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Digital Marketing Campaign Development Mastery

1. How has the Digital Marketing Campaign Development course met your original objective?

    The Digital Marketing Campaign Development course has met my original objective by addressing how to analyze the best campaign strategies and use them to create campaigns for businesses. I learned the strategic value of various types of digital marketing campaign models, psychology of consumer buying habits, and how a campaign will be effective with a target market.

A few objectives of the course were:

1.     Evaluate various campaign strategies:  

a.     This objective was completed during the assignment titled “1.2 Discussion: Defining Marketing Campaigns”. The key takeaway from this assignment was the ability to define a marketing campaign and provide research-based elements on the value of a marketing campaign.

2.     Create a Digital Marketing Plan:

a.     This objective was completed during the assignment titled “1.3 Assignment: Final Project Digital Marketing Plan”. The key takeaway from this assignment was the ability to create a cohesive marketing campaign incorporating all relevant concepts to deliver a strategic and measurable positive outcome for my case study company.

3.     Create effective multimedia presentations:  

a.     This objective was completed during the assignment titled “3.3 Assignment: Pitch Presentation”. The key takeaway from this assignment was learning how to pitch a full marketing campaign plan to an executive audience, utilizing timely transitions and engaging multimedia.

2. What did you learn from the program content?

    I learned how to how to develop a high-level digital marketing strategy that emphasizes search engine optimization, email marketing, social media marketing, and content marketing best practices. I also learned how to conduct independent research to support topics related to marketing and plan implementation.

3. How you will apply it professionally?

    I will be able to apply what I learned in the course in a professional setting when working with businesses to use the internet as a tool for consumer connection, engagement, and conversion. As the future of technology continues to evolve, digital marketing will continue to grow and be an asset to any business in business. I plan to use all of my knowledge from this course and all the courses combined in the Digital Marketing Master of Science Program, to be the best Marketing Consultant and enhance the clients online presence, in order to increase revenue and build a better brand reputation. 

#fsu #digital marketing #digital marketing campaign development #full sail university #master of science #branding #advertising #seo #sem #content marketing #adwords #digital marketing consultant #digital marketing specialist

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Digital Marketing and the Law Mastery

1. How has the Digital Marketing and the Law course met your original objective?

    The Digital Marketing and the Law course has met my original objective by presenting topics related to the legal aspects of digital marketing. I learned many needed concepts including the following: intellectual property, copyright, domain names, trademark issues, and the First Amendment.

A few objectives of the course were:

1.     Competence in the basics of U.S. intellectual property law:  

a.     This objective was completed during the assignment titled “Assignment 1.5: Copyrights”. The key takeaway from this assignment was the ability to understand some of the intellectual property issues involved in website development agreements.

2.     A basic knowledge of the evolving nature of Internet crime and proactive security measures

a.     This objective was completed during the assignment titled “Assignment 2.5: Spam”. The key takeaway from this assignment was the ability to develop an email marketing campaign in compliance with the CAN-SPAM Act.  

3.     A familiarity with the laws applicable to online defamation:  

a.     This objective was completed during the assignment titled “Discussion 4.5: Defamation”. The key takeaway from this assignment was being able to identify and understand bloggers and other online publisher’s rights and responsibilities.

2. What did you learn from the program content?

    I gained a better understanding of legal considerations that are presented which can potentially affect the development of a marketing campaign. I was also exposed to further legal resources that can help to improve business interactions.

3. How you will apply it professionally?

    I will be able to apply what I learned in the course in a professional setting when working with businesses by being involved with the legal team in many important decisions. Whether it’s working with a company to develop an email marketing campaign that falls within the CAN-SPAM guidelines or creating a website with material outside the public domain, the information learned in this course will provide a foundational understanding in navigating marketing and the law.

#full sail university #fullsail #digital marketing #digital marketing and the law #fsu #mastery

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Digital Analytics and Optimization Mastery

1. How has the Digital Analytics and Optimization course met your original objective?

    The Digital Analytics and Optimization course has met my original objective by presenting how metrics can be used to explain an outcome, correct a problem, and gauge the success of a marketing endeavor. I learned many needed concepts including the following: business reporting, consumer behavior and trends, web analytics 2.0, social media analytics, and using SMART goals to identify key performance indicators.

A few objectives of the course were:

1.     Understand primary web analytics technologies and measurement tools:  

a.     This objective was completed during the assignment titled “Real-World Application 1: Investing in Web Analytics”. The key takeaway from this assignment was the ability to investigate various web analytics tools, their features, and how to apply these tools to business needs.

2.     Analyze web visitor traffic, effectively report results, and make appropriate recommendations:

a.     This objective was completed during the assignment titled “Real-World Application 3: Optimization Plan”. The key takeaway from this assignment was the ability to analyze live analytics and write a professional, concise, and effective business report.  

3.     Understand the need to focus on different but relevant key performance indicators (KPIs) when reporting web analytics to different levels of management and operating departments:  

a.     This objective was completed during the assignment titled “Real-World Application 2: Identifying Business Goals and Selecting KPIs”. The key takeaway from this assignment was being able to identify the most important KPIs to determine which are most beneficial and related to business goals.

2. What did you learn from the program content?

    I gained a better understanding of tracking visitors, consumer behavior, trends, and conversion patterns as it relates to building a complete optimization plan for digital marketing.

3. How you will apply it professionally?

    I will be able to apply what I learned in the course in a professional setting when working with businesses to effectively measure every component of their digital marketing campaign which includes, social media, brand awareness and search engine optimization.

References

Business communication: How to write a powerful business report. GCFGlobal.org. (n.d.). Retrieved July 18, 2022, from https://edu.gcfglobal.org/en/business-communication/how-to-write-a-powerful-business-report/1/  

Ecommerce Overview . (n.d.). Retrieved July 2022.

Empiricalpath. (2019, October 23). Free vs paid analytics tools. when to upgrade. Empirical Path. Retrieved July 19, 2022, from https://www.empiricalpath.com/insights/when-to-upgrade-to-paid-analytics-tools/  

Galera, R. (2022, February 17). How to analyze your referral sources (using google analytics). ReferralCandy. Retrieved July 16, 2022, from https://www.referralcandy.com/blog/referral-sources-google-analytics  

Get measurable results from online marketing. Semrush. (n.d.). Retrieved July 16, 2022, from https://www.semrush.com/  

How to use UTM parameters to track social media success. Social Media Marketing & Management Dashboard. (2021, May 3). Retrieved July 16, 2022, from https://blog.hootsuite.com/how-to-use-utm-parameters/  

Kaushik, A. (2019, March 9). Web analytics 101: Definitions: Goals, metrics, Kpis, dimensions, targets. Occam's Razor by Avinash Kaushik. Retrieved July 16, 2022, from https://www.kaushik.net/avinash/web-analytics-101-definitions-goals-metrics-kpis-dimensions-targets/#objectives  

Peterson, E. (2017, April 8). The problem with free analytics. Analytics Demystified. Retrieved July 19, 2022, from https://analyticsdemystified.com/general/the-problem-with-free-analytics/  

Sail, F. (n.d.). Dashboard - All Segments. Retrieved 2022.

Samadmin. (2022, April 19). Marketing analytics vs. Business Analytics (helpful examples) > your strategic marketing partner. Your Strategic Marketing Partner. Retrieved July 20, 2022, from https://strategicmarketingpartner.com/marketing-analytics-vs-business-analytics/  

The social suite of the future. Brandwatch. (n.d.). Retrieved July 16, 2022, from https://www.brandwatch.com/  

Sybex. (n.d.). Web analytics 2.0: The art of online accountability and science of customer centricity. O'Reilly Online Learning. Retrieved July 15, 2022, from https://learning.oreilly.com/library/view/web-analytics-2-0/9780470529393/ch03.html#time_on_page_and_time_on_site  

#fsustrategicpublicrelationssummer2022ethicsmastery journalsocial mediafull sail university

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Strategic Internet Public Relations Mastery

1. How has the Strategic Internet Public Relations course met your original objective?

    The Strategic Internet Public Relations course has met my original objective by improving my understanding of how to handle interactions made online and initiating positive public relations strategies. I learned many needed concepts including the following: developing a personal ethics code, writing a press release, how to appropriately respond to an online attack, and creating customized public relations strategies for specific companies.

A few objectives of the course were:

1.     Understand the new rules of public relations and expand upon the learning objectives of the Business Storytelling and Brand Development course:  

a.     This objective was completed during the assignment titled “Discussion #3 Week 1: PR Crises and PR Foundations”. The key takeaway from this assignment was the ability to examine traditional PR efforts and build upon the “three little questions” from The Brand Gap.

2.     Craft a Press Release:

a.     This objective was completed during the assignment titled “Week 2 Assignment: Press Release”. The key takeaway from this assignment was the ability to utilize concise and active writing to engage an audience, as well as deliver a press release for a company.

3.     Distribute public relations efforts online and offline:  

a.     This objective was completed during the assignment titled “Week 3 Assignment: Distribution Strategy”. The key takeaway from this assignment was learning how to utilize online tools for distributing a message and develop a distribution plan for all communication efforts related to public relations.

2. What did you learn from the program content?

    I learned how a publicist can become an integral part of protecting the image of a brand and how relationship management must be aggressive in the online medium.

3. How you will apply it professionally?

    I will be able to apply what I learned in the course in a professional setting when working with businesses to engage their audiences directly and grow with them. I also learn how to create content that will speak to the target audience and use that to improve a businesses’ overall revenue.  

References

•       Breakenridge, D. K. (n.d.). Social Media and Public Relations: Eight New Practices for the PR Professional. Pearson.

•       N. (2021, October 4). Why ethics matters in public relations. Burrelles. Retrieved June 1, 2022, from https://burrelles.com/why-ethics-matters-in-public-relations/    

•       Grupp, R. W. (2010). The Barcelona Declaration of Research Principles,” Institute for Public Relations.

•       Paine, K. D. (2011). Measure what matters: Online tools for understanding customers, social media, engagement, and key relationships. John Wiley & Sons.

•       Parsons, P. (2021). Ethics in public relations: A guide to best practice. KoganPage.

•       PRSA code of Ethics. www. (n.d.). Retrieved June 17, 2022, from https://www.prsa.org/about/ethics/prsa-code-of-ethics  

#fsu #strategicpublicrelations #summer2022 #ethics #mastery journal #social media #full sail university

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Advanced Search Engine Optimization Mastery

Kierra Emerson

05/29/2022

Advanced Search Engine Optimization Mastery

1. How has the Advanced Search Engine Optimization course met your original objective?

    The Advanced Search Engine Optimization course has met my original objective by expanding my knowledge of strategic approaches for search engine optimization. I learned many needed concepts including the following: organic search methods, directory listings, and paid placement tactics.

A few objectives of the course were:

1.     Knowledge of strategies for researching and choosing effective keywords:  

a.     This objective was completed during the assignment titled “Spyfu.com”. The key takeaway from this assignment was the ability to explore competitor research tools for keyword and PPC ad research.

2.     The ability to pitch consulting services to a client:

a.     This objective was completed during the assignment titled “PPC Campaign Pitch”. The key takeaway from this assignment was developing communication skills to convey the need for allocating the budget of clients for a marketing need.

3.     The ability to put together an effective link-building campaign:  

a.     This objective was completed during the assignment titled “Discussion 3: Internal vs. External Link Building”. The key takeaway from this assignment was learning how to identify relevant, authoritative websites to link to our company’s page.

2. What did you learn from the program content?

    I learned how to how to analyze web content for proper SEO in accordance with white-hat optimization techniques, identify common issues with website architecture, and identify link-building possibilities.

3. How you will apply it professionally?

    I will be able to apply what I learned in the course in a professional setting when working with businesses to apply research tools and SEO best practices across any industry.

References

•       ImpossibleTM Burger: Made from plants. (n.d.). Impossiblefoods.Com. Retrieved May 9, 2022, from https://impossiblefoods.com/products/burger

•       Moran, M., & Hunt, B. (2015). Search engine marketing, Inc driving search traffic to your company’s website. IBM Press.

•       NordicClick. (2017, November 15). Google Ads Preview Tool - NordicClick - stay curious. NordicClick; NordicClick Interactive. https://nordicclick.com/resources/google-ads-preview-tool?id=4EgrFEaokJE4

•       SpyFu - competitor keyword research tools for Google ads PPC & SEO. (n.d.). Spyfu.Com. Retrieved May 7, 2022, from https://www.spyfu.com/ppc/ad-history/domain?query=goodnes.com

•       Bailey, W., Shaw, E., & Turner, L. (2022, May 5). Consumer Reports ranks top plant-based burgers and more. Vegetarian Times. https://www.vegetariantimes.com/news/consumer-reports-veggie-burgers/

•       Domain overview. (n.d.). Semrush. Retrieved May 14, 2022, from https://www.semrush.com/analytics/overview/?q=impossiblefoods.com&searchType=domain

•       Fernando, J. (2022, May 13). Return on Investment (ROI). Investopedia. https://www.investopedia.com/terms/r/returnoninvestment.asp

•       Gardein. (n.d.). Gardein.Com. Retrieved May 14, 2022, from https://www.gardein.com

•       HubSpot marketing ROI calculator. (n.d.). Hubspot.Com. Retrieved May 15, 2022, from https://www.hubspot.com/roi-calculator/marketing

•       Impossible Foods: Meat made from plants. (n.d.). Impossiblefoods.Com. Retrieved May 12, 2022, from https://impossiblefoods.com/

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Advanced Digital Marketing Mastery Journal

1. How has the Advanced Digital Marketing course met your original objective?

    The Advanced Digital Marketing course has met my original objective by addressing all the marketing strategies that are particular to the extremely competitive digital arena. I learned many needed concepts including the following: affiliate marketing, email marketing, global marketing, social media marketing, and search engine marketing.

A few objectives of the course were:

1.     Identify personas within customer roles:  

a.     This objective was completed during the assignment titled “IMAP Part 1: Relationship Development Strategy”. The key takeaway from this assignment was the ability to define the elements in building primary relationships online.

2.     An understanding of the sales and buying process:

a.     This objective was completed during the assignment titled “IMAP Part 2: Conversion Optimization Strategy”. The key takeaway from this assignment was the ability to create consumer engagement goals with the AIDAS model to produce conversions.  

3.     The knowledge to introduce the basic advertising metrics for measuring and tracking campaign performance:  

a.     This objective was completed during the assignment titled “IMAP Part 3: Traffic and Promotion Strategy”. The key takeaway from this assignment was learning how to utilize the metrics introduced in this course to determine costs, project traffic, and perform conversions to measure campaign effectiveness.

2. What did you learn from the program content?

    I learned how to how to responsibly manage an advertising budget and make well-educated decisions concerning ad placements.

3. How you will apply it professionally?

    I will be able to apply what I learned in the course in a professional setting when working with businesses to perform media-buying and planning tasks, as well as provide consulting services regarding the strategies learned in this course within the digital marketing industry.

References

•       About text ads. (n.d.). Google.Com. Retrieved April 9, 2022, from https://support.google.com/google-ads/answer/1704389?hl=en  

•       Allen, R., Llewellyn, G., & Chaffey, D. (2020, December 15). 4Cs marketing model: 2 models with the same acronym. Smart Insights. https://www.smartinsights.com/marketing-planning/marketing-models/4cs-marketing-model/

•       Bhasin, H. (2015, October 24). AIDAS theory of selling. Marketing91. https://www.marketing91.com/aidas-theory-selling/  

•       Demographic Profile. (n.d.). Food Network Media Kit. Retrieved April 30, 2022, from https://www.foodnetworkmediakit.com/demographic-profile  

•       Morris, V. (2011, August 22). A crash course in Conversion Optimization: The four personas. MLT Creative. https://www.mltcreative.com/blog/a-crash-course-in-conversion-optimization-the-four-personas/  

•       Request a VegNews Media Kit. (n.d.). VegNews.Com. Retrieved April 28, 2022, from https://vegnews.com/mediakit

•       The 4 personas to optimize for. (n.d.). Forthea.Com. Retrieved April 9, 2022, from https://www.forthea.com/blog/the-4-personas-to-optimize-for/

•       Winners, W., & Lastcall, #. (n.d.). Ideas for entertaining and inspired living, in and beyond the kitchen. Meredith.Com. Retrieved April 28, 2022, from https://www.meredith.com/Allrecipes-Media-Kit.pdf

•       (N.d.). Similarweb.Com. Retrieved April 29, 2022, from https://www.similarweb.com/website/allrecipes.com/#overview

#fsu #fullsail #digital marketing #mastery journal #ilovefoodmedia #advanced digital marketing course

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New Media Marketing Mastery Journal

Kierra Emerson

03/27/2022

New Media Marketing Mastery

1. How has the New Media Marketing course met your original objective?

    The New Media Marketing course has met my original objective by introducing me to a better understanding of new media and its marketing potential. I also learned how recognize who influences a target audience and be equipped to convert influencers into brand ambassadors. A few objectives of the course were:

1.     Identify industry influencers and learn how to use new media to cultivate a relationship with them:  

a.     This objective was completed during the assignment titled “Assignment 1: Development Personas, Establish Goals, and Choose Strategy”. The key takeaway from this assignment was the ability to identify the target audience personas and best strategy for Impossible Foods.

2.     Consider the probability of negative online mentions and how to address negative comments in a productive manner that helps the brand:

a.     This objective was completed during the assignment titled “Discussion 2: Addressing Negative Comments”. The key takeaway from this assignment was understanding the importance of responding to customers online and when to take the conversation offline.  

3.     Develop an influence outreach plan or a launch plan to create a brand advocacy program for their company's fans:  

a.     This objective was completed during the assignment titled “Assignment 2: Identifying Influencers for Outreach or Fans for your Brand Advocacy Program”. The key takeaway from this assignment was the ability to identify measurements to select high quality candidates for the brand ambassador program.

2. What did you learn from the program content?

    I learned how to create a measurement plan for launching a Brand Ambassador campaign for an established company. I learned how to how to reach out to expert influencers by adding value and to consumer influencers by engaging them through new media channels and providing incentives  

3. How you will apply it professionally?

    I will be able to apply what I learned in the course in a professional setting when working with businesses on their company’s new media marketing plan. The power of a carefully designed campaign, with key influencers and user content that appeals to users of all the current target audience and new experiences. As I continue to learn and master these skills, I can improve the success of an online venture, as it relates to customer satisfaction and return on investment.

References

•       Bailis, R. (2019, March 27). Influencer marketing statistics in 2019 (trends + key takeaways). The BigCommerce Blog. https://www.bigcommerce.com/blog/influencer-marketing-statistics/

•       Collier, M. (2013). Think like a rock star: How to create social media and marketing strategies that turn customers into fans, with a foreword by Kathy Sierra. McGraw-Hill Professional

•       Contributor, P. (2021, March 29). Ambassador marketing in 2021: The stats marketers need to know. The Pixlee Blog. https://www.pixlee.com/blog/ambassador-marketing-in-2021-the-stats-marketers-need-to-know/

•       Kalyadina, M. (2018, January 29). The elements every successful brand ambassador program needs #Semrushchat. Semrush Blog; Semrush. https://www.semrush.com/blog/the-elements-every-successful-brand-ambassador-program-needs-semrushchat/

•       Llc, S. B. (n.d.). SocialBlade Online Statistics Tracker. Socialblade.Com. Retrieved March 24, 2022, from https://socialblade.com/

Phlanx: Social media marketing platform. (n.d.). Phlanx.Com. Retrieved March 24, 2022, from https://phlanx.com

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Digital Design and Usability Mastery

1. How has the Digital Design and Usability course met your original objective?

    The Digital Design and Usability course has met my original objective by introducing me to web design and user interface principles as they relate to marketing goals. I also learned how to analyze web standards and web design issues that influence search engine rankings. A few objectives of the course were:

1.     Perform a website task analysis:  

a.     This objective was completed during the assignment titled “Discussion 2: Identifying User Tasks”. The key takeaway from this assignment was the ability to identify the primary tasks and users of the Hondawebsite. The assignment also incorporated observations of other car industry websites and determining real-world tasks.

2.     Test website usability:

a.     This objective was completed during the assignment titled “Assignment 2: Test Your Website”. The key takeaway from this assignment was understanding the importance of testing for ongoing website development and how to administer tests and interpret results in order to create recommendations for improving site usability.  

3.     Provide a complete action plan to improve site usability and findability:  

a.     This objective was completed during the assignment titled “Assignment 4: Final Website Plan”. The key takeaway from this assignment was the ability to create a CEO-level presentation with compelling research and recommendations.

2. What did you learn from the program content?

    I learned how to create and administer usability tests, applying user-centric best practices. I learned how to optimize website findability through SEO, navigation, and other internal and external aspects.

3. How you will apply it professionally?

    I will be able to apply what I learned in the course in a professional setting when working with businesses on their company website. The power of a beautifully designed website, with online marketing content that appeals to users of all abilities and experiences. As I continue to learn and master these skills, I can improve the success of an online venture, as it relates to customer satisfaction and return on investment.

References

(2018, June 14). Retrieved January 26, 2022, from https://www.youtube.com/watch?v=6fjn1Zz3lMU

Fonseca, V. (n.d.). permission-form. https://www.dropbox.com/sh/keiftdgn5pshrze/AABUmLiTfwPye1fdm4deIZ9la/DDU%20Week%202?dl=0&preview=permission-form.pdf&subfolder_nav_tracking=1.

Impossible foods: Meat made from plants. Impossible Foods: Meat made from plants. (2022). Retrieved January 26, 2022, from https://impossiblefoods.com/

Jackson, M. (2019, December 10). The Golden Rule of SEO: Content is king. Search Engine Watch. Retrieved January 24, 2022, from https://www.searchenginewatch.com/2007/05/01/the-golden-rule-of-seo-content-is-king/

Meehan, T., Carr, N., Brosset, P., Prater, S. V., Wills, M., PenzeyMoog, E., & Greenwood, T. (2005, January 26). What's the Problem? Retrieved January 10, 2022, from https://alistapart.com/article/whatstheproblem/

Walter, A. (2008). Building findable websites web standards, Seo and beyond. New Riders. Retrieved from https://learning.oreilly.com/library/view/building-findable-websites/9780321562609/ch01.html.

Walter, A., Brosset, P., Prater, S. V., Wills, M., PenzeyMoog, E., & Greenwood, T. (2008, March 25). Findability, orphan of the web design industry. A List Apart. Retrieved January 26, 2022, from https://alistapart.com/article/findabilityorphan/

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Consumer Behavior and Analysis Mastery

1. How has the Consumer Behavior and Analysis course met your original objective?

    The Consumer Behavior and Analysis course has met my original objective by expanding my knowledge base on consumer behavior and how online marketing interactions impact consumer buying decisions. A few objectives of the course were:

1.     The faculty to research and investigate marketing tactics applied to target consumers at different stages of the decision-making process

a.     This objective was completed during the assignment titled “Consumer Decision Making and Funnel Marketing”. The key takeaway from this assignment was the ability to develop a flow chart displaying the six steps in the consumer buying process. The flow chart incorporated the goals and intent of internet marketing practices that correlate with the consumer buying process.  

2.     The knowledge to identify the relationship between consumer segments, products and services, and promotional content

a.     This objective was completed during the assignment titled “Consumer Segmentation”. The key takeaway from this assignment was the ability to identify the unique value proposition of Impossible Foods and position it appropriately to their target audience.  

3.     The ability to investigate contemporary online interactions between corporations and consumers

a.     This objective was completed during the assignment titled “Consumer Generated Content and Internet Marketing”. The key takeaway from this assignment was the ability to create a summarized marketing plan of action detailing the importance of Impossible Foods engaging with customers through user-generated marketing tactics.

2. What did you learn from the program content?

    I learned how to create Flow Charts using Design.io and convert them into insertable picture files. I learned how to create professional marketing surveys that focus on customer feedback and follow rules specified by the Can-Spam Act 2003. I learned the importance of identifying target audience segments and marketing tactics designed to cater to each segment.

3. How you will apply it professionally?

    I will be able to apply what I learned in the course in a professional setting when working with businesses on their branding. The capabilities of a strong digital marketing campaign, based on research and customer behavior analysis are essential in the success of a company. As I continue to learn and master these skills, I can help larger businesses scale up and smaller businesses launch quickly.

References

Capoccia, C. (2018, April 11). Council Post: Online Reviews Are The Best Thing That Ever Happened To Small Businesses. Retrieved December 10, 2021, from https://www.forbes.com/sites/forbestechcouncil/2018/04/11/online-reviews-are-the-best-thing-that-ever-happened-to-small-businesses/?sh=1a189059740a

Marketing Schools. (2020, November 19). Consumer Generated Marketing. Retrieved December 10, 2021, from https://www.marketing-schools.org/types-of-marketing/consumer-generated-marketing/

Odden, L. (2019, December 26). Crowdsourcing and User-Generated Content. Retrieved December 11, 2021, from https://www.clickz.com/crowdsourcing-and-user-generated-content/50320/

Stemler, S. (2021, October 15). 30 Impactful Statistics About Using Testimonials In Marketing. Retrieved December 11, 2021, from https://boast.io/20-statistics-about-using-testimonials-in-marketing/

Vrountas, T. (2021, June 14). User-Generated Content: Why It's Effective and How to Use It in Your Marketing Campaigns. Retrieved December 11, 2021, from https://instapage.com/blog/what-is-user-generated-content

Wegert, T. (2019, May 27). The Right Way to Use CGM. Retrieved December 10, 2021, from https://www.clickz.com/the-right-way-to-use-cgm/50153/B. (2016, September 9). The Three-Act Structure For Brand Stories. The Story of Telling. Retrieved November 19, 2021, from https://thestoryoftelling.com/three-act-structure-brand-stories/foodnavigator-usa.com . (2021, April 6).

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Digital Storytelling and Branding Mastery

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Digital Marketing Fundamentals - Mastery Journal Reflection

1. How has the Digital Marketing Fundamentals course met your original objective?

    The Digital Marketing Fundamentals course has met my original objective by introducing me to the basics of digital marketing. There were a lot of areas covered and the information I captured during the four weeks, allowed me to immediately apply my learnings to my current digital platforms. The goal of the course was to demonstrate the ability of developing a high-level digital marketing strategy, explain key factors around how search engines work, identify strengths and weaknesses in websites, and conduct basic market/industry analysis.

2. What did you learn from the program content?

    I learned how to conduct keyword research and analysis using online tools such as BuzzSumo and Rankwatch.  I learned how to conduct a competitor website analysis by creating a scoring system for important website components, as specified on Website Grader and URL Profiler. During the last two weeks, I learned how to lay a foundation for creating a digital marketing plan and discussed strategies with my fellow classmates in a forum setting. I gained an understanding of how to leverage current and effective marketing tactics to drive website traffic during a class forum discussion in week four. Lastly, I learned how to analyze and evaluate website analytics using tools such as Google Analytics and Bing Webmaster Tools.

3. How you will apply it professionally?

    I was able to apply what I learned in the course during my four weeks of class. My learning style is a combination of reading/viewing and application. I learn best when I can apply my understanding of the material. I implemented some of the marketing tactics such as SEO, keyword selection and affiliate marketing through websites I manage. I started tracking the results using Google Analytics and compiling a database of the findings thus far. Considering this is an introductory course, I know I will have plenty of future opportunities to learn and apply tools from my Personal Knowledge Management System. I am excited to close out this chapter and prepare for the next journey!

References:

BuzzSumo LTD. (2021). Buzzsumo. BuzzSumo. Retrieved October 21, 2021, from https://app.buzzsumo.com/alerts/view/1254257.

Chen, J. (2021, September 21). The most important social media metrics to track. Retrieved October 19, 2021, from https://sproutsocial.com/insights/social-media-metrics/.

Hathaway, P. (2019, March 5). So you think all your pages are indexed by Google? think again. URL Profiler. Retrieved October 21, 2021, from https://urlprofiler.com/blog/google-index-checker/.

HubSpot, I. (2021). Website grader. Website Grader. Retrieved October 21, 2021, from https://website.grader.com/.

McKinney                                                                                    Head of SEO, J. (2020, April 9). The top 8 seo metrics & kpis you have to track (2018 update). Wpromote. Retrieved October 18, 2021, from https://www.wpromote.com/blog/seo/top-seo-kpis.

Moran, M., & Hunt, B. (2015). Search Engine Marketing, inc: Driving search traffic to your company's web site. IBM Press/Pearson.

Rob. (2020, August 8). How to build a personal knowledge management system. Cultivated Management. Retrieved October 20, 2021, from https://cultivatedmanagement.com/personal-knowledge-management-system/.

#fsu #KEmerson #Digital Marketing #Mastery Journal #Konnect FOUR #SEO #Content Marketing #Marketing Consulting

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Business Intelligence Capstone - Mastery Journal Reflection

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I Need That Ft. Bobby Ghost by melodicDISSONANCE on #SoundCloud

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Business Intelligence Case Studies - Mastery Journal Reflection

#fsu #BI #Business Intelligence #BISolutions #BICaseStudies #FullSail #BIMS #KEmerson

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Business Intelligence Leadership and Communication- Mastery Journal Reflection

Business Intelligence Leadership and Communication- Mastery Journal Reflection

1. How has the Business Intelligence Leadership and Communication course met your Mastery Journal Timeline monthly expectations and goals for this course?

    The Business Intelligence Leadership and Communication course has met my Mastery Journal expectations by applying the knowledge from the Data Visualization and Creative Reporting course and using it to develop leadership plans and communicate professional data presentations using the Tableau, Excel and other software. The goal of the course according to my timeline was to enhance my abilities of listening, asking questions, explaining complex processes, and results to all levels of employees in the business. The goal was met during the four weeks of the course and I was also able to develop more insight for my capstone project that will be presented at the end of month twelve.

2. GRIT/Ambition?

    An individual with a lot of GRIT will make a good leader. Great leaders have what it takes to lead the following group to success. Although having all the GRIT in the world won’t make you a good communicator, by polishing up that trait, one can end up a very good leader.

3. How might you apply what you learned as you proceed through the Business Intelligence program and in your professional career?

    I have learned many communication techniques for presenting neat data, as well as a stronger knowledge bank of the pros and cons of being a successful leader. I reviewed the operational topics that affect business intelligence policy and implantation. I will be able to apply what I learned during the course for the duration of my studies at Full Sail and beyond. In the course, I explored countless readings and videos related to specific key areas of professional communication. In my studies with the Business Intelligence Leadership and Communication course, I will be able to use the techniques for better communication and leadership styles to any company I desire, in order to meet success. The research methods I used during the project in the course will allow me to use adequate data sources, as well as academic journals to provide detailed information for future term papers for school and technical publications for the world.

#fsu #kemerson #kemersonfsu #BI #Data #Leadership #GRIT #FullSail #BusinessIntelligence

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Data Visualization and Creative Reporting - Mastery Journal Reflection

Data Visualization and Creative Reporting - Mastery Journal Reflection

1. How has the Data Visualization and Creative Reporting course met your Mastery Journal Timeline monthly expectations and goals for this course?

The Data Visualization and Creative Reporting course has met my Mastery Journal expectations by applying the knowledge from the Process Analysis course and using it to develop data charts and professional data presentations using the Tableau, Excel and other software. The goal of the course according to my timeline was to present complex results to a variety of members across the business using practical techniques and the current industry technology.

The goal was met during the four weeks of the course and I was also able to develop more insight for my capstone project that will be presented at the end of month twelve.

2. What have you learned from the course content?

I have learned many new modeling concepts for presenting neat data, as well as a stronger knowledge bank of the uses and applications of the visualization and modeling software. I reviewed the fundamental tools and techniques used in modeling and simulation as it relates to different business entities.

3. How might you apply what you learned as you proceed through the Business Intelligence program and in your professional career?

I will be able to apply what I learned during the course for the duration of my studies at Full Sail and beyond. In the course, I explored countless methods and videos related to specific analyst techniques used in Excel. In my studies with the Data Visualization and Creative Reporting course, I will be able to use the techniques learned for process flows and comparisons to any company I desire, in order to make a sufficient business decision. The research methods I used during the project in the course will allow me to use adequate data sources, as well as academic journals to provide detailed information for future term papers for school and technical publications for the world.