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EX-LIBRIS

https://www.flickr.com/photos/oklands_trykksaker/6243419814/in/photolist-avHaP1-asvxQ6-azcotE-av73d6-az9Kwa-8emEgy-8einCe-asxWg3-at7YH7-avHacd-avEwPZ-avH9JW-aswfiG-avHbqq-auxbH6-az9JXB-8einsr-avExzD-8einnt-8einvM-azcpAW-av9KLW-avEx9M-8eiqrP-av9L3S-asyg7S-8eiopP-8eioh4-asvDuM-asvDHp-at85mY-asxPhs-asytsh-8eini4-asvLqn-asxXnC-at5mMZ-at7YTN-avEvog-8eipAr-avHbUf-av77S2-av9JPA-av9K7U-azcpWA-az9K3v-at5m62-av9HxW-at5qtR-avHaZo/

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https://www.peaktech.com/resources/tools/pantone-color-chart/

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https://resources.printhandbook.com/pages/viewing-distance-font-size.php

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https://www.vangoghmuseum.nl/en/prints/collection/p1152V2000?v=1

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https://www.pingelrarebooks.com/fr/recherche?controller=search&s=istanbul

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https://www.fonts.com/content/learning/fontology/level-1/type-families/letter-d

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https://www.semanticscholar.org/paper/Foot-deformities-in-Renaissance-paintings.-A-of-and-Lazzeri-Castello/6c6f387718bd92f11a411babace5c71da33af89e

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https://vintagemenuart.com/

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https://www.flickr.com/photos/boston_public_library/

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POSITIONING : THE BATTLE FOR YOUR MIND

INTRODUCTION

Today, communication itself is the problem. We have become the world’s first overcommunicated society. Each year, we send more and receive less.

A form of communication that, from the point of view of the recipient, is held in low esteem. Advertising is, for the most part, unwanted and unliked. In some cases, advertising is thoroughly detested.

Positioning starts with a product. A piece of merchandise, a service, a company, an institution, or even a person. Perhaps yourself. But positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position the product in the mind of the prospect.

Well, the good old advertising days are gone forever and so are the words. Today you find comparatives, not superlatives. “Avis is only No. 2 in rent-a-cars, so why go with us? We try harder.” “Seven-Up: the uncola.” Along Madison Avenue, these are called positioning slogans. And the advertising people who write them spend their time and research money looking for positions, or holes, in the marketplace.

To be successful today, you must touch base with reality. And the only reality that counts is what’s already in the prospect’s mind.

The basic approach of positioning is not to create something new and different, but to manipulate what’s already up there in the mind, to retie the connections that already exist.

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Venkatesh Rao - Seven Dimentions of Positioning

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Venkatesh Rao - Courier 50th edition highlights

You have to think in the space of historical currents, be interested in the past as well as in the future. It is not just dead data to extrapolate. - History only dies when it no longer has any interesting effect on the future.

We have to do meta work by contemplating how our work fits into the border world, this work has gotten harder. Burnout is often due to being under-purposed than being over-worked.

Minds that have seen pictures of Pluto and black holes, are not going to be happy with lives that don't extend beyond the next pile of laundry.

Nothing is really popping, feels like we are in a "wait and watch" mode. Still in goblin mode, not ready to make culture again.

AI generated, prompt engineered content is going to feed into marketing.

Its getting harder what feels like global modes of consciousness.

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Oza/ MARIA PERGAY