Seeing people decide to watch Breaking Bad based on the Tumblr memes is especially funny when they do it specifically for the memes about Jesse, because... well, let's put it this way. Aaron Paul, the guy who played Jesse, was nominated for a Primetime Emmy award for best supporting actor in a drama series for his work on Breaking Bad on five separate occasions, including twice in one season, and won three of those nominations. He was the first person ever to win that award three times for the same role. Like, Jesse's storyline is so viscerally unpleasant that it set industry records.