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[yurongzhang]

Shop Report 2 --- Fiorucci on Brewers Street, Soho Elio Fiorucci is founded in Milan Italy in 1967, The style of the brand is highly influenced by Pop culture (music and art), 70s and 80s graphics and art. Most people will recognize Fiorucci by their signature graphic print of the two angels, which is frequently printed on the brand's products such as t-shirts and sweatshirts, it is also made into a LED light, hung on this Fiorucci store on Brewers Street, Soho. Walking to the store or you will be thrilled by the amazing pop of colors that consist the interior design. Just like the brand's motif and inspiration, Pop culture is the biggest element. Vibrant pops of colors like Neon yellow, orange, LED lightings that almost make the store a twisted Bar, the mini Bar in the corner of the store and a customization station for customers to have their names sewed on caps and jackets... The Fiorucci store really expressed their brand image and concept through interior design and store communication, it is not only a clothing store, it is a mixture of bar, cafe, lounge and concession store. The first floor displays their most famous angel t-shirts, sweatshirts as well as their famous jeans line. There is also a discounted section located on the first floor, three individual fitting rooms decorated in different styles as well. Walking up to the second floor, I arrived at Fiorucci's showroom. "This is our proudest room of the store", said the sales who were helping me. Style and concept are the main focus on the second floor, decorations are more focused on fashion communication rather than product displays. A bed with a model laid on it, a yellow section of sofas for customers to rest on. Fiorucci's store is wonderful for fashion lovers to take pictures at for sure. Consistent use of neon lights and splash of colors and brand logos everywhere, I was drenched in Fiorucci's spirit.

[yurongzhang]

Shop Report 1 --- Burberry on Regent Street The Burberry flagship store in London is located on Regent Street. The store contains three floors, each floor dedicated to different categories of products. Walking in the front door you will be surprised by the scale of the store as well as the amazing interior construction and design.The first floor contains the most well-known and classic Burberry signatures such as their plaid raincoats and a huge selection of handbags, sunglasses and shoe collections. Each customer is guided by one of of Burberry's professional sales to guarantee quality service and one to one shopping guide. Walking down to their main floor which exhibits their latest runway collections, a giant LED screen is located in the middle of the room, with a height that covers two floors. The screen displays Burberry's runway video clips, giving customers a direct guide to their new clothes, it also provides great atmosphere and shopping environment for customers. Racks are well organized by categories and collections, The space is wide enough for a number of customers to shop at the same time and not feel crowded. The most attractive part of the store is definitely the glass house section in the middle of the second floor, which displays the new Burberry X Gosha collaboration collection. The third floor. The sales and securities in the store are all wearing professional uniforms in black and white, and equipped with walkie-talkies, they are trained for providing the best service and hospitality. Overall, Burberry with a high status in the luxury fashion brands maintains a consistent interior design style in every one of their chain stores, this flagship store on the busy Regent street is no exception, it is luxury, fashionable and well-serviced.

[yurongzhang]

Day 12. What a wonderful holiday season.

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[yurongzhang]

Day 11. Back in the city of London. What I perceive Londoner's style is "classical+a little twist of future". In this city of modern and history, style is never limited by age, refrained by gender and "appropriateness".

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[yurongzhang]

Day 10. It is not our usual to find a great proportion of women smoking on the streets of Hong Kong. I wonder if it is the high-pressure of work that has made this happen, or if this is an symbol of women gaining equal properties and rights as men in HongKong's society. Big cities people always live in rush, in a flow.

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[yurongzhang]

Day 9. Back on the busy streets of Hong Kong, I spotted this girl called Emily. Her style caught my eyes, or to be honest, it was her skateboard that really drawn me. Emily is a 23 year old college student at Hongkong University. She said that she likes to wear simple sportswear in black-and-white as her base, and then with colorful accessories such as socks or caps to finish up her look. "I travel everyday by skateboarding, bicycling and walking, I just love to be on my feet." Said Emily.

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Day 8. Random vintage posters/photos left in boxes of a Hongkong street.

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Day 7. It is now a trend to pair colorful socks with low-rise sneakers. Just a pop of color finishes up the look great.

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Day 6. Still exploring Hongkong’s street styles. In comparison to Chinese mainland people, Hongkong youths are definitely more expressive in what they choose to wear and represent themselves. Hongkong people enjoy wearing the most simple yet classic items with one or two accent accessories/item to emphasize their styles. Vivian, the lady in this shot is an office lady, I caught her on her way to work, because her sandals were super eye-catching. “I like to explore and scavenge unusual fashion items from vintage shops and exclusive retailers.” Said Vivian. #filmcamerashots

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[yurongzhang]

Day 5. Hongkong Streetstyles are diverse, most of the Hongkong fashionistas like to combine modern urban fashion elements with a little old-time touch. For example the lady I captured in this shot wore the modern leather belt and heels on top of this ginger/mustard velvet bodysuit. I found it super stylish and chic. #filmcamerashots

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[yurongzhang]

Day 4. Landing in the city of stars. So festive.

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Day 3. Christmas nails are a MUST during the holiday season. Small fashion touch ups bring festivity all along.

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[yurongzhang]

Day 2. Automne-Hiver '84-'85 CDG, the logo is seen everywhere on the streets today.

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