Recent research into the psychology of conspiracy theories has emphasized the importance of belief
systems in the acceptance or rejection of conspiracy theories. As for the acceptance of conspiracy
theories, a plethora of research has made the argument that the public buys into the idea of conspiracy
theories because we as human beings need to be able to make sense of the world around us. We are
curious of the unknown and cannot leave any questions unanswered. Many researchers have confirmed
that this is the reason behind why people believe in conspiracy theories so this has become the ‘accepted
universal’ as to why conspiracy theories are developed. However, there is scarce information available as
to why people believe the particular conspiracy theory (or explanation(s)) that they do. This paper will
use experimental data to analyze the top twelve conspiracy theories associated behind what happened to
the Malaysia airlines flight number MH370 and the different personality types that would lead one to
come to each conclusion.
Introduction
The significance of this study is to understand
why people think what they do. Conspiracy
theories have been around since the beginning
of time. The explanation that many credible
researchers, such as Marina Abalakina-Paap,
have reached regarding why humans come up
with conspiracy theories is that we constantly
need to be able to make sense of the world
around us, but there is little research behind
why each person believes what he or she
does. This paper looks at the twelve most
popular theories that people have come up
with for the explanation of the disappearance
of the MH370 flight. The MH370 flight was a
Malaysia airlines flight that disappeared on
March 8, 2014 as it was flying from Kuala
Lumpur, Malaysia to Beijing, China. There
were 227 passengers and 12 crewmembers on
board this flight. Through the extensive
efforts of experts and search teams there still
has been no confirmed debris or crash site of
the plane, but there have been many
conspiracy theories that have surfaced
addressing what many think happened to the
plane. This paper will address how the twelve
most popular conspiracy theories associated
with the MH370 disappearance correlate with
the big five personality traits. The hypothesis
is that each personality trait with correlate
with specific conspiracy theories leading to
the conclusion that personality factors into
one’s belief system.
Past Research
Other research that has been done which
compares to this study was on conspiracy
theories behind the 9/11 terrorist attacks by
Michael J. Woods and Viram Swami. Woods’
research he came to the conclusion that
people come to believe in conspiracy theories
because of the power of suggestion. He used
different conspiracy theories behind the 9/11
attacks and simply just presented them in
different ways. Woods found that the way the
media or other external sources present ideas
to people has a major role on persuading them
to believe it. Woods use the same surveying
tactics that this study suggests but his main
focus does not examine the psychology
behind conspiracy theories and why people
believe the things that they do. Woods
addresses this and measures conspiracy
theories using personality factors but that was
not the emphasis of his study. Another study
that was done by Viram Swami focused
looking at the actual psychology behind
conspiracy theories. Swami uses the big five
personality factor along with many other
demographics and descriptive statistics (such
as age, ethnicity religion, etc.) to find a
correlation between that and conspiracy
beliefs. Swami’s research tends to focus more
on other descriptive statistics and not solely
on personality. The focus of this research is
exclusively on conspiracy theories and the big
five personality factors. Because he was
measuring more than just personality, Swami
used a 17 item big five personality
questionnaire and this research will use a 46
item questionnaire. This research will conduct
a more comprehensive investigation to
understand the personality types of
individuals and then aim to find a more
accurate correlation between personality types
and different conspiracy theories.
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