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From Billboards to the Gram
Photo by Vlad Alexandru Popa:
OOH Advertising, also known as Out-Of-Home advertising, is the kind of advertising that aims to target consumers when they're out and about. This type of advertising is conveyed through various mediums such as billboards, posters, transit ads, and other outdoor media. However, a staggering 90% of the time, OOH advertising fails to hit the mark. In this blog, we'll explore why OOH advertising sometimes misses the mark and how it can be improved.
With the rise of social media, people are spending more time on their digital devices, scrolling through their feeds and stories, and less time glancing at billboards and other OOH advertising. Moreover, social media offers a more personalized advertising experience, allowing advertisers to target their ads to specific demographics and interests. This means they're more likely to reach the people who are most interested in their product or service. So, it's no wonder that OOH advertising is struggling to compete.
But wait, there's more! Another reason why OOH advertising fails to succeed properly is the lack of targeting. For instance, a billboard on the side of the road may be seen by many people, but not all of them will be in the target audience for the product or service being advertised. This leads to a wasted opportunity and, ultimately, wasted resources.
Reason
Photo by gianfranco marotta:
OOH advertising may not be as effective as it once was due to several reasons. The rise of social media has led to people spending more time on digital devices, making it challenging to reach specific demographics with OOH advertising. Poor placement of ads can lead to low visibility and impact. Measuring the effectiveness of OOH advertising is challenging, making it difficult to determine its worth as an investment.A lack of targeting can result in a lack of engagement with the intended audience. To combat these challenges, OOH advertisers should consider creating campaigns that can be integrated with social media, conducting market research to determine the areas with the highest traffic and target audience, implementing tracking codes or surveys to measure effectiveness, and creating ads that are relevant and engaging to the intended audience.
Blinkit and Zomato - "Doodh mangoge, doodh denge" Campaign
In 2020, Blinkit, an advertising agency, and Zomato, a food delivery company, launched an Out of Home advertising campaign that started a banter between various brands on social media. They placed billboards with the message "Doodh mangoge, doodh denge" (Ask for milk and we will deliver it), created from the iconic film Maa Tujhe Salaam's dialogue. The campaign went viral on social media when Netflix India joined in the banter with their own message, "Friday mangoge, Wednesday denge" (Ask for Friday and we will deliver Wednesday), promoting one of their recently launched series. The three brands had a fun conversation on Twitter, giving each other witty replies and providing enough entertainment to their followers. The trend soon spread, and netizens also started participating in the conversation, creating funny threads on social media platforms with similar messages. The campaign created a buzz around the brands and was well received by the audience.
Durex hoarding ads:
The Durex "Not Every Man Wants to Be the Fastest in the World" billboard is a prime example of how OOH advertising can go viral on social media. In 2012, during the London Olympics, Durex placed a billboard with a clever message that read, "Usain - Not Every Man Wants to Be the Fastest in the World." The billboard caught the attention of many, including social media users who shared pictures of it online. The campaign was successful in sparking conversations and generating buzz around the brand, as well as promoting the message of sexual health and safety. The campaign's success shows that OOH advertising can still be effective in the age of social media, especially when coupled with a strong and witty message that resonates with the audience.
Netflix India - "Stranger Things" Campaign
In 2019, Netflix India launched an Out of Home advertising campaign to promote the third season of their popular show, "Stranger Things." They placed hoardings with the message "Mornings are for coffee and contemplation" in various cities across the country. This campaign went viral on social media as fans of the show started sharing pictures of the hoardings and discussing their favorite characters and moments from the show.
Conclusion
OOH advertising may have a tough time competing in the modern era of digital marketing. As people continue to spend more time on social media, the impact of OOH ads may be diminished. While there are many factors that can contribute to the failure of OOH advertising, the lack of targeting, poor placement, and inability to measure effectiveness are among the most significant. However, the recent Zomato & Blinkit billboard collaboration proved that OOH advertising can still be effective when done creatively. By leveraging the power of social media, these brands were able to reach millions of people and create a buzz around their product. With a little bit of innovation, OOH advertising can still make a splash in today's digital age.
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From Likes to Votes: The Power of Influencer Marketing in Politics
The traditional method of door-to-door campaigning may be the most effective way to get out the vote, but it is not the only method. With the rise of social media, influencer marketing has become an increasingly popular way to reach voters.
In a time when people are bombarded with ads and messages from all sides, influencer marketing has the power to cut through the noise and reach people where they are spending most of their time – on their phones and social media platforms.
Recent studies have shown that influencer marketing can have a significant impact on politics, and there are a number of reasons why. In this blog post, we will explore the secret to getting out the vote: how influencer marketing can impact politics.
Why influence matters in Indian politics
The Indian electorate is growing and the electorate of the world’s largest democracy is estimated to touch 900 million by 2024. Given the vastness of the country, reaching out to the voters can be a daunting task, both financially and geographically.
This is where influencer marketing comes in. It has become a powerful tool for political parties, enabling them to reach their target audience in a cost-effective and efficient manner.
Influencer marketing can be used in a variety of ways to influence the Indian electorate. From creating buzz about key political issues and candidates to disseminating information, influencers are being used to get the message across.
Moreover, influencers can be used to engage influential political figures and discuss pertinent issues that matter to the public. They can also be used to spread the word about civic engagement drives, such as voter registration and Election Day participation.
In addition, influencers can be used to build a narrative for the parties, so as to ensure their message resonates with the larger population of voters. They can serve as opinion-makers, generating informed debates about policies and issues, and offering guidance to the public.
By leveraging influencers in a way that is innovative and strategic, political parties can tap into a powerful tool to reach the Indian electorate. This can be a game-changer, not only for parties but also for the public, as it can contribute to creating informed citizens and a vibrant democracy.
Case studies of influencer marketing in Indian politics
In India, it has become increasingly evident that influencer marketing can be used to influence politics and decision-making. We’ve seen various case studies of how political parties have used influencers to reach their target audience.
The most prominent example of this is the 2019 Lok Sabha elections, in which the BJP, Congress, and other parties used influential personalities (such as actors, athletes, and business executives) to reach the Indian electorate.
The BJP roped in Bollywood superstars Amitabh Bachchan, Salman Khan and Akshay Kumar to create awareness about the party’s agenda and policies. It even made them the face of the BJP in its election campaigns.
Congress, meanwhile, focused on celebrities from the non-mainstream entertainment industry, such as sportsmen, independent artists, and other influencers, to reach out to specific target audiences.
In addition, political parties used social media platforms, such as Instagram and YouTube, to spread the word about their agendas. Political candidates also actively engaged with popular influencers with large followings to connect with the larger electorate.
These case studies suggest that influencer marketing is indeed a powerful tool in influencing the political landscape in India. It is a tool that political parties need to invest in to increase their chances of success.
Photo by Anna Pou :
Best practices for influencer marketing in Indian politics
Use the right influencers
When running a political election campaign, it is important to choose influencers that have large followings and that are targeting the right audience for your campaign. By doing this, you will be able to reach more people and potentially sway them to vote for your candidate. Additionally, you want to make sure that the influencers you choose are credible and have a good reputation, as this can reflect positively on your campaign.
Connect and engage with influencers
It is important to create a lasting relationship with influencers in order to maximize the impact of influencer marketing. There are a few key reasons why it’s important to create lasting relationships with influencers for an election campaign.
First, influencers can be a powerful tool to reach voters and swing public opinion. Second, working with the same influencers over time can help create a more targeted and effective campaign. And finally, having a good relationship with influencers can help ensure that your campaign has a positive reputation.
Leverage social media platforms -
Social media platforms like Instagram, Twitter, and YouTube have become powerful tools for political campaigns to promote their agenda and increase engagement with voters. Here are some ways in which these platforms can be used effectively:
Instagram: Instagram is a visual platform that allows politicians to share images and short videos that resonate with their audience. Politicians can use Instagram to showcase their campaign trail, share their policies, and connect with voters. For example, they can post photos of themselves meeting with local residents, attending rallies, or participating in community events. Instagram also allows for the use of hashtags to amplify messages and connect with supporters.
Twitter: Twitter is a platform that allows politicians to share short, concise messages that can quickly spread and gain traction. Politicians can use Twitter to share their opinions, respond to current events, and share their campaign agenda. Twitter also allows for the use of hashtags to make messages more searchable and help them go viral. Politicians can also use Twitter to connect with voters by responding to their messages and engaging in conversations.
YouTube: YouTube is a platform that allows politicians to share longer videos, such as speeches, debates, and town hall meetings. Politicians can use YouTube to share their policies and explain their stance on key issues. They can also use YouTube to connect with voters by sharing their personal stories and experiences. YouTube also allows for the use of annotations and end screens to drive viewers to other campaign assets.
Create content that resonates with the audience
Influencer marketing is a popular strategy used by political parties during election campaigns in India to reach out to a wider audience. However, simply getting a famous person on board to endorse a candidate or a party may not be enough to sway public opinion. It is important to create content that resonates with the audience to ensure maximum reach and impact of influencer marketing for political campaigns in India. Reasons why content that resonates with the audience is important:
Cultural diversity: India is a diverse country with multiple cultures, languages, and beliefs. A content that resonates with a particular group of people may not have the same impact on another group. Therefore, it is important to create content that caters to the specific needs of the audience.
Emotional connection: Indians are emotional beings and tend to respond better to content that connects with their emotions. A content that resonates with the audience on an emotional level is likely to have a more significant impact than a generic one.
Local issues: Elections in India are fought on local issues, and the needs and aspirations of people vary from region to region. A content that resonates with the local audience is more likely to be shared and discussed, thus increasing its reach.
Social media algorithms: Social media algorithms tend to favour content that is engaging and resonates with the audience. Creating content that resonates with the audience increases the chances of it being shared and discussed, thereby increasing its visibility and impact.
Conclusion
Influencer marketing is a powerful tool when it comes to getting out the vote. Influencers have the capacity to reach large audiences and engage with them in a meaningful and effective way. When used in the right way, influencer marketing can be an effective tool in successfully influencing the political landscape, making it easier to get out the vote.
It is important to understand the best practices for influencer marketing in the Indian political context. Using the right influencers, creating relevant content, and leveraging social media platforms are some of the key components to ensure the success of any influencer marketing campaign. If done correctly, influencer marketing can have a lasting impact on Indian politics and help to engage more citizens in the political process.
If you're looking to get more information on how to use social media Influencers to increase exposure and engagement with voters, reach out to Freeskout. We can provide you with resources and guidance on how to effectively reach and engage with voters using social media. Contact us today to learn more.
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Shadowbanned on Instagram: Why Brands Should Care About Their Visibility
Photo by Yan Krukau:
Social media is a powerful tool for businesses and individuals to connect with their audiences, and Instagram is one of the most popular platforms in the world. However, Instagram shadowbans can affect how your content is shown to your followers and others, leading to a significant decrease in engagement and reach. In this article, we will explain what an Instagram shadowban is, how to test for it, and how to prevent it.
What is an Instagram Shadowban?
An Instagram shadowban is a type of Instagram account restriction that prevents your content from being seen by a large audience. It means that your content won't appear in hashtag feeds, and your account may not show up in search results, making it difficult for people to discover your content. Shadowbans are usually temporary and can last for a few days to several weeks.
Instagram shadowbans accounts that violate the platform's community guidelines. These guidelines include posting offensive or inappropriate content, using banned hashtags, and excessively using automation tools. Instagram also flags accounts that have been reported for spamming, buying followers or likes, or using engagement pods to manipulate their engagement rates.
How is it Harmful for my brand?
Shadowbanning can harm a brand's reputation and visibility on Instagram as it limits the reach of their posts to their followers and reduces their chances of reaching a new audience. It can also decrease engagement on their posts, leading to fewer likes, comments, and shares, which can hurt their chances of gaining new followers and potential customers.
Furthermore, shadowbanning can negatively impact a brand's social media strategy by disrupting their content distribution and engagement metrics. This can make it difficult for them to measure their social media ROI, leading to a potential waste of time and resources.
Brands should care about Instagram shadowban and take necessary precautions to avoid it. This can include following Instagram's community guidelines and avoiding using banned hashtags or posting inappropriate content. Additionally, brands can utilize analytics tools to monitor their engagement metrics and detect any changes that could be caused by shadowbanning.
Instagram Shadowban Test
Photo by Brett Jordan:
To check if your account has been shadowbanned, ask a friend or another Instagram account to search for your profile using the hashtags that you normally use. If your posts do not show up under those hashtags, then there's a high chance that your account has been shadowbanned.
If you suspect that your account has been shadowbanned, you can use Instagram shadowban test websites. These tools allow you to check if your account has been restricted and suggest ways to fix it.
Check your hashtag pages.
One of the best ways to check if you have been shadowbanned is by looking at the hashtags you normally use. If your posts don't appear under those hashtags, then there's a high probability that you've been shadowbanned.
Check Instagram Insights.
You can use Instagram Insights to check if your account has been shadowbanned. Go to the "Content" section of your Insights and look for any changes in your engagement rates, reach, or impressions. If you see a significant decrease in any of these metrics, it could be a sign that your account has been shadowbanned.
Quickest way to Fix an Instagram Shadowban
Even if your Instagram account is affected by the shadow ban, partnering with popular social media influencers can still be beneficial for your brand. By leveraging their large following, you can potentially drive more traffic to your website or increase sales.
While the shadow ban may limit your reach on the platform, you can still tap into the influencer's audience by creating compelling content that resonates with their followers. This can include sponsored posts, product reviews, or even collaborations that showcase your brand in a positive light. By investing in influencer marketing, you can increase your visibility on the platform and reach new audiences that you may not have been able to reach on your own.
Moreover, influencer marketing can help you to build trust and credibility with your target audience. When a popular influencer endorses your brand, it can create a sense of authority and credibility that can be difficult to achieve through other marketing channels. This can help to establish your brand as a leader in your industry and increase brand loyalty among your target audience.
Influencer Marketing for Increased Visibility
Influencer marketing has become one of the most effective strategies for brands to increase their visibility and reach a wider audience. It involves partnering with influential people who have a large following on social media platforms, such as Instagram, YouTube, and TikTok, to promote a brand's products or services. By working with these influencers, brands can tap into their engaged following, which can lead to increased brand awareness and ultimately, more sales.
One of the main benefits of influencer marketing is that it allows brands to create relatable content that resonates with their target audience. Influencers are known for their ability to create engaging content that speaks to their followers, which can be leveraged by brands to promote their products in an organic way. By partnering with the right influencers, brands can create content that is both authentic and relatable, helping to improve their credibility within a particular niche.
Along with creating engaging content, influencer marketing can also help to improve a brand's credibility within a particular niche. By working with influencers who are experts in a particular field, brands can tap into their knowledge and expertise, which can help to position them as a trusted authority within that niche. This can be especially beneficial for brands that are just starting out and are looking to establish themselves as a leader in their industry.
Influencer marketing is a powerful tool that can help brands to increase their visibility, improve their credibility, and ultimately, drive more sales. By partnering with the right influencers, brands can create engaging content that resonates with their target audience and helps them to achieve their marketing objectives.
Conclusion
Photo by Brian Ramirez:
While shadow banning may limit your reach on Instagram, it doesn't have to limit your marketing efforts. By partnering with popular social media influencers, you can still reach your target audience and potentially drive more traffic to your website or increase sales. Influencer marketing can help you to build trust and credibility with your audience, and increase your visibility on the platform.
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Is influencer marketing the future of LinkedIn?
Photo by Tima Miroshnichenko: https://www.pexels.com/photo/hands-holding-a-smartphone-with-data-on-screen-7567443/
In recent years, influencer marketing has been gaining popularity as a marketing strategy for various social media platforms. However, the question is, will influencer marketing be the future of LinkedIn? In today's social media-driven world, influencer marketing has become an increasingly popular marketing strategy for brands across the world. With its ability to connect with a wider audience, influencer marketing has become an essential tool for many businesses looking to increase their online presence.
However, the question remains, is influencer marketing the future of LinkedIn? In this blog post, we will delve deeper into this topic and discuss the advantages and disadvantages of using influencer marketing on LinkedIn.
Understanding Influencer Marketing
Photo by Kindel Media: https://www.pexels.com/photo/people-in-the-office-discussing-a-project-7688336/
Influencer marketing is a form of marketing that involves partnering with individuals who have a significant following on social media platforms. Influencers are typically experts in a specific industry or have a large social media presence that they leverage to promote brands and products to their audience. By partnering with influencers, businesses can reach a larger audience, increase their brand awareness, and promote their products or services in a more authentic and engaging way. Influencer marketing can take various forms, including sponsored posts, product reviews, and social media takeovers.
One of the main benefits of influencer marketing is its ability to reach a targeted audience. Influencers typically have a specific niche or audience that they cater to, making it easier for businesses to target specific demographics. Additionally, influencer marketing can be a cost-effective strategy compared to traditional advertising, as businesses can work with micro-influencers who have a smaller following but offer more targeted and engaged audiences. In conclusion, influencer marketing is an effective strategy for businesses looking to build brand awareness, reach a targeted audience, and promote their products or services in an authentic and engaging way.
Advantages of Influencer Marketing on LinkedIn
Photo by Karolina Grabowska: https://www.pexels.com/photo/man-using-macbook-5882683/
Influencer marketing on LinkedIn can provide several benefits to businesses. Here are some of the advantages of using influencer marketing on LinkedIn:
a) Increased Brand Awareness: Partnering with influential individuals on LinkedIn can increase your brand's visibility and reach. With an engaged audience, influencers can expose your brand to potential customers who may not have otherwise heard of your business.
b) Targeted Audience: Influencer marketing on LinkedIn can help businesses reach a specific audience based on their interests, job title, and industry. This targeted approach can lead to higher engagement and conversion rates.
c) Thought Leadership: Partnering with influencers who are experts in your industry can help position your brand as a thought leader. Sharing content and insights from industry influencers can help establish your brand as an authority in your field.
d) Increased Engagement: Influencers can help increase engagement on LinkedIn by creating content that resonates with their audience. This increased engagement can lead to more likes, comments, and shares of your brand's content.
e) Cost-Effective: Influencer marketing on LinkedIn can be a cost-effective way to reach a wider audience. Unlike traditional advertising, which can be expensive, partnering with an influencer on LinkedIn can provide a cost-effective way to promote your brand.
Conclusion
Influencer marketing has the potential to be the future of LinkedIn because it allows businesses to reach a targeted audience and establish thought leadership. By partnering with influencers on LinkedIn, businesses can increase their visibility and brand awareness among potential customers who may not have heard of them otherwise. Influencers with a large and engaged following can expose a brand to a wider audience, leading to higher engagement and conversion rates.
Additionally, partnering with an influencer who is an expert in a specific industry can position a brand as a thought leader in that field, building trust and credibility with potential customers. LinkedIn's focus on professional networking and career development also creates a unique opportunity for businesses to promote their brand to a specific audience, leading to more targeted engagement and a higher return on investment.
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Checkout this new look of freeskout
Freeskout's rebranding represents a significant milestone for the company, reflecting its growth and evolution over the years. The company is thrilled to announce this new chapter in its journey, which is marked by a refreshed perspective and innovative strategies. The rebranding is expected to benefit the brand and offer new business opportunities for influencers.
Tagline
As a leading influencer marketing platform, Freeskout is committed to providing comprehensive and holistic solutions for its clients. The company's new tagline, "360 degree influencer marketing platform," embodies this commitment, reflecting its dedication to delivering end-to-end solutions that enable clients to maximize their influencer campaigns' impact.
Colour-Pallette
Freeskout is also thrilled to unveil its new brand colors, Viva magenta, a vibrant shade that symbolizes support, inspiration, harmony, balance, and rationality. This color not only represents the brand's vision and values but also the color of the year 2023. The new look is expected to refresh and energize Freeskout's brand identity, setting the stage for exciting growth and development.
Font
Futura was chosen to be the font for this rebranding. Futura is distinct from other fonts due to its originality and adaptability. Although it was created using a modern philosophical paradigm, its geometric form also manages to balance the characters' wit and elegance. Its elegant philosophy also makes it perfect for the rebranding.
Conclusion
Freeskout's rebranding represents an exciting new chapter in our journey, and we are confident that it will position us as a leader in the industry. We look forward to exploring new business opportunities, expanding our reach, and continuing to provide innovative and effective influencer marketing solutions for our clients. At Freeskout, we understand the power of influencer marketing and its ability to help brands reach their target audiences authentically and effectively. As such, we remain committed to delivering authentic and engaging content that resonates with our clients' target audiences.
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Freeeskout New Logo
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Freeskout announces Rebranding!
Freeskout's rebranding represents a significant milestone for the company, reflecting its growth and evolution over the years. The company is thrilled to announce this new chapter in its journey, which is marked by a refreshed perspective and innovative strategies. The rebranding is expected to benefit the brand and offer new business opportunities for influencers.
Tagline
As a leading influencer marketing platform, Freeskout is committed to providing comprehensive and holistic solutions for its clients. The company's new tagline, "360 degree influencer marketing platform," embodies this commitment, reflecting its dedication to delivering end-to-end solutions that enable clients to maximize their influencer campaigns' impact.
Colour-Pallette
Freeskout is also thrilled to unveil its new brand colors, Viva magenta, a vibrant shade that symbolizes support, inspiration, harmony, balance, and rationality. This color not only represents the brand's vision and values but also the color of the year 2023. The new look is expected to refresh and energize Freeskout's brand identity, setting the stage for exciting growth and development.
Font
Futura was chosen to be the font for this rebranding. Futura is distinct from other fonts due to its originality and adaptability. Although it was created using a modern philosophical paradigm, its geometric form also manages to balance the characters' wit and elegance. Its elegant philosophy also makes it perfect for the rebranding.
Conclusion
Freeskout's rebranding represents an exciting new chapter in our journey, and we are confident that it will position us as a leader in the industry. We look forward to exploring new business opportunities, expanding our reach, and continuing to provide innovative and effective influencer marketing solutions for our clients. At Freeskout, we understand the power of influencer marketing and its ability to help brands reach their target audiences authentically and effectively. As such, we remain committed to delivering authentic and engaging content that resonates with our clients' target audiences.
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The Top Five Ways To Use Influencer Marketing For Brand Awareness
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How to Create a Viral Valentine's Day Marketing Campaign
Valentine's Day is quickly approaching, and romance is in the air! If you're a business owner, it's time to consider how you might develop a viral marketing strategy that can popularise your name.
On Valentine's Day, it might be challenging to stand out from the crowd due to the intense competition. But rest assured that we have you covered. We'll give our best advice for developing a Valentine's Day marketing plan that will get people talking in this article.
1. Start Early:
The key to a great Valentine's Day marketing campaign is to start as early as possible. You can promote your campaign on social media and make sure you have all the materials, such as posts, creatives, and promotional videos. This way, you can ensure that your message is heard and that your audience begins to engage with your campaign early on.
2. Create a hashtag and use it everywhere.
Creating a catchy hashtag is a great way to get your campaign noticed and generate some buzz. You can use it on social media, your website, and in any other marketing materials you use. It's also a great way to get your audience involved, as they can start using the hashtag to share their experiences with your brand.
3. Make a video that warms hearts.
Video content is a highly effective way of connecting with your audience and warming their hearts this Valentine's Day. Create a heartfelt video that conveys your message and evokes emotion; this could be anything from thanking your fans for their loyalty to showcasing the people behind your business. Using video content is a great way to show the human side of your brand and really make an impact.
4. Giveaways are always popular:
Who doesn't love a freebie? Consider hosting a giveaway on social media to draw attention to your Valentine's Day campaign. This could be anything from a free product to a discount voucher—just make sure it's something that's relevant and will benefit your target audience. Creating a giveaway is a great way to get people excited about your campaign and encourage them to spread the word. Plus, it's a great way to grow your following and reward those who are loyal to your brand.
5. Participate in Local Events:
Don't forget to make the most of local events and activities. Partner up with a local event or charity and use it as an opportunity to promote your Valentine's Day campaign. This will ensure that your message reaches a wide audience and allow you to create a stronger bond with your local community.
6. Plan ahead of time and be creative:
Keep your Valentine's Day advertising campaign moving. Consider ways to make it interesting and novel, and don't be reluctant to try out new concepts. Your campaign will be successful and produce a lot of engagement if you plan ahead and come up with original concepts.
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Influencer marketing with best ROI returns
Well you can follow certain methods to track down Instagram influencers for free for your brand and bring in tremendous ROI:
You just have to check out the extensively popular posts for specific hashtags.
Watch Your Brand's Followers
Survey Brand Mentions to locate Top Proponents
You can also search Instagram Influencers on the explore page
Or Check out the the List of Top 1000 Instagram Influencers
Use some dedicated tools and platforms
Lastly you can also search on Google as well.
Also if you want to get rid of the hassle. Download the Freeskout app because Freeskout’s specialty is activating thousands of macro and micro-influencers instead of investing the cost on big celebrity influencers. Freeskout works with influencers on platforms like Instagram, YouTube, Facebook, and Twitter. Freeskout drafts out a successful plan for almost every other campaign on social media that may come across like a genuine word-of-mouth movement around the product they work with. Be a part of such campaigns. Participate in them via the Freeskout app. And follow us on our social media channels to know more about such campaigns.
Discover, chat and collaborate with your dream brands. Visit our website to get in touch with the right brands and to know the perks of influencer marketing.
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Freeskout has raised Four Crore Funding
Growing up stronger!
Freeskout is directing towards becoming a leading influencer marketing, and discovery platform.
We have raised INR. 4 Crore in a seed round to evolve the influencer marketing ecosystem and make an effective tech stack by growing the product team and boosting into new markets. We have partnered with Wow skin science, Sugar Cosmetics, The Ayurveda company, Mcaffeine, Nykaa, Country Delight, Belief Cosmetics, LA girl, etc., among its 1000+ clients.
Our company was founded two years ago in 2020, after realizing the potential of the creator space, the gen Zs, who depend on everything online. It’s quite a wide-open market that was baffled by user-generated content (UGC). We recognized the whitespace and launched it with a small unit including our co-founders Lakshay Bhambani, Ashish Bhambani & Shashank Sehrawat and it took us just 4 months to bring revenue of INR 1 Lakh per month. At present, it has beefed up its presence as a reflecting platform and a critical stakeholder in the $10+ B influencer marketing sector, wherein the company rose from INR 1 Lakh to INR 1.5 Crore MRR within a year.
At Freeskout, we work for brands and marketers to boost their returns spent on the entire scene of an influencer campaign. It's been quite a time since influencers have been the essence of every marketing strategy. They are seeking them, checking them, and then employing them to achieve their brand goals.
At Freeskout, we draft out a successful plan for almost every other campaign on social media that may come across like a genuine word-of-mouth movement around the product they work with, simplifying influencer shortlisting, onboarding, and content approvals, streamlining the entire campaign execution cycle!
We also proactively seek new partners, and we place tremendous importance on the initial vetting and overcoming the provoking issues.
That is why we managed to accumulate a 10X growth rate YOY (year-o-year) and are working out to reach an MRR of INR 20 Crores within the next 2 years.
After this fundraiser, our company aims to rev up product development, expand into new markets, and facilitate the customer experience.
At present, we have over 250 experts who deal with influencer marketing campaigns for 1000+ brands. Our database extends to over 10 lakh influencers on Instagram and Youtube.
However, as with any new industry, certain challenges need to be addressed for it to reach its full potential. We will manage to overcome these challenges. With the right strategies in place, we believe that the influencer marketing industry will continue to grow at a rapid pace and make a significant impact on businesses.
If you are looking to implement these growth marketing strategies in your business, Freeskout can be your ally. We could proudly say that it’s one of the top strategic influencer marketing hubs in India, helping brands and companies achieve their marketing goals with ease!
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Freeskout has raised Four Crore Funding
Growing up stronger!
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The dive into the influencer marketing industry - Freeskout
Influencer marketing is that component of digital advertising that is now going upward and forward. Leading influencers on social media such as Instagram and YouTube are employed by some of the biggest industries in the world to reach new consumers and improve their brand identity.
Freeskout, an online Influencer marketing platform with AI-driven solutions, has raised INR 4 crore in the seed round. Founded in 2020 by Lakshay Bhambani, Ashish Bhambani, and Shashank Sehrawat. They started with a team of 5, and by mid-2022, they were a team of 250+. Freeskout has beefed up its presence as a critical stakeholder in the $10+ B influencer marketing sector. The company rose from INR 1 Lakh to INR 1.5 Crore MRR within a year. Freeskout's free-to-use mobile application connects over 3,50,000 influencers with 1000+ brands across various industries.
The Delhi-based startup has partnered with Wow skin science, Sugar Cosmetics, The Ayurveda company, Mcaffeine, Nykaa, Country Delight, Belief Cosmetics, LA girl, and many other brands to further boost its reach.
The company's vision is to create a platform for building relationships between brands and influencers. Freeskout app is where exciting brands can connect with unique creators to curate authentic content. The team works around the clock to deliver what it promises to the brand and influencers.
That is why with their dedication to being the best in the industry, freeskout accumulated a 10X growth rate YOY (year-on-year) and is working to reach an MRR of INR 20 Crores within the next 2 years.
Freeskout provides influencer discovery tools for brands, and massive searchable databases of potential influencers, using intelligent algorithms which make them stand out in the industry. With their in-house team of creatives, strategists, and project managers, freeskout take care of everything. Unlike other influencer marketing platforms, they offer an extremely personal service. Freeskout works with your brand from the very start and continues the relationship after the campaign is over by providing data-driven insights.
If you are a brand looking to grow and partner with the best influencers without worrying. Freeskout is your one-stop destination. Freeskout can be your ally and help you quickly achieve your marketing goals.
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Influencer marketing trends
Historically, there was a clear cultural code associated with marketing certain types of fashion or lifestyle brands, and then followed a certain level of fame that resulted from being a star or celebrity. has a Bollywood background. This concept is disappearing as the desire for influencers becomes much greater. What they wear, which fashion weeks they attend in Europe and which brands in India they promote through their social media. Influencers grace the covers of fashion and lifestyle magazines and have been the faces of many brands over the past decade. The idea of marketing has completely changed - they look like normal people and yet have the power of the internet like famous celebrities. Metaverse inherently increases the price of the experience on social media platforms. More features will definitely enhance our experience through the various mechanisms like NFTs, cryptocurrency and digital blockchain. In particular, it is a decentralised or distributed database used as a ledger or ledger of transactions. It can no longer be denied that Internet users are increasingly participating in this method that could be the future of the digital economy, so the community of influencers are the people who will lead these segments by making everything visible on the screen. Whether it's fashion, lifestyle or travel and luxury, influencers are today's and tomorrow's trendsetters and game changers. And here we break down some fundamental trends making the rounds from social media influencers. Geography-Driven Influencer Marketing Rules and Key Practices Driving
Fulfillment Today. The content is decisive Audio content as in podcasts, video contact as in roles or interactions, and written content as in captions, summaries and product previews. The content has become a leading guide. For brands or services, whatever one is trying to promote, authentic content with its intentions and effective results, including step-by-step demonstrations, is what needs to be mastered. The influencer industry is not limited by rules as long as it provides valuable insight. This new ecosystem means less research and more exposure for brands to gain visibility. Many brands have lost huge sums because they failed in their marketing strategies and turned to the creator ecosystem because it reaches their target customers faster and leaves a personal touch through influencers. The people who follow them definitely believe in what they support. Storytelling with products When a product from a particular brand has a history of cultural values or strong intentions to make this planet or environmental space more self-sufficient, it leaves a specific idea through an image you create in your follower's vision. Old brands can cherish the legacy of their heritage, while young and new companies can keep their environmental efforts intact. Clarity of performance, consistency and cultural history generally assures the consumer of its veracity. while intentions for the future will provide a clear picture for new companies to seek support to create growth. It all depends on how influencers project what they show on screen. Get basics but key factors that will help you reach your goal without the growing pain online and the side effects of huge comparisons. The relationship between social platforms and businesses has changed recently. As screen time increases for the average shopper, shoppable content and direct payments flow quickly. Disregarding important regulatory guidelines for privacy and accepting cookies will have a greater impact on tracking consumer behaviour and engagement going forward. When augmented reality is about to get its big facelift. Deciding to go in the right direction will take an hour for all influencers from different walks of life.
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Influencer Marketing Is Suitable for any Business
Influencers are usually experts in their field, e.g. Health, fitness, travel, cooking, beauty, business, technology, science, etc. No matter your size and industry, there's always room for everyone, as long as you identify the influencers that best fit your needs. Companies could use various influencer marketing strategies to effectively communicate and collaborate with influencers. For example, a low-cost optimised strategy is more suitable for small businesses. At the same time, a comprehensive plan that requires more investment to work with celebrities or other licensed brands is a better choice for larger companies. For example, a sportswear brand partners with @sydneyloveleigh, an Instagram influencer who shares daily health, fitness and travel content. She is a micro-influencer with 21.4k followers. As Sydney's lifestyle and fanbase fit perfectly with Nuxactive's brand image and goals, it became a great fit for Nuxactive's influencer marketing campaign. A relatively modest following of 21.4k people in this space but a relatively high retention rate helps a business build personal relationships with its target customers.
For its part, Hugo Boss (BOSS), a German luxury fashion house, decided to join forces with Chris Hemsworth, a celebrity with 42.5 million followers on Instagram. Thanks to years of partnership with Chris and his role as brand ambassador, BOSS has been able to promote its wide range of products, from clothing and accessories to shoes and fragrances. When Chris shares photos of himself wearing BOSS suits, it gets in the minds of his followers and potential customers that if they want to be a gentleman like Chris Hemsworth, they have to wear BOSS products.
With the rapid development of social media and word of mouth, influencer marketing is becoming more and more popular for brands. By fully understanding what influencer marketing is, how it works, and what it pays off, you'll gain deep insight into one of the most popular marketing methods of the future. Influencers provide you with an ideal opportunity to meet new customers, increase your brand awareness and increase conversions through their daily engaging content and unlimited sharing potential from their fans.
By choosing the most suitable influencers and developing an effective influencer marketing strategy, you will be able to leverage your social media marketing campaigns to a different level, especially startup brands who have been struggling to gain traction.
Understanding how fast influencer marketing can achieve your online goals and then applying it to your other campaigns will get more results.
Influencer marketing returns more than it costs you, as long as you can see its potential and collaborate with the right influencers in an effective digital marketing strategy.
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