teamodierno-blog
Team Odierno
Father and son mortgage professionals in NJ. Helping buyers purchase, owners refinance, and real estate agents grow their businesses. NMLS 142344 & 141383.
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Fannie Mae’s consumer sentiment survey shows for the second time in the survey’s history, more consumers claim it is a good time to sell than those who claim it’s a good time to buy a home. But Fannie Mae warns the lack of housing supply is making seller’s hesitant to list their homes over concerns about finding a new home in the competitive market.
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Fannie Mae is preparing to increase its debt-to-income ratio requirement to 50% next month. While this move may seem risky as borrowers will have less cash-flow, Fannie Mae insists the results of its study show the borrowers that will now qualify are up to the task.
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Real Estate Agents Must Keep in Touch to Obtain More Listings
Real Estate Agents Must Keep in Touch to Obtain More Listings
The vast majority of top producing listing agents report that they obtain most of their listings through referrals. The top producers have a system for obtaining referrals. They do not let this important activity happen by chance. A system such as this would revolve around keeping in touch with your sphere of influence. An agent’s sphere of influence would include his or her:
Personal contacts
Pr…
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Real Estate Agent Time Management: Part II
Real Estate Agent Time Management: Part II
Last time we began our work on time management by stressing that time is our greatest resource. If you ask every business person for a self-assessment, almost all of them would reply: I need to manage my time better. This month we will become more specific by adding pointers that may help you conserve your most precious resource.
Start Dealing With Priorities. Stephen Covey in his Seven Habits…
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Real Estate Agent Time Management: Part I
Real Estate Agent Time Management: Part I
There is no doubt that time is a business person’s most precious resource. In fact, time is everyone’s most precious resource. We never realize how precious time is until we run out of it. George Burns had 100 years, yet he never had time for his final performance.
We all waste too much of this precious resource. Many years ago when we began teaching methods of improving time management skills,…
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Real Estate Sales & Marketing: Pick Up the Phone & Call!
Real Estate Sales & Marketing: Pick Up the Phone & Call!
Today, who does not want to increase their revenue?
It is too easy for us to use other means of communications in this world of electronic marketing. Just dash off an email or rely upon the Internet. Old school ways of engaging our targets are just not used enough anymore. Well, drastic times call for drastic action. We would like to impart some rules for reaching out and touching your base.
Firs…
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One Task at a Time
One Task at a Time
Want to see evidence of a time management problem? Take a good look at your desk. If it is completely cluttered with things that need to be done-it is likely you are violating a major time management rule. If you work on too many tasks at once you are likely to get less accomplished in the long run.
In addition to getting less accomplished, working on more than one task at once also assures that…
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7 Rules of Maximizing Synergy Marketing
7 Rules of Maximizing Synergy Marketing
The average business person spends less than 20 percent of their time marketing. Why not spend more time on this important task? There is not enough time. This is why the typical sales person has too much stress in their life. They are spending too much of their day dealing with customers, paper work and fighting fires. They are spending too little of their day marketing – which they know will…
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#Dave Hershman#don odierno#Marketing#More Income With Less Stress#Real Estate Agents#steve odierno#team odierno
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Every Action Should Achieve More Than One Objective
Every Action Should Achieve More Than One Objective
As I indicated last week in my introductory letter, Dave Hershman, in More Income with Less Stress, introduces seven rules of maximum synergy marketing. The first rule is that every action should achieve more than one objective. The book is predicated upon the fact that we all could increase our income if we had more time to market. But since agents do not have time, we must focus upon our…
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#Dave Hershman#don odierno#Marketing#More Income With Less Stress#Real Estate Agents#steve odierno#team odierno
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Don't Waste Synergy by Marketing Alone
Don’t Waste Synergy by Marketing Alone
Dave Hershman’s second rule of maximum synergy marketing from More Income With Less Stress is-if you are marketing by yourself, you are wasting synergy. There is no doubt about the fact that we can accomplish more if we work together with our customers, vendors and even competitors and make them partners.
For example, are your current vendors and other partners helping to generate new business…
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#Dave Hershman#don odierno#Marketing#More Income With Less Stress#Real Estate Agents#steve odierno#team odierno
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11 Reasons to Have a Mortgage - Part 1
11 Reasons to Have a Mortgage – Part 1
Many people misunderstand or misrepresent the benefits of mortgages, and they get the key points wrong. If you read the book The Truth About Money by Ric Edelman with an open mind, then by the time you finish, you will agree that you should have as big a mortgage as you can get and never pay it off. This series will provide you with 11 reasons to have a mortgage.
The first reason is that your…
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Some Targets Are More Effective Than Others
Some Targets Are More Effective Than Others
Dave Hershman’s third rule of maximum synergy marketing from More Income With Less Stress is-some targets are more effective than others. Since our time and resources are limited, we know that we do not have the ability to market to the world. We must make a conscious decision to use our precious resources to reach the targets that will produce the best results.
One target that we often overlook…
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#Dave Hershman#don odierno#Marketing#More Income With Less Stress#Real Estate Agents#steve odierno#team odierno
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