be original and not published elsewhere.
Length: Posts should be a minimum of 800 words and a maximum of 1500 words.
Formatting: Use short paragraphs, headings, subheadings, bullet points, and images to break up the content and make it more readable.
Tone and Style: Namaste UI prefers a conversational style and informal tone. Please use personal pronouns and engage the reader.
Originality: All submissions must be 100% unique, well-researched, and not contain any plagiarism.
Editing: Namaste UI reserves the right to edit your work for clarity, readability, and grammar.
Bio: Include a short bio with a maximum of 2 links to your website or social media profiles.
Tips for a Successful Submission
Research Namaste UI: Familiarize yourself with the type of content Namaste UI publishes and tailor your submission accordingly.
Write a catchy headline: The headline should be attention-grabbing and accurately reflect the content of your post.
Follow the guidelines: Make sure you read and follow the submission guidelines and requirements carefully.
Provide value: Make sure your post provides value to Namaste UI readers by offering unique insights, tips, or solutions to a problem.
Use visuals: Incorporate images or infographics to make your post more visually appealing and engaging.
Promote your post: Share your guest post on your social media profiles, email newsletter, or other channels to increase your exposure.
Engage with readers: Respond to comments and engage with readers to build your credibility and establish yourself as an authority in your niche.
Conclusion
Submitting a guest post to Namaste UI can be a valuable opportunity to increase your exposure, earn quality backlinks, and establish yourself as an authority in your industry. By following the guidelines and tips outlined in this article, you can increase your chances of a successful submission and reap the benefits of guest posting.
FAQs
How long does it take for Namaste UI to review a guest post submission?
Namaste UI aims to review and respond to guest post submissions within 3-5 business days.
Can I submit a guest post that has been previously published on my own blog or elsewhere?
No, Namaste UI only accepts original content that has not been published elsewhere.
Can I include links in my guest post?
Yes, you may include up to 2 links to your website or social media profiles in your author bio.
Can I include affiliate links or promotional content in my guest post?
No, Namaste UI does not allow affiliate links or promotional content in guest posts.
Do I need to be an expert in my field to submit a guest post to Namaste UI?
While expertise in your field can be helpful, it is not a requirement for submitting a guest post to Namaste UI. As long as your content is well-researched and provides value to our readers, we welcome submissions from individuals at all levels of experience.
In summary, submitting a guest post to Namaste UI can be a great opportunity to expand your reach, establish yourself as an authority in your field, and earn quality backlinks to your website. By following the guidelines and tips outlined in this article, you can increase your chances of success and reap the benefits of guest posting. We look forward to reading your submissions!
What are Guest Posting Services?
Guest posting services are companies that specialize in creating and publishing high-quality content on behalf of their clients. These services typically include identifying suitable websites for guest posting, writing compelling articles, and negotiating with website owners for publication. Some guest posting services may also offer additional services such as content promotion and analytics.
Benefits of Guest Posting Services
Expertise and Experience - Guest posting services have the experience and knowledge to create effective guest posts that will help drive traffic and increase brand visibility. They understand the intricacies of search engine optimization (SEO) and how to write compelling content that will resonate with readers and website owners alike.
Time-saving - Outsourcing your guest posting campaign to a professional service frees up your time to focus on other aspects of your business, such as product development or customer service.
Access to High-quality Websites - Guest posting services have established relationships with a variety of high-quality websites and can negotiate on your behalf for publication. This can increase the likelihood of your content being published on reputable websites, improving your online reputation and credibility.
Increased Brand Visibility - Guest posting on reputable websites can increase brand visibility and recognition among your target audience. This can result in increased traffic to your website, higher engagement rates, and ultimately, increased conversions.
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relishredshoes · 1 year
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Although writing fanfiction is a primarily text-based endeavour promoting it, showcasing it and engaging with your audience sometimes requires a little eye candy, and that is where this cavalcade of beauties comes in. Here is a list of the various types of graphics you might find yourself in need of at some point on your fanfiction adventures.
1. Mood Board. Dimensions: Custom I don't know if this is the broadly accepted explanation but for me, a "mood board" is a collection of images, often made at the start of the writing process that gives a visual representation of the tone of the story. How the story world would look to the audience if it was made into a movie is a nifty way to look at it. It does not necessarily feature elements from the actual plot or even characters you plan to use. They generally do not feature text. It's mental set-dressing. They are useful in a couple of ways, to have up somewhere in your writing space to help you visualise your world, or sent to your alpha or beta readers to help them get a feeling for the tone you are trying to set with the story. They can be any size or shape that suits you and include as many or as few images as you like.
2. Author’s Graphic. Dimensions: 1200 x 1200 pixels We have briefly talked about Authors’ Graphics and why they are handy before, but plenty of folks have joined since then so it won’t hurt to say it again. While these graphics can be any size they are most commonly 1200 x 1200 to fit a standard Facebook post. They come in handy when posting an introduction on new Facebook pages, or generally any place you want to showcase that you write. Like adding a little pizzazz to a Discord Authors’ profile entry on a new server. Sometimes they are handy as Profile pics or avatars and can offer a quick snapshot or taster to your vibe as an author.
3. (Author’s fandom acct) Facebook Cover Pic. Dimensions: 1640 x 856 pixels If you make the decision to completely separate your presence in fandom from your real life or are already a popular author and need an additional point of engagement with your readers you might find yourself creating a Facebook Account in your Pen Name. You are here, so I feel I can safely assume you are reasonably confident with using Facebook so creating a fandom account for your writing so fans can reach out to you for updates etc might be something you can do to grow your audience engagement that is already inside your comfort zone. Just like an author graphic it offers a taste of your vibe. It's a visual cue to let fans and casual readers get more of an idea of what you are about as an author.
4. Fanfiction(dot)net Cover Art. Dimensions: 1410 x 1876 pixels Those of you who post to FFN are probably aware you can add cover art to your stories. While most of the time it appears as a thumbnail in the top left above a fic if it is clicked on it will open into a (slightly) larger viewing window. Cover art is a chance to attract the eye of potential readers. Each account is allowed 10 images (plus one for each published story). So you can have a unique image for each of your stories and still be able to also upload another image of the same size to use as your profile pic/avatar so if people click through from your story they can get a glimpse of your style. I searched high and low on the site and found nowhere that specified the maximum and minimum sizes for cover art on FFN but after some trial and error (and with an error margin of a few pixels either way) I found dimensions of 1410 x 1876 to work the best.
5. Wattpad Cover Art. Dimensions: 512 x 800 pixels I don’t use Wattpad for a couple of reasons but I do know it is a popular platform amongst several key demographics. Moreover, Wattpad covers are discoverable by Google search so having one adds an additional search result which might lead new people to your work.
6. Standard Cover Art. Dimensions: 1410 x 2250 pixels On many other forums, publishing sites or if you are considering creating a personal website to host your work (like one from Wix for example) this is a really good size and format to use for cover art. If you are choosing not to publish on one of the major platforms (or as well as) and are contemplating creating a personal author’s fanfic site so you have complete control over your work, how it is displayed and how end-users engage with it this is a cover art format I would probably suggest to you.
7. AO3 Banner. Dimensions: 1024 x (266) pixels (suggested) Unlike FFN, AO3 allows you to insert images directly into your work. While I do not “illustrate” my works (and you could if you chose to) what I do, do, is use a banner at the top of my stories/chapters. You could use a single graphic for the whole story or customise one to match each chapter. It adds a visual clue to the tone and content of the tale. Think of how the opening “WB” logo at the start of each Harry Potter film grew darker and more spooky with each film and is now rightly acknowledged as a cue to viewers about the tone of the coming film. These banners are a more personalized version and will not only help your fic stand out in the minds of your readers (which is great for word of mouth referrals) but also serves to create a more immersive and psychologically satisfying experience for your reader by adding a visual reference for their imagination to feed on.
8. Facebook Story & Update Graphic. Dimensions: 1200 x 1200 pixels If you aren’t already using these you will have seen these used in a variety of Facebook groups. They are “eye-catchers” intended to get those people scrolling past to pause long enough to read your summary, and hopefully, click through to your story. They are used to announce new stories and chapter updates (customised or repeating). Over time you might find you develop a distinct style to your graphics that will be instantly recognisable to your fans and tie your body of work together. As you as an author or a story itself becomes popular it is important to make sure that these Facebook posts are shareable whenever possible so that your readers/fans can share new stories and updates in their own networks. Facebook posts that have interesting and eye-catching images attached will always garner more attention than plain text posts.
9. Email Header. Dimensions: 600 x 200 pixels Now I feel some of you scratching your head so let me explain. In order to sign up for an account on most social media sites, you need an email address. So, if you make that leap into creating a separate Facebook account or Tumblr or whathaveyou in your pen name you may as well have an email account that is also connected to your pen name - it further maintains that separation between real life and fandom presence (if that is your goal) but has the added utility of being a point of contact and engagement for your readers/fans. You can include it in your bios or profiles and use the email address to run a mailing list for updates, new story announcements etc and also to interact with your audience on your own terms with boundaries you set. It’s a more lo-fi approach to engagement for people not so au fait with the more recent social media platforms. The email header can reflect your personal style, be used to promote your current story or an upcoming event (like a Q&A or webinar).
10. Instagram Post Graphic. Dimensions: 1080 x 1080 pixels Many makers and creators have been using Instagram to promote their works and share their processes for a while now. It's a popular, relatively intuitive platform and the more I think about it, the more it makes sense. You can make posts about new stories and updates, share fan art that inspires you, share pictures of your writing space - or of your dream writing space. You could make posts about your writing process or struggles with writers' block or excitement when it all comes together. Instagram is a platform that makes it easy for people to “make small shows of support” (see this week’s Engorgio Audience post.) By inviting people into your process (be it real and messy or carefully curated and slick) you are drawing people further into an engagement funnel (Engorgio Audience post) that will make them feel more invested and connected to you and your stories.
11. Tumblr Header. Dimensions: 3000 x 1055 pixels Tumblr has long been a staple for fandom. Whether posting fan art or discussing canon or fan theories there are spaces and a ready audience actively seeking content relevant to them. Also being one platform suitable for more lengthy text-based posts it can be a great space to occupy as a creator of fanfiction. A header is the main banner of a Tumblr blog. Depending on your configuration, headers can be images, text or both. The header serves to welcome visitors to your blog independent of its posts. As with many of the previously mentioned types of graphics it serves as an opportunity to provide a visual clue to your style as a writer. Dark and decadent? Light and fluffy? Scarlet and sexy? If you are someone actively cultivating a following across multiple platforms things like headers and banners will act as signposts letting people know they have found the right account when coordinated with a distinct look, colour scheme or motif. Or as in the example, they could be changed to reflect upcoming events you are participating in or hosting.
12. Twitter Header. Dimensions: 1500 x 500 pixels A couple of weeks ago I posted about how Twitter is the biggest referring site to AO3 and since then after talking about it with various users of Twitter I understand a bit more of the way people use it to engage in a more direct way with their audience. It's less about promotion and more about contact and audience interaction. So for those people comfortable with the app why not use it to grow your audience and brand? As per other types of graphics mentioned in this list it could just be used to show a little of your personal flair as an author, or be regularly updated to promote a current story or upcoming event, fest or challenge. It is worth noting that your profile pic/avatar does overlap in the bottom left corner of the pic so be aware when you create your design not to put any crucial information where it will be obscured. I have also included an example of what the header looks like once it has the profile pic included.
13. YouTube Channel Art. Dimensions: 2560 x 1440 pixels This one will obviously not be useful to everyone, but I imagine there are some folks who hope to have a YouTube channel they can use for their fandom content. While the likes of Amchoupiegirl 2.0 post SSHG fan videos there is also space for writers of fiction wanting to create audiobook versions for fans who prefer to listen rather than read. Requests for “audiobooks of fic” have definitely increased over the last 12 months and I imagine more authors will either do it themselves or green light keen fans of their work to do so on their behalf. If that is you, you might find yourself creating channel art. Channel art is one of the more permanent, static types of graphic you are likely to produce and it should reflect the overall style and/or content you plan on creating or having created for your channel.
14. YouTube content thumbnail. Dimensions:1280 x 720 pixels These are the more customised, eye-catching, scroll-slowing, graphics that should be designed to entice that click. Always deliver on your thumbnail or you will alienate your potential viewers, so make sure the image is relevant to the content.
I hope this has been informative and proves useful for people and I sincerely hope more of you are inspired to use graphics and images to maximise your appeal to your audience and flourish as a result.
If anyone wants to give creating any of these styles a go I would just love to see them, equally, if you have questions or need advice on giving it a go please ask!
Link to examples: https://imgur.com/a/RMLvc2S
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leadbalance · 2 years
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Digital Advertising Vs. Live Transfer Leads For MCA Marketing: Invest Where?
For ages, marketing has been a critical factor for the growth of any business. To understand this, we need to consider the businesses long back in small villages and the businesses now in small villages to metro cities. Consider two people opening a shop together for the same kind of business. One is just sitting in his shop waiting for the customers, and the other has printed handbills circulated in each village house. He has also made a poster about his shop detailing the services he will provide. Now, who will be getting a good response?  Professional MCA Live Transfers Leads refer to the strategic planning for a company's marketing.
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What is digital advertising?
Digital advertising means using the platforms of digital media for the marketing of a business. Digital advertising includes using websites, streaming, audio, and video for the promotion or information of the products. Companies hire digital marketing agencies to reach people via various digital platforms. You won’t find any business today that is not using digital platforms' help.
Digital marketing has become popular because of its power to reach the maximum audience in a minimum time. The young generation is connected to all sorts of devices and access smartphones, computers, and smart home devices. With the availability of both digital and traditional marketing methods, businesses will not leave such a golden chance.
Digital advertising is also more economical than traditional advertising due to various factors. When people surf different digital platforms, they find different products, making it easy to choose one.
What are MCA Live Transfer leads?
MCA Live Transfers facilitate the generation of leads to the business. Live transfer leads are the best solution for merchant cash advance marketing. MCA marketing has various forms, but business cash advance is the most popular among the other options. The number of MCA business owners is increasing and hence the competition. One must carefully choose the mca leads generation option to stay in the competition.
Digital marketing is a part of the MCA industry, whereas other parts are live transfer leads, digital response leads, aged leads, and ACH leads. However, the founders must select the proper option while investing money in the marketing and advertising channels.
MCA Live Transfer Leads Vs. Digital Advertising: -
A telemarketing agent calls directly to the business owners.
The agent offers them the business cash advance.
If the business owner develops an interest in the agent’s offer, he insists on the process of a business loan.
The interested business owner is then connected to the MCA’s seller closer. This is the best cash advance leads generation method in the MCA industry.
The function of Digital Marketing for MCA –
The latest strategy is the digital marketing plan.
Indeed, the business owner won’t earn a loan just by seeing a post on social media.
The decision to take a business loan is critical for the business owner.
Though email marketing is an essential part of digital marketing, it does not give the desired results for direct marketing.
MCA Live Transfers or solar leads companies have changed the game of marketing, and digital marketing is one of the essential business methods. The merchant cash advance live transfer leads are the best method because of several reasons, as shown below –100 percent replacement guarantee
Time-saving and ensures sound returns on investment
100 percent exclusive MCA live transfer leads
No need to pay for bad MCA leads
Most cost-effective leads generation method
Digital advertising metrics –
The following engagement metrics are used for the digital ads –
Reach – how many people have shown your ad
Video completion rate – how many times the people watch the video of your entire ad
The result of your campaign can be measured using the following metrics –
Conversion rate – how many times customers used the desired action
Ad-attributed sales – tracked purchases.
Conclusion: -
Digital advertising is a perfect and effective platform to boost business, but the investment must be made based on a proper study. MCA gives the additional benefit of increasing sales with a due business loan.  
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fenzodigital · 2 years
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How much does it cost to advertise on Instagram?
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Instagram has become one of the most influential digital advertising platforms due to its popularity among social media networks. Through Instagram ads, brands can create brand awareness among over 1 billion active monthly users. Among these, more than two million people can be reached with ads on Instagram in Singapore, where 62% of the population uses it. Using this platform, you can expand your market reach if you hire the right company for social media marketing in Singapore.
In this article, we will give you a comprehensive overview of how much Instagram advertising costs and how social media marketing companies in Singapore can help manage ads and increase lead generation. 
How Much Do Instagram Ads Cost in 2022?
Cost-per-click (CPC) and cost-per-impression (CPM) are the two bidding models that determine Instagram advertising costs. The average cost per click of Instagram Ads in Singapore is S$2.05, and the average cost per impression is S$8.08 in Singapore. Though there are two bidding models to determine Ad costs, a few factors influence this cost too. Let’s read more about the factors determining your Instagram advertising costs.
●      Bid amount
When it comes to Instagram ads, your budget and bid amount are the most significant factors. These variables highly depend on how many clicks your ad will get. When choosing your ad, you should estimate the daily budget you are willing to spend. IG advertising algorithms are more like an auction. The higher your per click or impression, the more it will promote your ad.
●      Estimated action rates
Estimated action rates are the user interaction percentage on your IG. A decent ad catches the eye of the user and facilitates them to take action. Therefore, your ads should be attractive and influential enough so potential customers can click on them.
●      Market competition
With over a billion users, there are millions of business profiles too. That makes the competition on Instagram fierce. In order to catch the attention of maximum users, your ad must appear more, so you need to set a higher bidding amount than your competitors.
●      Ad relevance score
Instagram also evaluates your advertisement's relevance based on how your target audience interacts with or reacts to it. The more clicks, likes, and comments your ad receives, the more relevant it is to IG.
Instagram Ads Cost: How to Spend Less in 2022
The best way to monitor and lower your spending on Instagram advertisements is to select funnel-appropriate campaigns. It is better to have less budget for ads at the initial testing stage if you are advertising bolder or unique products or services for prospecting audiences. Automatic placements can also help you spend less on ads as it gives you more liquidity of placements, determines the best places for your ads, and increases the number of times your ad appears to users.
Summary - Instagram Ads cost
Give a chance to Instagram ads and see how it works compared to other social media platforms. The lowest initial cost and hefty returns of Instagram ads make it worth trying. If you want to leverage Instagram ads for your business, you can take help from professional social media marketing companies in Singapore.
FAQs
1.   What is the minimum daily budget required for Instagram Ads?
The minimum daily charge for ad sets is S$0.4-S$0.7 per impression. It is necessary to have a minimum daily budget of S$5 for ads charged for clicks, post engagements, likes, and video views. If you want to do low-frequency activities, such as claim offers or app installs, you should have a daily minimum budget of S$40.
2.   How much does it cost to advertise on Instagram per month?
Your daily or monthly budget on Instagram depends on your targeting and the types of Ads you are running on your platform. On average, users expect to spend S$300 to S$600 per month to advertise on Instagram.
3.   Is it worth it to invest in Instagram advertising?
Advertising on Instagram is inexpensive compared to other social media platforms. This platform can therefore be helpful at a minimum for testing the response of your audience to run a basic ad. Moreover, only one dollar per day will be needed in the budget. Therefore, spending money on Instagram advertising or hiring a professional team for social media marketing in Singapore will be worth it.
4.   How many Ad placements options are available on Instagram?
There are two Ad placement options that Instagram offers: Automatic and Manual placement options. In the automatic ad placement option, the Instagram algorithm will automatically choose the audience as per their interest. On the other hand, the manual option lets you determine the specifics of when and where your ad will appear. It is better to choose an automatic option as it maximizes your ad delivery and optimizes your budget.  
5.   Can we advertise on Instagram for free?
If you choose influencer marketing and paid promotions, it will obviously cost you money. But, if you are just starting up your influencer profile on Instagram, you can use it wisely and still earn a lot of followers. You can increase your engagement through useful posts, stickers on Instagram stories, hashtags, and more. Make sure you have a Business profile on Instagram. Then only you can reach out to a larger set audience.
 Sources: https://fenzodigital.com/how-much-does-it-cost-to-advertise-on-instagram/
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stylusolutions · 2 years
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The Subtle Art of Using Micro Content to Build Your Brand
It’s not surprising that long-form content is a great way to explain your services to the customers. However, not everyone has the time or need for that level of details before purchasing a product or subscribing to a service. People, who want to understand something by reading minimum amount of information possible, may not bother to read the whole content you provide. For this type of audience, many professional micro content marketing companies are now involved in creating high-quality micro content as per the requirement of a business.
Micro content is a shorter version of your original long-form content. It is gaining more popularity, as people prefer a shorter form of content that saves their time and is easy to comprehend. Hence, businesses around the globe have already started incorporating micro content in their marketing strategies to gain the maximum advantage when advertising their services.
Micro content works particularly well on social media and you can certainly engage a massive audience base available there to advertise your brand. Let’s see some of the factors through which micro content helps you to build your brand.
Helps to consume information easily
We are living in a digital age, where everything is fast-paced. Due to this, our attention span has reduced significantly. Your long-form type of content may catch their eye, but it may fail to keep them reading till the end. Hence, once you have their attention, it is important to make sure that your content covers the next points quickly. It also helps to ensure that these points are clear enough to convey the overall intended message. Micro content also helps to process the given information quickly, which may earn you a customer.
Easily sharable
People like to share micro video content, images, articles, etc. and social media is a great place to do it. Your micro content should be appealing and easily sharable to help you gain the maximum exposure. To reach out to masses, your content must be optimised for sharing. It will put your content in front of a lot of eyes, thus providing better audience.
Instrumental in promoting the large-form content
Through micro content, you can attract customers to your primary media channels.  Micro content has the benefit of catching the viewer’s eye rather effectively, and you can use this opportunity to drive traffic to your website, blog, etc. Hence, when you create micro content, it is important to mention all the crucial and relevant points along with the links to your preferred form of content. Once the audience is on your website, provide them with the detailed information, explain your services, and you may get new customers.
Saves time, money, and resources
Micro content is easy to create and takes lesser time as compared to writing and designing other forms of marketing material. You are not investing a lot in micro content, and you can create a lot within your budget. If you are someone who lacks time or resources, micro content can help you increase your content volume.
These are some of the approaches efficient in building your brand through micro content. You can always reach out to one of many expert micro content marketing companies, such as Stylus Solutions, for creating highly-engaging and appealing micro content for your business. You can visit www.stylusolutions.com or mail at [email protected].
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superspunarticle · 2 years
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6 Types of Social Media Ads That Drive Solid Results
Some advice on Content and Video Marketing.
We can all agree that an organic social media strategy is great, mainly for its cost advantage. But it also takes a lot of manpower and time to get your content in front of the right eyes.
Investing in different types of social media ads guarantees faster results. 
However, as the field of digital marketing grows, choosing the best paid social media ad for your business can get confusing.
In this post, you’ll find 6 different types of social media ads you should consider investing in to build brand awareness and increase conversions.
6 Types of Social Media Ads for Your Business
Here are 6 types of social media ads that you can choose from, for your next advertising campaign.
1. Image Ads
These are perhaps the most common types of social media ads.
Almost every social media platform supports image ads. You’ll find them on news feeds, sidebars, and banners.
They’re most powerful on Facebook, Instagram, Snapchat, and Pinterest, where images are the prevalent form of content.
Image ads immediately grab the audience’s attention, which makes them great for creating awareness about your brand or a product. You can include a link to a specific page on your website on the ad or a call-to-action like “Shop Now”.
To get the most out of these types of social media ads:
Use high-quality images
Keep text on the image to a minimum
Try to match the style of content found in your posts, as it helps the audience associate the ad with your business faster
Here is an example of an image ad by Bluehost on Facebook.
Image via Facebook
  2. Video Ads
Video is a powerful marketing tool. A study by Wyzowl shows it’s used by 86% of businesses.
Image via Wyzowl
The same study shows that people watch an average of 19 hours of video content every week.
This makes video ads one of the most effective types of social media ads.
Every major social media platform supports video ads. They are visually captivating, which makes them particularly effective in gaining the attention of your target audience. Apart from this, with the right SEO tactics, your video ads can also rank in the search engine results, leading to greater engagement and views.
Here is an example of an in-feed video ad on Facebook.
Image via Facebook
Social Media Video Specs Guide
For Image ads, it’s important to get the dimensions of the videos you publish right. It’ll provide a more pleasant viewing experience for your audience, which maximizes the total views, reach, and engagement.
An in-feed Facebook video ad, for instance, should have a resolution of 1080×1080 and an aspect ratio that’s between 9:16 to 16:9.
For Instagram, you can use:
16:9 with your landscape video ads
1:1 with square video ads
4:5 with vertical videos
For TikTok in-feed ads, a resolution of 540×960, 640×64, or 960×540 is best. The aspect ratio can be 9:16, 1:1, or 16:9.
Twitter video ad resolution can be 1280×720 for landscape video ads, 720×1280 for portrait ads, and 720×720 for square ads. The recommended aspect ratio is 16:9 for landscape or portrait video ads and 1:1 for square video ads.
For LinkedIn video ads:
A landscape video should have minimum dimensions of 640 x 360 and a maximum of 1920 x 1080. The aspect ratio should be 16:9.
Square videos should be a minimum of 360 x 360 and a maximum of 1920 x 1920 with an aspect ratio of 1:1.
Vertical video ads should be a minimum of 360 x 640, a maximum of 1080 x 1920, and an aspect ratio of 9:16.
Snapchat video ads should be 1080 x 1920 with an aspect ratio of 9:16.
YouTube video ads can have a minimum dimension of 426 x 240 and a maximum of 3840 x 2160. The recommended aspect ratio is 16:9.
Ensure that your video ads can be understood without the sound on for two reasons:
Most mobile users watch videos on social media with sound off.
When a user has enabled auto-play, most videos will autoplay with the sound off.
Make sure that your video has a single powerful message. Short videos, preferably under one minute, tend to perform better. However, don’t be afraid to make it a little longer to convey a compelling message. 
It’s best to leave this to a social media manager who’s a strategic communications expert as they’d know exactly how long a particular video should be to become compelling enough.
3. Carousel Ads
Carouselsocial media ads let you show multiple marketing videos and/or images in one ad. Each video or image can have a headline, description, link, and CTA.
These types of social media ads are most popular on Facebook and Instagram.
You can use carousel ads to advertise real estate, show different features of a product, tell a brand story, show behind-the-scenes shots, or any other product or promotion that fits.
Here is an example of a carousel ad showcasing the different services a school provides.
Image via Facebook
Facebook even supports an optimization feature where your best-performing carousels are displayed first. But if the cards have to follow a sequence to tell a story, opt out of this feature.
To use these types of social media ads effectively, ensure the images or ads you use in your carousel are visually similar to maintain consistency. Tie your images or videos to a landing page to generate leads.
4. Stories Ads
Story ads are  supported on Instagram, Snapchat, and Facebook. These allow you to advertise your products or services in between users’ Stories.
Here’s an example.
Image via Facebook
The short duration of Stories makes these types of social media ads ideal for time-sensitive promotions. Stories have higher visibility as they are at the top of users’ feeds, which makes them great for building awareness.
An Instagram and Facebook Stories ad can be:
A video that plays for 15 seconds
A photo that plays for 5 seconds
A carousel that plays separate content, such as an image and video, within one ad
With Snapchat’s Story ads, you can reach your target audience in between content or on Snapchat’s Discover section using a branded tile. For the Discover section, you can have a collection of up to 20 images or videos.
To get the most out of these types of social media ads, make your Stories ads as interactive as possible.
Get a creator account. It’ll give you growth insights into your profile and help you learn  the most effective advertising message for your Stories ads.
5. Message Ads
While most types of social media ads appear in a user’s news feed or Stories, Facebook Messenger ads and LinkedIn Sponsored InMail appear as a message.
Facebook Messenger ads appear in a user’s Chats tab in between their conversations. Here’s how that looks.
Image via Facebook
  Interested users can tap on the ad and carry out an automated conversation with your brand. Or the message can redirect them to your product or service pages.
Image via Facebook
  The best part about using the Messenger app is that you can restart conversations with warm leads that have turned cold or customers who’ve messaged your business in the past.
LinkedIn Sponsored InMail also lets you advertise through messages. But in this case, it goes to the users’ LinkedIn inboxes.
Here is an example.
Image via LinkedIn
Keep your messages simple and direct to get the most out of these types of social media ads.
But how do you find the leads who need to be messaged?
You can leverage a CRM to track your leads to determine which ones need to be targeted through these ads. Typically, they’re ones who haven’t been engaging much recently.
6. Collection Ads
Collection ads are among the best types of social media ads.
These ads include a cover photo or video, followed by smaller product images that show the details of your products’ or services’ pricing and features.
It’s a form of a storefront that allows your target audience to buy your products without leaving the social media platform. These ads nurture the users’ interest in your brand.
These types of social media ads are highly effective on Instagram, Facebook, and Snapchat.
You can link each image to a separate URL.
Here is an illustration of how a collection ad appears on Instagram.
Image via Facebook
Ensure your collection ad provides an immersive and rich visual experience.
To know which types of ads are most suitable for your business, you need to generate social media reporting and hone in for better results.
Ready to Try Different Types of Social Media Ads?
Of course, not all 6 types of social media ads will be suitable for your business. Research your audience and choose the ones that you think will resonate with them. 
Measure the performance of the ads to figure out the type that helps you meet your campaign objective and don’t be afraid to experiment.
The above article “6 Types of Social Media Ads That Drive Solid Results” was first published on this site.
I hope that you found the article above of help and/or interesting. Similar content can be found on our blog: superspunarticle.com/blog Please let me have your feedback in the comments section below. Let us know which subjects we should write about for you in the future.
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