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ScreenChow
Food. Film. Advertising. Marketing. Content. ScreenChow is your place to check out the latest in food media from around the world. Latest campaigns. Interesting reads. Uniting the food world one content piece at a time. Thanks for reading!
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Ice Cube Taunts Jack Box in Latest Munchie Meal Intro
Watching an irate Ice Cube smash a lamp into one of his framed platinum records—while Jack Box looks on in distress—is worth the price of admission.
Such silly scenes await as Jack in the Box introduces Cube’s Munchie Meal.
In another highlight the actor/rapper taunting the beloved/reviled mascot with a playback of his 2008 track that boasts, “My head is so big they call me Jack N the…
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HexClad Picks Joan As Creative AOR
Hybrid cookware brand HexClad tapped Joan as its creative agency of record.
The 8-year-old brand has charged Joan with new positioning, strategic and creative development.
“Their expertise and creative vision, combined with their badass spirit will be instrumental in defining our strategic direction and bringing it to life,” said Christiane Paul, Chief Brand Officer of HexClad.
Joan is charged…
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OUTBACK STEAKHOUSE CAN GET AN ACTOR TO DINE WITH YOU IF YOUR FRIEND FLAKES OUT
Constantly finding yourself stood up by friends who agree to share a Bloomin’ Onion, then back out at the last minute? Outback Steakhouse has a fix for that.
Working with agency Mischief, the Aussie-themed restaurant chain is offering to send an actor in your friend’s place, so you can still have that Bloomin’ Onion—along with a side dish of person-you-don’t-know (but who might still be fun to…
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MIKE'S AMAZING BRINGS YOU JASON ALEXANDER LIKE YOU'VE NEVER SEEN HIM BEFORE
Mike’s Amazing, a Chefler Foods condiment brand, announces its latest edition of the “When It’s On, It’s On” campaign. This time, they’ve enlisted award-winning actor Jason Alexander in a series of commercials.
The campaign continues to “right the wrongs” when it comes to food faux pas and shows Alexander in a diner calling out poor food choices (who orders tilapia at a diner?) and public…
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Mars and Omnicom on embracing generative AI: ‘This is a Wild West tool’
Founded over a century ago, Mars Inc has seen its fair share of new technologies that have transformed the face of marketing and society at large. In the latest edition of Convene. Challenge. Change., an editorial partnership between The Drum and the 4A’s, the iconic food brand and its agency partner Omnicom discuss the power and perils of AI-powered marketing.
Frank C Mars, founder of Mars Inc,…
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McDonald’s promotes launch of ‘Surprize fries’ competition with multichannel campaign
McDonald’s is promoting its “Surprize fries” competition with a multichannel campaign by global marketing agency TMS.The competition celebrates the surprising moments its customers can experience when ordering McDonald’s fries, such as when they find some at the bottom of the bag or they steal fries from a friend.
The campaign encourages people to “Peel your fries to get a surprize!” as…
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Oreos, 'Star Wars' Team For Dark Side-Light Side Fare
Lucasfilms “Star Wars” is being celebrated in a sweet place: Oreo cookies.
As an homage to the franchise, limited-edition “Star Wars” Oreo cookie packs feature original character artwork hand-painted by the legendary illustrator Greg Hildebrandt, the series poster artist since 1977.
Dentsu handled creative with production partnership from PXP.
There are two iterations of the cookies — red or…
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Heinz 'No Taste' Test Asks Fans to Review Pickle Ketchup Before Trying It
Many people who have eaten a burger know what the combination of pickle and ketchup tastes like, prompting Heinz to take a novel approach to promoting its new pickle ketchup.
The “You Can Already Taste It” campaign, created by agency Rethink, encourages consumers to imagine the new condiment’s flavor and share their reviews without actually trying it.
The brand asked people on the streets of…
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Naked Brand Launches "When Thungry, Get Naked" Campaign To Satisfy Snack Time
On a mission to reinvent snack time and fuel those who live life on their own terms, Naked Brand, best known for its fruit juice smoothies, today introduces “When Thungry, Get Naked,” a new campaign that explores the mid-afternoon slump when it’s difficult to differentiate between feeling hungry, thirsty, or two things at once. Naked coined the term “thungry” for the feeling of being…
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LITTLE CAESARS CELEBRATES 20 YEARS OF HOT-N-READY WITH SUMMER OF HOT-N-READY GIVEAWAYS & GETAWAYS
This summer, Little Caesars is turning up the heat and celebrating 20 years of the legendary Hot-N-Ready products. To commemorate the anniversary, Little Caesars is giving away major prizes throughout the summer in a giveaway filled with delicious surprises for pizza lovers nationwide.
Since its inception in 2004, Hot-N-Ready has been the go-to option for those looking for a quick, easy pizza…
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Gold Peak Tea Debuts 'Real' Summer Campaign
The Coca-Cola Company’s Gold Peak Tea is launching its new summer campaign, “Real is Gold.”
The “Real is Gold” tagline underscores the ice tea brewed with real tea leaves. The work also introduces its new “spokes-sipper” Norm, who shares his tea-inspired wisdom.
The 30-second intro spot is here. Short social videos will share Norm’s take on life, tea and authenticity, running in cinemas, TV,…
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WHY GRANOLA BRAND PURELY ELIZABETH IS LAUNCHING ITS FIRST NATIONAL CAMPAIGN
Purely Elizabeth, the maker of nutritious granola and breakfast foods, today announced the launch of a one-of-a-kind Cookie Granola, a new granola product line now available nationally. The Cookie Granola marries the brand’s best-selling granola with its favorite cookie recipe for a snackable granola cluster that has the flavor and crispy texture of a delicious cookie.
A longstanding leader in…
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dentsu X Named Media Agency of Record for Zaxby’s
dentsu X will be tasked with helping grow the restaurant’s brand recognition and expanding the business across new markets
dentsu X has been named media agency of record for Zaxby’s, Georgia-based saucy chicken chain, following a competitive review. The dentsu agency will now handle all media buying and planning across channels including video, audio, digital, OOH, local, search and…
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PringleCrocs and ranch-flavored Burt’s Bees: 10 brand collaborations that never should have happened
In April, Crocs partnered with Pringles to release a limited-edition, chip-themed clog. One of the shoes even came with an ankle holster for carrying Pringles on the go. But it certainly wasn’t the first off-the-walls food brand collaboration we’ve seen this year—and it won’t be the last, even though we’ve had more than our fill.
While gimmicky food stunts are nothing new (remember…
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Why Applebee’s partnered with the NFL ahead of football season
Few combinations scream America like football and chicken wings.
And Applebee’s, the restaurant chain known for its boneless wings, is cashing in. When football season kicks off later this year, Applebee’s will be the official bar and grill of the NFL as part of a partnership struck up earlier this year.
The move to team up with the league is the latest in a series of pushes into sports…
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Barefoot Wine's New Creative Agency: VaynerMedia LA
E&J Gallo Winery has appointed VaynerMedia Los Angeles as its lead creative agency in the U.S. for the Barefoot Wine brand, the company exclusively shared with Campaign US.
VaynerMedia LA will lead organic social creative for the brand, working with lead PR agency Praytell and Gallo’s other agency partners as needed, said Amy Lund, VP of marketing and media investment at Gallo. It will primarily…
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Old Mout Cider Toasts Summer With New Ads
Old Mout Cider kicked off a summer campaign starring its Kiwi brand mascot, set in the fruity island fantasy world of Moutopia.
The new digital, OOH ads showcase Old Mout’s delicious, natural fruit flavors and combinations.
The campaign, by London-based creative agency St Luke’s, introduces Moutopia, where people live together harmoniously, “side by cider.” It runs through September.
A…
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