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[activewearmanufacturer]

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[ausetkmt]

Active Clubs: Will2Rise Sells Activewear to Fascist Brawlers – Rolling Stone

This Activewear Brand Wants to Be Lululemon for Fascists

Will2Rise is marketing “militant active wear” to white nationalist Active Clubs, which train members for street combat

Conservatives opposed to shopping at “woke” corporations have launched their own lines of pillows, piss beer, and mobile phone service. Now, unabashed white supremacists are setting up shop in this so-called parallel economy. 

Consider the fascist fashion house Will2Rise.

Will2Rise makes sports gear for white nationalists — including muscle-tees, track jackets, “militant active wear pants,” boxing gloves, and hoodies emblazoned with “Cultured Thug.” Leaving no doubt about its politics, the company’s gear is branded with stylized silhouette of a fasces — the ancient Roman symbol (consisting of a bundle of wood with a protruding ax head) later embraced by far-right Italian militants, spawning the term “fascist.”

The company specifically markets to members of Active Clubs, a global network of white supremacists who “tribe and train.” The members of these tight-knit local chapters pursue street-fighter fitness in advance of an anticipated race war, or other violent confrontation. Rather than the Hawaiian shirts and AK-47s that characterize extremists like the Boogaloo Bois, the Active Club aesthetic is gym-wear and mixed martial arts prowess. Will2Rise sells training hoodies and tight-fitting ringer tees labeled, “ACTIVE CLUB.”

Will2Rise is also playing the role of a corporate sponsor for white supremacy events. The company staged a second-annual MMA tournament this August, in a Huntington Beach warehouse decorated with white-power flags. Hosted by the SoCal Active Club, the contests featured fighter representatives from the Tennessee Active Club, Big Sky Active Club, Great Lakes Active Club, Evergreen Active Club, as well as from Patriot Front, another high-profile, white-nationalist group. Many of the fighters sported Will2Rise boxing gloves and other apparel. 

Think of the brand as Lululemon for white-power bros. The company touts its commitment to “bringing high-quality goods to Our guys.” Its white-power symbols are often coded. Many items for sale carry the Roman numeral XIV, or 14. For the neo-Nazi set, that’s a reference to the “14 words,” a dark oath about securing “the existence of our people and a future for white children.” A video montage on the slick Will2Rise homepage is more explicit. It flashes the words “white youth revolt,” “white unity,” and the slogan “action today, victory tomorrow.”

The company’s whites-only ethos extends to what Will2Rise dubiously labels its “Ethical Supply Chain” — with products exclusively “made in Eastern Europe, so not a single hand touches the production that is not of like mind.” The copy continues: “We keep Our people employed and keep all funds within our ranks.” The company takes Visa, MasterCard, Paypal, and Stripe.

https://www.rollingstone.com/wp-content/uploads/2023/09/Will2Shop-screenshot-shop.jpg?w=1024

Will2Rise represents an attempt to monetize the Active Club movement by the same folks who founded it. Active Clubs are the brainchild of Robert Rundo, a white nationalist from Orange County, California. Rundo previously led a street-fighting group called the Rise Above Movement, whose brawlers made a practice of roughing up antifa at social justice protests. Federal prosecutors have described RAM as “a combat-ready, militant group” that’s part of a “new nationalist white supremacy and identity movement.”

Rundo was indicted on federal charges of “conspiracy to riot” in 2019 stemming from RAM actions in Huntington Beach, Berkeley, and San Bernardino. The charges were dropped for a time but reinstated in 2021 after an appellate process ruled that the charging statute is constitutional. However, Rundo eluded capture, decamping to Eastern Europe where he continued to organize around his violent brand of white supremacy — including morphing RAM into a decentralized network of Active Clubs.

The Active Club movement is growing exponentially. A new report by the nonprofit Counter Extremism Project, reveals that there are at least 46 active clubs across 34 states in the U.S. The “transnational” network also has chapters in 15 countries, including Canada, and across Europe, with 23 chapters in France alone. 

Alexander Ritzmann, who conducted the CEP research, describes the groups as “trying to build a militia” in plain sight. They foreground a broad ideology of “white unity” — both to prevent infighting and to appear less threatening to law enforcement. The exact purpose of the fight-training remains ambiguous, but Ritzmann insists this is on purpose, following the philosophy that a violent white supremist movement needs more “fighters than thinkers.” The endgame, he warns, is for these Active Clubs to be the tip of the fascist spear when the next “Day X” — think: a redux of a Jan. 6 — requires the services of a fighting force: “It’s about building that militia for the day a leader shows up … that needs some sort of army.”

Rundo was also “a driving force in the creation” of the Will2Rise clothing brand, according to the CEP report. The Southern Poverty Law Center recently included Will2Rise among entities it labels “white nationalist hate groups.” The shop serves many purposes: reinforcing the public-facing aesthetics of the Active Club movement, raising money, and aiding in recruitment. According to Ritzmann’s research, the shop gets about 10,000 visits a month, with visits lasting about 15 minutes, “indicating shopping.”

Rundo’s life on the lam in Europe came to a halt this year. The 33-year-old was collared in Romania in March, and his extradition to the United States was announced Aug. 2. He has pleaded not guilty to the conspiracy to riot charges, and is expected to go to trial in December. 

Not surprising, Rundo has become a cause célèbre in extremist circles — especially for Will2Rise. A banner at the top of its website demands “Free Rob Rundo.” The company is also selling Shepard Fairey-esque art posters reading “FREE RUNDO,” and is even raffling off a wood carving of its fasces logo, fashioned by supporters at the “Austrian Art Academy.”

Following his vision, the groups Rundo set in motion are continuing to act without him — including by holding the Huntington Beach MMA fights. Extremism experts insist this is in keeping with the leaderless “open franchise” model promoted by Active Clubs, but note that SoCal Active Club has been effectively stewarding the movement in Rundo’s absence.

Will2Rise has not responded to an email request for information on its business, revenue, and profits. The company lists its address as a P.O. box in Virginia. It also features a non-working telephone number with a Georgia area code and one too many digits — ending in 88. That number is often used by white supremacists as a numerical correspondence to the letters HH, short for Heil Hitler.

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[biglisbonnews]

'White Lotus' Besties Land Their First Fashion Campaign "The List" is PAPER's monthly roundup of the newest arrivals, capsules and collaborations. Scroll through, below, to see January's biggest fashion news.SKIMS Valentine's Day ShopItalian actresses and real-life best friends Beatrice Grannò and Simona Tabasco, who played Mia and Lucia in the second season of the hit HBO series The White Lotus, landed their first fashion campaign for SKIMS, which is celebrating the launch of their new Valentine's Day shop featuring their Fits Everybody and Silk collections designed in romantic tones with vintage-inspired lace detailing.Available January 23 at SKIMS.comLoveShackFancy Expands Into ActivewearAfter successful collaborations with Beach Riot and Bandier, LoveShackFancy has decided to launch their first line of activewear. The collection features three prints; a pretty pink floral, a vibrant blue hibiscus, and a cream, neutral bouquet, all printed amongst athleisure-wear like sports bras, leggings, biker shorts, tanks, athletic dresses, skirts and more. Available now at LoveShackFancy.comUGG x MadhappyMadhappy, a brand that focuses on creating conversations around mental health, is collaborating with UGG. The duo have modified the classic, cozy boot into five different colors to choose from in the collection, making this a perfect winter staple shoe for the 2023 It girl.Available now at madhappy.com Telfar Wallets See on Instagram After a long wait, fans are finally able to add wallets to their Telfar collection. There will be 17 colors available and all are made from real leather (as opposed to the "vegan leather" bags they're known for). The compact styles feature an embossed T logo and are zipped around the circular part of the wallet.Available at shop.telfar.net on January 23 at 12pm ESTSavage x Fenty Game Day CollectionWhile we wait for what's sure to be an epic performance from Rihanna at this year's Super Bowl halftime show, Savage x Fenty is giving fans an opportunity to show their game day spirit with a sporty collection of hoodies, sweatpants, varsity jerseys and more, including a very cheeky "Rihanna Concert Interrupted By A Football Game" t-shirt that's sure to make the rounds on IG quickly.Available now at SavageX.comVG Victor Glemaud for HSNVG Victor Glemaud for HSNVG Victor Glemaud for HSNVG Victor Glemaud for HSNVG Victor Glemaud for HSNVictor Glemaud, known for his signature graphic knits and a mainstay on the NYFW calendar, is launching an exclusive label with shopping network HSN called VG Victor Glemaudsize in sizes XS to 3X, all for under $100. “These are clothes that will bring people joy and put a smile on everyone's face,” said Victor Glemaud. “That’s why it was important the new VG Victor Glemaud apparel line was accessible to all in order to spread joy to a wider audience – and HSN is the best partner to do that with.” Available now at HSN.com and live on HSN on January 7Disney's 100th Anniversary and Lunar New Year Capsule With GivenchyGivenchy is kicking off 2023 with a new capsule with Disney for its 100th anniversary featuring Oswald the Lucky Rabbit in honor of the Lunar New Year. The campaign features Alton Mason, Madelaine Petsch and Amber Liu wearing statement pieces from the collection which includes varsity jackets, denim, hoodies and track pants.Available now at Givenchy.comKenzo Drop 1 PixelKenzo Drop 1 PixelKenzo Drop 1 PixelKenzo Drop 1 PixelPixelated logos, tigers, roses and hearts are all over Kenzo's first drop of 2023, including on sweatshirts, jackets, denim and cardigan sets. The motifs are a reference of creative director Nigo's teenage years during the '70s and '80s in Japan and are a continuation of his first collection for the brand last year.Available now at Kenzo.comSaint Laurent Men's Spring 2023 CampaignA bunch of silver-haired film directors are starring in the new menswear campaign for Saint Lauren, including Spanish director Pedro Almodóvar, Canada's David Cronenberg (known for his "bloody horror" genre), neo-noir filmmaker Abel Ferrara and indie director Jim Jarmusch. All four were shot by David Sims and star in short black and white campaign clips where the pose in the brand's elegant Spring 2023 collection.Blackpink's Rosé Fronts the Global Campaign for Tiffany LockBlackpink's Rosé Fronts the Global Campaign for Tiffany LockBlackpink's Rosé Fronts the Global Campaign for Tiffany LockTiffany & Co. ambassador Rosé stars in a new campaign for the brand's first all-gender jewelry collection, the Lock, which first debuted in September and has been expanded to include an array of rings, earrings and pendants in rose gold, with multiple colorways debuting later in the year. The bangles feature an elegant swiveling mechanism that allows the designs to open and close.Available now at Tiffany & Co. stores and Tiffany.com https://www.papermag.com/january-2023-fashion-news-skims-2656246485.html

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[venusstadt]

The State of American Fashion

(DISCLAIMER: This article was originally published 1/11/21 on Medium.com, prior to the creation of venustadt.com. As such, my opinions may or may not have altered since the text below was originally written. This article has been re-published here to track my growth as a writer.)

Amid the final days of terrible 2020, there was a row on Twitter about the value of well-known American fashion brand Michael Kors.

“Someone posted a MK purse for Christmas talking about shes spoiled,” Twitter user @Lanazattitude posted Christmas Day. “1st of all MK been played out and thats not being spoiled.”

The lone tweet received around 1,000 replies and over 9,000 quote tweets, sparking a Black Twitter debate about luxury fashion and elitism. But no matter one’s personal opinions on Michael Kors, it is easy to see how quickly people are to undervalue American fashion brands compared to foreign titans like Chanel, Dior, or Balenciaga, to name a few.

The New York fashion scene has never enjoyed the grandeur of its sister fashion hubs London, Milan, or Paris. Many believe that this is due to New York’s lack of large heritage brands. According to former Wall Street Journal fashion and style columnist Christina Binkley, European fashion brands have historical roots in the luxury business due to their origins as artisanal houses. For example, the current French luxury industry owes much to King Louis XIV, who supported French luxury systems until his death in 1715, 61 years before the United States was founded.

This isn’t to say that the U.S. lacks a fashion heritage altogether. Since New York first established itself as a major international fashion force at the 1973 Battle of Versailles fashion show, the American fashion identity has been characterized by its free-spiritedness, prioritizing casual-chic practicality and comfort.

“Americans have a tendency to dress toward the middle,” Deirdre Clemente, fashion historian and curator, told Fashionista’s Maria Bobilo in 2017. “Starting at about the 1930s, dressing like you had money became uncool.”

This American way of “dressing towards the middle” helped make brands like Halston, Donna Karan, and Ralph Lauren influential. This free-spirited attitude can still be seen in American fashion brands today with the rise of athleisure, activewear, and streetwear, which are becoming increasingly popular among international markets. In particular, streetwear has become a powerful force within the industry, as seen with the appointment of Off-White founder Virgil Abloh to artistic director of Louis Vuitton’s menswear in 2018 within the collections of luxury brands like Céline. Brands like Supreme have transformed the way consumers view luxury, reflecting a “bottom-up” trickle of influence in which consumers dictate trends rather than celebrities or traditional fashion industry authorities.

Still, it occasionally feels as if America’s fashion industry is on shaky ground. Even before the pandemic, which forced designers to move shows online or cancel altogether, New York Fashion Week had been labeled a relic that no longer aligned with the way Americans purchased clothing. As fashion trends came and went due to the influence of fast fashion, designers were drained creatively because of the excessive amount of collections produced each year. Foreign buyers and magazine editors often considered skipping New York to avoid the resulting tedious collection from overworked designers.

The ongoing crisis has only made things more uncertain. While stores like Neiman Marcus and J. C. Penney filed for Chapter 11 bankruptcy in May 2020, other brands were forced to contact suppliers to cancel orders, creating financial uncertainty among overseas garment workers. But while specific categories have suffered because of government-mandated lockdowns, others — namely streetwear and athleisure — have only grown stronger. Though the money spent by Americans on clothing has steadily declined since 2018, online sales of leggings, hoodies, and sweatpants have boomed since March, according to Quartz.

Like any other industry, American fashion exists in a constant flux state due to internal and external forces. As COVID-19 cases continue to rise, the fashion industry must brace itself for more inevitable changes and perhaps some much-needed evolution. Perhaps Business of Fashion’s Lauren Sherman said it best in 2019:

“…let’s stop pushing an outmoded model of what an American fashion model should look like and embrace the entrepreneurial, outside spirit at the heart of Americanness, inspiring a new generation to shake things up.”

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[activewearmanufacturer]

This is What Happens When You Avoid The Sports Bras

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………..embark on a stylish journey into the captivating world of fashion brands………

"Hey there! Are you ready to embark on a stylish journey into the captivating world of fashion brands? In this blog, we'll uncover the secrets behind the most renowned fashion labels, explore their unique styles, and discover the latest trends that have everyone talking. Get ready to indulge in a world where creativity, self-expression, and impeccable style come together in perfect harmony. Let's dive in and uncover the magic behind these iconic fashion brands!" 🌟✨

Fashion brands are companies that design, produce, and sell clothing, accessories, and footwear. They create unique styles and trends that people love to wear and express their personal style. Some popular fashion brands include Gucci, Chanel, Nike, Zara, and H&M. They each have their own distinct aesthetic and cater to different audiences. Fashion brands play a significant role in shaping the fashion industry and influencing our style choices.

There are various types of fashion brands that cater to different styles and target markets. Some common types include luxury brands like Louis Vuitton and Prada, which offer high-end and exclusive products. Fast fashion brands like Zara and H&M provide affordable and trendy clothing that quickly follows the latest fashion trends. There are also designer brands like Alexander McQueen and Stella McCartney, known for their unique and avant-garde designs. Additionally, there are streetwear brands like Supreme and Off-White, which blend fashion with urban culture. These are just a few examples, and the fashion industry is diverse and ever-evolving with brands that cater to various tastes and preferences.

Fashion brands can be categorised into different segments based on their target market, price range, and style. Some common categories include luxury brands, which offer high-end and exclusive products with a focus on craftsmanship and prestige. Contemporary brands provide modern and stylish designs at a more accessible price point. Fast fashion brands offer trendy and affordable clothing that quickly follows the latest fashion trends. There are also niche brands that specialise in specific styles or themes, such as sustainable fashion or activewear. Each category has its own unique characteristics and appeals to different consumer The future of fashion brands looks exciting and promising! With advancements in technology, we can expect to see more innovative and sustainable practices in the industry. Virtual reality and augmented reality may revolutionise the way we shop and experience fashion. There is also a growing demand for ethical and sustainable fashion, leading to more brands adopting eco-friendly practices. Additionally, inclusivity and diversity are becoming increasingly important, and we can anticipate fashion brands embracing a wider range of body types, genders, and cultural influences. The future of fashion brands is all about creativity, sustainability, and inclusivity! 🌟✨

Fashion brands and sustainability go hand in hand. Many brands are now prioritising eco-friendly practices to reduce their environmental impact. They are using sustainable materials, implementing ethical manufacturing processes, and promoting fair trade practices. Some brands are also adopting circular economy models, focusing on recycling, upcycling, and reducing waste. Consumers are increasingly conscious of the environmental and social impact of their fashion choices, and brands are responding by offering sustainable options. It's an encouraging shift towards a more responsible and environmentally-friendly fashion industry. 🌿🌎

The fashion brands market is highly competitive and diverse. It is a multi-billion dollar industry that encompasses various segments, including luxury, fast fashion, and niche brands. Global fashion brands have a wide reach and cater to different consumer preferences and demographics. With the rise of e-commerce, online shopping has become a significant driver of the fashion market. Social media also plays a crucial role in brand promotion and reaching out to consumers. Overall, the fashion brands market is dynamic and constantly evolving to meet the demands and preferences of fashion-conscious consumers.

So I would like to conclude, fashion brands are diverse and cater to various consumer preferences. From luxury brands to fast fashion and contemporary brands, each type offers a unique experience and style. The future of fashion brands looks promising, with a focus on sustainability, inclusivity, and technological advancements. As consumers become more conscious of their fashion choices, brands are adapting to meet their demands for ethical and eco-friendly practices. The fashion brands market is competitive and constantly evolving, driven by factors such as e-commerce and social media. Overall, fashion brands play a significant role in shaping trends, style, and consumer experiences in the fashion industry. 🌟✨

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